intrapreneurship
DESCRIPTION
Define intrapreneurship Differentiate between entrepreneurs and intrapreneurs Explain how creativity and innovation are related List the characteristics of creative people List the characteristics of a creative climate in a business Distinguish among innovation, creativity and entrepreneurship Mention the actions that are necessary to create the ability to innovate in a businessTRANSCRIPT
CHAPTER 19
Intrapreneurship
Van Schaik PublishersF.W. Struwig
• Define intrapreneurship• Differentiate between entrepreneurs and intrapreneurs• Explain how creativity and innovation are related• List the characteristics of creative people• List the characteristics of a creative climate in a business• Distinguish among innovation, creativity and
entrepreneurship• Mention the actions that are necessary to create the
ability to innovate in a business
Van Schaik Publishers
LEARNING OUTCOMES
Chapter 19 3
LEARNING OUTCOMES
• Outline the sources of innovation in a business• Discuss the intrapreneurial process• Identify the factors that hamper intrapreneurship • Discuss the intrapreneurial way of leadership• Briefly outline how to manage intrapreneurship in a
business• Discuss how intrapreneurship is implemented in the
South African business
Van Schaik Publishers
DEFINITION OF INTRAPRENEURSHIP
“...Any of the dreamers who do. Those who take hands-on responsibility for creating innovation of any kind, within a business. The intrapreneur may be the creator or inventor but is always the dreamer who figures out how to turn an idea into a profitable reality.”
• Intrapreneurs are therefore people who put new ideas into action within established businesses.
• Although employed in a corporate position intrapreneurs are nevertheless given freedom and incentives to create and market their own ideas.
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Chapter 19 5
THE DIFFERENCES BETWEEN ENTREPRENEURS AND
INTRAPRENEURS
• Forms taken by intrapreneurship: Traditional research and development The ad hoc venture team New venture divisions Champions and sponsors Acquisitions Outsourcing Hybrid forms
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Chapter 19 6
ROLES IN INTRAPRENEURSHIP
• Initiator• Sponsor/facilitator• Champion/manager• Team supporter• Reactor
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Chapter 19 7
FIFTEEN MORE SPECIFIC JOBS
• Researcher/analyser• Interpreter/strategist• Visionary/inventory• Catalyst or leader• Endorser• Team player• Resource provider• Problem solver
• Co-ordinator• Negotiator• Politician• Change manager• Missionary• Opportunist• Critic/judge
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Chapter 19 8
CREATIVITY AND INNOVATION
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Chapter 19 9
THE CHARACTERISTICS OF CREATIVE PEOPLE
• Bright
• Good at generating many ideas quickly
• Positive self-image
• Sensitive to the world and others
• Motivated by challenges
• Can withhold a decision until facts have been collected
• Value independence
• Rich fantasy life
• Flexible
• Concerned with meanings and implications of a problem not small details
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Chapter 19 10
THE CREATIVE CLIMATE• Trusting management
• Open channels of communication
• Contact and communication with outsiders
• Large variety of personality types among employees
• Willingness to accept change
• Experimentation with new ideas
• No fear of negative consequences of making a mistake
• Merit-based selection/promotion of employees
• Techniques that encourage ideas
• Financial, managerial, human and time resources to accomplish goals
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Chapter 19 11
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Chapter 19 12
STIMULATING INNOVATION IN THE BUSINESS
• Focus employee intelligence on the product and customer
• Enhance subject matter expertise• Encourage unconventional ideas• Encourage employees not to fear ambiguity or
uncertainty• Avoid forcing employees to explain or justify
themselves• Motivate employees in a suitable manner
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Chapter 19 13
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Chapter 19 14
THE INTRAPRENEURIAL PROCESS
Stage 1: Choosing an idea
Stage 2: Planning the business
Stage 3: Identifying sponsors - the protectors of new ideas
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Chapter 19 15
FACTORS HAMPERING INTRAPRENEURSHIP
• Costs and rewards• Inertia• Hierarchy
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Chapter 19 16
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Chapter 19 17
THE INTRAPRENEURIAL WAY OF LEADERSHIP
Important components:• Freedom, democracy and trade-offs
• Making others feel good
• No need for power
• Avoiding conflict
• Sharing the visionary task
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Chapter 19 18
IMPLEMENTATION OF INTRAPRENEURSHIP IN THE SOUTH AFRICAN BUSINESS
• The individual intrapreneur
• The intrapreneurial team
• The intrapreneurial organisation
• Intrepreneurial outposts
Van Schaik Publishers