C O N T E N T

JXN Creative Entrepreneurs

INTRO TO

SOCIAL MEDIA

Director of Marketing, Global health IT non-profit

Social Media / eMarketing Instructor, Washtenaw Community College

Melanie Hilliard

Marketing Committee, Arts & Cultural Alliance of Jackson County

You have a Facebook page(Twitter account, blog, etc.)

Today’s Topics

1 Why Content? / Today’s Audience

2 Types of Content to Post

3 A Word (or Few) About Facebook

{ }1Content?What are you talking about?

Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.

David Beebe, VP Global Creative + Content Marketing,

Marriott International

What Has Changed?

{ }2What should you post? Hint: what appeals to your audience?

VISUALget

• Know your audience! • What is your goal besides selling

your product(s)?• Do you have a mission?

• Own the conversation• Remember you’re selling your

brand, not your product(s)• Participate in the conversation

(memes, Throwback Thursday, etc)• Post content people want to share

with their friends!

• Industry articles• Community events• Behind the scenes • Inspiration / shout-outs• Facebook live• Mimic the feeds of those you

follow

{ }3A Word About FacebookHint: It Ain’t Free!

to PLAYpay

• Target your posts (activate targeting)

• Post regularly• Engage with comments• Invite people who like your posts

to like your page

Social media is about people, not logos.“ “

Jay Baer

THANK YOU