To infinity & beyond: Introducing midwives to social media

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What is social media?

“use of web-based and mobile technologies to turn communication into interactive dialogue”

Wikipedia:

http://en.wikipedia.org/wiki/Social_media

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Why should we care about social media?

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Because the Internet has become ubiquitous and social networking out-

growing any other form of communication

Because women are online...

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...looking for information about

pregnancy and childbirth

http://www.flickr.com/photos/48819968@N00/12390581

...talking about childbirth

http://www.youtube.com/watch?v=niJ6F2p9Ql8&feature=fvst

...sharing information and advice

http://www.facebook.com/MidwiferyToday

…supporting each other

http://navelgazingmidwife.squarespace.com/navelgazing-midwife-blog/2011/4/13/birth-abuse.html

...building communities of interest

http://www.facebook.com/theunnecesarean

...becoming activists

http://www.facebook.com/pages/Save-HBAC-in-Australia-fan-page/239430759403371

...talking about you!

Gen Y & Z have grown up with social media

...and use it with mobile technology

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Because they expect to be able to engage with you online

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...which will change your relationship with women

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Because we need to be able to communicate with women...

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… to meet their information needs

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...especially as we move into more autonomous practice

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… and work out how to promote the midwifery profession

In these days of economic retrenchment midwives must look at alternative ways to collaborate, mentor & support each other, provide and access learning opportunities

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Midwives cannot afford to be left behind the times

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The more networking, connecting and sharing we do, the stronger we

are as a profession.

Objectives for today's workshop 1. List some of the common social media tools that be

used for communication and collaboration including Twitter, blogs, wiki, Skype and Facebook;2. Identify how midwives can use these tools to build communities and networks of practice3. Describe some examples and case studies in which midwives use social media for professional development, support and mentoring including the Virtual International Day of the Midwife4. Construct a plan for how you can use social media in your own personal learning5. Construct a plan for how you can use social media for local, national and international professional communication and collaboration

It's all about me!

Midwife

Educator

Researcher

EdD student

Parent

Rugby fan

What I have done with social media

Virtual International Day of the Midwife

http://internationaldayofthemidwife.wikispaces.com

Eportfolio: http://sarahstewart-eportfolio.wikispaces.com

Virtual Birthing Unit: http://slenz.wordpress.com

E-mentoring

Virtual commuting to Griffith University

How to write a paper for publication in 6 weeks:

http://writingapaperin6weeks.wikispaces.com

What tools do I use?

Blog

http://sarah-stewart.blogspot.com/2011/10/any-ideas-on-how-to-teach-social-media.html

Twitter: @sarahstewart

http://twitter.com/#!/search?q=%23ACM2011

Facebook

http://www.facebook.com/sarahmstewart/posts/10150360418921306?notif_t=feed_comment

Wikispaces

http://internationaldayofthemidwife.wikispaces.com /

Flickr: http://www.flickr.com/photos/sarahmstewart

YouTube: http://www.youtube.com/user/sarahmstewart

http://www.youtube.com/watch?v=8w9WNtTAVYU&feature=results_main&playnext=1&list=PL88F2AFEA7FABAF87

Skype

Google Docs

Where has this led me?

Brisbane

Queensland

Pakistan

Everywhere

10 tips for successful social networking

Be prepared to give time to

networking and don't

expect things to happen over night

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Be consistent about how you 'brand' yourself

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Be open

Focus on what you can give as opposed to what you can receive

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Focus on quality, not quantity

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Be authentic

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Always respond to people when they contact you

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Keep a blog and post a minimum of 2/3 posts per

week

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Set up a Twitter account and post at least a couple of comments per day

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Use a licence on your “stuff” so that people can share and

re-use it

http://www.flickr.com/photos/55943778@N00/3640362081

Take care of your online reputation

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Feedback

http://sarah-stewart.blogspot.com/2011/10/to-infinity-and-beyond-workshop.html

sarahstewart07@gmail.comTwitter: SarahStewartFacebook: http://www.facebook.com/sarahmstewartSlideshare: http://www.slideshare.net/sarahs