introduction sippo programme 2014-2

8122019 Introduction SIPPO Programme 2014-2

httpslidepdfcomreaderfullintroduction-sippo-programme-2014-2 130

WE ENABLE NEW BUSINESS

SIPPO Training Workshop21 May 08h30 ndash 17h30 Hotel Melia Lima



WELCOME

Corporate Design PowerPoint | 21052014 | copy SWITZERLAND GLOBAL ENTERPRISE2



The SIPPO team in Peru


Markus Koh li

InternationalConsultant

Maria Eugenia de Aliaga

National ConsultantPeru

Corinne Schirmer

SIPPORepresentative in

Peru

Mirjam Moine

Project ManagerTourism



The agenda

4



ABOUT SIPPO




Switzerland Global EnterpriseEnabling new business

Corporate Design PowerPoint | 21052014 | copy SWITZERLAND GLOBAL ENTERPRISE

Switzerland Global Enterprise is the implementingagency for three mandates of the SwissSecretariat for Economic Affairs

ImportPromotion (SIPPO)

ExportPromotion

InvestmentPromotion

6



Osec S-GE SIPPO Switzerland Global Enterprise




SIPPO Servicesndash At a glance


We connect you wi th potential buyers We make you f it for export

Enabling new business



SIPPO SectorsSectors and faces


Industrial Sub-contracting

SoftwareDevelopment

Home Accessories

Furniture

NaturalIngredients

Fruit andVegetables

Fish andSeafood Tourism

Technical Wood Fashion



SIPPO sector activit ies and partner countries 2014


bull Egyptbull Ghanabull South Africabull Tunisia

Europe

bull Ukrainebull Albaniabull Bosnia amp

Herzegovinabull Kosovobull Macedoniabull Serbia

Asia

bull Indonesiabull Cambodiabull Vietnam

South America

bull Boliviabull Colombiabull Peru

Africa

Food amp Tourismbull Fruits amp

Vegetablesbull Fish amp

Seafoodbull Natural

Ingredientsbull Tourism

Non-Foodbull Fashionbull Furniturebull Home

Accessories

Technical Sectorbull Technical

wood productsbull Industrial

Subcontractingbull Software

Development



Focus countries 2014


European Union and EFTA countries

EU EFTA

bull Austria bull Denmark bull Hungary bull Malta bull Sweden bull Switzerland

bull Belgium bull Estonia bull Ireland bull Netherlands bull Slovenia bull Liechtenstein

bull Bulgaria bull Finland bull Italy bull Poland bull Spain bull Iceland

bull Croatia bull France bull Latvia bull Portugal bull United Kingdom bull Norway

bull Cyprus bull Germany bull Lithunia bull Romania

bull Czechia bull Greece bull Luxembourg bull Slovakia



Sectors of SIPPO activi ties in Peru


Non-Food- Furniture

Tourism

Food- Fish

- Fruits amp Vegetables- Natural Ingredients



SIPPOTOURISMSECTOR




The SIPPO tourism sector


Peru South Africa Serbia



Our partners in Peru




SIPPO Overal objectives


The goal of the ldquoSwiss ImportPromotion Programmerdquo isbull to promote favourable

business relations betweenexporters of the partnercountries and Europeanimporters

bull to enhance sustainably theeconomical potential ofSMEs in the partnercountries





The SIPPO programProcesses


4 Preparation6 Follow up

5 Participationat WTM or ITB

1 2 3

bull Content of one laquocycleof participationraquo

bull Each company completesthree cycles

1st year 3rd year2nd year

3 CompanySelection

1 Companyapplication

2 Evaluation

18



SIPPO Service PackageTraining ndash Successful access to the European tourism market


Training ndash We supportbull2-days training workshop in Peru 1-day training workshop one day beforetrade fairbullTraining onminusInternational trade fairs as amarketing toolminusKnow your product present yourcompany`s USPminusKnow your market Get familiar withthe European tourism marketminusKnow your customer Understandingyour potential customerminusPresentation amp sales trainingminusExport marketing strategyminusDigital marketing trainingminus

Sustainable tourism



SIPPO Service PackagePromotion - Successful participation at international trade fair


Promotion ndash We connectbullSupport of companies (tour operatorstravel agencies and oraccommodations) at Peru Pavilion atWTM or ITBbullMatchmaking services support inarranging contacts with potentialcustomers at trade fairbullMarketing support promotionalactivitiesbullPreparation of companies before tradefairbullConsultancy and support of SIPPOteam during trade fairbullFollow-up support of companies aftertrade fair



Impressions WTM 2013




Impresssions ITB 2014




What w e can deliverResults from ITB 2013


212 qualifiedcontacts at ITB 2013

30 qualified contactsper company

150 offers sent



THE SIPPOPACKAGE ampSELECTIONCRITERIA




Please consider


bull Trade fair participation is a long term investmentbull Improved market success after a certain period of time

only

bull Trade fair participation as part of your marketing strategybull Attend relevant trade fairsbull Visit a limited number of trade fairs visit them

repeatedlybull Ensure financial resources to visit a trade fair repeatedlybull Reserve the appropriate workforce for trade fair

preparation and follow-up



Who can participateSelection criteria


bull SMEs (less than 250 employees)bull Registered company in partner

country and not ow ned by statebull Products marketable in Europebull Motivated to deal with new marketsbull Donrsquot have know-howresources

(financial marketing network ) toaccess European market themselves

bull Committed to stay in the 3-yearsSIPPO program

bull Financial capability of covering costsof SIPPO package amp travel expenses

bull Able to create jobs and increase ofturnover in the future

bull Commitment for sustainability bull Capability to communicate in English



SIPPO trade faicircr package for ITB 2015


bull Booth at Peru Pavilionbull Hotel accommodation in Berlin for

two persons during trade fairbull Matchmaking servicesbull 2-days training workshops in Limabull 1-day training workshop one day

before trade fairbull Welcome lunch or dinnerbull Marketing supportpromotional

activitiesbull Flyer with company descriptionbull Visa application supportbull Preparation supportbull Assistance of SIPPO team during

trade fairbull Follow-up support



How much does it cost


1st Year USD 1100

2nd Year USD 1400

3rd Year USD 1900



Is it worth the investment


The team fromSIPPO are a bigsupport for this

fair TucanoPeru

SIPPO has been agreat support toreach potential

buyers HatuchayHotels

We have learneda lot at ITB made

very goodcontacts with

potential partnersWe had

a successful ITBPeruvian Soul

The SIPPO preparation madeour fair participation productiveand our participation generatenew changes in the company

new corporate image newproduct design and be part of

the international market Andean Lodges

The training hasbeen useful to

modify our productsto make them moreaccessible to theEuropean marketCajamarca Travel



Your contact

Maria Eugenia de AliagaSIPPO National Tourism ConsultantTourismconsultant_masippoch+51 99 352 21 39

Mirjam MoineProject Manager Tourismmmoines-gecom +41 44 365 52 76

Switzerland Global EnterpriseBleicherweg 10CH-8002 ZuumlrichSwitzerlandwwws-gecomtourism



WELCOME






Markus Koh li




Corinne Schirmer


Peru

Mirjam Moine




The agenda

4



ABOUT SIPPO








ExportPromotion

InvestmentPromotion

6
















SoftwareDevelopment

Home Accessories

Furniture

NaturalIngredients

Fruit andVegetables








Europe



Asia


South America


Africa



Seafoodbull Natural



Accessories




Development






EU EFTA











Non-Food- Furniture

Tourism

Food- Fish




SIPPOTOURISMSECTOR


























1 2 3




3 CompanySelection


2 Evaluation

18






Sustainable tourism




















150 offers sent







Please consider



only




























1st Year USD 1100

2nd Year USD 1400

3rd Year USD 1900






fair TucanoPeru














Your contact








Markus Koh li




Corinne Schirmer


Peru

Mirjam Moine




The agenda

4



ABOUT SIPPO








ExportPromotion

InvestmentPromotion

6
















SoftwareDevelopment

Home Accessories

Furniture

NaturalIngredients

Fruit andVegetables








Europe



Asia


South America


Africa



Seafoodbull Natural



Accessories




Development






EU EFTA











Non-Food- Furniture

Tourism

Food- Fish




SIPPOTOURISMSECTOR


























1 2 3




3 CompanySelection


2 Evaluation

18






Sustainable tourism




















150 offers sent







Please consider



only




























1st Year USD 1100

2nd Year USD 1400

3rd Year USD 1900






fair TucanoPeru














Your contact






The agenda

4



ABOUT SIPPO








ExportPromotion

InvestmentPromotion

6
















SoftwareDevelopment

Home Accessories

Furniture

NaturalIngredients

Fruit andVegetables








Europe



Asia


South America


Africa



Seafoodbull Natural



Accessories




Development






EU EFTA











Non-Food- Furniture

Tourism

Food- Fish




SIPPOTOURISMSECTOR


























1 2 3




3 CompanySelection


2 Evaluation

18






Sustainable tourism




















150 offers sent







Please consider



only




























1st Year USD 1100

2nd Year USD 1400

3rd Year USD 1900






fair TucanoPeru














Your contact






ABOUT SIPPO








ExportPromotion

InvestmentPromotion

6
















SoftwareDevelopment

Home Accessories

Furniture

NaturalIngredients

Fruit andVegetables








Europe



Asia


South America


Africa



Seafoodbull Natural



Accessories




Development






EU EFTA











Non-Food- Furniture

Tourism

Food- Fish




SIPPOTOURISMSECTOR


























1 2 3




3 CompanySelection


2 Evaluation

18






Sustainable tourism




















150 offers sent







Please consider



only




























1st Year USD 1100

2nd Year USD 1400

3rd Year USD 1900






fair TucanoPeru














Your contact










ExportPromotion

InvestmentPromotion

6
















SoftwareDevelopment

Home Accessories

Furniture

NaturalIngredients

Fruit andVegetables








Europe



Asia


South America


Africa



Seafoodbull Natural



Accessories




Development






EU EFTA











Non-Food- Furniture

Tourism

Food- Fish




SIPPOTOURISMSECTOR


























1 2 3




3 CompanySelection


2 Evaluation

18






Sustainable tourism




















150 offers sent







Please consider



only




























1st Year USD 1100

2nd Year USD 1400

3rd Year USD 1900






fair TucanoPeru














Your contact



















SoftwareDevelopment

Home Accessories

Furniture

NaturalIngredients

Fruit andVegetables








Europe



Asia


South America


Africa



Seafoodbull Natural



Accessories




Development






EU EFTA











Non-Food- Furniture

Tourism

Food- Fish




SIPPOTOURISMSECTOR


























1 2 3




3 CompanySelection


2 Evaluation

18






Sustainable tourism




















150 offers sent







Please consider



only




























1st Year USD 1100

2nd Year USD 1400

3rd Year USD 1900






fair TucanoPeru














Your contact









Europe



Asia


South America


Africa



Seafoodbull Natural



Accessories




Development






EU EFTA











Non-Food- Furniture

Tourism

Food- Fish




SIPPOTOURISMSECTOR


























1 2 3




3 CompanySelection


2 Evaluation

18






Sustainable tourism




















150 offers sent







Please consider



only




























1st Year USD 1100

2nd Year USD 1400

3rd Year USD 1900






fair TucanoPeru














Your contact









EU EFTA











Non-Food- Furniture

Tourism

Food- Fish




SIPPOTOURISMSECTOR


























1 2 3




3 CompanySelection


2 Evaluation

18






Sustainable tourism




















150 offers sent







Please consider



only




























1st Year USD 1100

2nd Year USD 1400

3rd Year USD 1900






fair TucanoPeru














Your contact








Non-Food- Furniture

Tourism

Food- Fish




SIPPOTOURISMSECTOR


























1 2 3




3 CompanySelection


2 Evaluation

18






Sustainable tourism




















150 offers sent







Please consider



only




























1st Year USD 1100

2nd Year USD 1400

3rd Year USD 1900






fair TucanoPeru














Your contact






SIPPOTOURISMSECTOR


























1 2 3




3 CompanySelection


2 Evaluation

18






Sustainable tourism




















150 offers sent







Please consider



only




























1st Year USD 1100

2nd Year USD 1400

3rd Year USD 1900






fair TucanoPeru














Your contact




























1 2 3




3 CompanySelection


2 Evaluation

18






Sustainable tourism




















150 offers sent







Please consider



only




























1st Year USD 1100

2nd Year USD 1400

3rd Year USD 1900






fair TucanoPeru














Your contact









Sustainable tourism




















150 offers sent







Please consider



only




























1st Year USD 1100

2nd Year USD 1400

3rd Year USD 1900






fair TucanoPeru














Your contact























150 offers sent







Please consider



only




























1st Year USD 1100

2nd Year USD 1400

3rd Year USD 1900






fair TucanoPeru














Your contact










Please consider



only




























1st Year USD 1100

2nd Year USD 1400

3rd Year USD 1900






fair TucanoPeru














Your contact




























1st Year USD 1100

2nd Year USD 1400

3rd Year USD 1900






fair TucanoPeru














Your contact









fair TucanoPeru














Your contact






Your contact




introduction sippo programme 2014-2

Documents