June 2009Eli Feldblum

1. Marketing is Marketing, Not Popularity2. Know Your Audience3. Content is King; Relevance Rules4. Leave Ego Aside5. Know When to Say “No” or “I Don’t Know”6. Test, Test, Test7. Make Money (Without Spending It)8. Winning Has Nothing to do with Competition9. It’s all up to you!

ENGAGING“Users prefer natural results

over paid results at a

rate of three to one”

-Google Study, 2007

SEO spend in 2007 was

$1.3B in the U.S. and

$650M in the U.K.

GROWING

-SEMPO Study, 2008

Growth of Search Marketing, in Billions

AMAZINGNatural listings receive 800% more traffic

than paid listings and

convert better.-Didit, Enquiro &

Eyetools Study, 2005

Help, I’m in a Nutshell!

• https://adwords.google.com/select/KeywordToolExternal• http://freekeywords.wordtracker.com/• http://www.keyworddiscovery.com/search.html• http://www.google.com/trends• http://www.google.com/sktool/ • http://www.google.com/webhp?complete=1&hl=en• http://search.yahoo.com (Search Assist)• http://labs.google.com/sets • http://www.synonymlab.com/