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Introduction to Twitter

Lorna SixsmithWrite on Track

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What is Twitter?

• Micro blogging• A public conversation made of text messages• A social media platform• You follow others and they follow you• A way to promote your business• A way to become part of a community• 140 characters – with ‘proper English’ – very

little text speak

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A Tweet – my followers can see this

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Sending Tweets – use @

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Retweet – copying someone else’s tweet so your followers will see it

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Mentioning A Person Within A Tweet

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Hashtags

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Advantages of Hashtags

• Join in Tweetchats and learn #blogchatie• Become part of communities #bcceu• Makes television more entertaining #latelate

#vinb #rtept• Network with other businesspeople #irishbizparty• Spread brand awareness – aim to trend

#blogffestirl • Use at conferences to grow audience and connect

delegates

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How to get started on Twitter

• Go to Twitter.com• Sign up with email address• Choose a twitter username, write your bio,

link to your website, upload an avatar• Follow your first tweople• Upload a twitter header 1252 x 626 (in

settings, then profile)• Shorten links using bit.ly

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Hootsuite

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Hootsuite

• Go to hootsuite.com• Can have multiple twitter accounts and

colums• Easy to set up a column or list or keep an eye

on a hashtag• Can schedule tweets• Easy to shorten links

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Good Twitter Practice

Do• Respond• Take part in conversations• Tweet links to blog posts

and interesting articles• Share• Respond• Partake in tweet chats

Don’t• Set up auto-DMs• Spam others• Tweet about ‘you’ all the

time

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Measure Success

• Number of followers• Number of retweets• Number of click throughs to website• Number of conversions

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Find Lorna At

• www.twitter.com/writeontrack_L• www.twitter.com/GarrendennyLane• www.twitter.com/IrishFarmerette• 086 1051007