introduction to ux (kth)

Download Introduction to UX (KTH)

Post on 19-Aug-2014

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When James McConnell and Adnan Yafi first gave this lecture at KTH over 2 years ago, the school realised that this introduction to UX from an industry perspective, should be given early on to students of various courses. They have now given this presentation to students studying for example, computer science and human computer interaction. Their style, which is certainly not within traditional lecture styles the students are used to, is warmly appreciated and they have received very positive feedback from the students and course managers.

TRANSCRIPT

  • KTH Introduction to UX design Adnan Yafi & James McConnell 10/02/14
  • Content 00 01 02 03 04 05 06 About Us Our Paths What is UX? Creating Better Experience Case Studies (removed) Desirable UX Careers
  • 00 About Us
  • We are a design innovation agency working with leading global companies to create compelling experiences that bridge digital and physical domains.
  • Our vision is to improve the quality of life for people around the world through the digital services they
  • Our team consists of passionate and experienced designers who understand the complexity of bringing usability, design and technology together.
  • Some Of Our Clients
  • 01 Our Paths
  • James McConnell Senior UX Designer Varied experience, mostly people services Hyper Island 2011 Screen Interaction since 2012
  • Adnan Yafi Usability Expert KTH 2006, Computer Science with a focus on HCI First line support 2010 At Screen Interaction since 2011
  • My principles Usability Design Technology
  • 02 What is UX?
  • UX design is about creating great experiences for people who use a product or a service.
  • A user experience happens with or without UX design.
  • A user experience is subjective.
  • BORN 1948 MALE BRITISH MARRIED SUCCESSFUL WEALTHY 2 KIDS LIKE DOGS LOVE OF THE ALPS
  • BORN 1948 MALE BRITISH MARRIED SUCCESSFUL WEALTHY 2 KIDS LIKE DOGS LOVE OF THE ALPS DID YOU CONSIDER...? HABITS // CULTURE // SOCIAL CONTEXT // MOTIVATIONS
  • Its easy to use. Its fast. Its usable. It has a nice, simple home page. It gives me what I want. Its accurate and finds results quickly. Its focused and does not get too far away from its core valueand thats search.
  • Focus on the user and all else will follow.
  • User Experience is the sum of interactions a person has with a product, service or organisation.
  • 03 Creating Better Experience
  • Youve got to start with the customer experience and work back toward the technology, not the other way around.
  • Youve got to start with the customer experience and work back toward the technology, not the other way around.
  • Meet basic expectations
  • Treat the interaction like a date
  • Quiz Time 1. A user experience is ______________ 2. Focus on the ______ and all else will follow. 3. You should always meet ______ expectations.
  • 05 Desirable UX
  • Magical
  • Better experience
  • Desirable
  • Nice graph magical desirable USER VALUE usable useful early adopters recurrent BUSINESS VALUE sharers ambassadors
  • 06 Careers
  • 3 ways to get started in UX 1. Establish a UX mindset
  • 3 ways to get started in UX 1. Establish a UX mindset
  • Getting started in UX 1. Establish a UX mindset 2. Learn what we do and how we do it
  • Getting started in UX 1. Establish a UX mindset 2. Learn what we do and how we do it
  • Getting started in UX 1. Establish a UX mindset 2. Learn what we do and how we do it 3. Practice
  • Connect with me if you want an extensive list of resources in UX or any help or guidance. ! James Mole McConnell james.mcconnell@screeninteraction.com !
  • Thank You!