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Web 2.0 trends& complexity

Bill BrennanCisco SystemData CenterOctober 2008

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Web 2.0 Defined

"Web 2.0 is a knowledge-oriented environment where human interactions generate content that is published, managed and used through network applications in a service-oriented architecture.“

-Dario de Judicibus IBM

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Paradigm and Complexity Shift

Developer Centric

Today’s IT

Custom Code

Designed to Last

Stovepipe Applications

Monitoring Availability

Web 2.0 - SOAArchitecture

IT and Business Analysts

Assembly and Customization

Designed to Change

Services

Services Governance & SLA

Web2.0 IT

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Web 2.0 is a natural extension of a Services Oriented Architecture (SOA)

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Characteristics of Social Networking

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Online Youth Activities

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Market Transition

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Blogoshere 2006

http://technorati.com/weblog/2006/11/161.html

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What are the tools?

Tim Swan presentation

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Emerging Business Models

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Interconnected Business Models

http://blogs.zdnet.com/Hinchcliffe/?p=137

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Social Networks as Distribution Models

OpenSocial 350M users

Joint Development with Google, Yahoo and MySpace

4500 Applications Developed

Installed150M times

Facebook

37000 Applications Developed

Installed 715M times

Example: RockYou’s Apps 124M times

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6 Degree of Separation

http://upload.wikimedia.org/wikipedia/commons/9/94/Six_degrees_of_separation.png

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3 Degrees of Separation

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Contact Management and Presentation

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Public Health - Movers and Shakers

http://www.fas-research.com/gallery/Case-Study-Gain-Lose-Influence.pdf

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Google’s Applications

Search • Alerts • Blog Search* • Book Search • Catalogs • Custom Search Engine* • Desktop* • Directory • Earth* • Finance* • Gears • Images • Language Tools • Maps • Personalized Search* • Product Search • Scholar • SketchUp • Toolbar* • Web Accelerator • Web Search Ads • AdSense • AdWords • Analytics Tools* • YouTube

Applications • Apps • Blogger* • Calendar* • Checkout • Code • Docs & Spreadsheets • Gmail* • Groups* • Labs • News* • Notebook* • orkut • Pack • Picasa* • Picasa Web Albums • Reader* • Talk* • Translate • Video* •Mobile  Webmaster •  Mobile* Android •Enterprise  Dodgeball •  Earth for Enterprise/Google Earth Pro • Maps for Enterprise • Mini • Search Appliance • SketchUp Pro

http://www.google.com/intl/en/press/descriptions.html

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Social Network Growth

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Open API adoption

Effect of Amazon’s data and software used for many apps

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Operational Tipping Point

O’Reilly spoke with Microsoft’s Debra Chrapaty, VP of operations for Windows Live about this, noting that:

Her belief is that there’s going to be a tipping point in Web 2.0 where the operational environment will be a key differentiator. I mentioned the idea that Web 2.0 has been summed up as "Fail Fast, Scale Fast," and she completely agreed. When it hit its growth inflection point, MySpace was adding a million users every four days — not at all an easy feat. As these massive apps become the norm, unless you can play in a game where services can be highly stable, geodistributed, etc., you won’t be in the game. And that’s where she came to the idea that being a developer "on someone’s platform" may ultimately mean running your app in their data center. http://blogs.zdnet.com/Hinchcliffe/?p=54

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Technology/Service Convergence

Application Architecture

Web 2.0

SOA

Organization Consolidation

Virtualization

Consolidation

Service Models

Cloud Computing

SAAS

Stream Computing

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Data Stream and Operational Complexity

XML Growth

Virtualization

VDI

Data Center

Cluster applications

Video

Sensor Networks

Web 2.0

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Conclusions Market is converging

Platforms

API’s

Virtualization

Service Models

Communication/Collaboration Internally is key to success

Identity

Application policy-security

Data Center complexity

Consolidate-Virtualizate-Orchestrate

Dynamic Provisioning Models

Compliance to SLA

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