introduktion til persuasive design - motiverende design
TRANSCRIPT
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Persuasive designeller$bare$motiverende*design
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Hvorfor slår mænd ikke brættet ned?
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Persuasion er forsøget på at ændre menneskers
holdninger eller adfærd
“”
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The Behavior ModelHIGH MOTIVATION
LOWMOTIVATION
HARD TO DO EASY TO DOABILITY
MO
TIVA
TIO
N
TRIGGERSsucceed here
ACTION LINE
TRIGGERSfail here
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TOILETBRÆTPROBLEMATIKKEN Hvad er problemet egenlig?
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Toiletbrætproblematikken
Fodpedal
Automatisk
HIGH MOTIVATION
LOWMOTIVATION
HARD TO DO EASY TO DOABILITY
MO
TIVA
TIO
N
TRIGGERSsucceed here
ACTION LINE
TRIGGERSfail here
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Computeren som persuader
1. Computere+er+vedholdende+
2. Computere+tilbyder+anonymitet
3. Computere+kan+gemme+og+håndtere+ store+mængder+data+hurtigt+ og+problemfrit
4. Computere+er+multimodale+
5. Computersoftware+kan+skalere
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Metoder til persuasion på web
System Credibility Support • Trustworthiness++• Expertise++• Surface+credibility++• RealGworld+feel++• Authority++• ThirdGparty+endorsements++
• VeriMiability
Primary Task Support • Reduction++• Tunneling++• Tailoring++• Personalization++• SelfGmonitoring++• Simulation++• Rehearsal+
Dialogue Support!!• Praise++• Rewards++• Reminders++• Suggestions++• Similarity++• Liking++• Social+role+
Social support • Social+learning++• Social+comparison++• Normative+inMluence++• Social+facilitation++• Cooperation++• Competition++• Recognition+
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Reduction
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Social comparison
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Tunneling
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Third-party endorsements
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Social role
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Hvorfor er løbe-apps så populære?
• SelfGmonitoring+
• Praise+
• Rewards+
• Reminders+
• Social+comparison+
• Competition+
• Tailoring+
• Personalization
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Hvad gjorde Dropbox så populær?
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Designprocessen
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1. IT+is+always+on+2. Commitment+and+
consistency+needed+3. Direct+and+indirect+
routes+4. Incremental+5. Open+6. Unobtrusive+7. Useful+and+easyGtoG
use
Understanding key issues behind persuasive systems
• The+Intent+• The+Event+• The+Stategy
Analyzing the persuasion context
• Primary+task+support++
• Dialogue+support+• System+credibility+support+
• Social+support
Design of system qualities
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Det er konverteringsoptimering
Jamen$er$det$UX,$design$eller$udvikling?
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Formål
Analyse
IndholdStoryboard
Prototype
UX Visuel design
Udvikling
Test og QA
Lancering
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Fordele ved persuasive design
• Løsningsorieteret+
• Fokus+på+handlinger
• Fokus+på+brugerne
• Bedre+sammenspil+mellem+indhold,+design+og+udvikling
• Godt!persuasive!design!skaber!resultater
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Følg med på Twitter
Marco Bjørslev Jensen Konsulent+i+motiverende+design+hos+Oxygen 63+13+91+37+/[email protected]+
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5 forbedringer til DBA.dkhttp://goo.gl/wBavUy
Hvis$du$vil$læse$mere: