investigating undergraduate social mdia use in the 21st century

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  • 1. Social Media: Is there a Needfor Professional Best Practice Etiquette for Undergraduate StudentsAdalheidur Reed & Cathleen Norris

2. Why The social mediaservice monitor Reppler reported in aLack of researchrecent study with overgauging professional 300 professionalsocial media training participants that over for undergraduate90% of employers media to screen potential employees (Reppler, 2011). 3. Purpose of the Study Insufficient evidence base determining undergraduate Adding to the existing bodyjob or career loss due to of knowledge ofbeing unprofessional, under- undergraduate Social Mediatrained, unsophisticated (SM) media citizens (SMC). Increase undergraduate Try to minimizeawareness to the harmfulundergraduate job or careereffects of unprofessional, loss. inappropriate SM behavior. 4. Research Questions Do undergraduatestudents know what bestWhen thepractices in undergraduateDoAreDid the socialprofessional students initially undergraduateAreAt what age doundergraduatemedia social media started usingstudents undergraduateundergraduatestudentseducational tool interactions are? social media didperceivestudentsstudents start concerned as to change how the(What arethey understandthemselves to beprofessional using socialhow they portraytreated studentsundergraduatethe possibleprofessionalsocial mediamedia?themselves via act via social students professionalsocial mediacitizens? social media?media?perceptions of impact theircitizens? negative andinteractions positive could have? professional social mediainteractions?) 5. Social Media Educational Tool Professional Unprofessional Positive Promotion Negative Promotion Professional Promotion Unprofessional Promotion Communicate Racism Respect Nudity Network Violence Collaborate Politically Incorrect Connect Bullying Profanity(Bandura, 1977 ) 6. Unprofessional Social Media UseLoss ofLoss of JobEducationEmployers useUniversities use social media forLoss of Career social media for background checks background checks(Reppler, 2011). (Burgos, 2012). 7. ParticipantsControl GroupParticipants 15The total numberExperimental of participants ExperimentalGroup CTEC3350 Participantswere 59 (N = 59) Group LTEC 110022Participants 22 8. Participants & Setting This web design course was Participants in group B will be a made-up of 22 students and combination of two LearningTechnology hybrid class sections; Participants was a face to face class that met 80 min twice a week.with a total of 27 students whereeach section met once a week for an who will not Prior to the first day of class students received e mailedhour and twenty minutes.The first day of class students in two treated with the containing this URLcourse sections were informed thatclass information and networking social media CTEC 3350 LTEC 1100Experimental Group Experimental Group Control Group be communicated within a me.php#!/groups/364873626Facebook group created for twoclass sections. educational 914157/ for a class Facebook Group and theyStudents received e mail containingthis URL tool were were asked to join. First day class a syllabus!/groups/138477459629230/ to undergraduate stating that 10% of the class grade was partition in thethe class Facebook Group andasked to join. students from class Facebook Group.Students were offered 10 bonusgrade points for what was called a two universities Students were offered 10 bonus grade points for surveysocial media participation; whichincluded participation in theFacebook group participation and in North Texas. participation. survey participation. Students used the Facebook Students used the Facebook Group Group through the fall 2012through the fall 2012 semester as a semester as a learning learning management system. management system. 9. FindingsWhat age were you at the time when youDo you worry about your professional self-first created an online social mediaimage on your social media account? account? 10. Findings What type of social media postings do youDo you try to be professional when you usethink can positively impact your future social media? career? (Created using 11. FindingsWhat types of inappropriate postings do you Do you think that being part of a classthink may cost you future jobs? Facebook Group has made you a moreprofessional social media citizen? 12. FindingsDid you feel like when you first started using social media you knew theprofessional long term effects of posting something inappropriate? 13. ConclusionThe students in the LTEC 1100 class were the youngest overallparticipants and of the three groups examined as well as the youngestat the time their social media was created. They had the least amountof worry about their future careers being effected by inappropriatesocial media use, as well as feeling that at the time when their socialmedia was created they knew the long term effects of inappropriatesocial media postings. Their ages may have played a role in theirrelaxed outlook of the foreseeable cost to their future careers due tounprofessional social media use. The researcher recommends creatinga clear set of how to for students to learn what the ramifications ofinappropriate social media use can potentially levy on their futurecareers, allowing students a higher chance employability with receivingadequate social media training at an early age.