ip strategy for startups
TRANSCRIPT
![Page 1: Ip strategy for startups](https://reader035.vdocuments.net/reader035/viewer/2022062304/558e9b591a28ab4a368b45d4/html5/thumbnails/1.jpg)
WHO AM I IP Strategist
Entrepreneur
Technologist
CEO
INOLYST
![Page 2: Ip strategy for startups](https://reader035.vdocuments.net/reader035/viewer/2022062304/558e9b591a28ab4a368b45d4/html5/thumbnails/2.jpg)
INTELLECTUAL PROPERTYWhy
When
What
Where
INOLYST
![Page 3: Ip strategy for startups](https://reader035.vdocuments.net/reader035/viewer/2022062304/558e9b591a28ab4a368b45d4/html5/thumbnails/3.jpg)
YOU are closest to the
CUSTOMER PROBLEM areas that need
INNOVATION
INOLYST
![Page 4: Ip strategy for startups](https://reader035.vdocuments.net/reader035/viewer/2022062304/558e9b591a28ab4a368b45d4/html5/thumbnails/4.jpg)
YOU are the driving force behind
PROBLEM SOLVING
INOLYST
![Page 5: Ip strategy for startups](https://reader035.vdocuments.net/reader035/viewer/2022062304/558e9b591a28ab4a368b45d4/html5/thumbnails/5.jpg)
Yet many of STARTUPS do not think of themselves as
INVENTORS
INOLYST
![Page 6: Ip strategy for startups](https://reader035.vdocuments.net/reader035/viewer/2022062304/558e9b591a28ab4a368b45d4/html5/thumbnails/6.jpg)
INVENTIONis the generation of new ideas aimed at solving a tech problem
INNOVATION concerns the productizing of the new ideas
INOLYST
![Page 7: Ip strategy for startups](https://reader035.vdocuments.net/reader035/viewer/2022062304/558e9b591a28ab4a368b45d4/html5/thumbnails/7.jpg)
Ideate Protect Manage Monetize
What is IPR- Classic ‘Real estate’ analogy
INOLYST
![Page 8: Ip strategy for startups](https://reader035.vdocuments.net/reader035/viewer/2022062304/558e9b591a28ab4a368b45d4/html5/thumbnails/8.jpg)
Different form of IPR
INOLYST
Patent
Trademark
Copyright Designs
Trade secrets
Semiconductor chipsets
Geographical indicators
![Page 9: Ip strategy for startups](https://reader035.vdocuments.net/reader035/viewer/2022062304/558e9b591a28ab4a368b45d4/html5/thumbnails/9.jpg)
They provide a set of exclusionary rights to the patentee for a limited period of time in exchange for public disclosure of the invention details in a patent application.
Patentable subject matter should be:
• Novel (should not have been disclosed/practiced before)
• Non-obvious (should include an inventive step)
• Useful (should enable industrial application)
Patents- an introduction
What can be patented
INOLYST
![Page 10: Ip strategy for startups](https://reader035.vdocuments.net/reader035/viewer/2022062304/558e9b591a28ab4a368b45d4/html5/thumbnails/10.jpg)
• Something that is frivolous- a medicine to make a human immortal or a perpetual motion machine
• An abstract theory or mathematical formula- the equation of relativity; Newton's laws of motion
• A thought or idea- the idea of super-fast space travel that is faster than the speed of light
• Anything available in nature - human genes
• Anything that goes against the laws of nature, public interest or morality
What cannot be patented
INOLYST
![Page 11: Ip strategy for startups](https://reader035.vdocuments.net/reader035/viewer/2022062304/558e9b591a28ab4a368b45d4/html5/thumbnails/11.jpg)
Conceptiondate
Filingdate
Publicationdate
Grantdate
20 years
18 monthsor less
Reduction to practice
date
Expirydate
Lifecycle of a patent
INOLYST
![Page 12: Ip strategy for startups](https://reader035.vdocuments.net/reader035/viewer/2022062304/558e9b591a28ab4a368b45d4/html5/thumbnails/12.jpg)
Why do companies file for patents
• Enforce against a competitor
• Prevent the patenting by someone else
• Generate license revenue
INOLYST
![Page 13: Ip strategy for startups](https://reader035.vdocuments.net/reader035/viewer/2022062304/558e9b591a28ab4a368b45d4/html5/thumbnails/13.jpg)
Why do companies file for patents
• Enforce against a competitor
• Prevent the patenting by someone else
• Generate license revenue
$3-$5 million/2-3
years
INOLYST
![Page 14: Ip strategy for startups](https://reader035.vdocuments.net/reader035/viewer/2022062304/558e9b591a28ab4a368b45d4/html5/thumbnails/14.jpg)
Why do companies file for patents
• Enforce against a competitor
• Prevent the patenting by someone else
• Generate license revenue Just publish it. Its free
$3-$5 million/2-3
years
INOLYST
![Page 15: Ip strategy for startups](https://reader035.vdocuments.net/reader035/viewer/2022062304/558e9b591a28ab4a368b45d4/html5/thumbnails/15.jpg)
Why do companies file for patents
• Enforce against a competitor
• Prevent the patenting by someone else
• Generate license revenue
$3-$5 million/2-3
years
Only 5% of patents in the
world are licensed
INOLYST
Just publish it. Its free
![Page 16: Ip strategy for startups](https://reader035.vdocuments.net/reader035/viewer/2022062304/558e9b591a28ab4a368b45d4/html5/thumbnails/16.jpg)
shouldWhy do companies file for patents
INOLYST
![Page 17: Ip strategy for startups](https://reader035.vdocuments.net/reader035/viewer/2022062304/558e9b591a28ab4a368b45d4/html5/thumbnails/17.jpg)
• It’s a marketing collateral and a credential
shouldWhy do companies file for patents
INOLYST
Your customers & partners
would appreciate it
![Page 18: Ip strategy for startups](https://reader035.vdocuments.net/reader035/viewer/2022062304/558e9b591a28ab4a368b45d4/html5/thumbnails/18.jpg)
shouldWhy do companies file for patents
INOLYST
• Have a defensive strategy than offensive
• It’s a marketing collateral and a credential
Deter infringement &
run your business
![Page 19: Ip strategy for startups](https://reader035.vdocuments.net/reader035/viewer/2022062304/558e9b591a28ab4a368b45d4/html5/thumbnails/19.jpg)
shouldWhy do companies file for patents
INOLYST
• Increases your valuation
• Have a defensive strategy than offensive
• It’s a marketing collateral and a credential
Your investors would like it and helps in your exit
![Page 20: Ip strategy for startups](https://reader035.vdocuments.net/reader035/viewer/2022062304/558e9b591a28ab4a368b45d4/html5/thumbnails/20.jpg)
• Where are your customers?
• Where are your competitors?
• Where do you wish to raise investment?
• What opportunities you have in international market?
Build your own IP Strategy
INOLYST
![Page 21: Ip strategy for startups](https://reader035.vdocuments.net/reader035/viewer/2022062304/558e9b591a28ab4a368b45d4/html5/thumbnails/21.jpg)
• Before making it in public use or selling
• When you have a prototype ready or proof of concept
• Before a product launch
When to file your IPR
INOLYST
![Page 22: Ip strategy for startups](https://reader035.vdocuments.net/reader035/viewer/2022062304/558e9b591a28ab4a368b45d4/html5/thumbnails/22.jpg)
Already existing Your solution New Product
Improving on an existing product
Your invention CANNOT be patented if it can’t be distinguished from the previous invention
INOLYST
![Page 23: Ip strategy for startups](https://reader035.vdocuments.net/reader035/viewer/2022062304/558e9b591a28ab4a368b45d4/html5/thumbnails/23.jpg)
Already existing
Your Solution
New Product
Improving on an existing product
CAN be patented
INOLYST
![Page 24: Ip strategy for startups](https://reader035.vdocuments.net/reader035/viewer/2022062304/558e9b591a28ab4a368b45d4/html5/thumbnails/24.jpg)
• I want to file a world patent
• India , EU and others - First to file
• US- First to Invent after March 2013 – First to file
• Software patents NOT allowed in India and Europe
• Software and Business method patents only allowed in US
• IP infringement is a criminal and civil offence in some countries
Law- what you should know?
INOLYST
![Page 25: Ip strategy for startups](https://reader035.vdocuments.net/reader035/viewer/2022062304/558e9b591a28ab4a368b45d4/html5/thumbnails/25.jpg)
• Public disclosure – grace period– USA, Canada (1 year) Asia (6 months) Europe,
Japan, India and most countries (0 months)
• Priority date – The date when you file
• Prior art – Public information available before you file your patent
Law- what you should know?
INOLYST
![Page 26: Ip strategy for startups](https://reader035.vdocuments.net/reader035/viewer/2022062304/558e9b591a28ab4a368b45d4/html5/thumbnails/26.jpg)
• IP strategy doesn't automatically mean filing of patents but Freedom to operate
• You need Freedom to Operate to launch your product or service
• Provisional Patent Application- file to get the earliest priority date and convert into a regular patent within 12 months
• PCT application- the applicant can delay filing of the patent application to 30 months (31 months in some countries)
Lean startup methodology --> IP strategy
INOLYST
![Page 27: Ip strategy for startups](https://reader035.vdocuments.net/reader035/viewer/2022062304/558e9b591a28ab4a368b45d4/html5/thumbnails/27.jpg)
Consider IPR WHEN IT MEANS
And
NOT when you have THE MEANS
INOLYST