software strategy for startups
TRANSCRIPT
Software Strategy for Startups
Do you have it? Do you need one?
Asher [email protected]
A2B Accelerator April 20, 2017
About Myself● Close to 40 years of experience in the software technology field● VP Technology, Chief Technology Advisor Group, NDS (2010 - 2012)● Distinguished Engineer, Office of CTO, Cisco Engineering (2012 - 2016)● Today CTO at IRKI● Focusing on software product line strategy
○ Lean Startup○ Wardley Maps○ Strategic Domain-Driven Design○ Cynefin○ Promise Theory○ ...
Do you have a software strategy?Do you need one?
Cisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 4
Cisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 5
Lean StartupSomething to Start With
Lean Startup Strategy
Business Model Canvas
Key Partners
Key Activities
Value Propositions
Customer Relationships
Customer Segments
Key Resources
Channels
Cost Structure Revenue Streams
?
Value Proposition Canvas to Risque?
Complex Adaptive Systems
Cause-Effect are Coherent Only in Retrospect
Cisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 13
Unpredictable
Irreproducible How one could have any strategy then?
Business Model Canvas … the end of long road
The Strategy Cycle
Source: “Wardley Maps: Topographical Intelligence in Business”
Could help with avoiding gravest mistakes, but by no means guarantees a success.
Everything Evolves
● Definition of Stakeholders● Understanding of their needs● System capabilities (features)● System components● Data● Knowledge● Operational practices
Co-evolution of:
VM Ware
AWS Dynamo DBCassandra as a Service
Evolution of NoSQL DB
CAP TheoremBASE vs ACID
Google BigTable Dynamo DB Paper
Cassandra DB
Netflix Cassandra Ring on AWS
G C P U
AWS EC2......
AIaaS
Productize(e.g. MobileEye)
Some Typical Forms of a Startup Strategic Play
Apply(e.g. 3D scan and
print for Art)
G C P U
Innovate(e.g. AR, VR, 3DP, …)
FaaS
PaaS
IaaS
Custom Internals
Commoditize(e.g. Waze)
Improve (better mouse trap)
Substitute(e.g. iPhone)
Mature Product/Service
It Was Not Predictable, Yet Anticipatable
AWS - winnerNetflix - neutral +DataSax - loser(?)
Future Points of War (How Soon is Soon?)
Know Thy Domain“Not all parts of a large system will be equally
well-designed”
Maintaining one, “rule ‘em all”, model would be impractical if possible at all
Strategic Domain-Driven Design
Vernon Vaughn, “Implementing Domain-Driven Design”
Prefer utility AIaaS
Prefer product or utility SaaS
Major effort
Pull up useful abstractions
Proper timing for API
Push down support and generic stuff; control
through OSS contributions
AI into Context
People
Things
Interaction Adapters
VR, AR, VA, V2T, T2S, NLP, Video
Application Services
Dynamic state machines
Domain Services
Classifications
Complex Event Processors
Anomaly Detection
Customized AIGeneric AI
“Consensus is poisonous for innovation”,
D. Snowden