So what's new in SEO?

ConversationalCommerce, probably

What's changed?

Imagine if someone isusing voice to search for

stuff on their GoogleHome

Hmm..

That means theinterface for the search

results changescompletely

So you don't have 10blue links

Yes, it would takeforever for Google Hometo read so many results

out

How many results willGoogle Home return?

For now, the plans are tohave between 1 to 3

OK, so how will itwork?

What people say to theirGoogle Home - those

phrases are calledInvocation Triggers

For example, the usermight say "I want to

meditate"

Google Home will choosethe right Action - whichis to invoke the suitable

meditation app

As the app developer, youhave the option to registera Discovery Phrase when

you add your voiceenabled app to the Google

Home directory

One way you can voiceenable your app to be

called via Google Homeis by creating an "Actionon Google" using API.AI

How do I create avoice enabled app?

Yes. One thing which will helpis the Invocation Name -

suppose your app is calledSuperBot. If people say "Talk toSuperBot", then only your app

will be invoked

Many people couldregister for such

discovery phrases...

Yes

So the InvocationName is like a domain

name

It is possible. But Googlewill invoke your app based

on multiple ranking signals,e.g. the domain authority of

the app's website

Can't people doDiscovery Phrase

squatting?

Yes, it is quite similar.

Hmm... so registering fordiscovery phrases is likeregistering for AdWords

keywords

And if you would like to know more, goto this link:

http://bit.ly/2k1cy8b