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ISPAT Web Portal The Republic of Turkey Prime Ministry Investment Support and Promotion Agency

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Progress: www.invest.gov.tr Launched in September 2007 to give international investors a definitive online guide on Turkeys investment environment Gone through comprehensive revisions and restructuring processes to improve visitor experience with a special focus on core sector information and interactive tools Became the highest rated IPA website in the entire ECA region (Europe and Central Asia, excluding high-income OECD countries) and the 7th in the world according to Global Investment Promotion Best Practices 2012

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Core Functionalities

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Web Technologies Web 2.0 technologies such as Ajax, JavaScript, ECMAScript, jQuery, JSON, RSS Microsoft SharePoint - dynamic content management Google Maps API & Interactive Google Maps Implementation Dynamic PDF generation from content Cross-browser compatibility Mobile compatibility

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Target Audience Global investors, businessmen, senior executives, CEOs looking for investment opportunities Multinational corporations in various fields Governmental institutions and global organizations with activities related to international investments All internet users seeking information about Turkeys investment environment

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Primary Objectives To provide visitors with information about Turkeys investment climate To guide prospective investors in setting up their operations in Turkey To offer a platform that allows for comparisons between Turkeys competitors

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Data Collection

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Inhouse Workflow Web Editors; Present site visitors with clear, easily-understandable texts, graphics and other online materials Work in coordination with the Agency staff and other providers to supply accurate and up-to-date content Manage and maintain the functionality of all site sections and modules Keep up with the latest developments in internet and web technologies for further improving the portal performance and visitor experience Coordinate any outsourced services such as translation tasks; keep in touch with software/hardware solution providers

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Homepage Immediately recognizable, well-organized, easy to read, and designed in a web-friendly scanning format

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12 Languages Serving the majority of the site visitors in their native languages

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10 Reasons to Invest in Turkey Summarizing why the country is a good match for investments

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Investment Guide Combined use of graphics, texts, maps, apps and images, providing detailed information about Turkeys investment climate

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Interactive Map Statistical and to-the-point data in markers & layers representing Turkeys population, regional attributes, as well as key locations such as airports, ports, OIZs etc.

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Interactive Map

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Benchmark Turkey Information and statistics, including data on doing business, economy, demography, infrastructure, labor force, etc., allowing investors to compare Turkey with various countries

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Benchmark Turkey

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Sectors Substantive, sector-specific information such as key strengths, case studies, comparative data with downloadable reports, along with key facts that are of utmost interest to investors

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Sector Reports Downloadable reports of Turkeys key sectors that offer high growth potential for foreign investors

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News Daily news articles from various media sources on Turkeys business and investment environment for foreign readers

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Success Stories Case studies and testimonials of companies that have already successfully invested in Turkey, quoting corporate executives, underlining the advantages of Turkeys location and ISPATs service excellence

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Success Stories

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Investment Process Wizard Sector-specific and step-by-step guidelines to assist investors in establishing a business in Turkey

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Press Releases ISPATs activities and completed investment projects as shared with the press

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Links Links to govermental institutions, various industry bodies and business associations in Turkey to build traffic and increase PageRank, thus getting indexed by search engines

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Contact Us Contact details of ISPATs global network, enabling investors to contact the Agency officials about issues for which they need to get information, keeping track of all correspondences through CRM integration

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Inquiry Handling and Follow-up Integration between contact forms and CRM software through General Info Requests

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Inquiry Handling and Follow-up Process commencement upon the assignment of the General Info Requests to the relevant Agency officials by the CRM Admin; case resolution within 48 hours

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Search Engine Optimization Professional search engine optimization for better indexing and increased exposure that ensures top listings in search engines through the use of keywords

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Search Engine Optimization

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APPs for Mobile Platforms Web portal content made accessible via mobile devices using popular mobile operating systems such as iOS and Android

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Social Media Social media platforms enabling us to "get the word out" to a larger audience of investors about what we do and how we can facilitate FDI www.facebook.com/investinturkeysocial www.twitter.com/investturkey

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Online Marketing Online marketing on the worlds leading biotechnology event website: 2013 BIO INTERNATIONAL CONVENTION

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THANK YOU for your attention