Value Co-Creation for ISSIP & ISSIP's members

Service Innovation Project

Guy Larkin

Juliana Maciel

Vanessa Romero

Juliana Maciel Guy Larkin Vanessa Romero

Juliana Maciel is a successful

Sales/Financial Professional and

Entrepreneur with experience

launching start up consulting and

design businesses as well as

working for large and

multinational companies. She is

an agile innovator and intuitive

business manager, who

responds quickly to identifying

changes in the market to fulfill

the clients’ needs. She

collaborates with teams and

works well under uncertainty and

ambiguity to produce consistent

results.

Guy Larkin is a successful

Marketing and former Theater

Professional with experience

managing multi-level projects.

With experience in Design

Thinking and Ideation, he is

comfortable creating customer

delight in ambiguous situations.

With over 10 years experience

working in highly collaborative

environments while consistently

delivering results, he is an

outstanding communicator who

is able to manage without direct

authority to deliver outstanding

project performance.

Vanessa Romero is a successful

Industrial Engineer with more

than 5 years of experience as a

consultant, focused on process

development, business strategy

and creating new operations.

She is an incisive and agile

professional accustomed to

working in multidisciplinary and

multicultural environments with a

collaborative sense while always

keeping goals clear.

In touch with the entrepreneurial

world, she is able to work in

uncertain environments and

bring satisfactory results.

PROJECT HISTORY/BACKGROUND

VALUE CO-CREATION

PURPOSE OF CO-CREATION

WHY/RESULTS

CO-ELEVATION

AGENDA

Project History/Background

As part of the Service Science course at Hult

International Business School, the student team

was asked to investigate GAMIFICATION of an

assessment for T-shapedness

• Three of ISSIP’s objectives are:• Education

• Professional Development

• Practice

Assessment

•Depth

•Breadth

Development

•Deepen Knowledge

•Expand Across Disciplines

An assessment of T-shapedness is in

development. ISSIP intends that it will be

used by members and prospective

members as a tool for ongoing

professional development

• Successful engagement with the

tool will also encourage both

Education and Practice

CO-CREATION PURPOSE RESULTS CO-ELEVATIONINTRODUCTION

Gamification research revealed limitations to the value of the project as defined

• Gamification best practice calls for

clear objectives and full assessment of

gamification intent

• With the assessment in development,

recommendations became abstract

and high level• How do you gamify something that

doesn’t exist?

• In discussing the broad gamification

strategy and ISSIP’s larger goals, the

team co-created a different proposal

with ISSIP’s Executive Director

ISSIP Members

Engagement

EnlistmentAcquisition

CO-CREATION PURPOSE RESULTS CO-ELEVATIONINTRODUCTION

Our team was determined to deliver value for ISSIP from this project

• ISSIP has clear objectives and

clear constraints as a volunteer

organization

• How can ISSIP deliver on its

promised value to members with

the resources that are available?

• Can we devise, at the level of a

proposal, a way to address the key

interlocking goals of Acquisition,

Engagement and Enlistment?

CO-CREATION PURPOSE RESULTS CO-ELEVATIONINTRODUCTION

Students

ISSIP is a bridge for Value Co-Creation and

the foundation of an ecosystem

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Expanding Memberships by creating value for partners and new members

PARTNERING WITH

UNIVERSITIES &

COMPANIES

BROADER ADOPTION

OF T-SHAPEDNESS

ASSESSMENT

EXPAND MEMBERSHIP

ENGAGE MEMBERS

&

BECOME A REFERENCE

CO-CREATION PURPOSE RESULTS CO-ELEVATIONINTRODUCTION

Building a new approach to interviews and skills for a better match between professionals and organizations

ASSESSMENT OF SKILLS

(T-Shapedness)

GETTING ORGANIZATIONS

INVOLVED

JOB/CAREER MATCHING

NEW APPROACH TO

INTERVIEWS AND

MENTORSHIPSCo - create

Co - Elevate

Co - Evolve

S T A R T

CO-CREATION PURPOSE RESULTS CO-ELEVATIONINTRODUCTION

Students being part of the Co-Elevation

WHAT THE STUDENTS GET

The students from universities

partnering with ISSIP can have access

to internships and shadowing

opportunities with ISSIP partner

companies (i.e. IBM, Cisco, HP, etc. ).

This all under a mentorship program

led by ISSIP.

HOW IT WORKS

According to their profile and T-Shape,

students can be mentored through

ISSIP to shadow a professional in the

area of the company in need of the

volunteer’s capabilities, according to

his depth and breadth, optimizing the

co-creation experience.

BENEFIT FOR THE STUDENTS

Students have the opportunity to

experience the real job routine and

have a real perception about what’s

expected from them and the outcomes

of their participation as well as the

company’s culture.

RESULTS

The student/volunteer receives

feedback from the company’s

professionals, assessing his/her

strengths and weaknesses on a T-

Shaped approach.

CO-CREATION PURPOSE RESULTS CO-ELEVATIONINTRODUCTION

ISSIP being part of the Co-Elevation

WHAT ISSIP GETS

ISSIP will increase its membership and

engage them through the universities

and companies by assessing the

students’ and employees’ T-

Shapedness.

HOW IT WORKS

By interacting with the companies’ HR,

ISSIP will be able to match students

with the right opportunities by

assessing their T-Shapedness as well

as what’s in need and what can be

offered. The program will give certainty

to the companies and add value to the

students’ professional progress.

BENEFIT FOR ISSIP

ISSIP will become a reference for

students and professionals to find

either the right career/job or ways to

develop their T-Shape to achieve their

career goals. Companies will rely on

ISSIP to have the most efficient

employees. The perfect match.

RESULTS

The experience will allow ISSIP to

gather more data to develop more tools

of engagement and research on service

innovation co-creation.

CO-CREATION PURPOSE RESULTS CO-ELEVATIONINTRODUCTION

Companies being part of the Co-Elevation

WHAT THE COMPANIES GIVE

Companies will provide the available

internships, shadow projects and job

opportunities to ISSIP in order to better

match its T-Shape requirements with

the student/volunteer’s T-Shape.

HOW IT WORKS

Instead of interviews, companies have

the opportunity to get to know the

students/volunteers better during their

shadowing period (established by the

company through ISSIP). This will

allow them to have a real perception of

how much they co-create value for the

specific task.

BENEFIT FOR THE COMPANIES

The companies can rely more on

ISSIP’s assessment of the students and

find the most appropriate and capable

candidate to fill a job opening or to

participate on a specific project.

WHAT THE COMPANIES GET

The HR process will be optimized and

more accurate by avoiding short-term

contracts, layoffs or having unsatisfied

employees quitting because of a lack

of interest/communication or cultural

fit. The company can expect and reach

more efficient results.

CO-CREATION PURPOSE RESULTS CO-ELEVATIONINTRODUCTION

THANK YOU