it for smes: trends and opportunities - ict for small business, smbs
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"ICT for SMEs: Trends and Opportunites" is a chapter from the free e-course "ICT for SMEs". Other chapters are published here: http://kotelnikov.biz/coach/ict_4sme.htmlTRANSCRIPT
Vadim Kotelnikov
Information and Communication Technology for
Small and Medium-sized Enterprises
Trends and Opportunities
1000ventures
Customer-driven economy
Rapidly changing business
environment
Creativity-driven entrepreneurial
economy Globalization
Shortening life cycle of products
and services
1000ventures
ICT-powered Creative and innovative
Opportunity-driven
Empowered people
Extended enterprise
Engaged customers
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Changes in customer
needs
Changes in technology
Opening up of new geographical
markets
Changes in government regulations
Heavyweight Lightweight
Acquisition Subscription
Individual work Collaboration
Data silos Data anywhere
Fixed office Flexible office
Desktop-fixed device Bring your own device
Customer service Customer engagement
From To
Source: Lessons on Technology and Growth from Small-Business Leaders, BCG, 2013
• Grow well above the rate of GDP growth Growth
• Outpace other SMEs in revenue growth Revenue
• Employ more people, especially skilled ones Workforce
• Manage their employees with less effort and more effectively
Management
• Are more likely to have geographically disperse customers
Customers
Organization
• More flexible infrastructure
• Enhanced business intelligence and information management
• Better and faster decisions
Production
• Higher efficiency
• Leaner value chain
• Higher employee engagement
• Reduced costs
Customer
• More effective and efficient marketing programs
• Streamlined order fulfillment
• Improved customer service
1000ventures
Market Learning
Supply Chain
Production Processes
Marketing and Selling
Customer Service
Market Intelligence
Business Intelligence
Test Marketing
Online Search
e-Procurement
Co-innovation
Staying in Touch
Getting Feedback
Outsourcing
ICT-powered Marketing
Customer Engagement
e-Commerce
Automation
Suggestion Systems
Virtual Teams
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50+%
Web application hosting
Business communication
40+%
Testing and development
Data protection, backup, and archive
20+%
Business continuity
Business intelligence
Remote office
Cloud Computing: Software as a Service (SaaS)
Faster implementation time
Easiest to deploy to employees
Best functions
Low price
Management Accounting
Financial Accounting
Human Resources
Project Management
Supply Chain Management
Manufacturing
Customer Relationship Management
Data Services
1000ventures
Source: a 2013 survey by Mint Jutras
23%
19%
19%
18%
18%
16%
15%
Improvement on time delivery
Savings on operating costs
Inventory costs savings
Savings on obsolete inventory
Reduction in cycle time
Increase in toal product output
Savings in administraion costs
Search Engine Marketing
Social Media Marketing
Content Marketing
Affiliate Marketing
e-Mail Marketing
SMS Marketing
Ad Targeting
Augmented Reality
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Social Media Marketing (SMM)
LinkedIn Google+
SlideShare Twitter
YouTube
Fun4Biz
Focused and Lean Data Analysis
Uncover new insights by combining internal
and external data
Understand market and technology trends
and patterns
Devise and fine-tune effective marketing
strategies
Do deeper analysis of online sales and
trends
Key
Benefits
Invest in new technologies in a
smarter, more profitable way
Assess the value of technologies in a smart way
Use online tools to harness corporate
capabilities
Approach technology vendors for
advice & support
Focus on their core competence
and outsource the rest
Create innovative business
combination and customer value
Leverage new tools with
flexible payment models
Use Web-based tools to manage their dispersed
workforce
Innovate, experiment, and
embrace new business models
1000ventures
Vadim Kotelnikov
Information and Communication Technology for
Small and Medium-sized Enterprises
1000ventures
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