it management expert in social media
DESCRIPTION
Many experts also in IT Management sector are like Englishmen in New York when it comes to social media. How can an expert utilize social media professionally?TRANSCRIPT
IT Management expert in
Juho Nevalainen @_juho_Sofigate Young Professionals
social media
Why would I care?Why
Opinion leadership is a source of competitive advantage
”A company or a person the crowd
wants to listen to”
You’re NOT going to become the opinion
leader by announcing it
NOT
You have to earn itearn it
And that’s a long way
So what to do in social media to boost
your professional brand?
what
I went to Twitter and asked about it...
...and got around 50 replies50
”Choose 3-6 themes for influencing and create a clear value promise”@jukkasaksi
themes
”Define , what and how”@Paivi_Vesala, @Perttuah, @ebrandfi
why
”Personality and humanity are in big role. Sharing only professional stuff leaves a cold feeling.”@liljajan
Personality
”Even the best expert loses to the average one if only the other one leaves a tra”@jarkkokurvinen
leaves a trail
”My message to leaders in one picture”@akuvaramaki
leaders
4:1
Sharing
ratio
• Give it a try and invest some time for it!
• Search for interesting topics (#) and people and participate in discussions. Remember hobbies and other interests besides work.
• Write articles or blogs and share them – and not only once! Pictures get more attention!
• Be creative, interesting and active.
Questions?Comments?Thoughts?
I’m all ears!all ears!
Thanks!
Happy to help you to take the next leap
in social media!