it3196 social media case study project proposal
TRANSCRIPT
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IT3196 Social Media Case StudyProject Proposal Presentation
Group 1E Members: Tunijun (Leader) Aisah Ahmad Jazuli Chan Sze Min (Mint) Quek Hui Bing
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Agenda Current Situation Objectives Target Audiences Functional Description Social Media Channels Success Metrics Tools To Measure Our
Success Task Distributions Project Timeline Q & A
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Current Situation PROBLEMS
Consumers have to wait very long for their KOI bubble tea
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ObjectiveReduce waiting time
To increase revenue
Attract non-customers
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Target Audiences All ages Mostly teenagers
Example: students
They are located around the world Products are of good quality and sense of
satisfaction How will you attract them to your products or services?
Launched a company campaign Who else is competing for their loyalty and devotion?
Gong Cha, Each A Cup, Sweet Talk and more Are you targeting business or consumer sectors?
Both Digital membership benefits consumers Increasing number of consumers benefits company
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System Overview
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Functional DescriptionMembership CardCreate of a new membership cardAllow topping up of Membership of every
membership signedCan be Digital or PhysicalSharing with friends via Facebook
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Functional DescriptionOnline OrderingOrder via FacebookShopping cartOrder via Twitter
Uses hash tag to format ordering
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Functional DescriptionShopping CartUser can do the following
ViewSelectAddRemove
Can choose to pay via PayPal or membership card
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Functional DescriptionRatings quality and service of KOI cafeUsing QRCodePhysical
Behind the membership cardLogical
Inside the phone as an imageAble to give their comments and share with
others in Facebook
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Interactive FunctionAnswer a question weekly
first 5 users answer the question correctly membership will be top up $2
“Which KOI bubble tea am I today?”Generate 5 MCQ questionsUsers choose the answerName of the KOI bubble tea will be
generated.
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Social Media Channels
Facebook Twitter
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Success Metrics• No. of fans• No. of click/visit• No. of re-twitters• No. of shares• Sentiment of the comment
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Tools Measuring Success
Track Twitter brand mentions
Measure Twitter profile follower growth
Examine Facebook Likes and
demographics
Overlay social link clicks and website visits
from Google
Select from over 30 report modules to
plug into customizable report templates
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Tools Measuring Success
Specialize on twitter
Provides prediction
Compare with other twitter account
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Tools Measuring Success
Web tracking based on keyword specified Able to choose which social media sourceSentiment of the comment/post (positive, negative or neutral)
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Tools Measuring Success
Measures brand’s rankingAble to compare with other brandShows the brand influential
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Task DistributionTask Distribution Functions
Tunijun Membership Creation with $5 added (Digital and physical membership card)
Tunijun Share with friends, $2 will be added into your membership card.
Mint Chan Sze MinShopping cart: Reduce the amount of money after ordering and issue a queue number in index form after selecting the location to where you want to collect your KOI.
Mint Chan Sze Min Use PayPal to top-up value into the Membership card.
Quek Hui BingRate the service, quality of drinks. Comment if it’s bad. (QRCODE on the Membership card and scan it to rate the service)
Quek Hui BingWeekly Questions on KOI Drinks will be issued. The winners of the correct answers given will be topped up $2 into Membership card. Players are ranked and posted on Facebook.
Aisah Ahmad JazuliOrder thru twitter. Notification of order using hash tag. Filter them to differentiate between orders and mentions.
Aisah Ahmad Jazuli Which KOI drink are you today? (Facebook App)
Tunijun, Mint Chan Sze Min, Quek Hui Bing, Aisah Ahmad Jazuli INTEGRATION
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KOI Development
Create Membership
Membership Card
Order KOI Drink
Shopping Cart
Use hashtag to filter out orders and mentions
Twitter Ordering
Winners will be ranked and posted on Facebook
Weekly Questions
Service
Rate using QR Code
Share Membership with others on Facebook
Order through Twitter
Issue a queue Number
Select location for collection
$2 will be topped up for each correct answers
Quality
Top-up to PayPal
Facebook Game
What KOI Drink are you?
NOVEMBER 2011- APRIL 2012 May June July August September October
TIMELINE
TIMELINE
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Thank YouQuestion & Answer