italian lifestyle

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Consorzio Italian Lifestyle for architects & building suppliers

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La forza dell'Italia sta nella capacità di offrire prodotti manufatturieri di alta qualità disegnati dai più qualificati architetti e designers. Per questo abbiamo dato vita al Consorzio Italian Lifestye che ha lo scopo di promuovere il bello dell'Italia nel mondo, soprattutto nei paesi del Mediterraneo e del Golfo, e più in generale in quelli a più rapida crescita. Soci fondatori sono: Luciano Brandoni (che ha assunto il ruolo di presidente) di Brandoni SPA http://www.brandoni.com/it/ e http://www.brandonisolare.com/ Raffaello Zanini di PLANETHOTEL.NET www.planethotel.net Marco Benassi di Ceramiche Gardenia Orchidea Spa http://www.gardenia.it/it/index.php Fabio Formenti di Gruppo Industriale Formenti http://www.gruppoformenti.it/

TRANSCRIPT

Page 1: Italian lifestyle

Consorzio Italian Lifestyle

for architects & building suppliers

Page 2: Italian lifestyle

Consorzio Italian Lifestyle

Mission

Consorzio Italian Lifestyle is a Consorzio ofinternational architects, designers, buildingcompanies, technology & solution providerswith the aim of establishing highermarketing and promotional activity focusedin target markets in the Mediterranean areaand fast developing Countries.

Page 3: Italian lifestyle

Consorzio Italian Lifestyle

1.Target

To cover the whole project cycle andoffer full package of services from thefirst idea up to product installation andmaintenance.

Page 4: Italian lifestyle

Consorzio Italian Lifestyle

2.Target

To enhance business opportunities intarget markets by convincing high levelof key decision maker and establishingdirect contacts with them.

Page 5: Italian lifestyle

Consorzio Italian Lifestyle

3.Target

To develop market research in targetareas in order to promote design, highquality products and services for buildingindustry.

Page 6: Italian lifestyle

Consorzio Italian Lifestyle

4. Target

To cover the whole project cycle andoffer full package of services from thefirst idea up to product installation andmaintenance.

Page 7: Italian lifestyle

Consorzio Italian Lifestyle

5. Target

To win projects for network partnerswhile involving each member from thevery first idea to the end of theconstruction, through the whole lifecycleof the project.

Page 8: Italian lifestyle

Consorzio Italian Lifestyle

6.Target

Get direct contact with decision makers(investors, building companies, …)

Page 9: Italian lifestyle

Marketing Activities

Participation at fairs and Conferences

Page 10: Italian lifestyle

Marketing Activities

Organize customer events in home and/or target countries

Page 11: Italian lifestyle

Marketing Activities

Establish an information database forinternal exchange of market data

Page 12: Italian lifestyle

Marketing Activities

Development of common marketingdocuments (e.g. brochures andpresentations

Page 13: Italian lifestyle

Marketing Activities

Promote the network through theinternational salesforce of all membercompanies and scan the opportunities intarget markets

Page 14: Italian lifestyle

Marketing Activities

Get access to professional groups,associations, and local business lobbies.

Page 15: Italian lifestyle

Confidentiality

Members do agree to keep all exchangedinformation strictly confidential duringand after the membership of thenetwork.

Page 16: Italian lifestyle

Rules of participation

The participation will last 3 years,afterwords it will be renewedautomatically at 1 year base.

The member who decides to back outmust give notice of at least 1 year earlier

Page 17: Italian lifestyle

Participants

The participation will be open to:

- architects

- engineers

- technology and solution providers

- buiding companies

Page 18: Italian lifestyle

Exclusivity

Technology and solution providers willbenefit of an exclusivity membership ofthe proposed products/ services

A limited number of Architects andBuilding Companies will be founders ofthe association.

Page 19: Italian lifestyle

Fee

- Initial fee (only at registration) :

€ 1.500,00

- Project fees are set for the partecipation to each single project usually supported by public grants

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Architects and Engineering Studies

Will be involved in:

- Meetings with investors, hotelliers, architects

- Seminars in the Mediterranean area

- Tenders for projects

- Projects directly received other partecipants

- Print their works in books

Page 21: Italian lifestyle

Building Companies

Will be involved in

- Direct research of business opportunities

- International tenders

- Works of other partecipants

Page 22: Italian lifestyle

Technology and solution provider

Will be involved:

- Promoting the brand and products in Italy Europe and Mediterranean area

- Receiving information of projects in Italy and abroad

- Contacting potential customers during meetings

Page 23: Italian lifestyle

The Consorzio

The Consorzio Italian Lifestyle wasfounded on June 17°, 2013.

The first Board of Directors includes:

- Luciano Brandoni – Presidente

- Raffaello Zanini – Vice Presidente

- Marco Benassi – Consigliere

- Fabio Formenti – Consigliere