Communication Area Suggestions for improvements

Based on AIESEC Italy SONA Q3, 2010Evgenia Berestneva, MCVP IM

2nd Claster to improve

Milano CattolicaAlumni involvementMedia AppearancesFan-page + TwitterFunctional WikiMembers allocation in myaiesec

PaviaParticipation in EventsMedia AppearancesSwitch to @net email usageMembers allocation in myaiesecEducational resources in myaiesec (functional wiki)

TorinoParticipation in EventsMembers allocation in myaiesec + @net email usageCreate internal com policy (! Crucial for big LCs)Functional wikiTechnique in the office

3rd Claster to improveAncona

Events participation Media appearancesAlumni involvementCreate Fan-pageFunctional WikiSwitch to @net mail usage

BariEvents participation Media appearancesAlumni involvementMembers allocation in myaiesecSwitch to @net mail usageInternet in the office

BolzanoEvents participation Media appearancesMembers allocation in myaiesecSocial media development

CataniaEvents participation Media appearancesAlumni involvementWEB-PAGE counterCreate Fan-pageFunctional WikiSwitch to @net mail usageTechnique in the office

GenovaEvents participation Media appearancesWEB-PAGE counterFunctional wikiCreate Fan-page

3rd Claster to improveNapoli Federico II

Events participation Alumni involvementWEB-PAGE counterSocial media developmentMembers allocation in myaiesecFunctional wikiInternal Communication

Napoli ParthenopeEvents participation Media appearancesWEB-PAGE promotionCreate Fan-pageMembers allocation in myaiesecFunctional wiki

PalermoEvents participation Media appearancesMembers allocation in myaiesecSwitch to @net usageFunctional Wiki

PisaEvents participation Media appearancesWEB-PAGE promotionFind LC officeMembers allocation in myaiesecSwitch to @net mail usage

Roma SapienzaEvents participation Media appearancesAlumni involvementWEB-PAGE promotionMembers allocation in myaiesecSwitch to @net usageCreate internal com policy (!)

3rd Claster to improve

Roma TreEvents participation Media appearancesAlumni involvementMembers allocation in myaiesecSwitch to @net usageFunctional WikiCreate internal com policy (!)

TrentoEvents participation Media appearancesAlumni involvementMembers allocation in myaiesecSwitch to @net usage

TriesteEvents participation Media appearancesMembers allocation in myaiesecSwitch to @net usageFunctional wiki

VeneziaEvents participation Media appearancesWEB-PAGE counterFunctional wikiSocial media development

Human resources

how?1) create full-time communication functional teams

2) create part-time “brand teams”, members of which can work also in other projects

3) create part-time brand activities to attract people out of recruitment to work on com area [contest for design of posters for projects, recruitment; design of promo-campaign of AIESEC programs; AIESEC newspaper

JD areasPress-releasesMRKG materialsContests around the yearSocial mediaWeb-pageOn-line positioningWeb-pages for projectsEvent-managementInternal NewsletterMyaiesec.net manager

why?Based on SONA analysis about 80% of LCs have poor development of Com area => we need increase HR workin on com area in LCs

External Events

how?1) Subscribe to newsletters of companies/NGOs to know about events2) Research every week events in the city3) Have responsible for research of these events4) Have calendar of upcoming/regular events5) Have template of proposal for event organizers 6) Have MRKG for participation in events (flyers/booklets/business

cards/banner7) Have a pool of people who can always go on these events (event-

team)

why?Reason/material for news/press-releasesFast Networking + AIESEC=voice of youth

Alumni Involvement

how?1) Have full-time responsible for Alumni (Alumni Coordinator)2) Have monthly newsletter for Alumni3) Research and send opportunities for Alumni in newsletter4) Have database of Alumni (contacts, work XP, AIESEC XP)5) Involve in activities described in “why”6) Organize LC-Birthday, Alumni Cocktail etc informal events7) Meet once per month informally with Alumni in bar/café 8) Have group for communication of Alumni (myaiesec/google/linked in)9) Have official ceremony of promotion the person from status “Member” to status

“Alumni” – have criteria to become Alumni10) Have year reward for Alumni (Best contribution etc)11) Create a found with Alumni (Reward for the best eXchanger etc)

why?Contacts/money/TN-takers/OGX/in-kind/ speakers/trainers/mentors/coaches/feedback

Web-page development

how?1) Have one responsible (apart from VP Com) who take care about web-page2) Seat 1-2 day and completely update irrelevant information/contacts/forms/logo3) Research web-pages of AIESEC and other organizations to search for GCPs4) Promote web-page on forums/blogs/discussions/social networks5) Make separate web-pages for each big project/event6) Add section on web-page to be updated with news – make web-page alive7) Promote on web-pages of partners/their newsletters8) Install Google analytics on web-page to track development and visitors9) Make Google adv10) Make SEO optimization of web-page11) Learn basic HTML in internet12) Contact NCC – Alession Esposito for any support and questions

why?Web-page = Face of organization => LC web-page influence common image of AIESEC Italy in front of studetns/companies

Social Media

how?1) Have 1-3 responsibles (apart from VP Com) who take care about social-media2) Create a FAN-PAGE – IT’S THE ONLY ONE THE MOST PROFESSIONAL TOOL3) Develop contests driven in social media (pictures/movies etc)4) Create schedule and framework for regular posting 5) Research social-media of AIESEC and other organizations to search for GCPs6) Interconnect with each other7) Create a tab AIESEC (to redirect on web-page etc)8) Track insights 9) Learn basic HTML in internet10) Contact NCC – Rafael Campos for any support and questions

why?Fastest way of promotion - All the world is using itNational + International positioning + traffic to web-page

Media Appearances

how?1) Have one responsible (apart from VP Com) who take care about writing2) Create calendar of reasons/moments to write about3) Write about each trainee coming; make interview with them4) Write about each project planned, that is in the process of realization, finished5) Write about election of PMs, EB6) Write about each event7) Write interviews with Alumni8) Write about recruitment/ep recruitment/opportunity to take trainee9) Publish it on forums/blogs/news portals/city portals/on-line newspapers 10) Keep archive of press-releases on your web-page

why?Promote opportunitiesIncrease visibility, AIESEC image in all the country

Teams allocation My@net

how?1) Create in myaiesec the same teams that you have in your LC [each project, each

functional team, PM team, EB team]2) Add in each team a team leader3) Explain to team leader how to add members in a team4) Use team email for communication by aiesec.net account

why?To have team email for internal communicationTo let members be able to create wiki/classified/fileTo give members full access to exchange functionTo ensure system will count correct number of Leaders in your LCTo ensure that members in system are real members who are working

Functional Wiki

how?1) Each VP create a wiki with basic information about the area, needed documents,

that can be needed for normal work of members2) Have one common wiki of LC with contacts of VPs, projects you run in the year,

info about LC and city3) Don’t create separate wiki for each project, but promote all projects and X

opportunities of LC at one wiki => so, the person coming at your wiki, will see everything at one time (use ppt to make info compact)

4) Interconnect all wiki of your LC – have at each map of LC wiki

why?To keep their basic functional knowledge, links to education filesTo provide new members resource for self-learning and constant access to needed information (documents etc)To keep record of information that can be useful for transition

My@net email +Internal Com

how?1) Educate each team leader on how to start use @net email2) Track that each team leader organize with his team communication by @net3) Create business cards just with @net email4) Create one page document describing channels for communication in LC + what

kind of information is on each channel + who can use each of the channels

why?@net email has much more functions than other normal account at it’s corporate + use another email is unprofessional With @net email members can communicate easily by teams/groups and have clear and fast communication Internal Com influence a lot on Retention Rate, Involvement of Members in LC live, loyalty of members and belonging to organization

Office Infrastructure

how?1) Ask companies if they have old techniques they can give to you2) Invest part of the budget to buy new techniques3) Organize event “LC Birthday”, invite a lot of Alumni and make them gift you

something useful for office4) Ask MC to make something specific as award for national competitions

why?Let people work without limits