CASE 11 : Henry Schein Inc: Business Value of a

DataWarehouseAnkit Misra(10/MBA/11)

Saurabh Arora(10/MBA/48)

Case at glance:Henry ScheinInc. is distributor of health care

products.It is 2.8 billion distributor of health care

product and built the data warehouse with the in house team of 6 members(called

“ Team Schein”).Company had used two tools for data ware

houses Data Extraction S/w from Informatic Corp. User Query and reporting S/w from

MicroStrategy Inc.

Two main requirements for company was :People with right skillData Quality So, the company hired 6 IT profesionals in IS

dept for position of Data modeler, Data Analysist, User support and Training and Database admin

and Developer. Data Quality was very tedious job, but quality

was maintained by standardizing data in order to produce the sales report used by business analyst.

Team also interviewed potential business users to determine Information they needed and also analysed the old reports.

Team also built the summary tables to make queries work faster.

Data warehouse was updated with new products, customers, features and enhancements.

Next step was tie up between European and US dataware houses of company and it costed a lot.

The Benefits that DataWare house had for Henry Schein was to provide information on

Most Profitable customersTarget Customers for certain types of

promotionsDirect mail Marketing Campaigns for

customersAbility to add more field to reports.Ability to integrate the information so that

business units can respond immediately to changes in Sales and customer preferences.

Becoming part of Organization Culture.

Qs. 1 What are some of the key requirments for building a good data warehouse?People with right skills at right positions and

having different responsibilities.Maintaining Data quality in Data ware house.Removing Data redundancy.Improving Data consistency.Providing Data Integrity.

Qs. 2 What are the key s/w tools needed to construct and use Dataware house?The data warehouse is a bundle of various

applications and a database which are provided together as to make working with them easy.

The key S/W tools which are essentially needed to work with a data warehouse are

S/W tools required in a data warehouse.A tool to Extract data from database.Transform data.Provide basic reporting.Provide a way to store and retrieve metadata.Provide data mining.

Henry Schein Inc. had two key software for data warehouse: 1. Data extraction software from informatica corp. 2. Reporting software from MicroStrategy Inc.

Qs. 3 What is the business value of a data warehouse to Henry Schein ? To any company?Figuring out most profitable customers.Target Customers for certain types of

promotion of products.For checking business by product categories

or sales territories.Selecting customers for Direct-mail

marketing campaigns .

Cont.Ability to add more fields to database.Business Users can Search , Sort, and drill

down for any information needed themselves in fraction of time.

It includes Business intelligence and support data mining, Decision Support system, Enterprise system, web applications etc.

Enhances Business value of the company and becomes part of its culture.

THANK You