it's a new game
DESCRIPTION
Deck used in presentation at MIPAA The New Influencers, London March 29, 2011.TRANSCRIPT
It’s A New GameMIPAA Social Media Workshop
London: March 29, 2011
Neville Hobson
@jangles
www.nevillehobson.com
#mipaa
http://www.facebook.com/VauxhallAmpera
http://www.flickr.com/photos/15807254@N08/5357420454/in/photostream/
http://www.flickr.com/photos/hunteeer/5370577225/in/pool-24833696@N00/
http://www.flickr.com/photos/travelinlibrarian/5146248164/in/pool-24833696@N00/
http://www.edelman.com/trust/2011/
http://www.edelman.com/trust/2011/
Customers Like To Do 3 Things Online
Share Ideas“Let’s improve the next product or service together”
Share Product Knowledge“Here is what I know…hope it helps you”
Help Peers With Problems“I had the same problem, here is what I did”
http://www.thefordstory.com/
Our audience is people who drive cars and who buy cars. People don’t trust corporations as much as they used to. They trust third-party experts, and people like themselves.
Scott Monty
Ford Motor Company
January 2011
http://www.ft.com/cms/s/0/b79c6b62-1da7-11e0-aa88-00144feab49a,s01=1.html
She Influences Opinion About Your Brand
Do you know her reach?
Do you know how to reach her?
Are you sure she’s worth your attention?
Understand Who to Pay Attention to
Engagement Points
Key: Integrated Communication Social media is not stand-
alone or a separate activity
Long-term activity and resource commitment
Integral to your marketing and communication mix
Integral to the success of your efforts
http://www.youtube.com/watch?v=6Cf7IL_eZ38&hd=1
Thank You