it’s about time. providing integrated services over copper & cable february, 2001
TRANSCRIPT
It’s About Time.
Providing Integrated Services Over Copper & Cable
February, 2001
Overview
• Today’s Topic: Providing an Integrated Services Package Over Copper and Cable
• What’s Cool About Integration
• Opportunity for Integrated Services
• Implementing Services• Strategic Considerations
What’s Cool About Integration
• Integration future proofs the SP’s business
• Realizes the service providers’ dream: One connection; multiple revenue streams
• Provides ARPU protection
• Keeps SP on favorable price and margin curves
• Aids Customer Retention
Integrated Services Opportunity
• Voice
• Security:
– Firewall/Virus Protection– Filtering– VPN’s
• Messaging
– Translation– Integrated
• Video
– Mail– Conferencing
Opportunity Con’t
• Collaborative Work
– Virtual Meeting– Shared Whiteboard
• Web Design/Web Hosting
• Caching/Peering
• ASP Services
• ECommerce
Opportunity
• Rough total for all these is in Multiple Billions of Dollars
• Service integration assures continued participation as more and more of everyday life migrates to networks.
Implementing Services
Voice CPE
– Up to 16 simultaneous voice channels on a single copper pair– Soft provisioning of additional voice channels - no truck roll– Integrated voice and data solution– Focused on SME and high-end residential market
POTS
Data:Internet, etc.
Standard ADSL
ADSL Line
ADSL with “derived” voice
POTSData:Internet, etc.
ADSL Line
Voice “Bundles”
• SOHO and small businesses
– Package high speed data and multiple voice lines
– PBX/Key systems attached to/integrated into modem
– Small Centrex groups
• Residential
– Package of high speed data and multiple voice lines
– Home working environment (PC, Phone, Fax)– 2nd and 3rd line (pairgain)
• E.g. Install for 2nd line POTS and be data ready
Voice Gateways
ADSL-NT
ASAM
Mini-RAM
...
ADSL-NT...
ASAM
Service providers Access providers End users
Servicemanagement
Servicemanagement
...
ATM backbone
...
Data backbone ATM edgeCorporates
Isp’s
BAS
ATM or FR pipes
IP-tunnels
PSTN
GW
GW
Security: DSL Access: PPPoX with L2TP tunneling
DSL ATU-R
DSLAM
DSL ATU-R
Shasta BSN
L2TP Tunnels
LAC LNS
ATM Access
ATM Core
SP VR
CVR
CoSine IPSX
IPSec TunnelL2TP Tunnel
IPSec TunnelsPPPoX
Tunnels PPPoE and PPPoA sessions through to the correct CVR One L2TP tunnel for each enterprise, with the ability for multiple PPP
sessions per tunnel
LAC
STM-1
Leased Line Access: Direct
CPE
CPE
Metro Loops
ATM Core
SP VR
CVR
CoSine IPSX
IPSec Tunnel
IPSec TunnelsPPP
Local Access
Local Access
Channelized T1 or fractional
service
Channelized DS3
Timeslot groups for each customer is mapped from the Channelized DS3 through to their respective C-VR.
IP Services with CoSine solution
• IPSec VPNs
• Managed Firewalls
• VPDN for secure dial
• Extranets
• Frame Relay Integration
Irrespective of method used, once the customer traffic reaches their CVR, value add IP services such as VPNs, Firewalls, NAT, Anti Virus, etc can be provisioned exactly the same way for each subscriber
Putting It All Together
Trends: Business Users (1)
'99'00
'01 '02 '03 '04012345678
Revenues Managed Data Services (UD$ billions)DecentralizingDecentralizing
OutsourcingOutsourcingIntra-/ExtranetSupply Chain Supply Chain IntegrationIntegration
Access to Access to advanced services advanced services
for SME/SOHO for SME/SOHO
VPNVPN
VirtualOfficeVirtualOffice
ASPASP
RoamingRoaming
Web HostingWeb Hosting
Source: Asia/Pacific Telecom Network Services Market 1999-2004, IDC
Voice-Data Voice-Data ConvergencConvergenc
ee
Trends: Business Users (2)
More than 60% of APAC companies are
integrating or will integrate data and
voice.
More than 60% of APAC companies are
integrating or will integrate data and
voice.
A large share of these companies will use Voice over Packet to
communicate across the supply chain (suppliers, customers and
channels/resellers).
A large share of these companies will use Voice over Packet to
communicate across the supply chain (suppliers, customers and
channels/resellers).
Source:WAN Manager Survey - Jul 2000, IDC
Business Services
AccessNode
AccessNode
AccessNode
EnterpriseLarge Business
Small OfficeHome Office
MobileTelecommuter
Switch/Router
End-user applications
WW Local connect (roaming)Single Authentication
VOICE VPNPRI, Centrex, VoIP
DATA VPNInternet, Intranet, Security, Privacy, ManagementOutsourced Firewall, RoutingE-Commerce, Co-working
increasingly need more network
services
VPN, Security, PrivacyAAA, Billing
Policy, QOS, SLAVoIP, Fax/IP, Transport
which can be provided by
network operators
Residential Services
Switch/Router
AccessNode
PrivateResidential
Content Application ProviderServer farm
VoicePOTS, ISDN, VoIP
Dial up InternetAlways on Internet
Videoconference
Web hosting, E-mail, E-commerce
S&F Fax/IP, Unified messaging
Audio/Video StreamingInteractive Digital TV
End-user applications
increasingly need more network services
VPN, Security, PrivacyAAA, Billing
PPP, tunnelingIP pool management
Remote Access ServicesRT Fax/IP, VoIP, Transport
which can be provided by network operators
Strategic Considerations
• When ?
– Now– Plan for Migration
• What is proper sequence ?
– Start with most likely to be broadly adopted
– Build critical mass– Differentiate to vertical need– Take a prudent chance
Strategic Considerations
• Functionality at Edge or Core?
– What works when your customers’ need it
– What will continue to allow you to differentiate
– What suits your organization’s skill set
Summary
• Integration can help future proof an SP’s business
• Integration can begin today
• Take prudent risks to differentiate toward your key segments