ITU Telecom World 2009, Geneva, 5-9 October 2009Friday, October 2009

Future innovation: Scientific & technological foundation

M. Krivoсheev.Chief Scientist. State Radio Research & Development Institute (NIIR) Moscow, Honorary Chairman of ITU-R SG 6 – Broadcasting Service.

New directions of international standartization in digital TV broadcasting, aimed at information society development

First Draft Study Program on digital compression of TV

signals.

Fig. 1

Extraction from the Journal of the “Royal Television Society”

Fig. 2

Draft of first Recommendation on digital terrestrial TV

broadcasting.

It should fit in the channels 6, 7 and 8 MHz.

Fig. 3

Second Plenary Meeting of RRC-2004. Geneva, ITU, 12 May 2004.

Fig. 4

Draft Recommendation BT.1306 on digital terrestrial TV broadcasting

Fig.5

Fig. 6

Draft First Recommendation on HDTV parameters for studios and international

programs exchange.

USA, Atlanta, 26 March 1990.

After approval new version of Recommendation BT.709 on 1st of June, 1999. Left to right: J. Raiser (FCC, USA), T. Utendall (ABC, USA), P. Griffis (Microsoft, USA), V. Stepanian

(Radio TV, Iran), the Chairman of ITU-R SG 11 M. Krivocheev (Russia), D. Wood (EBU), the Chairman of WBU Technical committee J. Flaherty (USA). Fig. 7

The ceremony of ITU-R Award. In the center – Director of Radiocommunication

Bureau V. Timofeev; on the right – General Secretary of ITU H. Touré, on the left –

representative of DTG B. Slamin. Geneva, 16 October 2007.

Fig. 8

Emmy Award for ITU, ISO and IEC. Hollywood recognized work on crucial video

standard.From left to right: Malcolm Johnson, Director of ITU’s Telecommunication Standardization

Bureau, accompanied by three of the four Chairman of Joint Video Team (JVT): Ajay Luthra, from Motorola; Gary Sullivan, from

Microsoft and Thomas Wiegand from the Fraunhofer Heinrich Hertz Institute in Berlin,

along with Scott Jameson, Chair of the ISO/IEC Joint Technical Committee on

Information technology (ISO/IEC JTC-1).

EHRI-0 EHRI-1 EHRI-2 EHRI-3

Spatial resolution(number of samples)

1 920 1 080 3 840 2 160 5 760 3 240 7 680 4 320

A hierarchy of spatial resolution in EHRI

UHDTV

Fig. 9

Fig. 10

Booklet and slogans of first interactive

Telecom

Fig. 11

THE BASIC ITU-R RECOMMENDATIONS FOR INTERACTIVE TELEVISION

BO.1724 Interactive satellite broadcasting systems (television, sound and data)  BT.1369 Basic principles for a worldwide common family of systems for the provision of interactive television services  BT.1434 Network independent protocols for interactive systems  BT.1435 Digital sound and television broadcasting interaction channel through the PSTN/ISDN  BT.1436 Transmission systems for interactive cable television services  BT.1507 Interaction channel using digital enhanced cordless telecommunications (DECT) system BT.1508 Interaction channel using global system for mobile communications (GSM) BT.1549 Data link protocol for interaction channelBT.1564 Interaction channel using local multipoint distribution systems BT.1667 Terrestrial return channel for interactive broadcasting services operating in the VHF/UHF broadcast band based on Recommendation ITU-R BT.1306 BT.1722 Harmonization of the instruction set for the execution engine for interactive TV applications  BT.1832 Digital video broadcast-return channel terrestrial (DVB-RCT) deployment scenarios and planning considerations

Fig. 12

Fig. 13

This Question is important for developers of 3D TV systems

in many countries for knowledge of requirements for

the international standardization of their

systems.

a) b)

Fig. 14

a)

b)

In crowded places of cities (the squares, railway stations,

stadiums, streets, the airports, underground and etc.) are

used traditional, basically static ways of representation of

the visual information in the form of posters, bills, a panel,

and etc. Today it is already clear, that in near perspective

basically they will be replaced with the displays working

day and night, in any weather, in different climatic

conditions. The slightest nuances in transmitted images

will be visible. All this will provide interactive VIS.

Digital videoinformational systems (VIS)

Fig. 15

In creation of programs for VIS, in integration of

broadcasting and VIS the telebroadcasting companies,

content companies, computer services, and also the

numerous telecommunication companies in connection

with increase in their traffic are interested. Changes in

advertising activity regarding use of "home" and "outdoor"

TV screens are possible.

Fig. 16

Fig. 17

Fig. 18

Fig. 19

Use of loud-speaking means in most cases extremely is not

effective because of the limited zone of collective reception

and an opportunity of transmission only one channel of a

sound accompaniment. Significant advantages will be

provided with autonomous service of viewers by means of

standard terminals of mobile communication. Such

approach offered by Russia, became lawful in a kind of

their escalating distribution (the general number in the

world already today makes at least 4 billion at the

population of the Earth about 6,7 billion).

Fig. 20

The integrated model of functioning of interactive videoinformational systems

Optimum integration of TV broadcasting and own VIS

programs

The telebroadcasting and content companies, advertising, computer

services, etc.

Formation and transmission of VIS signals, display, interactivity

Operators of digital telecommunication channels

(fibre-optic links, cables, satellites), mobile communication,

display systems, etc.

Program functions Technical functions

Participants Participants

Control

Control centres of distribution of VIS programs, the warning, safety, interactivity, loading, calculations, etc.

Fig. 21

The sphere of digital TV broadcasting extends, it

overgrow in one of dominating a component of an

information society, considering, that the eye delivers to

the person more than 80 % of all received information.

Communication and many mass media are more and more

involved in it. The global approach offered by Russia,

will help to solve new problems, including creation VIS.

Fig. 22

Processes which allowed to create the digital dividend

Processing, coding and video

compression

Multi-plexer

Modulator

n bit/sHz

6-7-8 MHz radio channels emission – MPTV

(Multiprogram TV 6-7-8 Concept)

Broadcasting interface

Fig. 23

The steps of creation the digital dividend

Barring of widening of TV and HDTV

standard radio channels by

approval of the 6-7-8 Concept, which

preserves the existing channels

and frequency plans refusing requests for

new frequency bands allocations.

Release of analogue TV radio

channels by implementation of the multiprogram

TV 6-7-8 Concept, which has

provided the transmission of

several TV programs within

one radio channel.

Release of a part of digital TV radio

channels due to the progress of video compression, new

methods of formation of TV images

transmission and emission of their

signals, which will allow to increase considerably the number of TV

programs transmitted within one radio

channel and also due to the introduction of

VIS.

The Magazine Policy Tracker in March 2008 published that FCC’s 700 MHz auction in 698-806 MHz band could be called the largest spectrum auction in US history – bids totaled nearly

US$19.5 billion.

Fig. 24