jamba juice: examining new business strategies from juice cleanse culture

18
Juice Cleansers Redefinin g the future of Health: 2 3 4 1

Upload: iris-yan

Post on 21-Jun-2015

174 views

Category:

Food


3 download

DESCRIPTION

Analyzing new strategies and verticals in what the future of health looks like to inform Jamba Juice of growth potential. This was done specifically through the unique and specialized culture of those who partake in juice cleansing.

TRANSCRIPT

Page 1: Jamba Juice: Examining New Business Strategies from Juice Cleanse Culture

Juice Cleansers

Redefining the

future of Health:

2 3 41

Page 2: Jamba Juice: Examining New Business Strategies from Juice Cleanse Culture

Our Team

1 OBSERVATIONS

2 3 4

Page 3: Jamba Juice: Examining New Business Strategies from Juice Cleanse Culture

Meet Cameron

1 OBSERVATIONS

2 3 4

Page 4: Jamba Juice: Examining New Business Strategies from Juice Cleanse Culture

Meet victoria

1 OBSERVATIONS

2 3 4

Page 5: Jamba Juice: Examining New Business Strategies from Juice Cleanse Culture

CLEANSERSUSE CLEANSING AS A MECHANISM

NEW TO START A

LIFESTYLE

1 2 ANALYSIS 3 4

Page 6: Jamba Juice: Examining New Business Strategies from Juice Cleanse Culture

NEW

LIFESTYLE

1 2 ANALYSIS 3 4

Page 7: Jamba Juice: Examining New Business Strategies from Juice Cleanse Culture

ROUTINELY SET GOALS

GAIN A SENSE OFSELF ACHIEVEMENT

1 2 ANALYSIS 3 4

Page 8: Jamba Juice: Examining New Business Strategies from Juice Cleanse Culture

SET GOALS

ACHIEVING GOALS

1 2 ANALYSIS 3 4

Page 9: Jamba Juice: Examining New Business Strategies from Juice Cleanse Culture

SHED OLD LAYERS

START FRESH

CONFIDENCE

1 2 ANALYSIS 3 4

Page 10: Jamba Juice: Examining New Business Strategies from Juice Cleanse Culture

1. Designs should enable people to create and edit goals at any point in their trajectory.

2. Designs should allow users to see their progress so users can regenerate their goals/lifestyle based on their progress.

3. Design should ensure a sense of achievement.

4. Designs should work a sense of routine into the product.

1 2 3 DESIGN 4

Page 11: Jamba Juice: Examining New Business Strategies from Juice Cleanse Culture

1 2 3 4 SOLUTION

Page 12: Jamba Juice: Examining New Business Strategies from Juice Cleanse Culture

1 2 3 4 SOLUTION

Page 13: Jamba Juice: Examining New Business Strategies from Juice Cleanse Culture

1 2 3 4 SOLUTION

Page 14: Jamba Juice: Examining New Business Strategies from Juice Cleanse Culture

1 2 3 4 SOLUTION

Page 15: Jamba Juice: Examining New Business Strategies from Juice Cleanse Culture

1 2 3 4 SOLUTION

Page 16: Jamba Juice: Examining New Business Strategies from Juice Cleanse Culture

1 2 3 4 SOLUTION

Page 17: Jamba Juice: Examining New Business Strategies from Juice Cleanse Culture

1 2 3 4 SOLUTION

Page 18: Jamba Juice: Examining New Business Strategies from Juice Cleanse Culture

The Future of JambaREIMAGINED throug

h