jannik lindbæk jr.: statoil i en norsk og global mediehverdag
DESCRIPTION
Statoil er det desidert mest omtalte selskapet i norske medier, samtidig omfattes virksomheten med økende interesse fra internasjonale medier. Jannik Lindbæk jr. er informasjonsdirektør med ansvar for konsernets medierelasjoner, og vil presentere Statoils mediestrategi med utgangspunkt i kjente mediesaker som oljesand og operasjonene på norsk sokkel.TRANSCRIPT
Statoil i en global mediehverdag Jannik Lindbæk jr – Vice president Media Relations
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“Statoil is the kind of oil
company that other oil
companies want to be
when they grow up”
“Får miljørefs for
gigantkjøp”
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Classification: Internal 2011-10-11
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Classification: Internal 2011-10-11
“Open, honest and fact-based
communication is critical to our
business success.”
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Classification: Internal 2011-10-11
COS100377
6 - Classification: Internal 2011-05-13
COS100377
7 - Classification: Internal 2011-05-13
Marketing, Processing and Renewable Energy COM
Eskil Eriksen
Technology, Projects and Drilling COM
TPD COM
Øistein Johannessen
MPR COM
Communication organisation organisation
Reidar Gjærum
Corporate communication
Jone Stangeland
Development and Production Norway COM
DPN COM
Business area communication, BA
CCOM
Bjørn Otto Sverdrup
Development and Production International COM
DPI COM
Ola Morten Aanestad
Development and Production North America COM
DPNA COM
Hild Stuland Larsen (acting from 19 May)
GLD
COM Global delivery COM
Kjersti Tvedt Morstøl
Exploration COM
EXP COM
Functional area, FA
Geir Axelsen
Political and public affairs
PPA
Social responsibility
Baiba Anda Rubesa
SR
Jannik Lindbæk jr.
Media relations
MR
Kathrine Mo (August 2011)
Brand communication
BC
Kristi Hegna Eggen (from 19 May)
Strategy and network
SN
People and leadership communication
Cathrine Torp
PLC
COS100377
8 - Classification: Internal 2011-05-13
Jannik Lindbæk Jr.
Media Relations
Media relations
Per Arne Solend
Corporate initiatives
DPN spokesperson
Ola Anders Skauby Ørjan Heradstveit
Emergency preparedness
Morten Eek
MPR spokesperson
Fredrik Norman
Financial communication
International spokesperson (upstream)
Bård Glad Pedersen
Liv Jannie Omdal
Tone Bekkevold
Administration
COS100377
Core reputation drivers for oil and gas companies
Credible media appearance
is becoming increasingly important.
Key factors in the eyes of the general public
Strategic long-term perspective is also more
important today than in 2007-09
Media appearance and leadership are crucial
when people evaluate the reputation of oil and
gas companies.
Credible media appearance
Reliable top management
Thinks and acts in a long-term perspective
Source: TNS
Favourability
Management
Vision / Strategy
COS100377
10 - Classification: Internal 2011-05-13
Trade Unions
speak out
against HSE &
Lund
Media profile evolved since 2010
• Monthly Vol & Fav: Statoil, 2010-2011
2010 2011
Peregrino
official
opening Gullfaks
Skrugard
discovery
Gassled
divestment
announced Water
management
case Aldous/ Avaldsnes
find Mongstad
delays
announced
AGM
COS100377
11 - Classification: Internal 2011-05-13
April 07: Kjøper North American Oil Sands Corporation
April 10: Teknologiplan for å kutte utslippene >40% innen 2025
Jan 11: Produksjonen starter
Mai 11: Oil sands report card
Bildebruk i media
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Classification: Internal 2011-10-11
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Classification: Internal 2011-10-11
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Classification: Internal 2011-05-13
Apr 10: Macondo
Mai 10: Gullfaks
Apr 11: Skrugard
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Classification: Internal 2011-10-11
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Jannik Lindbæk jr
Vice president Media Relations
@janniklindbaek
www.statoil.com