january 2015 global competitiveness forum at the crossroads how saudi arabia can leverage its unique...
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January 2015GLOBAL COMPETITIVENESSFORUMAt the Crossroads How Saudi Arabia can Leverage its Unique Position and Become a Leader in Global Transport
Dr. Temel Kotil, CEO of Turkish Airlines
Air Passenger Numbers
1994
1.2 billion2034
7.3 billion
x2.2
2014
3.3 billion
Source: IATA, GACA, domestic arrival/departures dived into two to find passengers *2014 and 2034 forecasts are based on ACI values
x2.7
18.8 million 47 million* 115 million*
WO
RLD
SAU
DI
ARAB
IA
X2.5X2.5
Passenger Flow DevelopmentTotal Scheduled Revenue Passenger-KilometersTo/From and Intra Regions (Trillions)
2.0
3.9
North America
0.6
1.9
2.0
4.6
0.30.9
Africa
0.6
2.2Middle East
2.2
7.4
2013
2033Europe
Asia Pacific
Latin America
Source: Boeing Current Market Outlook 2013-2033
Asia & Pasific
28%
Eu-rope26%
Middle East8%
Africa4%
Latin Amer-
ica8%
North Amer-
ica26%
Asia & Pasific
35%
Europe22%
Middle East11%
Africa4%
Latin Amer-
ica9%
North Amer-
ica19%
2013 2033
Passenger Flow DevelopmentTotal Scheduled Revenue Passenger-KilometersTo/From and Intra Regions (Trillions)
2.0
3.9
North America
0.6
1.9
2.0
4.6
0.30.9
Africa
0.6
2.2Middle East
2.2
7.4
2013
2033Europe
Asia Pacific
Latin America
Source: Boeing Current Market Outlook 2013-2033
Asia Pasific28%
Europe26%
Middle East8%
Africa4%
Latin America
8%
North America
26%
Asia Pasific35%
Europe22%
Middle East11%
Africa4%
Latin America
9%
North America
19%
2013 2033
World Outlook For 2015
Load Factor Passenger Numbers Revenue Passenger km (RPK)
3.3 billions
Source: IATA Fact Sheet December 2014
3.5 billions%79.9
2014F 2015F
+0.2
points
-0.3
points
%79.6
%5.5 %6.8
2014F 2015F
6.1trillions
6.5trillions
%5.7 %7
2014F 2015F
Driving The Center Of Gravity Of Traffic To The South And East Geographic center of gravity of departing/arriving/connecting passengers per city
1971
1981
1991
2001
2011
20212031
Source: Airbus Global Market Forecast 2012
Development of Passenger Market Share by Airline Domicile
Source: IATA, Airbus 2014 GMF.
2003 2013 2023 20330%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2% 2% 2%5% 5% 6% 6%4%
9% 12% 14%
36% 26% 21% 18%
27%27% 24% 22%
25% 30% 34% 37%
Africa Latin America Middle East North America Europe Asia&Pasific
Market share of European carriers
has been going steady
Market sharecan be lost to Asian& Middle Eastern
carriers.
Market Share in Revenue Passenger km (RPK)
International Passenger Growth
Source: ACI 2012-2031 Traffic Forecast
Regional International Passenger Growth (2011 - 2031)
*The diameter of spheres show extra passenger number in 2031 compared to 2011
2.5% 3.0% 3.5% 4.0% 4.5% 5.0% 5.5% 6.0%0
500
1,000
1,500
2,000
2,500
Africa
Asia - Pasific
Europe
Latin America Middle EastNorth America
Average
2011-2031 Annual Average Growth (CAGR)
2031
Pas
seng
er N
umbe
r
Europe will still be the driver
of international traffic
Asia & Pasific & Middle East will be expected to grow faster
58 million jobs
2.4 trillion USD GDP
Economic Benefits Of Aviaiton
Today
3.4% of World GDP
105 million jobs
6 trillion USD GDP
In 20 Years
4.1% of World GDP
X1.8
X2.5
Source: ATAG, *Total (direct, indirect, induced) effect, Today values are 2012 values.
Impact Of ConnectivityConnectivity can boost the productivity and growth of economies
Connectivity& Network development
Source: IATA economic performance 2014
1994 2013
8,000
16,160
Unique City PairsToday,
we are more connected
Widens markets
Improves efficiency & productivity
Encourages investment
Labor Productivity vs Connectivity
Connectivity per $ Billion of GDP
Labo
ur P
rodu
ctivi
ty –
GD
P/H
our
Developed Asia
Developing Asia and Africa
North America and Western Europe
Emerging Europe
Transitioning Asia and South America
Network Today & Tomorrow
Source: Airbus 2014 GMF
> 50,000 daily long-haul passengers
> 20,000 daily long-haul passengers
> 10,000 daily long-haul passengers
42 Mega Cities
2013
Network Today & Tomorrow
Source: Airbus 2014 GMF
> 50,000 daily long-haul passengers
> 20,000 daily long-haul passengers
> 10,000 daily long-haul passengers
203391 Mega Cities
JEDDAHRIYADH
Knowing the Customer
Low price sensitiviyTime sensitiveHigh service levels
Price sensitive Low time sensitivity Medium service levels
Long-Haul
Personal Travel %70
%50-60 Of Revenue
Price sensitive Extremely time sensitive Some cross-over to LCC
Highly price sensitive Time sensitive Minimal service levels
Business Travel %30
%40-50 Of Revenue
Source: Boeing
Trav
el D
ista
nce
Short-Haul
%35 long-haul
%65 short-haul
Travel Purpose
Who We Are
Passenger / Our Boss
Network
Human Capital
Aircraft
Aviation
Customer Satisfaction in Aviation Sector
Assuarance
Responsiveness
Flight Patterns
EmployeesFacilities
Reliability
CUSTOMERSATISFACTION
RegulatoryEnvironment
Technology
PassengerExpectations
Airline andIndustry
Strategies
CUSTOMIZATION
Kaynak: Boeing
Drivers For The Development Of Aviation
Drivers
Social & Economical
developments Infrastructure investments
Regional Future Air Passenger Demand
Growth Forecast
Domestic Market Growth
Airport Passenger growths
Local Demand Potential
Regulations & Liberalization
Yearly Airport Passenger Growth Since 2012
Regional Airport Passenger Growth
Source: General Directorate of State Airports Authority (DHMI)
Middle East L. America Avrupa World Airports Asya & Pasific Africa N. America0%
2%
4%
6%
8%
10%
12%
14%
8.6%
6.5%5.6%
5.0% 5.0%
3.9%3.5%
201220132014F
Middle East is the fastest
growing region in airport
passenger numbers.
World average
International Demand Growth Potential
Source: Boeing Current Market Outlook
%5.4
%7.4
%7.3
%6.3
2013-2033 annual revenue passenger km growth
Diversed traffic to all
other regions
Flow to all regions will be expected to grow fast
2003-2013 Annual Passenger Growth
Airport Passenger Traffic Growth
Source: General Directorate of State Airports Authority (DHMI)
3 3.5 4 4.5 5 5.5 6-1%
4%
9%
14%
19%
0.0178907457114768
-0.00380359785030715
0.0337171729406873
0.04720417283425470.0431962119489564
0.065407316090758
0.0143855237625197
0.0320249807563964
0.007536723084099250.0154131431889071
0.03854028725078740.02447935171523
0.0265659556269169
0.00205964649293167-0.000845330538018052
0.016584294435493
0.011045403139011
Africa Asia Pasific Europe L. America Middle East N. America
2003
-201
3 CA
GR
Saudi Arabian hubs have been
growing much faster than the world’s
biggest European and American hubs
9-10% growth ratesFa
st G
row
th R
ate
-1 to 5% growth rates
Saudi Arabian Airports
Source: General Directorate of State Airports Authority (DHMI)
2013:68 million airport passengers
1 million toncargo & posa
RUH JED MED DMM AHB
9% 9% 10% 10%12%
Annual Average Growth Last 10 Years# Of Scheduled Weekly DeparturesConnectivity with
scheduled traffic has been increasing fast
and constantly
Connects to about 90 unique
international destinations.
90 Int. Dest.
56İnternational
link
78İnternational
link
2nd largest country (after U.A.E.)
in terms of total passengers in
the region.
Domestic Passenger Potential
Source: General Directorate of State Airports Authority (DHMI)
2013:
30 million domestic passengers at ariports
Strong domestic market
Demand For Air Travel
Source: ATAG 2014)
Propensity to fly is close
to 1Propensity To Fly
Local Passenger Potential
Source: Pew Research Center
23% of the world’s population, Islam is the second-largest religion.
1.6 billion Muslims
Local Passenger Potential
Source: Arabnews, Ministry of Hajj
2009 2010 2011 2012 2013 2014
2,313,278.0
2,789,399.0
2,927,717.0
3,161,573.0 1,980,
249.02,085,238.0
# of Hajj Visitors (in millions)
About 3 million Hajj visitorsAbout 6 million Umrah visitors
10-20% growth potential
Social & Economic Advantages
Source: IMF, CIA Fact sheet,
Young & growing
population
Largest exporter of
petroleum in the world2014E GDP:778 billion
USD
Urban Population:
90%
Strong economic
performance
GDP per capita 2014E:
25,400 USD
Population:About 30 million
GDP annual avg.Growth (2014-2019):
%4.4
Etnic traffic - 10% of
population is etnic.
About Turkish Aviation Market& Turkish Airlines
Total Passenger Numbers (millions)
Turkish Aviation Market Growth
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014F 2015F0
20
40
60
80
100
120
140
160
4 6 10 14 16 18 21 26 30 33 38 43 4825 30 34 36 38 45 44
5359 65
7380
90
Domestic International
Source: General Directorate of State Airports Authority (DHMI)
29
(million)
3644
50 5463 65
7989
98111
1232004 - 2014CAGR = 13%
138
Network Coverage
Aviation in Turkey
2003: 25.3 M
216% Increase
International Passenger
Revenue:
627% Increase
2003:
$2.2 billion
2003: 26
# of Airports:
100% Increase
2003: 162
172% Increase
# of Aircraft: 2003
2014
2014: 441
2014: 80 M
2013:
$16 billion
2014: 52
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015B0
10
20
30
40
50
60
70
5 5 6 7 9 10 11 12 14 15 16 20 22.7 25.95 5 6 7 8 10 12 13
16 1823
2832
37.1
10.3 10.4 11.9 14 16.9 19.7 22.6 25.129.1
32.739
48.154.7
63
Domestic International Total
2004 - 2014CAGR = 17%
Turkish Airlines’ Passenger Numbers (in millions)
Turkish Airlines’ Passenger Volume Development
Grew more than 3 times faster than the world
Turkish Airlines’ # of Landings, Destinations & Passengers
Achieving Multi-Dimensional Growth
90 110 130 150 170 190 210 230 250 270 2901,000
3,000
5,000
7,000
9,000
11,000
# of Destinations
# of
land
ings
(wee
kly
aver
age)
The diameter of the sphere illustrates total annual passenger number
2003 200410m
200514m
200617m
200720m
200823m
200925m
201029m
201133m
201239m
201348m
2014 55 m
2015B 63 milion pax
Number of Landings
Number of Destinations
Number of Passengers
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