janus worldwide konstantin josseliani localization into central asian languages
TRANSCRIPT
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Janus Worldwide
Konstantin Josseliani
www.janusww.com
Localization into Central Asian Languages
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Emerging Localization Market
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Fact and Figures
• XVIII-XIX – Districts of Russian Empire
• 1918 – Central Asian Republics of USSR
• 1991 – Independent States
• XXI – Euro-Asian Economic and Custom Union
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Fact and Figures
• Territory: 4m km2.• Kazakhstan – 2.72• Uzbekistan – 0.45• Tajikistan – 0.49
• Population: 66m• Uzbekistan – 30• Kazakhstan – 17 • Tajikistan – 8• Turkmenistan – 6 • Kirgizstan – 5.5
• Largest cities: Tashkent, Almaty, Astana, Dushanbe, Bishkek, Ashgabat
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Fact and Figures
• GDP: USD 407bn• Kazakhstan – 232 (57%)• Uzbekistan – 103 (25%)• Turkmenistan – 43 (11%)
• Industries: • Oil&Gas, Mining, Agriculture
• GDP Growth Rate• Turkmenistan – 13% (highest rank for CA and
EE)• Uzbekistan – 7-8%• Kazakhstan – 7-8%
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Language Environment
•Kazakh
•Uzbek
•Turkmen
•Kirghiz
•Tajik
•Russian
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Kazakhstan
•Largest Economy – GDP 232b
•Largest Territory – 2.72m
•Level of Education – 99%
•High Level of Reserves – Oil, Gas, Metals, Minerals
•Support of Private Enterprise
•International Cooperation – CIS, Europe, USA
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Kazakhstan - LSPs
•Local offices of MLVs (virtual)
•RLVs with production and/or sales offices – 4-5
•Local SLVs – 180-200
•Freelancers
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Kazakhstan - Buyers
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Kazakhstan – Rates & Market
•Rates:
• Freelancer - $0.08-0.16/word
• SLV/RLV - $0.14-0.18/word
• MLV - $0.20-0.26/word
•Market Volume:
• No general statistics available
• Not less than 50m USD per year
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Risk Management - IT
•IT Infrastructure
•Tools Knowledge
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Risk Management – Human Factor
•Inhouse vs. Freelance
•Local Mentality
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Risk Management – Language
•Kazakh vs. Russian
•No Established Terminology
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Risk Management – Economy
•Currency Fluctuations
•High Level of Migration
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Lessons Learned
•Working with a Customer
• Personal Contact on CEO Level
• Long Negotiation Cycle
• All-in-One Rate
• Local Contact in Operation
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Lessons Learned
•Working with a Linguist
• Inhouse is better than Freelance
• Training is a Must
• Deadline, Communication and Tools
• Knowledge are in Focus
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Lessons Learned
•Building an Office
• Sales or Production
• Investment with long-term ROI
• Local Mentality
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Lessons Learned
•Government Role
• Compliance
• Regulation
• Terminology Approval