jcd peugeot presentation

JCDECAUX – PEUGEOT SAUDI ARABIA AIRPORTS PARTNERSHIP- June 2011

Table of Contents

• Saudi Arabia : facts, figures, assets (2-10)

• Presentation of JCDecaux (11-16)

• The Saudi Arabian car market specs (17-20)

• Automobile marketing strategies (21-22)

• Introducing the giant unipoles (23-27)

JCDECAUX – PEUGEOT SAUDI ARABIA AIRPORTS PARTNERSHIP 2

Saudi Arabia facts and figures


Saudi Arabia basic facts

• Capital: Riyadh• Official language: Arabic• Spoken languages: Arabic and English• Government: Islamic monarchy • King: Abdullah Bin Abdul Aziz• Kingdom founded in 1932• Country area: 2,240,000 sq km



• Population: 27,136,977• Religion: majority of Sunni Muslim• Currency: Saudi Arabian Rial• GDP: $621.993 billion • GDP per capita: $23,825• Time zone: GMT + 3• Calendar: Islamic weekend on Thursday and

Friday.JCDECAUX – PEUGEOT SAUDI ARABIA

AIRPORTS PARTNERSHIP 5


"There is no god but God: Muhammad is the Messenger of God."


Why to invest in Saudi Arabia ?

• 4th in the world for “fiscal freedom” and 7th most rewarding tax system in the world

• 7th freest labor market in the world according to the World Economic Forum

• One of the world’s 25 largest economies (24th) and the largest economy in the MENA

• One of the world’s fastest growing countries: per capital income is forecasted to reach $33,500 by 2020


Why to invest in Saudi Arabia ?

• World’s fastest reforming business climate• Represents 25% of total Arab GDP• It has 25% of worlds oil reserves• 13th out of 181 countries for the ease of doing

business globally• Largest recipient of Foreign Direct Investment in the

Arab world


Saudi Arabia airports


Airport ads: a growing business with global consequences

Sources: ACI traffic forecast, Boeing Forecast


Presentation of JCDecaux


Presentation of JCDecaux

• JCDecaux is the largest outdoor advertising company in the world

• Number 1 worldwide in street furniture: 428,000 advertising panels

• Number 1 in Europe in Billboards: 230,500 advertising panels

• Number 1 worldwide in transport advertising: 380,200 advertising panels

• Number 1 worldwide in airport advertising: 184 airports covered


JCDecaux Airport worldwide presence


Why choose JCDecaux

• Quality: best looking ads for a greater impact• Innovation: "multi-functional"and "intelligent"

furniture for enhancing urban development.• Design: world famous designer produce ads perfectly

blended in airport environment


Why should Peugeot trust JCDecaux

• In 2010, JCDecaux won a 10-year exclusive advertising contract for all 26 airports in Saudi Arabia


An exclusive contract based on facts

A company with strong financial results showcasing a window of opportunities for prestigious partners such as Peugeot


The Saudi Arabian car market specs

• Saudi Arabia is the greatest populated country in the Middle East and has the largest vehicle market

• The average age of vehicles is 6.4 years with 42% of vehicles manufactured in 2001 or later.



Wealthier households buy brand new cars while lower income families will buy second hand

Saudi Arabia has a large second hand market : 46% of the vehicles owned were bought second hand



• Japanese brands lead with close to two-thirds of the market followed by American brands (~30%). European and Korean brands account for less than 10% each

• Shares of American and European brands have declined while Japanese and Korean brands have shown a lasting growth over one decade



Car manufacturers shares in 3 major cities show significant differences: • American brands are more popular in Dammam• European brands are more demanded in Riyadh• Korean brands are stronger in Riyadh and Jeddah


Automobile marketing strategies

• Increase competitive strength by upgrading technology– Using environmental friendly technologies

• fuel consumption, emission, recoverability– Focusing on hybrid vehicles and next generation clean

engines


Automobile marketing strategies

– Cost-reduction efforts to increase competitiveness• discontinuation, integration of older models

– Increased emphasis on financial services, information communication systems and brand variety


Introducing the product: the giant unipoles


TAR|GETJEDDAH INTERNATIONAL AIRPORTNorth & South Terminals

C o m m e r c i a l D e t a i l s

K e y Fa c t sP r o d u c t Fe a t u r e s Te c h n i c a l D e t a i l sREACH

VISIBILITY

EXPOSITION TIME

FREQUENCY

SIZE

Rates in SAR

Exteriors• Technical costs & Municipality fees: 75.000

• Maximize your brand’s visibility and exposure with these impressive displays on the way to or from the Airport.

Unique Access road

GIANT UNIPOLE UPS14

900,000

Type: Frontlit UnipoleFaces: 2Size (w) x (h): 18m x 6m (108m2)References: UPS8

MAX

TAR|GETJEDDAH INTERNATIONAL AIRPORT

N/AN/AN/AN/A

JCDECAUX – PEUGEOT SAUDI ARABIA AIRPORTS PARTNERSHIP

UPS8


Why should Peugeot choose the giant unipoles

• It’s an eye catching structure, you can’t miss it• It offers great brand visibility for Peugeot• It has proved to be efficient with major deals signed

with Yahoo! and Aircel


Thank you for your attention !


Bibliography• http://www.jcdecaux.ie/wp-content/uploads/2011/03/JCDecaux-Key-Figures_2010.pdf• http://www.jcdecauxmea.com/• http://www.jcdecauxmea.com/company-profile.php• http://www.jcdecaux.com.cn/en/jcd.php• http://www.jcdecaux-airport.fr/uk/index.php• http://www.jcdecaux-airport.fr/aeroport-de-A-a-Z/JCDecaux-Airport-dans-le-monde.php• http://www.mapsofworld.com/international-airports/asia/saudi-arabia.html• http://www.jcdecaux-airport.fr/uk/airports-from-A-to-Z/key-figures.php• http://www.4-traders.com/JC-DECAUX-SA-4664/news/JC-DECAUX-SA-JCDecaux-Wins-10-Year-Exclusive-Advertising-Contract

-for-All-26-Airports-in-Saudi-Arabi-13479140/• http://www.network2media.com/index.php?option=com_content&view=article&id=1783%3Ajcdecaux-primesite-give-wing

s-to-aircel-at-bengaluru-airportn&Itemid=3• http://www.exchange4media.com/OutOfHome/news.asp?Section_id=26&News_id=37399&Tag=2750• http://www.saudiexpo2010.com/index.php/en/kingdom-of-saudi-arabia• http://www.saudiexpo2010.com/index.php/en/economy-and-investment• http://www.ameinfo.com/117436.html• http://en.wikipedia.org/wiki/Saudi_Arabia• http://en.wikipedia.org/wiki/List_of_airports_in_Saudi_Arabia• http://www.malaysiaminilover.com/marketing-strategies-of-tata-motors


http://www.jcdecaux.ie/wp-content/uploads/2011/03/JCDecaux-Key-Figures_2010.pdf

http://www.jcdecauxmea.com/

http://www.jcdecauxmea.com/company-profile.php

http://www.jcdecaux.com.cn/en/jcd.php

http://www.jcdecaux-airport.fr/uk/index.php

http://www.jcdecaux-airport.fr/aeroport-de-A-a-Z/JCDecaux-Airport-dans-le-monde.php

http://www.mapsofworld.com/international-airports/asia/saudi-arabia.html

http://www.jcdecaux-airport.fr/uk/airports-from-A-to-Z/key-figures.php

http://www.4-traders.com/JC-DECAUX-SA-4664/news/JC-DECAUX-SA-JCDecaux-Wins-10-Year-Exclusive-Advertising-Contract-for-All-26-Airports-in-Saudi-Arabi-13479140/

http://www.4-traders.com/JC-DECAUX-SA-4664/news/JC-DECAUX-SA-JCDecaux-Wins-10-Year-Exclusive-Advertising-Contract-for-All-26-Airports-in-Saudi-Arabi-13479140/

http://www.network2media.com/index.php?option=com_content&view=article&id=1783:jcdecaux-primesite-give-wings-to-aircel-at-bengaluru-airportn&Itemid=3

http://www.network2media.com/index.php?option=com_content&view=article&id=1783:jcdecaux-primesite-give-wings-to-aircel-at-bengaluru-airportn&Itemid=3

http://www.exchange4media.com/OutOfHome/news.asp?Section_id=26&News_id=37399&Tag=2750

http://www.saudiexpo2010.com/index.php/en/kingdom-of-saudi-arabia

http://www.saudiexpo2010.com/index.php/en/economy-and-investment

http://www.ameinfo.com/117436.html

http://en.wikipedia.org/wiki/Saudi_Arabia

http://en.wikipedia.org/wiki/List_of_airports_in_Saudi_Arabia

http://www.malaysiaminilover.com/marketing-strategies-of-tata-motors

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