jci e commerce kinan bahnassi

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    UNDP

    [email protected]

    27 June 2010

    mailto:[email protected]:[email protected]:[email protected]
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    INTERNETNetwork of networks

    E-Com

    merce-Kina

    nA.Bah

    n assi

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    2009 WORLD COMMERCE REPORT2009 WORLD COMMERCE REPORT

    How long to reach 50 milusers globally?Radio in 30 years;TV in 10 years;Internet by 1 year

    E-Comme

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    nA.Bahna

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    INTERNET USERS IN THE WORLD -INTERNET USERS IN THE WORLD -

    20092009

    Source: UNCTAD 2010

    E-Comme

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    WORLD INTERNET USERSWORLD INTERNET USERS

    DISTRIBUTION 2009DISTRIBUTION 2009

    Source: UNCTAD 2010

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    MIDDLE EAST AND INTERNETMIDDLE EAST AND INTERNET

    USAGE - 2009USAGE - 2009

    Source: UNCTAD 2010

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    INTERNET DEVELOPMENTS ININTERNET DEVELOPMENTS IN

    SYRIASYRIA

    Broadband, ADSL, 3G, and wireless Internetaccess are growing and the price is dropping.

    One of the fastest growing in the region

    Public access to internet through Libraries andCyber Cafs are increasing rapidly.

    Internet access in universities (Public / Private)

    Variety of ISPs for prepaid Internet Cards

    Access to the internet through Mobile Phones.

    E-Comme

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    IMPORTANT DEFINITIONSIMPORTANT DEFINITIONS

    E-Com

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    IMPORTANT DEFINITIONSIMPORTANT DEFINITIONS

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    WHY E-WHY E-COMMERCE?COMMERCE?

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    SEVEN UNIQUE FEATURES OFSEVEN UNIQUE FEATURES OF

    E-COMMERCEE-COMMERCE

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    WORLD TRANSACTIONS B2BWORLD TRANSACTIONS B2B

    2003 2005 2007

    World merchandise trade

    World B2B e-transactions

    7.28

    8.88

    10.4

    3.6

    7.8

    13.1

    Source: WTO World Trade Report 2008

    E-Comme

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    E-COMMERCE DEVELOPMENTS INE-COMMERCE DEVELOPMENTS IN

    SYRIASYRIA

    E-commerce revolution is still beginning in Syria More and more people and businesses are using the

    Internet to conduct commerce Few products and services come online

    Broadband and wireless Internet access are growing New business models based on social technologiesThe E-commerce gives SMEs the same tools as large

    companies use to do business. Weak competition

    Excellent substitute for many servicesTool for enhancing national competitiveness Creating more job opportunities

    E-Comme

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    WHAT IS E-COMMERCEWHAT IS E-COMMERCE

    E-Commerce is the electronic exchange of:

    GoodsGoodsServicesServices

    InformationInformationMoneyMoney

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    E-COMMERCE MATURITY MODELE-COMMERCE MATURITY MODEL

    3 LEVELS OF DEVELOPMENT3 LEVELS OF DEVELOPMENT

    i-CommerceProducts Information available on the web,Buying and selling on the usual channele.g. telephone, and fax

    c-Businessc-BusinessIntegrating/Collaborating withthe back office informationsystems,and connecting with business

    partners

    t-CommerceOrdering the products online(transaction),E-Payment could be available online.

    1.

    3.

    2.

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    E-COMMERCE CATEGORIESE-COMMERCE CATEGORIES

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    E-COMMERCE DEVELOPMENTSE-COMMERCE DEVELOPMENTS

    E-Comme

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    THINGS YOU NEED TO KNOWTHINGS YOU NEED TO KNOW

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    THINGS YOU NEED TO KNOWTHINGS YOU NEED TO KNOW

    ABOUT SUCCESSFUL E-ABOUT SUCCESSFUL E-

    COMMERCECOMMERCE

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    E-COMMERCE BUSINESS MODELE-COMMERCE BUSINESS MODEL

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    DIFFERENT BUSINESS MODELSDIFFERENT BUSINESS MODELS

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    E-COMMERCE BUSINESS MODELSE-COMMERCE BUSINESS MODELS

    CONT.CONT.

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    THE E-COMMERCE APPROACH ISTHE E-COMMERCE APPROACH IS

    TO GIVE PEOPLE:TO GIVE PEOPLE:

    What they want,Where they want it,

    When they want it.

    W W WW W Wis purely incidental!

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    VALUE OF E-COMMERCEVALUE OF E-COMMERCE

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    VALUE OF E-COMMERCEVALUE OF E-COMMERCE

    E-Comme

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    VALUE OF E-COMMERCEVALUE OF E-COMMERCE

    E-Comme

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    VALUE OF E-COMMERCEVALUE OF E-COMMERCE

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    VALUE OF E-COMMERCEVALUE OF E-COMMERCE

    SupplierProduce

    rWholesaler

    Retailer

    Customer

    Supplier ProducerWholesaler Retailer

    Customer

    SupplierProduce

    rWholesaler

    Retailer

    Customer

    SupplierProduce

    rElectronic Intermediation

    Customer

    Traditional Supply Chain

    Disintermediation

    Re-intermediation

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    VALUE OF E-COMMERCEVALUE OF E-COMMERCE

    In order to business to survive, it needs to changetheir business from traditional and product drivenbusiness to more customer centric business.

    Business has to expand to new markets (local and

    international) Business has to differentiate it self more often

    than before.

    Business has to maximize the trade off betweenefficiency and effectiveness.

    Business has to focus on profitable segments

    E-Comme

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    IMPORTANCE OF E-COMMERCEIMPORTANCE OF E-COMMERCE

    BUSINESSESBUSINESSES

    Proportionally low venture capital

    Greater economic empowerment throughdirect market access (disintermediation cutmiddleman)

    More technical skills acquired as a result

    Reaching consumers anywhere and anytime.Just in time feedback

    E-Comme

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    PERSONALIZATIONPERSONALIZATION

    Nike ID DesignYOUR own Nike shoes

    Dell BuildYOUR own computer

    Hallmark DesignYOUR own greeting card

    1800-Flowers DesignYOUR own flowersbouquet Wedding Planer PlanYOUR own wedding Expedia PlanYOUR vacation

    Priceline NameYOUR own price

    E-Comme

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    BARRIERS TO E-COMMERCE INBARRIERS TO E-COMMERCE IN

    SYRIASYRIA

    Infrastructure: Limited quality ofcommunication and services

    Rural Access: Still problematic Illiteracy: Literacy needed for using Internet,

    especially among older people/women inrural areas Digital Literacy: Still low Policies: enabling environment and

    regulations

    E-Comme

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    ENABLING ENVIRONMENTSENABLING ENVIRONMENTS

    E-Comme

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    INFRASTRUCTURE:Access to Technology & Connectivity,Telecommunication Infrastructure, &Supporting E-Services

    SOCIO-ECONOMIC:Business Environment, Consumer andBusiness Practices, & Social andCultural

    Characteristics

    LEGAL:GovernmentalPolicies andSupport, &LegalEnvironmentand Practices

    COUNTRY-WIDEACCEPTANCE &

    DIFFUSIONof E-COMMERCE

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    E-COMMERCE MAJORE-COMMERCE MAJOR

    REQUIREMENTSREQUIREMENTS

    Security - Encryption and decryption

    Authentication - Digital signatures digitalsignatures and electronic contracts

    Consumer protection - In an electronicmarket

    Intellectual property rights Protection to theinnovator's ideas

    Electronic payments Involving CentralBanks in e-Commerce policy development

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    Finally

    Technology is the answer, then

    what is the question?

    Today, technology has changed, but

    the question hasnt.

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    WHAT MAKESWHAT MAKES

    YOUR BUSINESSYOUR BUSINESSFAST, FLEXIBLE,FAST, FLEXIBLE,

    EFFECTIVE ANDEFFECTIVE ANDEFFICIENT?EFFICIENT?

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    Be the change you wish tosee in the world

    M. GANDHI

    Thank YouKinan A. Bahnassi