jeanna vogt [other team member names removed]. user experience
TRANSCRIPT
Jeanna Vogt[other team member
names removed]
CREATING IMPACT WITH ONTOLOGY
What is our focus?
User Experienc
e
1. What issues did we find? 2. What is your MOST IMPORTANT ISSUE right now?3. Our solution to the problem...4. How we propose to implement it?5. What will be the Impact?
What is coming up?
1. What issues did we find?
Filtering Issues Search/Authority Control/Taxonomy Issues User Rating Issues Profile Issues Format Issues
Issues
Filtering Issues
How can I block the entire group of VeggieTales?
How can I filter out Top 100 for a
particular year or month?
Search/Authority Control/Taxonomy Issues
There is no logical order in the results that are
returned by Netflix
Lack of Association in Schema
Why does Netflix associate Toby Kebbell and Tony Scott with Toy
Story 3?
User Ratings IssuesNetflix thinks Joel will rate this 3.4 stars, but what’s the general user rating?
Objectivity (Taylor, 2009)
And how would Joel rate it 3.4 stars, anyway?
Dexter: Season 1
What about episode ratings?
Exhaustivity (Taylor, 2009)
Profile Issues
The Issue: I have to log in under the main profile to Watch InstantlyWhy it’s a problem: 1) I don’t have access to my personalized
recommendations.2) Any ratings I make here will affect the primary profiles
recommendations and not carry over to mine.
Format IssuesBlu-ray is a
genre?
And clicking the Blu-ray genre gets you this apparently unsorted list with no further
subject information by which to sort/filter.
There’s no way to filter
search results to
Blu-ray only.
Format Issues (cont.)DVD Queue
Instant Queue
If I watch Spartacus online, I want the Netflix schema to register that I’ve seen it and ask if I want to remove it from my DVD queue.
2. What is the MOST IMPORTANT ISSUE right
now?
• Investigation of Issues• Prioritizing issues based on subjective ratings
• Developing a common consensus on the MOST IMPORTANT ISSUE you need to care about RIGHT NOW!
How we found it?
The Netflix catalog for TV shows and franchises doesn’t tell the whole story
No links between seasons, series: in other words, no page for the entire “Lost” franchise
Generally, the catalog focuses on delivery format rather than episode, which leads to more problems
The Most Important Issue RIGHT NOW: Weak Ontology
Examples
Is there a button missing? How about Season 3 Episode 1?
I said “No Thanks”… why make me say it twice?
A single page for the entire Lost franchise would be useful. Colocation: ever heard of it?
3. Our solution to the problem...
Enhance the Netflix cataloging schema by properly defining the ontological relationships between multipart works
Don’t focus on the individual DVDs and Instant streams; instead, build a top-down Ontology from the Franchise, to the Series or Movie, to the Season, and so on
Our Proposed Solution
New Ontology
Proposed Development
Netflix creates entire franchise pages: ie everything (TV shows and movies) related to Star Trek
Customers able to remove larger groups of recommendations
No more confusing lack of coordination between DVD and Instant queue
Great opportunities for the future: the ontology could include characters, themes, more
The Benefits
Content Delivery
Content Delivery
What Ontology Does
4. How we propose to implement it?
Initial Phase begin as mentioned:◦ Franchise◦ Movie/Television◦ Series/Season◦ Episode◦ Delivery Format
Framework existing
Implementation
• Next Phase movie content as children:◦ Characters◦ time period◦ Locations
• Trick the kids into painting the fence for you
Implementation
5. What will be the Impact?
Page views after search should be less
Total number of DVDs sent and online media watched before and after implementation of Ontology
If content sites are created based on ontology, measure number of views based on these sites
Measurements
Self-awareness of own content Know its users better than the users Become a part of the semantic web or
someone else will.
Netflix Ontology