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Jennifer Barrera Tracy Holtman

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Dont reinvent the wheel.

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Have a Logo and use it EVERYWHERE! Brand yourselves Be nice. Respond/Reply/ReTweet takes a friend to be a friend theory Dont be boring mix it up. Posts, pictures, polls, videos, etc. Cant do it alone Make it a Team Effort!

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Not a personal account. Email can be moved to another individual without have to update social media accounts. Standardize your registration information. Use a redirect email address

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ROI Make sure there is a return on your time You must think about support. It is a time investment time for current - able to do more? Dont start something and then drop it. We have a Tech Task Force team that blog, tweet, and post to Facebook for the library. New and shiny is appealing, BUT:

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Started in 2006-07 Our CHARGE is to: Research the integration of existing or new software and/or hardware technologies and implement as warranted; Keep staff informed of new technologies/trends and their impact on libraries; Monitor usage and effectiveness of new technology projects

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We actually have two: An internal one for our Staff, and one for the public the LOL

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started it in 2007 first one of campus Marketing events, new resources, introduced staff members Top Ten Tuesday most circulated items, best videos, 10 reasonsetc Tarleton Thursday - posts about the history of Tarleton, the library, etc

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Everywhere in the library

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Two types of pages create a business page. Lets many people be administrators gives you insights (statistics) Viewer/readers like pictures of people not building Must have CONTENT at first we did not have a lot posts so no reason to follow us. We use an app Social RSS to pull information from our blogkind of slowbut it works

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Be selective. Dont cross post everything. Make it more interesting. Ask ?s more interactive While 80% of the library staff have Facebook accounts only three people has signed up to post for the library.

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Just starting to fly

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Just now starting to see students following us. We are collaborating with other campus entity and twittering about DSL events Interesting/relevant tweets = re-tweets

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From Techsoup.org 10 Social Media Tips and Secrets July 8, 2010

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News and Events Section of the Librarys front web page

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I really put this in so I could ask you guys a question is there a way to see how many people have subscribes to an RSS feed? Update section about every three days. Hard for me to test this because I make the changes so it never comes through my rss reader. RSS feed is created by our CMS

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Media Funnel Google Alerts

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Enables multiple staff members to tweet and post to facebook on the same account, without sharing a username and password Lets us schedule Tweets Brand Montoring sends email when Tarleton Library or Dick Smith Library is put on the web. Monitors all social media (anything on the web)Brand Montoring Free but may not be for long.

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Google Alerts

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Foursquare QR codes

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Edit Venue: edit your venue name, change twitter information, update your address, etc. Manage Specials: submit, edit and activate or deactivate specials Venue Stats: view analytics on foursquare usage at your venue. Venue Stats Stats Top Visitors # of unique visitors Gender Time breakdown Most recent Check ins How they are sharing their information - % to Facebook, % to Twitter

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Game like appeal earn badges. More Tarleton locations everyday. Use is growing very fast. 12 different Tarleton building/campus locations on foursquare.

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Need to post signs Encourage patrons to check-out instead of check-in Encourage them to give feedback! Send comments to their friends, Facebook, and Twitter Need to setup a special for customers - i.e. mayor get item, or after 5 check in you get a usb drive, etc.

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Still in the thinking stages

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Google URL shortner if you add.gr at end it create a QR code.

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FaceBook David Lee King http://www.davidleeking.com/2010/10/05/facebook -page-tips/ http://www.davidleeking.com/2010/10/05/facebook -page-tips/ 7 Ways you can improve your Facebook page now http://10000words.net/2010/09/7-ways-you-can- improve-your-facebook-page-now/ http://10000words.net/2010/09/7-ways-you-can- improve-your-facebook-page-now/ QR codes Google - Goo.gl their URL-shortener and QR code creater http://techcrunch.com/2010/09/30/googl- easter-egg/http://techcrunch.com/2010/09/30/googl- easter-egg/

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Twitter How Your Library May Not Be Using Twitter But Should - http://www.kellyd.com/2009/07/29/how-your-library- may-not-be-using-twitter-but-should/ http://www.kellyd.com/2009/07/29/how-your-library- may-not-be-using-twitter-but-should/ 50 Ideas on Using Twitter for Business http://www.chrisbrogan.com/50-ideas-on-using- twitter-for-business/ http://www.chrisbrogan.com/50-ideas-on-using- twitter-for-business/ Foursquare Foursquare for Colleges and Universities - http://support.foursquare.com/entries/210108-how- can-i-use-foursquare-for-my-college-or-university http://support.foursquare.com/entries/210108-how- can-i-use-foursquare-for-my-college-or-university Jenny Levine The shifted Librarian - My foursquare Aha Moment -My foursquare Aha Moment

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Social Media Techsoup.org Webinar - 10 Social Media Tips & Secrets, - July 8, 2010 Mashable/Social Media Twitter or at http://mashable.com/social-media/ http://mashable.com/social-media/ Social Media Best Practices for Libraries - http://tametheweb.com/2010/03/18/social-media-best- practices-for-libraries/ http://tametheweb.com/2010/03/18/social-media-best- practices-for-libraries/ Social Media now More Popular than E-mail on Mobile Devices - http://mashable.com/2010/10/11/social-media- email-mobile-study/http://mashable.com/2010/10/11/social-media- email-mobile-study/ Predictions for Social Media 2010 ALA TechSource - http://www.alatechsource.org/blog/2009/11/predictions-for- social-technologies-libraries-in-2010.html http://www.alatechsource.org/blog/2009/11/predictions-for- social-technologies-libraries-in-2010.html Social Media Revolution 2 (Refresh) http://www.youtube.com/watch?v=lFZ0z5Fm-Ng http://www.youtube.com/watch?v=lFZ0z5Fm-Ng