B2B Customer Engagement Leadership Series

July 28, 2015

ChurnFunnel

conversionVelocity

Customer profitability

Time to focus on engaging customers

Lead volume

Revenue growth

CAC

Sales & Marketing cost

No. of deals closed

LTV

Rev per unit

Customer Lifetime

Cost of service

On a scale of 1 to 10, how likely are you to

go out with me if I ask?

“Enlistment is the ability to get participants in your ecosystem to voluntarily and at their own expense recruit new members ... consumers whose engagement experience has been so delightful, they simply want to spread the joy ”

Social Currency

The Age of Customer Engagement

B2B Customer Engagement Leadership Series

1:30pm 1:50pm: Opening

1:50pm 2:20pm: Meg Heuer, Sirius Decisions

2:20pm 2:40pm: Chris Fralic, First Round Capital

2:40pm 3:00pm: Mitch Rose, Billtrust

3:00pm 3:20pm: BREAK (coffee & food)

3:20pm 3:45pm: Michael Boehm, Blackbaud

3:45pm 4:20pm: Joseph Jaffe, Evol8tion

4:20pm 5:30pm: Networking & Drinks

Today’s Agenda