jo sutherland (fetch): cutting through the noise driving success in a mobile-first world @mms...
TRANSCRIPT
More people
own a mobile
phone than a
toothbrush.
Did you know?
Source: The Mobile Marketing Association of Asia
#MMSMobile@WeAreFetch
60% of all
web search
is via mobile.
Did you know?
Source: http://searchengineland.com/report-nearly-60-percent-searches-now-mobile-devices-255025
#MMSMobile@WeAreFetch
80% of
internet
users own a
smartphone.
Did you know?
Source: https://www.impactbnd.com/blog/mobile-marketing-statistics-for-2016
#MMSMobile@WeAreFetch
48% of
consumers start
mobile research
with a search
engine.
Did you know?
Source: https://www.impactbnd.com/blog/mobile-marketing-statistics-for-2016
#MMSMobile@WeAreFetch
Apps account for
89% of mobile
media time, with
the other 11%
spent on websites.
Did you know?
Source: https://www.impactbnd.com/blog/mobile-marketing-statistics-for-2016
#MMSMobile@WeAreFetch
Over 50% of
smartphone users
grab their
smartphone
immediately after
waking up.
Did you know?
Source: https://www.impactbnd.com/blog/mobile-marketing-statistics-for-2016
#MMSMobile@WeAreFetch
68% of companies
have integrated
mobile marketing
into their overall
marketing strategy.
Did you know?
Source: https://www.impactbnd.com/blog/mobile-marketing-statistics-for-2016
#MMSMobile@WeAreFetch
71% of marketers
believe mobile
marketing is core
to their business.
Did you know?
Source: https://www.impactbnd.com/blog/mobile-marketing-statistics-for-2016
#MMSMobile@WeAreFetch
By 2019, mobile
advertising will
represent 72% of
all US digital ad
spending.
Did you know?
Source: https://www.impactbnd.com/blog/mobile-marketing-statistics-for-2016
#MMSMobile@WeAreFetch
91% of mobile
users say that
access to
content is very
important.
Did you know?
Source: https://www.impactbnd.com/blog/mobile-marketing-statistics-for-2016
#MMSMobile@WeAreFetch
48% of
millennials view
video solely on
their mobile
device.
Did you know?
Source: https://www.impactbnd.com/blog/mobile-marketing-statistics-for-2016
#MMSMobile@WeAreFetch
On average
people touch
their mobile
phones 2,617
times a day.
Did you know?
#MMSMobile@WeAreFetch
On average
people spend
over 4 hours per
day on their
mobile phones.
Did you know?
#MMSMobile@WeAreFetch
50% of all
searches will be
voice searches
by 2020.
Did you know?
#MMSMobile@WeAreFetch
For the next 6 years
there will be more
than a million new
mobile broadband
subscribers every
day!
Did you know?
#MMSMobile@WeAreFetch
Mobile video
traffic is forecast
to grow around
50% a year
through to 2022.
Did you know?
#MMSMobile@WeAreFetch
Teens and young
adults (13 to 24
years old) watch
2.5x more internet
video than
broadcast TV.
Did you know?
#MMSMobile@WeAreFetch
Digital ad spending,
driven by investment
in mobile, now
exceeds TV ad
spending in US.
Did you know?
#MMSMobile@WeAreFetch
More ecommerce
site visits now
come from mobile
than desktop
(65%).
Did you know?
#MMSMobile@WeAreFetch
The global app
economy was worth
$1.3trillion in 2016.
By 2021 it will be
worth $6.3 trillion!
Did you know?
#MMSMobile@WeAreFetch
The number of
connected ‘things’
totaled 8.4 billion in
2017. By 2020 it will
total 20.4 billion.
Did you know?
#MMSMobile@WeAreFetch