job futures 120614 (v2)
DESCRIPTION
job futuresTRANSCRIPT
Hello Cameron Job Futures
Slingshot Group | Commercial in confidence
Established 2009. 100% independent.
Full-Service Digital & Media Agency with 26 staff.
Some of our clients:
Slingshot Group | Commercial in confidence
MEDIA DIGITAL CONTENT + PRODUCTION
Insight driven strategic development
Negotiation strategy Digital strategy,
implementation + activation (incl mobile)
Full suite of production from inception to delivery
Implementation planning + activation
Campaign management + monitoring
Digital performance mediaSEO / content
Full video, augmented reality and radio servicing
Competitive analysis Single source campaign
debrief
Full service Creative development
+ production
In programme integration, and content
Asset leverage Strategic partnership
creation Social brand
Management Artwork and printing
Our agile full-service offering means that we are able to meet and exceed all the core needs of a consumer focused brand moving forward.
Slingshot Group | Commercial in confidence
Empathy is our core value. We always strive to go deeper than understanding… to feel what others feel and walk in their shoes.
Slingshot Group | Commercial in confidence
It delights our clientsIt rewards and engages the consumer It impresses commercially
we want to do work worth doing
Slingshot Group | Commercial in confidence
We’ve deliberately built a senior team. It provides stability and quality of service for our clients
Commercial In Confidence. ©Slingshot
EXPEDITION
SHERPA
HIGH ALTITUDE
BASE CAMP
TERRAIN
SUMMIT
BRIEF INTERROGATION
ASSET AUDIT SET GOALS &
DELIVERABLES
RESEARCH = INSIGHT
GENERATION -
VENTURESESSIONS
- CORE THOUGHT
CONCEPTS
TISSUE SESSION AROUND CORE
THOUGHT + DIGITAL SCOPE
PRIOR TO IMPLEMENTATION & MEDIA BRIEFING
MEDIA PARTNER BRIEFING
- DEVELOP FULL DIGITAL SCOPE
BUDGET
RATE NEGOTIATION
-EVALUATION
- BUYING
AUDIENCE VALUE
BRAND TRACKING -
STAY | STOP | START -
BACK BRIEF
IDEALLY SIX WEEKS
Slingshot Group | Commercial in confidence
We look holistically at your business (we value brand assets and media budget)
Slingshot Group | Commercial in confidence
2012 Finalist
2012#8 Agency rank #1 Independent agency 2011Finalist: Media Campaign of Year
2012 #5 Overall #2 Account Management #3 Strategy#3 Planning #3 Innovation
2013 - 2 x Finalists20121 x Highly Commended2 x Finalists 2011 Winner – Strategic LaunchWinner – Finance, Govt, Insurance 2010 -3x Finalists
proven performance
Slingshot Group | Commercial in confidence
RELEVANTEXPERIENCE
WE KNOW… Not For Profit
Slingshot Group | Commercial in confidence
NPS
The Task Build trust to help Australians take responsibility for making better medicine choices
Core ThoughtGive media owners free access to an untapped content assets so they could translate it into easy to find and understand editorial (at no cost)
The Results
946 articles No PR agency
1st
$12MValue (200%)
+50%
Facebook ‘Join the Resistance’
Slingshot Group | Commercial in confidence
ALNF
Slingshot Group | Commercial in confidence
Slingshot Group | Commercial in confidence
ALNF RESULTS
Slingshot Group | Commercial in confidence
OUR SMART SOLUTION TODIGITAL STRATEGY
Slingshot Group | Commercial in confidence
THE LION KING
Slingshot Group | Commercial in confidence
The Task Apply international audience segmentation to the local market to help eliminate wastage around media choices.
Slingshot Group | Commercial in confidence
The Approach Three stage approach to extract best local audience understanding & enhance outcome for a limited budget.
What’s the DATA?
What’s the QUESTION?
What’s the TOOL?
W•H•A•T•S
“Where and who are our likely purchasers?
Slingshot Group | Commercial in confidence
More efficient choices
Outcomes New audience segment identified Media and budgets weighted by phase, session and segment & to drive greater efficiency.
Slingshot Group | Commercial in confidence
The Results
Biggest ever ticket release
(sales)
Double expectations
Slingshot Group | Commercial in confidence
MUFFIN BREAK
Slingshot Group | Commercial in confidence
The TaskBuild a connection with consumers strong enough to last into the food court so that sales see an increase
Slingshot Group | Commercial in confidence
Core Thought Mums are guilty about not doing more for their kids, school and community. How can we help ‘Relieve The Guilt’
Slingshot Group | Commercial in confidence
The Muffin Break ‘Great Bake Sale’
83% W25-55
25% of time spent online
9427 Schools in Australia
Slingshot Group | Commercial in confidence
The Results
Sales ROI per $1 spent
$11.50
Slingshot Group | Commercial in confidence
UNIVERSAL SONY
Sony and Universal Pictures Home Entertainment divisions came together in a JV to form US.• 300+ movie/TV titles released every year • Titles range in scale and budget• Constant Tug of War; Retailer Vs. Consumer• Subsequently no spend within digital
The Task
Core Thought
100 Days Of Digital was a Call to Arms to completely transform the US business and how it felt, thought and behaved in digital.
191,000 Fans
Embedded content on pack
Consumer d/base 53,000 segmented
by genre
CONTENT DISTRIBUTION PARTNERSHIP
TRAILER VIEWS = SALES
THANK YOU.DISCUSS?
INTRODUCTION CHALLENGES AUDIENCE TOOLS TERRITORIES DISCUSS & EVALUATE
• - the work you have done in the past that is in the non-profit/ member-based/ community-based and/or something related;
• - the smart solutions you have brought to other clients in digital strategy;
• - your process / point of difference / price point (as it is a member-based NFP suppliers like myself are operating on a part pro-bono basis and we should discuss this, not that I normally get too concerned about price but it will be factor with the COO I think); and,
• - understand how we can work together.