johanna mäkelä, university of helsinki - food consciousness and the changing food culture of the...

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www.helsinki.fi/yliopisto Food sense and the changing food culture of the children in the Nordic countries/Matinsikt och barnens föränderliga matkultur i Norden Johanna Mäkelä, Department of Teacher Education Food culture and food education strengthen the Nordic Brand Nordisk matkultur och matfostran stärker nordisk branding 18 August 2016 Helsinki

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Page 1: Johanna Mäkelä, University of Helsinki - Food consciousness and the changing food culture of the children in the Nordic countries

www.helsinki.fi/yliopisto

Food sense and the changing foodculture of the children in the Nordic

countries/Matinsikt och barnensföränderliga matkultur i NordenJohanna Mäkelä, Department of Teacher Education

Food culture and food education strengthen the Nordic BrandNordisk matkultur och matfostran stärker nordisk branding

18 August 2016 Helsinki

Page 2: Johanna Mäkelä, University of Helsinki - Food consciousness and the changing food culture of the children in the Nordic countries

www.helsinki.fi/yliopisto

• food work as a core of family life• having children effects food habits and division oflabour at home• family as a context for mediating and caring for foodculture• food habits interpreted as signs of family life andwell-being• a family eating together stays together… ideal is self-cooked healthy ”home food” of domestic origin eatentogether

Food in everyday family life (1)

Page 3: Johanna Mäkelä, University of Helsinki - Food consciousness and the changing food culture of the children in the Nordic countries

www.helsinki.fi/yliopisto

• socialization and education of children at thetable• from helplessness to supercommitment• convenience food and take-aways as asolution• decision making and division of labour

Food in everyday family life (2)

Page 4: Johanna Mäkelä, University of Helsinki - Food consciousness and the changing food culture of the children in the Nordic countries

www.helsinki.fi/yliopisto

Growing into a food culture

• the importance of local food culture(s)• home meals

• longing for and appreciating of family meals

• the strains of busy everyday life

• in Finland, there is respect for free of charge hotschool lunches despite criticism

• NB! different Nordic school lunch systems

• the crucial role of peers• own family as a model (mothers!?)• the changing expertise

Page 5: Johanna Mäkelä, University of Helsinki - Food consciousness and the changing food culture of the children in the Nordic countries

www.helsinki.fi/yliopisto

The Finnish Food Pyramid 2014 (©Valtion ravitsemusneuvottelukunta)

Page 6: Johanna Mäkelä, University of Helsinki - Food consciousness and the changing food culture of the children in the Nordic countries

www.helsinki.fi/yliopisto

• healthy food• unhealthy food• favourite food• differences in Nordic school lunch systems• Johansson et al. 2009

Nordic Children’s Foodscapes

Page 7: Johanna Mäkelä, University of Helsinki - Food consciousness and the changing food culture of the children in the Nordic countries

www.helsinki.fi/yliopisto

Omnomnom, food challengesand social media

Page 8: Johanna Mäkelä, University of Helsinki - Food consciousness and the changing food culture of the children in the Nordic countries

www.helsinki.fi/yliopisto

Tasting baby food

25.8.2016

https://www.youtube.com/watch?v=0AqcYSHpPCU

Page 9: Johanna Mäkelä, University of Helsinki - Food consciousness and the changing food culture of the children in the Nordic countries

www.helsinki.fi/yliopisto

Smoothie challenge

25.8.2016Käyttäytymis-tieteellinen tiedekunta / Henkilön nimi/ Esityksen nimi https://www.youtube.com/watch?v=26x6QmDT73k

Page 10: Johanna Mäkelä, University of Helsinki - Food consciousness and the changing food culture of the children in the Nordic countries

www.helsinki.fi/yliopisto

Ruby teaching kids to cook #1

25.8.2016https://www.youtube.com/watch?v=XCxhX2miwgs

10

Page 11: Johanna Mäkelä, University of Helsinki - Food consciousness and the changing food culture of the children in the Nordic countries

www.helsinki.fi/yliopisto

Bean Boozled Challenge: a Russianroulette with candies

https://www.youtube.com/watch?v=jOrREIs2NhQ

Page 12: Johanna Mäkelä, University of Helsinki - Food consciousness and the changing food culture of the children in the Nordic countries

www.helsinki.fi/yliopisto

Candies are sometimes really bad

https://www.youtube.com/watch?v=IehqVAFNQ2s

Page 13: Johanna Mäkelä, University of Helsinki - Food consciousness and the changing food culture of the children in the Nordic countries

www.helsinki.fi/yliopisto

• knowledge, skills, adaptations, variations,resistance• what do adults want and what do children want?• many roles and meanings of food and eating• contextuality• different food cultures

Contradictions?

Page 14: Johanna Mäkelä, University of Helsinki - Food consciousness and the changing food culture of the children in the Nordic countries

www.helsinki.fi/yliopisto

The importance ofunderstanding childrens’agency and participation

Janhonen, K. (2016) Adolescents’ Participation and Agency inFood Education. Summary available online:

https://helda.helsinki.fi/handle/10138/159380

Page 15: Johanna Mäkelä, University of Helsinki - Food consciousness and the changing food culture of the children in the Nordic countries

www.helsinki.fi/yliopisto

Food senseruokataju/matinsikt

Janhonen, Kristiina, Mäkelä, Johanna & Palojoki, Päivi (2016)

Page 16: Johanna Mäkelä, University of Helsinki - Food consciousness and the changing food culture of the children in the Nordic countries

www.helsinki.fi/yliopisto

• an understanding of cultural and social meanings thatrelate to food and eating as local and global systems

• the opportunity of potentially acting against one’sknowledge of a healthy and sustainable diet

• the notion of food sense aims to promote people’sagency and empowerment, as well as joy and pleasureattached to food

• knowledge in relation to food sense refers not only tothe ability to make nutritionally balanced choices, butalso to the ability to understand the complexities of thesurrounding world

• examining food related processes and choices ascollective rather than merely individual activities

Food sense (1)

Page 17: Johanna Mäkelä, University of Helsinki - Food consciousness and the changing food culture of the children in the Nordic countries

www.helsinki.fi/yliopisto

• the term food sense aims at taking distance from theindividual and knowledge-based focus that has beencritiqued in reference to the concept food literacy

• the definition of food sense acknowledges the cultural,social and societal dimensions of eating, the context- andpractice-bound aspects of food choices, as well as thenotion of sustainability according to its broad definition

• the core idea of food sense is to be able to make sense ofcomplex and wide-reaching subject areas that take root ineveryday practices, as well as to understand the relationsof one’s own choices to community and structuralsurroundings

• we suggest the concept of food sense as a potentialplatform for food education

Food sense (2)

Page 18: Johanna Mäkelä, University of Helsinki - Food consciousness and the changing food culture of the children in the Nordic countries

www.helsinki.fi/yliopisto

Food sense: references

• Janhonen, Kristiina, Mäkelä, Johanna & Palojoki, Päivi(2015). Perusopetuksen ruokakasvatus ravintotiedostaruokatajuun Teoksessa Luova ja vastuullinenkotitalousopetus = Creative and responsible homeeconomics education. Janhonen-Abruquah, H. & Palojoki, P.(toim.). Helsinki: Helsingin yliopisto, Käyttäytymistieteellinentiedekunta, Kotitalous- ja käsityötieteiden julkaisuja; no. 38,Opettajankoulutuslaitos, 107-120.

• Janhonen, Kristiina, Kauppinen, Eila, Mäkelä, Johanna &Palojoki, Päivi (2016). Ruokataju on omakohtaistaymmärrystä ruokavalinnoista. Kotitalous 79 (2), 30-31.

• Janhonen, K., Mäkelä, J. & Palojoki, P. (2016). Foodeducation: from normative models to promoting agency. InSumner, J. (ed.), Learning, food, and sustainability: sites forresistance and change. Palgrave Macmillan, in press.

Page 19: Johanna Mäkelä, University of Helsinki - Food consciousness and the changing food culture of the children in the Nordic countries

Thank you for your attention

[email protected]