johnathan murray eminent2009workshop c1
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EUN Eminent ConferenceVilnius,
26th November 2009-
DIGITALEUROPE identity
A wide range of over 60 multinational companies and 40 national trade associations
Which represent more than 10,000 businesses and two million employees
And generate revenues of over €1,000 billion…
Thus bringing credibility and legitimacy to the organisation…
Which is the voice of the European Digital Technology Industry.
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316 September 2009 CONFIDENTIAL
Organise an awareness raising campaign in Europe to promote e-skills by organising national events and activities to attract a large number of participants and achieving high visibility.
Objective of contract
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Complementarities of DE & European SchoolNet - EUN
Bringing together Stakeholders and eSkills Ambassadors
Wide networks will enable effective outreach to public authorities, industries and organisations, schools, teachers, trainers and students.
Main strengths of DE
Network of companies and NTAs throughout Europe
Main strengths of European SchoolNet - EUN
Outreach to Ministries of Education, schools, teachers & students
Experience in coordination of eSkills promotion related projects
Strenghts of Bid
Country NCP Country NCP
Austria ENIS Lithuania ITC
Belgium Agoria Netherlands ICT-Office
Cyprus CITEA Norway IKT-Norge
Czech Republic DZS Poland KIGEIT
Denmark DI ITEK Portugal ECWT
France ECWT Romania APDETIC
Germany BITKOM Slovakia ITAS
Greece SEPE Spain AETIC
Hungary IVSZ Sweden IT&T
Ireland Intellect United Kingdom Intellect
Italy INDIRE
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NCP: National Contact Point
21 Countries Covered..and growing
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Major contribution of ICT to growth and job creation
ICT offers an interesting, creative, well-paid and rewarding career path
e-Skilled staff improve the performance of your business
Key Messages
Target Groups
Young PeopleTeachers, Parents, Careers advisors, Educational institutions
ICT PractitionersProfessional & Trade associations, Companies, Training bodies
SMEs and entrepreneursCompanies, SME associations, Training bodies
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Target Groups
Promote European e-Skills Week on a national or pan-EU basisPan-EC Stakeholders - 14National Stakeholders - 88
Role: Promote experiences and best practices in the field of e-skills & Dissemination of e-Skills Week through their networks
Receive no EC funding, but obtain visibility and potential future business opportunities
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Stakeholders
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Pan-EU Stakeholders
1016 September 2009 CONFIDENTIAL
200+ events from December 2009 to March 2010
340.000+ participants
High-level launch event - CeBIT – March 2, 2010
• Keynote speech - Commissioner for DG Enterprise and Industry
• 200+ participants – Industry, European public authorities
Major closing event - Brussels – March 5, 2010
• 400+ participants - European and National public authorities,
students
Highlights
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IT Night
Campus Tour
Workshops
Careers Fairs
School Visits
Company Visits
Technology Road shows
E-Skills Conferences
IT CampsTechnology Caravans
1216 September 2009 CONFIDENTIAL
Stakeholders - Consortium & National Contact Point channels
Websites, Newsletters, Mailing Lists and Media Contacts
Online - Social MediaFacebook, LinkedIn, Twitter, YouTube, Slideshare, Flickr ...
Online – AdvertisingGoogle Adwords, Facebook Beacon, EurActiv, Youth Portals..
Real world channelsCEO visits to schools, conferences, IT-camps, technology caravans, ICT competitions, workshops….
Channels & Reach Strategy
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Distribution channels Estimated Reach
Stakeholder channels 7.050.650
Online channels (National & EU) 7.795.844
‘Real world’ channels 340.295
Total reach 15.186.789
Numbers...worth a thousand pictures
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Some e-Skills history
e-Skills Communication: Promote campaigns on opportunities opened up by ICT education and a career as an ICT professional
DIGITALEUROPE response: Industry to foster closer cooperation between Member States, NTAs and the EU Institutions, to identify successful existing initiatives
Joint DIGITALEUROPE and Commission e-Skills conference in 2008: Exchange of best practices on raising awareness on e-Skills
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