EXPERIENCE

CAITLINJOHNSON

Drop Ship Lifestyle | 2016-Present

SOCIAL MEDIA AND COMMUNITY MANAGER

Implemented strategies which increased lead generation efforts by 50%in the first month.Grew our audience on Instagram by 523% over two years. Managed social media profiles and accounts with a total reach of500,000.Worked with partners to build our brand recognition and become ahousehold name in the eCommerce learning space.Delegated video and image creation to a team of four.Managed and engaged with a Facebook Group for 8,000 of ourmembers.

SOCIAL MEDIA MANAGER

Big World, Small Girl | 2014-Present

CONTENT CREATOR

Worked with national and local brands to create unique content thataligns my brand to theirs and promoted their campaigns to targetedaudiences.Created content and media to grow the Big World, Small Girl brandacross the web and social media platforms.Utilized SEO strategies to rank first for targeted keywords.Traveled extensively to cover and share content that engaged myaudience of craft beer fans and travelers.

EDUCATION

Bachelor of Arts in Communication

RADFORD UNIVERSITY

• Event Planner - Alpha Sigma Tau Sorority• PR Director - Public Relations Student Society of America

I have nearly a decade of experienceworking in social media and content

marketing, along with a proven trackrecord of success. I'm an innovative

content creator fueled by my love of allthings digital.

ABOUT ME:

• Video Marketing• Social Media Marketing

• Establishing Brand Identity• Content Creation

• Remote Team Management

SPECIALIZATION

Home Base: Austin, TexasMobile: 540-392-3976

Email: caitlin.johnson151@gmail.com

CONTACT DETAILS:

• Adobe Suite• Facebook Ad & Business Manager

• WordPress Page Builders• YouTube

• Social Media Marketing• Infusionsoft• Agorapulse

TECHNICAL SKILLS