caitlin harvey - portfolio
TRANSCRIPT
CAITLIN HARVEY
COMPANY: 616 DEVELOPMENT ROLE: COMMUNITY DESIGN DIRECTOR
DESCRIPTION Starting late 2015, I began assisting 616 Development - ensuring all 616 Loft Communities were designed for optimal use and engagement. My work included the following:
• Placemaking • Project management • Gathering data from residential communities • Researching national design trends • Managing interior & exterior design efforts • Selecting and procuring flooring, finishes,
fixtures and decor • Managing resident amenities & programming • Collaborating with designers to create
directory, way finding graphics and signage • Creating pre-leasing strategies • Event coordination & promotion for new
community pre-leasing • Marketing support • Media & PR engagements
• WoodTV8 • Interior and exterior photography
Project Management | Building Design Direction | Research + Development Placemaking | Photography
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616 Development
COMPANY: 616 LOFTS ROLE: DIRECTOR OF COMMUNITY
DESCRIPTION From 2012-2015, I approached 616 Loft’s mission of community creation with intentionality and passion. I successfully directed the growth of 616 Lofts through a variety of efforts including:
• Designing a holistic, community-minded customer experience
• Building and maintaining relationships with residents, local organizations and nearby business owners
• Creating pre-leasing strategies for multiple residential community openings
• Media & PR engagements • Fox17 • RapidChat
• Assisting content development for 616 Lofts Urban Living Blog
• Event coordination & promotion • Developing the 616 PASS program • Interior and building design • Interior and exterior photography
Customer Experience | Leasing Strategy | Event Coordination Marketing | Content Creation | Photography
http://616lofts.com/616 Lofts
CLIENTS: LE&A, BODYBRITE & 616 LOFTS PROJECT: WEBSITE PHOTOGRAPHY
PROJECT DESCRIPTIONS Lambert Edwards & Associates, BodyBrite - Grand Rapids and 616 Lofts were all looking to enhance their websites and marketing materials with updated staff, interior, exterior and lifestyle photographs.
With the assistance of a digital strategist, we came up with specific frames and lifestyle scenarios that best depicted the work and culture and environment of both companies.
Commercial Photography | Creative DirectionPHOTOGRAPHY
ORGANIZATION: HERMITAGE MUSEUM ROLE: PUBLIC PROGRAMS COORDINATOR
PROJECT DESCRIPTION From 2010-2012 in Norfolk, Virginia, I provided support to the Hermitage museum, gardens and visual arts school through the following efforts:
• Managing volunteers, teachers, students and studio spaces
• Overseeing summer class registration process • Changing exhibit installation • Event planning and promotions • Traditional print marketing • Program development • Teaching a variety of art classes • Developing the Wetlands Enrichment Tour
program
PROGRAM DEVELOPMENT | VOLUNTEER MANAGEMENT | EXHIBITION INSTALLATION EVENT COORDINATION | MARKETING
Hermitage museum & gardens
FORMER COLLEAGUE @ 616 [email protected]
444.444.444
FOUNDER/CEO OF 616 LOFTS & 616 [email protected]
444.444.444
OWNER OF SOCIAL CAPITAL?
444.444.444
REFERENCES
DEREK COPPESS
JEFF OLSEN
TRICIA LEIGH JACKSON
Input | Ideation | Individualization | Developer | Strategic
CONNECT
CAITLIN HARVEY
[email protected] 616.826.6779