mary harvey portfolio

MARY HARVEY: DESIGNER’S THOUGHTS.

There is no design without DISCIPLINE.

There is no discipline without INTELLIGENCE.“ “

- Massimo Vignelli

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SHOWCASE MAGAZINE: EDITORIAL

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OBJECTIVE: PROBLEM: SOLUTION:

ShowCASE, a magazine created in 2010, aims to educate its viewers on travel. Unlike many travel magazines on stands and news posts, showCASE allows the audience to dive in with an artistic outlook. The monthly issued magazine focuses on a particular region in the world, then ‘showcases’ some of its most interesting aspects dealing with music, art, events, and locations. With outrageous concept of art and design, the magazine allows the viewer to feel as if they are really there within the month’s chosen region, causing them to not even want to close the cover.

With many travel magazines on the market, it’s hard to allow one to stand out more than all the others. Considering showCASE is all about giving a sense of artistic outlook, the overall design of the magazine must compel that idea to attract the audience.

ShowCASE decided to run its layout and cover with bright colors and interesting photography, allowing the eye to be quickly drawn to it when lined with other magazines on a shelf. Instead of a typical opening photograph such as a beach or landscape, showCASE chose to display something outrageous from the region being showcased; something that the audience normally wouldn’t think of when reading about the chosen country of the month. The magazine involves art in its design, to match that of the artistic conversation inside.

SHOWCASE MAGAZINE: EDITORIAL

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SAVE THE BAY: AD CAMPAIGN

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The Chesapeake Bay Foundation has been dedicating itself to restoring and protecting the Chesapeake Bay and its tributary rivers for the past forty years. Their goal has been to improve water quality by reducing pollution and Save the Bay has been their motto in order to achieve that goal. Their vision includes the Chesapeake Bay and its tributary rivers, to be broadly recognized as a national treasure, will be highly productive and in good health as measured by water clarity, lack of toxic contaminants, and abundance of natural filters in the water and on the land.

There has been many campaigns on the issue of pollution, and no matter how hard each company tries, the issues aren’t cleaned up. The awareness is out there, however, it isn’t executed. In order to make a change, the audience needs to be aware of exactly what is happening when they are not cleaning up after themselves, and that with their help, these different things can be avoided.

Taking a more comical, yet brutally honest point of view on Chesapeake Bay Foundation’s advertising campaign, it focuses on what is happening to the wild life it the Chesapeake Bay’s water. The comedy draws the audience in, though the honesty may give them a snap to reality of what’s really happening due to the human-created pollution to the Bay. The pollution is hurting the waters, but it is also hurting them in the long run. In order to keep themselves healthy, the first step is the help keep their Bay healthy as well.

SAVE THE BAY: AD CAMPAIGN

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SVERIGE PHOTO: IPHONE APPLICATION

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Technology such as the iPhone and iPad are extremely popular these days. With everything going digital, and with iPhone applications on the rise, it is and will continue to be our future for a very long time. The idea of sharing what people see and connecting with one another is quickly becoming the face of social networking in our age. Sverige Photo, a newly developed iPhone app, strives to allow the audience to take their own photos, and submit them into a database where other users can view them and comment on them. It’s an artistic community, where people can share their every day lives through imagery and to get to know one another through them.

There are so many different applications in the App Store, and sometimes its hard to become popular because there are so many. Many of the successful apps have proven to be clean, intelligent, and easy to handle. Creating something that is also fun and addictive will give the app a much longer life span in the iPhone industry.

Coming up with an easy to use program, Sverige Photo keeps it simple for everyone who wishes to use it. Its chic style is easy on the eyes and it is easy to scroll through news feeds of photographs and self-explanatory in order to post your own and to register.

SVERIGE PHOTO: IPHONE APPLICATION

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SVERIGE PHOTO

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APPLICATION BUTTON

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APPLICATION OPENING

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APPLICATION FEED

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APPLICATION CAMERA

TYPE FACTORY: TYPE SPECIMEN

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Type Factory, a brand new museum, showcases classic as well as unique typography. Bringing in artistic minded individuals, the museum aims to educate and commend different typographies. With typeface Lucida Fax’s twenty-year anniversary soon approaching next year, Type Factory has decided to show the typeface and to celebrate its existence in the design and modern world.

Along with a commemoration, it must be advertised, along with something for visitors to cherish afterwards. Type Factory needed a design and an overall theme to play along with typeface Lucida Fax. The theme had to go along with everything involving the typeface, and to bring onto a poster, and a new type specimen book that visitors will be able to keep after the type face celebration.

The typeface of Lucida Fax was used and created mainly for telegraphing. This allowed Type Factory to name the showcase of Lucida Fax ‘The New Transmission.’ Using the idea of an old television, or of old technology, the display colors of a screen became the main colors and main design for the commemoration’s poster and special edition type specimen for the typeface. The type specimen book was created small, considering technology gets smaller and smaller every year, and they are convenient that way. Lucida Fax being used as a source of technology, the type specimen book does, also.

TYPE FACTORY: TYPE SPECIMEN

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FOTOGRAFISKA: MUSEUM PROMOTION

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Fotografiska is located in the heart of Stockholm, Sweden, and is known to be one of the largest museums devoted to the subject of photography in the world. The museum features four major exhibitions per year and approximately fifteen to twenty minor exhibitions. At Fotografiska, the museum strives to become an important center for contemporary photography. They aim to engage and inspire a dialogue on photography through exhibitions, seminars and courses, and is constantly working towards the acquisition of contemporary photography for their permanent and growing collection.

Fotografiska is well known for showcasing some of the worlds best know contemporary photographers. Though in order to showcase, the audience must know about it. Advertising is the key to a new exhibit; therefore Fotografiska must have a compelling campaign that will draw people to the museum. To add on and to make the exhibit memorable, a take home gift will also need to be made so the viewer will want to come back for future exhibits.

Keeping the idea of traditional photography and one of Annie Lebovitz’s favourite medium, this campaign was chosen to be strictly black and white. With these two different colors and the extreme contrast that they hold with each other, the poster for the event will truly stick out. A booklet similar to the poster will be passed out at the museum, holding the same elements. This booklet contains quotes, and some of the photographer’s best known photographs that the viewer will be able to take home with them after the exhibit is complete.

FOTOGRAFISKA: MUSEUM PROMOTION

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SAVE MUSIC IN SCHOOLS: PACKAGING

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Apple Inc, founded in 1976, is an American multinational corporation that designs and markets electronics, various computer softwares, and personal or buisness computers. The company’s best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple is one of the largest companies in the world and the most valuable technology company ever, having surpassed Microsoft and reaching a total of $65.23 billion annual sales.

Due to the economy and budget reductions in schools, music programs were at risk of elimination from the lack of instruments being purchased for students. The ‘Save the Music in Schools’ Foundation, an organization that purchases instruments and gives them to schools, found themselves with a lack of profit and donation, thus creating conflict with keeping the programs alive.

With Apple Inc.’s reputation and high sales of music based products such as the iPod, the company agreed to team up with ‘Save the Music in School’ Foundation. A special edition iPod and case, now in production and in stores, donates 25% of the profit to ‘Save Music in Schools’, which allows the Foundation to purchase instruments for the music departments in schools.

SAVE MUSIC IN SCHOOLS: PACKAGING

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PROMOTE GEOGRAPHY: AD CAMPAIGN

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Royal Geography Society is UK’s learned society and professional body for geography, founded in 1830. The society aims to advance geography and support its practitioners in the UK and across the world. RGS promotes, supports and enhances geographical research and the professional accreditation of geographers, as well as holding one of world’s pre-eminent geographical collections that spans over 500 years of discovery and geographical science.

Geography has been gradually declining in schools; the program now optional for students in the UK who reach high school level. In reality, however, geography is one of the most important subjects someone could learn in school. Not only is it beneficial to know where countries are in the world and to know about them, but geography can also open up a wide variety of occupations.

To create something fun, hands on, and educational, it was decided to create three different advertisements that were made to be interactive. This way, the viewer can engage himself or herself and CHOOSE to be educated. By choosing to lift the flap of a country, unnamed, they are then being revealed which country it is and some of the main points about it; things that the world wouldn’t have if it weren’t for them. Every country benefits the world in some shape or form. So it is important to know of them as much as possible.

PROMOTE GEOGRAPHY: AD CAMPAIGN

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WIZZAIR AIRLINES: COMPANY BRANDING

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Hungarian based WizzAir Airlines, born in 2003 under a simple idea and interest in commercial flight, began to soar the skies only three months later. Today, the company has twelve different hubs nationwide in Europe, ranging from cities such as Gdansk, Poznan, Bucharest, Cluj-Napoca and Timisoara in Romania, Kyiv in Ukraine and Prague in Czech Republic. WizzAir offers over 150 flights in the European skies. Wizz Air is a value-oriented airline that focuses on innovation all the way of the customer journey, and they aim to provide low costs and new travel experiences for their customers.

With a logo that gave off bad vibes, WizzAir needed a newer logo that tied in the values that they became dedicated to perform for their customers. These values include unity, pride, and a grand experience. With so many different airlines in the industry, WizzAir needed something that would draw customers to them more. Although original colors seemed bright, and playful, they needed to go and something new was going to have to come in.

Being an airliner that focuses all over Europe – from Scandinavia to the Mediterranean – the solution for WizzAir was to tie in all of Europe for their logo. In order to portray this, the stars of the European Union were incorporated, creating a typographic solution as a dotted “I”, and airplane following as the stem. Instead of hot and bizarre colors such as pink and purple, new colors were introduced – the cool, and relaxing feelings of yellow on blue, which also appears on the European Union flag. The tagline of “Låga kostnader. Hög Flying”, or in English, “Low Costs. High Flying,” displayed on a large poster, reads exactly what the airline’s policy is.

WIZZAIR AIRLINES: COMPANY BRANDING

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ORGAN DONATION: AD CAMPAIGN

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NHS Blood & Transplant, established to ensure that organs donated for transplant are matched and allocated to patients in a fair and unbiased way, was founded in 1991 in the United Kingdom. NHS’s brand promise is to manage the UK Transplant Registry which includes details of all donors and patients who are waiting for, or who have received, a transplant, as well as providing a 24-hour service for the matching and allocation of donated organs and making the transport arrangements to get the organs to patients.

Unlike the popularity of blood transplant and transfusion, there is a drastic decrease in the numbers of organ donors around the world. In the UK, only a small thirty-eight percentage of drivers are signed up as organ donors. With the small amount of those on the donor list, it leaves thousands of those waiting for organ donations on the waiting list to receive. Many of those waiting usually die before reaching their turn on the list. The fear of organ donating is a huge concern, many of those concerned that doctors will not try as hard to save them if they are known to be an organ donor.

The company of NHS Blood & Transplant’s advertisements aim to shed light on the idea of donating organs. With the vignette around the corners, it creates a focal point on the image of cupped hands. They are lit, and they are hopeful. It is a patient, hoping for help and for something to come. With a simple call to NHS, the audience would be able to save this particular patient’s life. With the thought of that, the image of Organ donating seems less scary and heart-filled.

ORGAN DONATION: AD CAMPAIGN

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LONDON AROUND: PROMOTION, WEB DESIGN

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London Around, based in London, England, was established in 2010 as a tourist company. Their brand promise is to educate tourists on the city and to give them an idea on exactly what they should do while visiting London. The company strives to allow the tourists to have a good time, while providing them an experience to learn in the process and to see as much as possible while on their holiday.

With 7,556,900 residents, and 12,340 of square miles in the city, there are hundreds of tourist companies that wish to provide service to those from out of the city, and/or country. In order to stand out, the tourist company must stand out and provide the best that they can for their clients.

The more a company gives, the more compelling it is. With London Around’s logo, its an invitation to move around as much as possible, just like the Underground Rail station in London. Not only being given a good time, a booklet of history, and tips of what to eat and what to see is given, along with a helpful tote bag that shows off the well known symbol of the Underground, though advertising London Around. The sense of wanting to interact with their clients, the website created for the company is all interaction based. The audience chooses where they want to go, and what they want to see. It’s the audience’s world, but with London Around’s help and guidance.

LONDON AROUND: PROMOTION, WEB DESIGN

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REVEAL: TYPOGRAPHY INSTALLATION

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Typography is constantly around us and without it, it wouldn’t open door to many different possibilities and explorations. Many people dont realize it but our entire world is made up of typography. Applying the meaning of typography through the idea of 3D installation will attract the idea and beauty of typography to not only designers, but to the outside world as well.

To portray the meaning of typography in the 3D form using multiples of one item, to be known as ‘pixels’. The goal is to build the installation in a public location and to show what our group believes the meaning of typography is to be to others.

Our installation group, containing four people, came to the decision that typography reveals information to people. Using the word ‘reveal,’ we used arched glow sticks, placing them into the ground at sunset so when the sun went down, our installation glowed and ‘revealed’ itself to the public.

REVEAL: TYPOGRAPHY INSTALLATION

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PEDIGREE ADOPTION: AD CAMPAIGN, WEB DESIGN

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Pedigree, a successful company for manufacturing animal food, has been making tails wag since 1957. In 1997, the Pedigree Foundation was founded, dedicated to helping dogs and other animals in need of loving homes. Since then, the Pedigree Foundation has raised more than $4 million to date and has distributed more than $1.1 million in grant money to more than 500 shelters and breed rescues.

With the amount of animal agencies attempting to educate its audience on the issue of animals in shelters, they push it on them in some of the worst ways; the most common being the use of guilt. Showing images of animals in such conditions turns the viewer off, causing them to turn the page or change the channel in a matter of seconds. Just so they wouldn’t have to consume that emotion. Pedigree and the Pedigree Foundation needed a way to connect with its audience without having them turn away from such a heavy topic.

With an entirely new direction, Pedigree’s advertisements are arranged in a typographic way so that it’s appealing to the eye, yet addressing the issue immediately. The body copy describes an animal in a shelter in dramatic colors and a bold typeface, ending with a clever line to let the audience know that Pedigree knows you understand even without the guilt trip image of a homeless animal.

PEDIGREE ADOPTION: AD CAMPAIGN, WEB DESIGN

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mary harvey portfolio

Documents

packagingshowcase magazine

chesapeake bay foundation

monthly issued magazine

ad campaignfotografiska

ad campaignsave

ad campaign10objective

travel magazines

overall design