mary schafrath portfolio 2011
DESCRIPTION
Mary Schafrath and MS Design's Portfolio from 2011TRANSCRIPT
www.msdesigns.us
mary schafrath
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Maryjane Fahey Design
Maryjane Fahey
Designer - Creative/Production
Maryjane Fahey Design is a New York-based graphics studio responsible for creating the look and feel of many of America’s leading publications. Recently the firm has focused on diversifying its portfolio. This re-branding has been a major role in its shift.
EDITORIAL IDENTITIESART DIRECTIONPROJECTSOUR CLIENTSCONTACT US
http://www.mjfaheydesign.com
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Maryjane Fahey Design
Maryjane Fahey
Designer/Art Director
This book cover was designed for InStyle’s Ultimate Makeup Book. It showcases makeup tips.
Maryjane Fahey Design
Maryjane Fahey
Designer/Art Director
This book cover was designed for InStyle’s Ultimate Makeup Book. It showcases makeup tips.
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Valentine Group
Robert Valentine
Designer - Creative/Production
This catalog design was pitched to Nike under the direction of Robert Valentine. The vernacular addresses young teenage females. Much of the photography, shot by Steven Meisel, Bela Borsodi and Mitch Feinberg speaks to the kind of energy we wanted to evoke in the catalog and was used strictly as a sketch for the pitch.
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Valentine Group
Robert Valentine
Designer - Creative/Production
In addition to sourcing energetic and relevant imagery, my responsibility was focused in exploring type systems that were both clean and modern.
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YARD NYC
Stephen Niedzwiecki
Designer - Creative/Production
This editorial spread was designed to feature the new John Varvatos store in BIG Magazine’s May, 2008 Issue. It features the reconstruction of historic CBGBs into a JV retail environment.
YARD NYC
Stephen Niedzwiecki
Designer - Creative/Production
This special addition fragrance packaging was concepted for John Varvatos to commemorate the opening of their retail store at the historic CBGB at 315 Bowery.
These concepts take visual inspiration from the distressed aesthetic of the store itself.
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Kenneth Cole New York
Chris Yoham
Designer - Creative Director
Awearness is a not-for-profit entity that exists within the larger brand umbrella of Kenneth Cole. It’s role is to support, encourage and empower acts of service, volunteerism and social change. During my time with Kenneth Cole, I designed and art directed collateral for this pioneering brand.
http://www.awearness.com
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Kenneth Cole
Chris Yoham
Designer - Art Director
In addition to developing print collateral for Kenneth Cole’s philanthopic brand AWEARNESS, I also designed and worked with developers to produce the website. Email blasts and viral marketing techniques were utilized in developing this brand.
http://www.awearness.com
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MS Designs
Designer / Art Director
This is process work that was completed with the Wall Street Journal. WSJ was interested in promoting the launch of a New York Culture Section to their weekend edition. I was brought onboard to develop media kit and advertising concepts.
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MS Designs
Design
This identity was developed for Friendly Form Design, a New York based freelance designer. The website was developed in Wordpress in order for the client to easily modify and update work. WWW.FRIENDLYFORMDESIGN.COM
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MS Designs
Design
This catalog was designed for artist, Uriel Marin, one of the founders of the Mexican Artist Collective, Cocodrilo. This collective’s evocative installation art, woodcuts, etchings and paintings have been exhibited throughout Mexico, as well as in the USA and Tokyo.
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MS Designs
Design
This identity was designed in collaboration with Photographer, Cristobal Trejo for a cafe in Xalapa, Veracruz. Coffee from nearby Coatepec has a long tradition of superior quality. The concept of Después De Todo showcases a modern and weathered aesthetic.