mary schafrath portfolio 2011

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Mary Schafrath and MS Design's Portfolio from 2011

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Page 1: Mary Schafrath Portfolio 2011

www.msdesigns.us

mary schafrath

Page 2: Mary Schafrath Portfolio 2011

DESIGN FIRM:

CREATIVE DIRECTOR:

POSITION:

RESPONSIBILITIES:

Maryjane Fahey Design

Maryjane Fahey

Designer - Creative/Production

Maryjane Fahey Design is a New York-based graphics studio responsible for creating the look and feel of many of America’s leading publications. Recently the firm has focused on diversifying its portfolio. This re-branding has been a major role in its shift.

Page 3: Mary Schafrath Portfolio 2011

EDITORIAL IDENTITIESART DIRECTIONPROJECTSOUR CLIENTSCONTACT US

http://www.mjfaheydesign.com

Page 4: Mary Schafrath Portfolio 2011

DESIGN FIRM:

CREATIVE DIRECTOR:

POSITION:

RESPONSIBILITIES:

Maryjane Fahey Design

Maryjane Fahey

Designer/Art Director

This book cover was designed for InStyle’s Ultimate Makeup Book. It showcases makeup tips.

Page 5: Mary Schafrath Portfolio 2011

Maryjane Fahey Design

Maryjane Fahey

Designer/Art Director

This book cover was designed for InStyle’s Ultimate Makeup Book. It showcases makeup tips.

Page 6: Mary Schafrath Portfolio 2011

DESIGN FIRM:

CREATIVE DIRECTOR:

POSITION:

RESPONSIBILITIES:

Valentine Group

Robert Valentine

Designer - Creative/Production

This catalog design was pitched to Nike under the direction of Robert Valentine. The vernacular addresses young teenage females. Much of the photography, shot by Steven Meisel, Bela Borsodi and Mitch Feinberg speaks to the kind of energy we wanted to evoke in the catalog and was used strictly as a sketch for the pitch.

Page 7: Mary Schafrath Portfolio 2011

DESIGN FIRM:

CREATIVE DIRECTOR:

POSITION:

RESPONSIBILITIES:

Valentine Group

Robert Valentine

Designer - Creative/Production

In addition to sourcing energetic and relevant imagery, my responsibility was focused in exploring type systems that were both clean and modern.

Page 8: Mary Schafrath Portfolio 2011

DESIGN FIRM:

CREATIVE DIRECTOR:

POSITION:

RESPONSIBILITIES:

YARD NYC

Stephen Niedzwiecki

Designer - Creative/Production

This editorial spread was designed to feature the new John Varvatos store in BIG Magazine’s May, 2008 Issue. It features the reconstruction of historic CBGBs into a JV retail environment.

Page 9: Mary Schafrath Portfolio 2011

YARD NYC

Stephen Niedzwiecki

Designer - Creative/Production

This special addition fragrance packaging was concepted for John Varvatos to commemorate the opening of their retail store at the historic CBGB at 315 Bowery.

These concepts take visual inspiration from the distressed aesthetic of the store itself.

DESIGN FIRM:

CREATIVE DIRECTOR:

POSITION:

RESPONSIBILITIES:

Page 10: Mary Schafrath Portfolio 2011

DESIGN FIRM:

CREATIVE DIRECTOR:

POSITION:

RESPONSIBILITIES:

Kenneth Cole New York

Chris Yoham

Designer - Creative Director

Awearness is a not-for-profit entity that exists within the larger brand umbrella of Kenneth Cole. It’s role is to support, encourage and empower acts of service, volunteerism and social change. During my time with Kenneth Cole, I designed and art directed collateral for this pioneering brand.

Page 11: Mary Schafrath Portfolio 2011
Page 12: Mary Schafrath Portfolio 2011

http://www.awearness.com

DESIGN STUDIO:

POSITION:

PROJECT:

Kenneth Cole

Chris Yoham

Designer - Art Director

In addition to developing print collateral for Kenneth Cole’s philanthopic brand AWEARNESS, I also designed and worked with developers to produce the website. Email blasts and viral marketing techniques were utilized in developing this brand.

Page 13: Mary Schafrath Portfolio 2011

http://www.awearness.com

Page 14: Mary Schafrath Portfolio 2011

DESIGN STUDIO:

POSITION:

PROJECT:

MS Designs

Designer / Art Director

This is process work that was completed with the Wall Street Journal. WSJ was interested in promoting the launch of a New York Culture Section to their weekend edition. I was brought onboard to develop media kit and advertising concepts.

Page 15: Mary Schafrath Portfolio 2011
Page 16: Mary Schafrath Portfolio 2011

DESIGN STUDIO:

POSITION:

PROJECT:

MS Designs

Design

This identity was developed for Friendly Form Design, a New York based freelance designer. The website was developed in Wordpress in order for the client to easily modify and update work. WWW.FRIENDLYFORMDESIGN.COM

Page 17: Mary Schafrath Portfolio 2011
Page 18: Mary Schafrath Portfolio 2011

DESIGN STUDIO:

POSITION:

PROJECT:

MS Designs

Design

This catalog was designed for artist, Uriel Marin, one of the founders of the Mexican Artist Collective, Cocodrilo. This collective’s evocative installation art, woodcuts, etchings and paintings have been exhibited throughout Mexico, as well as in the USA and Tokyo.

Page 19: Mary Schafrath Portfolio 2011
Page 20: Mary Schafrath Portfolio 2011

DESIGN STUDIO:

POSITION:

PROJECT:

MS Designs

Design

This identity was designed in collaboration with Photographer, Cristobal Trejo for a cafe in Xalapa, Veracruz. Coffee from nearby Coatepec has a long tradition of superior quality. The concept of Después De Todo showcases a modern and weathered aesthetic.

Page 21: Mary Schafrath Portfolio 2011