CREATIVEPARTNERSHIP& BRANDINGOPPORTUNITIES

www.europeevrt.com

25th April - 10th May 2017

J O I N T H E E L E C T R I C V E H I C L E R E V O L U T I O N

To accelerate electric vehicle adoptionand the transition to a sustainable, low-carbon future

www.europeevrt.com

Global EVRT's 4th international edition 'ESCP Europe Electric Vehicle Road Trip (EVRT)' is an e-mobility initiative designed to accelerate the adoption of EV's and the transition to a sustainable, clean, low-carbon economy.

Launching from London on the 25th April on an exciting 16-day low carbon journey traversing 6,500 km's, 10 European countries and 12 major cities using 15+ electric cars, ESCP Europe EVRT will include experiential events, conferences and a road trip adventure where participants will enjoy the thrill and excitement of driving an EV, without compromising on speed, comfort or style.

WHAT IS AN EVRT?

CR EATE REAL IMPACTBY HARNE SSING UNTAP PED EXC ITE MENT AND MOME N T UM Sponsorship increases the attraction

of your audience by:

Source: Centre for Exhibition Industry Research

104%

Support Europe's vision of buildingsmart cities and a sustainable future

Enhance your sustainable messaging by reaching consumers through an innovative event

Showcase your latest clean technology initiativesand share your sustainable innovations

01.

02.

03.

Enable the acceleration of e-mobility by positioningyour brand alongside leading EV manufacturers,policy makers, technology and service providers

04.

A EUR O PEA N SUSTA IN ABLET R A N SPO RT R EVO LUT ION

www.europeevrt.com

16-DAYROAD TRIP

2E-MOBILITY

CONFERENCES

3COUNTRY LEVELROUNDTABLEDISCUSSIONS

6,5OOKMS

5CONFERENCES& ROUNDTABLES

£5OOkMEDIA COVERAGE

1OCOUNTRIES

12CITIES

&

LONDON

BERLINUNITEDKINGDOM

IR ELAND

GERMANY

FRANCE

CROATIA

SWITZERLAND

ITALY

SPAIN

ZAGR E B

PARIS

MADRID

TUR IN

25th of April > London - The Building Centre 10th of May > Paris - ESCP Campus

Accelerating the adoption of electric vehiclesand the transition to a sustainable, clean,low-carbon economy

Fantastic speakers which already include: Alejandro Agag, CEO, Formula ERobert Llewellyn, TV Journalist, Fully Charged ShowChristina Bu, Secretary General, Norwegian Electric Vehicle Association

Madrid/Turin/Berlin

www.europeevrt.com

GET IN TOUCHWe have limited sponsorship packages available. Get involved and help grow our sustainable transport revolution

Liam CallaghanBusiness Dev. Manager

E: liamcallaghan@globalevrt.comT: +44 780 3765 131

PLATINUM SPONSOR

• Co-branding and event strategic positioning• Dedicated program of consistent brand exposure• Exclusive access to Global EVRT network• Sustained future partnership opportunities• Naming and branding of Two vehicles• Logo featured on rooftop of each vehicle

• Extended brand exposure and coverage• Strategic enabler of key elements of Emirates EVRT• Dedicated platform to share your key messages• Naming and branding of one vehicle

GOLD SPONSOR

• Dedicated brand activation program• Branding and exposure at key events and conferences• Shared platform to share your key messages• Logo featured on each electric vehicle

SILVER SPONSOR

PARTNERSHIP OPPORTUNITIES

AN EXC LUSIVE OPPORTU N IT Y TO SHAPE AND DEFINE A H ISTORY MAKING EVENT

"The EVRT team supported in raising awareness for this new product in the UAE and in triggering the discussion on key aspect of the electric vehicle ecosys-tems: standards, infrastructure, market design and market readiness. By bringing together key stakeholders, the EVRT has enabled ENGIE to access main players in the EV ecosystem."

Laure AlazetNew Business Developper, ENGIE

Logo promoinent in post show reportLogo in post show reportAdvertorial in post show reportCompany promoted via Eventtus app and company website in Middle East, India, China EVRT's

GLOBAL EVRT WEBSITE BANNERS

BEFO

RE E

VEN

T

EVENTTUS APP

PRINT MEDIA

GOLD DELIVERABLESSILVER PLATINUM

SOCIAL MEDIA

ACTIVATIONS

Logo branding on home page of event websiteWeb banner on all pages of event website with hyperlinkLogo branding on HTML EVRT promotion e-shotsProvide guest blog content on EVRT website (add value content only, non-salesy)Dedicated announcement paragraph in EVRT Newsletter - sponsor to send copy)e

In App Advertising branding alongside EVRT logoLogo inclusion on Eventtus AppCompany profiile, link button in app Live advertisements push notifications on Eventtus APPLive polling amongst event participants and app users

Featured quotes on press releasesLogo inclusion on promotional flyersLogo inclusion on invitationsLogo inclusion on event collateral, posters, backdrop, banners

Logo branding embedded on social media skins accross channelsAnnouncement of association via all social media channelsDedicated social media promotionsOpportunity to run social media competitions on platformsFacebook advertising branding opportunity alongside EVRT - 'Boosted' Posts

Logo inclusion at all EVRT external promotional events

CAR BRANDING

DURI

NG

EVEN

TPO

ST E

VEN

T

Logo on cars -Roof (all cars)-Front doors (1 car)-Back doors (all cars)-Rear window (all cars) -Front bumper (all cars)-Front bonnet (1 car)-Back bumper (1 car)

E-MOBILITY CONFERENCES (LONDON 25TH APRIL AND PARIS 10TH MAY)

ROUNDTABLES (MADRID, TURIN, BERLIN)

CHARGING STATION OPENINGS - IF APPLICABLE/SUBJECT TO CONFIRMATION

Spotlight speaker in welcome speechesExhibition stand space Majority venue branded collateral (conference banners, signage, logo in road side flags etc)Your company pop up banners present

Company representative present/speaking opportunityBranding collatoral (banners, branded archway/platform)Company's branded car in primary positioning for charging station opening photosVIPs present to network with company representatives

EVENING DINNER EVENTS

EV EXPERIENCES (MULTIPLE)

Logo inclusion during and post event videos showcased at Middle East EVRT, India EVRT and China EVRTLogo inclusion on promoted videos on social and owned platforms

VIDEOS

POST EVENT REPORT

Branded bannersCompany representative speaker

MERCHANDISE Polo top logo

Spotlight speaker in welcome speechesCompany representatives to speak in panel discussionsExhibition stand space Full venue branded collateral (conference banners, signage, logo in road side flags etc)Some venue branded collateral (conference banners, signage, road side flags etc)Your company pop up banners present

VIPs participate in EV experiences and receive messaging of partners & sponsorsPartner and sponsor representatives present at launch and finale events to communicate key messages and network with VIPs, press and participantsPartner and sponsor representatives present at all other evening events during trip to communicate key messages and network with VIPs

1x 1x 2x

1x

AL L CARS

2x 4x

PART

NER

SHIP

BEN

EFIT

S OV

ERVI

EW

3 month campaign period, 4 media releases, securing:

152 pieces of coverage

$ 1,1m of PR value

70m impressions

Coverage across all key English and Arabic print and online publications, including all the daily newspapers in the UAE

Media Coverage - Key Highlights

www.europeevrt.com

P REVIOUS EVENT: EMIR AT ES EVRTMED IA C OVERAGE AND M A R K ET IN G R EA CH

GLOBAL EVRT MARKET R E ACH

The Emirates EVRT ran across all seven Emirates from the 29th of January to the 1st of February 2017,showcasing the best of electric vehicle technology and celebrating the government's sustainability innovations.9 new charging stations were installed during the trip.

The event included a well received integrated, cross-channel media and marketing campaign, where regular and broad coverage was secured across print, broadcast, online (news, blogs, web) and social media to the PR value of well over $1.1m.

SOCIAL:

Facebook Twitter Linkedin Instagram

5,000 + followers

DATABASE:

Optin Newsletter List & Mailing List

10,000 +

Print 7%

Broadcast 4%

Video/Images 10%

Twitter 42%

Facebook 22%

News/Blogs/Web 15%

Emirates EVRT - Media Reach, January 2017

Emirates EVRT - Media Sources

JAN 26

0

500K

1M

1.5M

JAN 21 JAN 31

Marketing Reach - Key Highlights

Web 1m+ 150

Social* 5m+ 3000

Reach Interactions / Mentions

*Facebook, Instagram, Twitter, Linkedin

+

+

www.europeevrt.com

GLOBAL AND REGIONA L SPO N SO R S & PA RT N ERS