Nordic Growth Hackers - April 23rd 2015

CROWDFUNDING 1 MILLION DOLLARS

Jonas Gyalokay, CEO, AIRTAME, @jonasgyalokay

• What is AIRTAME? • Crowdfunding • AIRTAME at Indiegogo • Key takeaways

Agenda

AgendaNordic Growth Hackers - April 23rd 2015

What is AIRTAME?

What is AIRTAME?

Nordic Growth Hackers - April 23rd 2015

Organizations are still wired up with legacy systems

• Physically tied up by cables - less freedom

• Wasted meeting time because of set up problems

• Inclusion problems because of missing adapters

• Unnecessary wasted IT support time

• Organizations trying to push consumer devices into organizations - in lack of a better solution

IT SUPPORT

Converters

Cable mess

Admin mess

Converters

Cable mess

EXTERNAL

Nordic Growth Hackers - April 23rd 2015 What is AIRTAME?

Unwiring all organizations - The simple AIRTAME solution

Start streaming from any device in any context

3Plug in AIRTAME in the receiving display and/or projector

1 Install the SW application2

Nordic Growth Hackers - April 23rd 2015 What is AIRTAME?

Nordic Growth Hackers - April 23rd 2015 Crowdfunding

Crowdfunding

Nordic Growth Hackers - April 23rd 2015 Crowdfunding

“By distributing tasks to a large group of people, you are able to mine collective intelligence, assess quality and process work in parallel.”

http://www.freebase.com/m/0dcz_v

Nordic Growth Hackers - April 23rd 2015 Crowdfunding

• Perceived first-mover • Marketing • Validation • Finance • Feedback

• Public failure • IP protection • Focus

+ -

Nordic Growth Hackers - April 23rd 2015 AIRTAME at Indiegogo

AIRTAME at Indiegogo

Nordic Growth Hackers - April 23rd 2015

Utilising the power of the crowd…

+ Social

AIRTAME at Indiegogo

Validate Fund

Nordic Growth Hackers - April 23rd 2015

… to

Improve Market

AIRTAME at Indiegogo

Nordic Growth Hackers - April 23rd 2015 The Power Of The Crowd

MarketPreparation

• Teaser videos • Great copy and content • Personal emails • Scheduled social media messages

Preparation for the BIG launch

Nordic Growth Hackers - April 23rd 2015 The Power Of The Crowd

Nordic Growth Hackers - April 23rd 2015 The Power Of The Crowd

0

7500

15000

22500

30000

Indiegogo page visits

START OFF BIGKey take away

Nordic Growth Hackers - April 23rd 2015 The Power Of The Crowd

Nordic Growth Hackers - April 23rd 2015 Content Sharing

ValidateThrough compelling content

Nordic Growth Hackers - April 23rd 2015 Content Sharing

Nordic Growth Hackers - April 23rd 2015 Content Sharing

Nordic Growth Hackers - April 23rd 2015 Content Sharing

Nordic Growth Hackers - April 23rd 2015 Content Sharing

Nordic Growth Hackers - April 23rd 2015 Content Sharing

Embrace transparency - show that you’re human!

VALIDATE YOURSELF THROUGH CONTENT

Key take away

Nordic Growth Hackers - April 23rd 2015 Content Sharing

Nordic Growth Hackers - April 23rd 2015 Growth Hacking

MarketGrowth Hacking - ‘Test, scale, automate’

Nordic Growth Hackers - April 23rd 2015 Growth Hacking

HACK THE SYSTEMKey take away

Nordic Growth Hackers - April 23rd 2015 Growth Hacking

Nordic Growth Hackers - April 23rd 2015 Get Feedback

ImproveExploit the collective intelligence

Nordic Growth Hackers - April 23rd 2015 Get Feedback

Nordic Growth Hackers - April 23rd 2015 Get Feedback

Nordic Growth Hackers - April 23rd 2015 Get Feedback

Prioritized stretch-goals

UTILIZE THE CROWD TO BETTER THE

PRODUCT

Key take away

Nordic Growth Hackers - April 23rd 2015 Get Feedback

Nordic Growth Hackers - April 23rd 2015 Make The Overall CTA Clear

FundMake the overall CTA clear

Nordic Growth Hackers - April 23rd 2015 Make The Overall CTA Clear

Pre-order at igg.me/at/airtame

MAKE SURE PEOPLE KNOW WHAT TO DO

Key take away

Nordic Growth Hackers - April 23rd 2015 Make The Overall CTA Clear

Nordic Growth Hackers - April 23rd 2015 End Strong

The BIG finish

Nordic Growth Hackers - April 23rd 2015 End Strong

Indiegogo campaign activity

SUCCEED WITH SOCIALKey take away

Nordic Growth Hackers - April 23rd 2015 End Strong

Nordic Growth Hackers - April 23rd 2015 Social Stats

3,000%1,415%

2,455%

4,380%16,640%366K views

• START OFF BIG • VALIDATE YOURSELF THROUGH CONTENT • HACK THE SYSTEM • UTILIZE THE POWER OF THE CROWD TO

BETTER THE PRODUCT • END BIG (USING SOCIAL)

Key takeaways

Nordic Growth Hackers - April 23rd 2015 Key Takeaways

Succeed by embracing a mix of crowdfunding, crowdsourcing & social media

THANKS!Jonas Gyalokay, CEO, AIRTAME

@jonasgyalokay

Nordic Growth Hackers - April 23rd 2015 Jonas Gyalokay, CEO, AIRTAME, @jonasgyalokay