july august chatter

ChatterThe Chamber

Providing Leadership and Opportunity for business

Member News & Information

2012 OfficersScott Mayes, Chairman

Comcast Spotlight

Timothy R. Jefferis, Chairman-ElectTD Bank

Chris Tolsdorf, Vice ChairmanTolsdorf Oil Lube Express

Rob Partridge, SecretaryWC Area School District

Donna Urian, TreasurerFischer Cunnane & Associates, Ltd.

Mike Brown, Past ChairmanKMRD Partners, Inc

Board of DirectorsMary Bigham

WCDish.com

Bryan BrocksonEDiS Construction & Development

Thomas CiccaroneParkway Dry Cleaners

John J. Cunningham, IVLamb McErlane PC

Ronald K. DellaVecchiaDellaVecchia, Reilly, Smith &

Boyd Funeral Home, Inc.

Guy T. Dunn1-800-905-GEEK / Geeks on Call

Mark ErnestFranklin Mint Federal Credit Union

Thomas GavinThe Chester County Hospital

Liz Golding1N Bank

Nicole GrebloskieArthur Hall Insurance

Bruce GriffinYMCA – West Chester Area

Frank JacquetteJacquette Consulting, Inc.

Mell JosephsStudent Services, Inc.

West Chester University

Jeannie McGinnMcGinn Marketing Works

Arlene McGranaghanDaily Local News

Patrick McKenna, Esq.Gawthrop Greenwood, PC

Andrew McMenaminDNB First

Brian MillerMars Drinks North America, LLC

Marisa PowellPietro’s/Nonna’s Restaurants

July/August 2012

www.greaterwestchester.com

Now’s the Time to NominateFall will be here before you know it

bringing with it cooler temperatures,

falling leaves and a great opportunity

to honor members of the Greater

West Chester Chamber as the 2012

Business or Business Person of the

Year and the 2012 Volunteer of the

Year. Have a deserving individual or

company in mind who you would like

to see the Chamber recognize? Now is

the time to let us know. Members

of the Chamber are invited to submit

the name of an individual or business

for each of these annual awards

which will be presented at the Busi-

ness and Volunteer of the Year

Awards luncheon to be held October

15 at Penn Oaks Golf Club.

The Business/Business Person of

the Year Award is presented annually

to a Chamber member in recognition

of their outstanding achievement in

the business community and the

Greater West Chester community-at-

large. The recipient can be an individ-

ual or company. Factors to be

considered include:

• entrepreneurial spirit

• community/public service

• service to the Chamber

• innovative approach in business

• employee relations

• other awards or recognition

The Volunteer of the Year award

continued to page 21

From start to finish the 8th

Annual Iron Hill Twilight

Criterium promises to be an un-

forgettable day of pro-bike racing

excitement and family fun in

downtown West Chester. Last

year 20,000 fans lined the streets to

cheer on professional bike racers as

they battled for supremacy along the

downtown streets. With numerous ad-

ditions, this year’s event is expected to

attract an even larger number of spec-

tators.

Giving the race added importance is

its new position in the USACrits sched-

ule – ninth in the series of 11 events,

making it one of the last oppor-

tunities for riders to protect or

improve their standings before

the final invitational.

New events abound this year,

perhaps the most noteworthy be-

ing the Rothman Institute Amateur

Qualifiers, which will be taking place

at Bayard Rustin High School in West

Chester from 8:00 AM to about 3:00 PM

on race day. This series of 9 criterium-

style qualifying races will determine

the field for the Amateur Men’s Final to

be held later in the day in downtown

West Chester. In addition to heats for

the Cat 2, 3, 4 and 5 men, there are


West Chester’s Iron Hill Twilight Criterium offers more racing, more family fun this year

http://us.myflavia.com/home/index.jsp

WELCOME NEW MEMBERSWELCOME NEW MEMBERS

July/August 2012 www.greaterwestchester.com 3

Bean’s Bicycles Mr. Sean Westby

319 W. Gay St.

West Chester, PA 19380

610-719-4977

[email protected]

www.beansbikes.com

Sports Equipment & Apparel

Birl Girl Designs Ms. Stefanie Heron Birl

309 W. Union Street


484-354-0797

[email protected]

www.birlgirldesigns.com

Artist

Custom Blends Franchise Services LLCMr. Mark Tucci

47 N. Port Royal Drive

Hilton Head, SC 29928

843-290-9577

[email protected]

www.customblends.com/franchise

Cigars or Cigarettes

Higher Ground ConferencesMs. Theresa Linder

910 S. High St.


610-429-3050

[email protected]

www.highergroundconferences.com

Conference/Retreat/Reception Center

KPInterface, Inc.Mr. Brian Pickell

168 W. Ridge Pike, Ste. 214

Limerick, PA 19468

610-994-9800; Fax 610-994-9700

[email protected]

www.kpinterface.com

Computers/IT Services

ReworkWC, LLCMr. Tom Hudzina

23 N. Walnut St.


484-266-0875

[email protected]

www.reworkwc.com

Business Services

Strategies For Success Mr. Robert Stalbaum

50 Belmont Ave., Suite 1109

Bala Cynwyd, PA 19004

610-771-0600; Fax 610-771-0660

[email protected]

www.strategiesus.com

Management Consulting

Timothy Off Heating & Air ConditioningMr. Bruce Berry

835 Lincoln Ave., Unit A1


610-701-9020; Fax 610-701-9030

[email protected]

www.timothyoffheating.com

Heating/Air Conditioning

Timothy’s West ChesterMr. Timothy Dever

929 S. High Street


484-887-8771

[email protected]

www.timothyswestchester.com

Restaurant/Cafe

Universal Massage ArtsMr. Jeffrey Myers

105 S. High St., 3B


484-437-2470

[email protected]

www.universalmassagearts.com

Massage Therapy Service

WAFFATOPIAMs. Andrea Polizzi

300 Sharpless St.


610-324-9060

[email protected]

Food & Beverages

Chamber StaffMark J. Yoder

President

Dave Fairman

Director of Membership

Maggie O’Neill

Office Operations Director

Bethany Henry

Member Services Coordinator

Chamber of Commerce of Greater West Chester119 North High StreetWest Chester, PA 19380

t: 610.696.4046f: 610.696.9110


4 www.greaterwestchester.com July/August 2012

The Greater West Chester Chamber of Commerce

“Quest for the Chamber Cup”

Limited to 110 Golfers ~ Sponsorships Available Below ~

Celebrity Guest Mike Quick

call 610-696-4046 or e-mail [email protected] for details

Hosted by:

125 Bolero Drive, Downingtown

Monday, August 27, 2012Check-In: 11:00 am Lunch: 12:00 Shotgun Start: 1:00 pm Dinner: 6:00 pm

“Play With the Pro Sponsor”

Cart Sponsor Beer Sponsor

Corporate Sponsorships: $1,2001 Golf Foursome

¼ Page ad in Chamber Chatter

1 Hole Sponsorship

Logo on Event program and event signage

Lunch Sponsorship: $2,5001 Golf Foursome

(3) 1/4 Page ads in Chamber Chatter

Represenative will address attendees

Banner placement and Logo placement in all communications

1 Hole Sponsorship

Hole Sponsorships: $125

Individual Golfer: $195Golf, Lunch & Dinner

Sponsorship signage on hole

Prize Sponsor

Printing Sponsor

Longest Drive: $250 (one available) Tee sign at designated hole

Recognition in program

1/8 page ad in Chamber Chatter

Closest to Pin: $250 (two available)Tee sign at designated hole

Recognition in program

1/8 page ad in Chamber Chatter

Dinner Sponsor

Birdie Ball Sponsor

Driving Range Sponsor

Presented by:


Is it just me? Or do you

also sense a prevailing bend to-

wards mediocrity when it

comes to business communica-

tion. While some people have

adopted the use cryptic and ab-

breviated internet and IM jar-

gon, that is not the subject of

this column. I am specifically

referring to a person’s spoken

vocabulary.

Some of my clients have asked me to tone

down my vocabulary when I train their people.

Mind you, these are mostly smart, college educated

professionals whose primary role is to communicate

with customers. Doesn’t a person’s word mastery

affect their ability to communicate in a more clear,

concise and comprehensive fashion? Isn’t this what

companies should be striving for?

When I have been asked to tone down my vo-

cabulary, I typically respond with a tongue-in-cheek

response about the free learning opportunity. I offer

not to charge extra for expanding the vocabulary of

their employees. Mostly, my humor is not well re-

ceived. “They just won’t understand what you’re

talking about if you use big words” these clients say.

Sadly, in many operations, the vocabulary bar has

been lowered to a fourth or fifth grade level. What a

shame.

In the midst of a clients request that I dumb

down my subject matter, I insist that their people

can and will rise to the challenge of learning new

words. “Just let me do my stuff and let’s see what

happens” I say. Definitions for words such as congru-

ency and inculcate are provided during a seminar to

ease attendee learning.

A Vocabulary MattersBy Steve Coscia

Steve Coscia ([email protected]) of Coscia Communications

writes, speaks and consults about customer service. His books,

tapes and television appearances have helped thousands of

business professionals.

In today’s postmodern, politically correct soci-

ety where anything goes and everything seems to

OK – I am beginning to show my age. I am old fash-

ioned enough to believe that he who masters words

will also master language. And language is what en-

ables people to engage, debate and build relation-

ships.

A few weeks ago, my wife bought me a little,

84 page book entitled, 100 Words every High School

Student Should Know. It is published by the editors

of the American Heritage Dictionaries. Knowing my

affection for words, my wife thought that I would

appreciate the content. Perhaps the most startling

thing about this book was that I didn’t know 10% of

the word definitions. I suppose that what com-

prises a high-school vocabulary is all relative. For

me, it’s an opportunity to keep learning.

19 S. High St., West Chester, PA 19382 Fax: 610.436.0117 e:[email protected]

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A unique way to market your presence in the community and reach a targeted consumer group.

Call 610.563.8644 today to share your expertise in this new Chester County publication.

Educate.Enrich.Empower the Women and Men of Chester County!

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Chamber Chatter Radio Show Every Tuesday @ Noon

Listen At: www.brandywineradio.com

Chamber President, Mark Yoder

Do you want to be on the radio? Let us know!

Our Services Include:

Celebrating 35 Years!

510 E. Barnard StreetWest Chester, PA 19382Tel: 610-344-7508Fax: 610-344-7484

301 S. Bolmar StreetWest Chester, PA 19382Tel: 610-696-7153Fax: 610-696-0805

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APPAREL FOR MENThe Best of the Best

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The Greater West Chester Chamber of Commerce has teamed up with Applecross Country Club to offer re-

newing members an opportunity to win a Casual Golf Membership at Talamore and Applecross Country Clubs.

All current members are eligible to win during the month they renew their membership. The drawings will

continue each month through December 2012.

CONGRATULATIONS to the following businesses who were picked in a lottery drawing of Chamber businesses

that renewed their memberships in April and May 2012:

Mr. Carmen R. Battavio

Battavio Plumbing Heating & Cooling

Mr. David Farrington

Brickhouse Environmental

Mr. Kevin Looby

Capriotti’s Sandwich Shop

Mr. Alvan Markle

Cash Saver

Ms. Darcie Goldberg

Chester County Art Association

Mrs. Karen H. Cavin

The 5 Senses

Mr. Walter M. Haly, III

Great Valley Propane

Mr. Brian Stephenson

The Independence Group of Wells Fargo Advisors

Mr. Alan Burnside

Land Rover Jaguar West Chester

Mr. Mac Neilon

Penn Office Products, Inc.

Mr. Anthony Marion

Penn’s Table Restaurant

Mr. Brian Piper

Piper Media Productions

Dr. Jeffrey Penfil

Preventive Dental Associates

Mr. Eric R. Miller, Sr.

RCI Development Construction Company

Mr. John R. Geraldi

Richard F. Sassa Insurance Agency, Inc.

Mr. David B. Morton

Sir Speedy Printing Center

Mr. Thomas Mann

Taylor Rental

Mr. Edwin Quinn

TQ Consultants, LLC

Mr. Foster Good

Verlo Mattress Factory Store of Gtr. Phila.

Colleen & Jon Zelznick

West Chester Scoop

GOLF MEMBERSHIP WINNERS

www.marketstreetprint.com

http://www.autorentpa.com/westchester/index.php


Entity Selection - The

Foundation of a Business

When starting a new business,

there are many decisions that

have to be made. The obvious

ones are related to attracting and

servicing clients and customers.

Without sales there is not a busi-

ness. Funding is another area

that may require significant attention in order to get a

business up and running. Evaluation and selection of an

operating entity has important legal, financial and tax

considerations and should not be left for last. Like the

foundation of a house, it will define the structure and op-

eration of the business.

There are specific laws which will define the tax treat-

ment of the entity’s transactions. The proper entity

choice is best done in consultation with your attorney

and accountant. Your attorney can assist with any legal

considerations and filings that need to occur. Your ac-

countant can advise you on the tax effects and benefits

of your entity choice. The initial investment in this pro-

fessional advice will prevent unintended consequences.

Common entity choices are; Sole proprietorship, general

partnership, limited partnership, limited liability part-

nership, “C” corporation, “S” corporation and limited li-

ability company. Each has benefits and limitations

related to taxation, liability, transferability and permitted

ownership. The correct choice depends on the facts and

circumstances of your business.

There are a series of steps that you can take to make

sure that you select the entity that will provide the most

benefit for you and any other business owners. Below is

a general list of considerations that will help determine

the choice of entity.

• Ownership-

� Will there be more than one owner?

� Will all owners work in the business?

� Will there be more than one class of

ownership?

� Will any owners be other business

entities?

• Compensation and benefits-

� How do you plan to compensate

owners?

� How many employees do you expect to

have and will they be full or part time?

� Will you need to obtain medical benefits?

Entity Selection - The Foundation of a BusinessBy Kathy Wileczek

Kathy Wileczek, CPA ([email protected]) is with Maillie,

Falconiero & Company, LLP. We are one of the leading regional ac-

counting, tax and advisory firms in Southeastern Pennsylvania. Our

client service philosophy has helped forge an excellent working re-

lationship with our diverse client base.

� What other benefits are important to

you?

• Financing and Investment-

� Will all owners invest equally?

� Does the business plan to borrow

money?

� Will any owners be personally responsi

ble for borrowed money?

� Will there be any preferential distribu

tions to some owners?

• Operations-

� What risks are associated with opera

tion of the business

� Is insurance adequate insurance readily

available

Carefully choose the professionals you engage. Active

experience and familiarity with small business entities is

absolutely necessary. Tax laws are constantly changing.

The person who has prepared your individual return

may not be the best person to advise you. Be prepared

to answer the questions.

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Virtually all the studies that have

been conducted over the years to

better understand the most impor-

tant factors which lead to a high

level of employee engagement place

compensation on the lower rungs of

the motivational ladder. While this

may be true, that compensation may

NOT be one of the most important pieces in the employee

motivational puzzle, it certainly can be and is one of the

most de-motivating factors. That’s why all employers, no

matter how small, should have a plan that is simple, trans-

parent and communicates clearly to employees that their

compensation is fair, equable and competitive,

As we have indicated in other columns, the Position

Description, (PD), is central to any Plan. The skills, edu-

cational qualifications and experience described in the PD

as well as the impact of the role’s performance on enter-

prise success serves to benchmark the position for ex-

ternal market pricing as well as internal equity. The next

step is to rank all your hourly and salaried positions for

internal comparison as well as the external market. There

are many ways to do this, however, we believe the most

direct, simple method is to compare your positions to

wage and salary survey data specific to your region and

industry. Once that’s done it is a simple task to set up a

matrix with grades and a range which would include a

minimum, midpoint and maximum for each grade for both

hourly and salaried positions.

Below is an example of a simple base salary grid.

There are other ingredients beyond base compensation

and these include such things as overtime policy, sales

commission and bonus plans, management incentive com-

pensation plans, stock appreciation rights, project bonuses,

recognition and rewards programs, etc.. . .

While a good Compensation Administration Plan has

many uses, among them pegging new hire rates, annual

performance and promotional increases and a rationale

that your compensation decisions are fair and unbiased, it

most importantly communicates transparently that you

VALUE your employees and that it is clear to them that

your pay practices are fair, equable and market competitive.

Creating a Compensation Administration Plan, Why Bother?By Peter R. Johnson of Peter R. Johnson & Company

Peter R. Johnson & Company is a West Chester based compensation

consulting firm that provides total compensation plan design and pro-

gram management. Our experienced staff of compensation consult-

ants enables Peter R. Johnson & Company to provide plan design,

implementation support, and ongoing administrative services for all

phases of a client’s total compensation program. For more informa-

tion on this topic, reach us at www.prjandco.com or 610-436-6114.

Grade Title Minimum Midpoint Maximum

1. President $270,000 $375,000 $480,000 2. VP, Sales $115,000 $160,000 $205,000 VP, HR 3. Plant Mgr. $90,000 $124,000 $160,000 Purch.Mgr. 4. Account Mgr. $60,000 $85,000 $110,000 Prod. Super

25 Most Hacked PasswordsCourtesy of ZDNet

Unfortunately, too many people are still relying on “pass-

word” as the key to their login information, based on a new

report.

After it was discovered that more than six million

LinkedIn passwords had been leaked as well as many at

Last.fm and eHarmony, no one has stopped talking about

password and passcode security.

That’s actually a good thing because it’s an incredibly im-

portant topic that many Internet users don’t take seri-

ously.

Case in point, take a look at this new report from IT se-

curity consultant Mark Burnett. Self-described as someone

who “loves writing about passwords,” Burnett has com-

piled a list of the “top 500 worst (aka most common) pass-

words” based on a variety of methods he has detailed on

his blog.

Here are the top 25, as extracted by antivirus solution

provider ESET. Is yours one of them? If so, it’s safe to say

you should consider changing it to something stronger im-

mediately:

1. password

2. 123456

3. 12345678

4. 1234

5. qwerty

6. 12345

7. dragon

8. pu_ _y (omitted asprofanity)

9. baseball

10. football

11. letmein

12. monkey

13. 696969

14. abc123

15. mustang

16. michael

17. shadow

18. master

19. jennifer

20. 111111

21. 2000

22. jordan

23. superman

24. harley

25. 1234567

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BIKE BINGOSWEEPSTAKESDOWNTOWN WEST CHESTER

Visit the fine West Chester stores listed on

the reverse side, pick up your EXTRA-BONUS

discount coupons and have your game card validated.

Once all boxes are validated, enter your completed game card

at the Greater West Chester Chamber of Commerce booth

on race day, Saturday, July 7th.

Booth located in the Kinetic Physical Therapy Community Festival on High Street

between Market and Gay Streets.

IT’S EASY!

BIG-SCREEN TV YOU CAN WIN!TV provided courtesy of Best Buy

NAME

ADDRESS

CITY STATE ZIP

PHONE EMAIL

There is no purchase necessary. Deadline for entry is 7:00 p.m. on Saturday, July 7th.

Winner will be notified during the week of July 9, 2012.

COUPON DISCOUNTS

AWAIT YOU AT THESE FINE STORES!BIGPenn’s TableRestaurant

100 W. Gay St.

Chester CountyRunning Store24B S. High St.

Ruby Slippers

18 N. High St.

Benny’s Pizza

114 N. Church St.

Carlino’sSpecialty Foods128 W. Market St.

The 5 Senses

133 W. Market St.

Pietro’s Prime

125 W. Market St.

Nonna’s116 E. Gay St.

Barnaby’s West Chester15 S. High St.

Main Line Custom Clothiers 129 W. Market St.

Fulton Bank

118 W. Market St.

The Painted Plate

104 W. Market St.

Fairman’s Skate,Snow and Surf

43 W. Gay St.

Moonflower 130 W. Gay St.

Malena’s Vintage Boutique

101 W. Gay St.

Z Gallery/KentStudios

109 W. Gay St.

Plus

Play Bike Bingo Sweepstakes for a chance to win a Big Screen HDTV courtesy of Best Buy! It’s a fun way to explore West

Chester while receiving Extra-Bonus Coupons from your favorite stores and restaurants. Visit any of the 16 downtown

West Chester businesses displaying the “Participating Merchant” poster in their window to get started.

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Our members are the foundation of our organization. To honor them we would like to congratulate and thank

those who renewed their membership in April and May 2012. Thank you for your ongoing support of the Greater

West Chester Chamber of Commerce.

Members between 30 years or moreDeStarr's Restaurant and Bar

Chester County Opticians

Visual Expansion Gallery

Clompus, Reto and Halscheid Vision Associates

Members between 20 - 29 yearsMr. Alan F. Clark, CLU

Mr. Tullio Falini Jr., CPA, MST

Sir Speedy Printing Center

Brandywine Picnic Park

Cash Saver

DellaVecchia, Reilly, Smith & Boyd Funeral Home, Inc.

East Goshen Bible Church

Battavio Plumbing Heating & Cooling

Richard F. Sassa Insurance Agency, Inc.

Harvey's Auto Repair

Preventive Dental Associates

10 - 19 yearsChester County Art Association

Yerkes Associates, Inc.

Penn Office Products, Inc.

Roosevelt Dairy Trade, Inc.

Carosella & Associates, P.C.

Independence Blue Cross

Strasburg Court Apartments

ABC Paper & Chemical Co., Inc.

Smaltz's Harley-Davidson, Inc.

Iron Hill Brewery & Restaurant

TQ Consultants, LLC

Land Rover Jaguar West Chester

The Spirit of Yoga

DNB First

PRI International, Inc.

Brandywine Valley Insurance Group

Molecular Targeting Technologies, Inc.

Verlo Mattress Factory Store of Gtr. Phila.

TD Bank

Colborn and Associates

B. Neil Gentry Excavating and Septic

Ogorek & Company, Inc.

Brickhouse Environmental

Govan Consulting, LLC

3 - 9 yearsPipers Way Celtic Imports

Ryan's Pub

Chester County Community Foundation

TheraMar Group L.L.C.

LTD Bookkeeping

Rainer & Company

RCI Development Construction Company

Jester Family Chiropractic, P.C.

David Rayburn / NYLife Securities LLC

West Chester Soft Pretzel Factory

Nicole J. Perefege, Attorney at Law

Westtown School

Penn's Table Restaurant

The 5 Senses

West Chester Film Festival

Mauger & Co., Inc.

Neumann University

Stephen J. Devine, Esq.

Premier Personal Training

Dr. Deborah L. Kahn, D.M.D.

flowers by the greenery

Great Valley Propane

Joya Boutique, Gifts...& Baby Too!

Monarch Staffing, LLC

NewDay Mortgage, LLC

Anjum Irfan, M.D., Mind Body Institute of Ches. Co.

The Water Guy

West Chester Scoop

Verizon Wireless

Horace Mann Insurance

Taylor Rental

Pancoast & Clifford, Inc.

Computer Systems Resource, Inc.

Infiniti of West Chester

The Honorable Kathi Cozzone

Cuddle My Kids, Inc.

Comcast

Three Little Pigs

Citadel Federal Credit Union

Mainline Men's Custom Clothiers & Tuxedo Rental

Timlyn Vaughan Photography

Side Bar & Restaurant

Thank You to Our Renewing Members in April & May 2012



1 - 2 yearsUpRise Productions

Schramm, Inc.

Piper Media Productions

Keller Williams Brandywine Valley

Judge Mobile Wash

Sheraton Great Valley Hotel

The Independence Group of Wells Fargo Advisors

KIVA

TribeSound Productions

Capriotti's Sandwich Shop

BlueEdge Consulting, LLC

Clear Sound

JD Printwear

Delightful Desserts & Culinary Creations Inc.

Lara Ross Agency / State Farm Insurance

Renewing Members continued page 12

CleanersMore

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Local and accessible. Just like your small business.

Ask what we can do for YOUR small business!

8 convenient Chester & Delaware County Locations

Exton Coming Summer 2012

fultonbank.com/SmallBizFulton Bank, N.A. Member FDIC.

Member of the Fulton Financial Family.

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www.fultonbank.com


Crossfit Explode Owner Wins Spot to Reebok Crossfit GamesCompeting for the title

‘Fittest on Earth”TM

sounds like a fairly

daunting undertaking,

but that’s exactly what

Crossfit Explode owner

Brian Quinlan is training

to do.

Having earned a spot

to the Mid-atlantic

Crossfit Games regionals

in Landover, MD in early

May, Quinlan placed an

impressive 3rd, making

him 1 of only 3 men con-

tinuing on to the Reebok

Crossfit Games in

Carson, CA this July.

There he will compete against 47 other athletes from

around the world in a grueling 3-day test of overall fit-

ness.

If you’ve never heard of Crossfit, you may soon after

ESPN broadcasts the 2012 Reebok Crossfit Games live

July 13-15. Called “one of the fastest-growing sports in

America” by Forbes magazine, Crossfit gyms are spring-

ing up all over the world, including Crossfit Explode,

which opened its 5000 square-foot facility in March of

last year at 540 E. Union Street.

After having been owner and Head Trainer at Real

Fitness on Barnard Street since 2006, Quinlan decided to

open a Crossfit affiliate within the Real Fitness gym in

2009, introducing its existing and new members to the

intense but highly effective training that was instru-

mental in his success as an amateur boxer and colle-

giate all-star rugby player.

Suddenly, barbells were not just for power lifters, and

rings were not just for gymnasts. And the most basic

movements- lifting, pushing, pulling, jumping, running –

were proving to be vastly more efficient at drastic fitness

gains when done quickly, at high intensity, than the tra-

ditional “gym workout”. Often, the “Workout of the Day”,

or “WOD”, is only 10 or 15 minutes long. Yet clients

were dropping more weight, gaining more lean muscle

and endurance than they ever had in years.

This got people’s attention, and by 2011, the “sport of

fitness” was growing and the space allocated for Crossfit

inside Real Fitness just couldn’t hold the growing num-

ber of class participants, so Quinlan moved Explode

down the road to the Union Street location.

While Crossfit’s motto is

“Forging Elite Fitness”, it is

a sport for everyone. On

an average weeknight at

the Explode “box” ( a mas-

sive warehouse space out-

fitted only with boxes,

balls, barbells, ropes,

rings, rowers, pullup bars

and tractor tires – no mir-

rors) you will find grand-

mothers and teenagers

working out side by side

with elite college athletes.

And cheering each other

on – the trademark “infec-

tious comaraderie” of a

crossfit gym. That com-

raderie is sure to be in full effect come July 13th as

Explode members gather around flat screens all over

West Chester and tune in to ESPN to cheer on their

coach.

To try a Crossfit class for free just contact Brian

Quinlan at [email protected].

Brian Quinlan, owner of Crossfit Explode, at Crossfit Games Mid-Atlantic regionals

Briar photography610-296-8323

briarphotography.com

When image counts.

www.blairphotography.com


2012 Back to School Supply Drive

Entering the classroom with your new backpack, sharpening a fresh pencil, and coloring with bright new crayons.

Many of us take these memories for granted. Unfortunately there are children who will return to school in September with no pencils, crayons, or other tools necessary to succeed.

The Chamber of Commerce of Greater West Chester asks you to help us make a difference for these children in the West Chester Area School District.

The Chamber has partnered with Penn Office Products students in economically disadvantaged situations. The boxes will include supplies such as pencils, highlighters, rulers, scissors and folders. Each box is $10 and can be ordered by using the form below. Help us reach our . All boxes will be delivered to the school district administration office for distribution throughout the district. Thank you for helping us make a difference!

DEADLINE FOR ORDERS IS FRIDAY, AUGUST 24, 2012

I would like to sponsor an item for the boxes. (ie. Provide 200 items such as pencils that can be imprinted with company logo. Please contact the Chamber by August 10th if you are interested in this option. Limited sponsorships available.) Name ______________________________________________________ Company ____________________________________________________ Phone ______________________________________________________ Make checks payable to: Chamber of Commerce GWC American Express, Visa & MasterCard Accepted

CC# _______________________________________________________ Name on card ________________________________________________ Expires ___________ CVV # __________ Total $___________ ($10 per box) (3-digit # on back, Amex 4-digit # on front)

Billing address street # and zipcode (ie: 321, 19380) ____________________

Return this form via fax to 610-696-9110 or contact the Chamber at 610-696-4046. Or mail to: 119 N. High St. West Chester, PA 19380


Which To Choose?Google Apps for Business or Microsoft Office 365

By Rob Sparre, President of Dorset Connects

Thanks to the recent prolifera-

tion hosted services, many

small to mid-sized businesses

are choosing to pare down

their onsite technology infra-

structure in favor of moving

key systems into the “Cloud”.

Along with a desire to reduce

large capital expenditures in

favor of more manageable op-

erational costs, a cloud strat-

egy is appealing for small businesses whom often

outsource their current IT support to a third party

provider. Moving key line of business applications,

such as Email to a hosted provider, can enhance ap-

plication uniformity, file access flexibility, and reduce

technology support costs.

The move to a cloud-based solution is a significant

undertaking and should not be viewed as simply

copying data to the cloud provider’s system. The way

in which your staff accesses data will dramatically

change; business owners must plan and account for,

overcoming what can be a significant learning curve!

At the request of our clients, Dorset Connects has in-

vestigated two differing cloud provider solutions:

Google Apps for Business and Microsoft Office 365.

We evaluated these two office tools themselves, along

with their file storage, their consistency of format-

ting, how they work on mobile devices and in differ-

ent Web browsers, and how much they cost. We have

developed a white paper that provides an extensive,

yet objective overview and comparison of these two

offerings to assist chamber members with making the

best possible choice.Below is the criteria we em-

ployed for the White Paper.

On-line versus Off-line Access - The ability to work

should an Internet connection be unavailable.

Office Applications - Applications are the primary

factor in selecting any office productivity suite--on-

line or not. The word processor, spreadsheet, presen-

tation, or other tools included in a suite must meet

your needs or expectations.

Document/File Compatibility - Since most busi-

nesses rely on Microsoft Office as their primary desk-

top productivity suite, the value of a rival platform

such as Google Apps hinges on how compatible it is

with Microsoft Office formatting conventions and file

types. This is especially critical if users are opening

or sharing documents created by outside entities

such as clients and 3rd party vendors.

Files and Storage - The cost of a Cloud service is

greatly dependent on the amount of storage to be

used. Careful consideration must be taken to account

for not only current storage needs, but to accommo-

date future growth.

Sharing and Collaboration - One of the key hurdles in

any cloud solution is the ability to not only share files,

but to control access to company data. Collaboration,

while a nice feature, should not take precedence over

file/folder security.

Mobility and Web Browser Support - With many

users now requiring access to data from their smart-

phones, iPads and other mobile devices, it is critical

to measure which Cloud Service provides the best

mobile integration.

Reliability and Support - Because moving to the

Cloud also means forfeiting control and management

of the systems running your applications, the avail-

ability of those services and the ability to get a Live

Support Representative quickly are essential factors

to consider.

Migration - Moving to the cloud requires the migra-

tion of data, both email and storage to a new system.

Data and email migrations can be time consuming and

must be planned thoroughly in advance. For instance,

a company’s shared folder hierarchy and permissions

often need to be retained in the new cloud environ-

ment.

Pricing - Costs for a cloud migration are not limited to

just the monthly service plan; they must include the

time and efforts associated with the migration of the

data, the training of the users and any lost productiv-

ity time due to having to overcome any learning

curves.

[email protected].

Dorset Connects offers complete IT and telecommunication

management solutions that take the hassles out of managing and

maintaining your critical IT systems. We’ll customize a support plan

that is tailored to your environment and exceeds your support

expectations. www.dorsetconnects.com


Eric N. Shelly DMD Margaret Lee DMD

Eric A. Fort DMD

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Matthew Elinsky ~ Bayard Rustin High School $500.00

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races for Cat 3/4 women, masters men (35+, 45+, 55+)

and juniors (10 to 14, 15 to 18).

Once again the children will kick off the evening’s pro-

gram of races with a race of their own: the West Chester

Dental Arts Kids’ Race, which continues to grow in pop-

ularity. Hundreds of children between the ages of 3 to 10

will discover the fun of cycling as they peddle their

two- and three-wheel bikes with all their might as fam-

ily and friends cheer them on.

Then the serious racing begins! With its tight turns and

straight-aways, racing on the streets of historic down-

town West Chester challenges even the best riders. The

Iron Hill Criterium Amateur Men's Final, for intermediate

and advanced USCF riders, begins at 6:00 PM, starting

and finishing, as all the subsequent races will do, near

the Iron Hill Brewery & Restaurant at the intersections

of Gay and High Streets.

Next up, at 6:45, is the Iron Hill Women’s Pro/Am

Criterium, featuring the top professional women riders

from all over the USA.

Closing out the day at 7:45 is the marquee event, the

Iron Hill Twilight Criterium, where professional riders

will battle it out in a dramatic bid to improve their

USACrits standings. Following shortly thereafter is the

awards ceremony.

Leading up to the bike racing will be a full slate of fam-

ily-friendly activities.

• The popular Kinetic Physical Therapy Community

Festival, with its food stands, business bazaar and nu-

merous other attractions, will be returning to its tradi-

tional location on High Street between Market and Gay

Streets.

• The Fifth Annual Market Street Block Party will find

children having their faces painted and creating their

own masterpieces in chalk on Market Street as adults en-

joy great food, live music, and the party-like ambiance

of the event.

• The Kids’ Zone will offer an excess of fun activities

with a number of new additions joining a long list of fa-

vorites including a special attraction from Disney

Productions and AAA.

• The totally insane BMX Stunt Team will make their

first appearance at the Iron Hill Twilight Criterium with

performances throughout the day. Prepare to be amazed

with their spectacular displays of crazy bicycle stunt

riding and trickery, as they spin through the air, dance

on their front tires and do death-defying 180s and more.

• Sunday offers one final event. For those who enjoy

road cycling with friends and family there will be a se-

ries of community bike tours for all ages, interests and

levels of ability. A total of seven rides will be offered that

visit historic sites, wine vineyards, small towns, Quaker

landmarks, not to mention Dick Sabo’s Hill Hell Tour for

those who dare.

There will also be several opportunities to win prizes

this year:

• The lucky winner of the Bike Bingo Sweepstakes

will become the proud owner of a Big-Screen TV cour-

tesy of Best Buy. Playing is as simple as it is fun and re-

quires nothing more than a free game card available at

any participating West Chester merchant. Visiting each

of the participating stores fills in another Bingo box

while awarding valuable extra-bonus discount coupons

from each retailer. One lucky winner will be drawn from

all the completed game cards that have been deposited

at the Greater West Chester Chamber of Commerce

booth in the Kinetic Physical Therapy Community

Festival on High Street before 7 PM on Race Day.

• Four bikes will be given away courtesy of Bean’s

Bicycles of West Chester: two Scott Matrix adult bikes

(for those 17 or older), plus two light-weight kid’s bikes

by Giant for a boy and a girl up to 10 years old. Adults

can pick up entry forms at Tolsdorf Oil Lube Express,

Iron Hill Brewery & Restaurant in West Chester, or at any

of the Kinetic Physical Therapy Center locations. Entry

forms to win one of the kid’s bikes can be picked up at

the YMCA of the Brandywine Valley-West Chester

Branch or the Oscar Lasko Youth Program Center in

West Chester. Entry forms are also available online at

the race’ s official website.

Complete details of all the day’s events are on the web

at www.IronHillTwilightCriterium.com.

Schedule of events:

Saturday, July 7

8:00 AM

Rothman Institute Amateur Qualifiers

Bayard Rustin High School

1100 Shiloh Rd.

West Chester

3:45 PM - 4:45 PM

West Chester Dental Arts Kids’ Race Registration

(West Gay Street between Church and Darlington

Streets)

West Chester Iron Hill Twilight Criterium continued page 1



West Chester Iron Hill Twilight Criterium continued page 18

4:00 PM

Kinetic Physical Therapy Community Festival

(High Street between Market and Gay Streets)

Kids’ Zone

(Gay Street between High and Walnut Streets)

Market Street Block Party

(Market Street between Church and Darlington

Streets)

5:00 PM

West Chester Dental Arts Kids’ Race

(Market and Walnut Streets)

6:00 PM

Amateur Men's Criterium

(Start/Finish Line: Corner of Gay and High Streets)

6:45 PM

Pro-Am Women's Criterium


7:45 PM

Pro Men's Criterium


Sunday, July 8

11:00 AM

West Chester Cycling Tours

(Hoopes Park)

The Iron Hill Twilight Criterium is presented by the

West Chester Cycling Classic, a subsidiary of the Greater

West Chester Chamber of Commerce and is part of the

USACrits Championship Series.


We Mean Business.

Business Law

Banking & Finance

Maritime Law

Commercial Litigation

Legal services for businesses, governmental entities and individuals.

17 E. Gay Street Suite 100 P.O. Box 562 West Chester, PA 19381-0562

Phone: 610.696.8225 Fax: 610.344.0922 www.gawthrop.com

Gawthrop Greenwood, PC Attorneys at Law

Call 610.696.8225 or visit uswww.gawthrop.com

http://www.gawthrop.com/


Add some color to your day with flowers.

td som

dolorme cco r

with fo yyotto

erslowwefflour dayyo

s.y

honors a member who has given exemplary and on-

going service to the Chamber as well as to the

Greater West Chester community.

In 2011, the Chamber honored Parkway Cleaners

as its Business of the Year for its accomplishments

and its longtime commitment to the West Chester

community. Photographer, David Kimball of Briar

Photography received the Volunteer of the Year

Award in 2011 for his ongoing efforts on behalf of the

Chamber and the community-at-large.

Deadline for nominations is August 15, 2012.

Please include your name, name of the person/com-

pany you are nominating and any information sup-

porting the above criteria and send to:

Greater West Chester Chamber of Commerce

Attn: Mark Yoder, President

119 N. High St.


Email: [email protected]

Fax: 610-696-9110

Now’s the Time to Nominate continued page 1

www.drsfh.com

www.matlackflorist.com


Style and Class in Downtown West ChesterBy Daniel Price

Rich, but affordable.

That is the feeling one

gets when they walk

into Main Line Men's

Custom Clothiers in

downtown West

Chester. Rich in that the

style is timeless, the ma-

terial is top notch, and the service is extraordinary.

Owner Larry Albert has 30+ years in the clothing busi-

ness and is a throwback to your old fashion haber-

dasher. Larry is able to cut a deal as easy as he's able to

cut cloth. He takes pride in our clothing because it rep-

resents us, it speaks to our mood of the day, our tasks

at hand, and our personality as a whole. This is some-

thing Larry has understood during his time in retail.

Whether that is a custom suit for an attorney, or a linen

suit for a summer cocktail party, the knowledge behind

each style has a particular match to a person and oc-

casion. In the success of business or life, a man always

must be prepared with a uniform of style.

Main Line Men’s moved to West Chester almost 4

years ago. Originally on Gay Street, it made a move over

to West Market which allowed more room for the cus-

tom fitting operation and tuxedo rental. After spending

2 years in King of Prussia Mall,

Larry saw that many of his cus-

tomers were coming from this

area, and decided to make a

move and couldn’t be happier.

When asked why he moved

here Larry told me "I love West

Chester's small town feel. It's a

small American gem where I

look to provide timeless

American fashion". It's that

sort of hometown and local

quality that we want when we

purchase anything. Especially

something we put on our body on a daily basis.

Larry currently is offering up to 50% off spring and

summertime clothing with additional 15% for "preferred

customers" (aka...just sign up for his email listing)

Main Line Men’s Custom Clothiers

129 W. Market Street, West Chester

http://www.mainlinecustomclothiers.com/

484-905-7098

Larry and Dan at Up on

the Roof 2012

www.bmtc.com


May & June Events

Rothwell Document Solutions

Rothwell Document Solutions Social Media Semiar John Yoder, Blue Rocks game

Swope Lees Commercial Real Estate


Sun Mon Tue Wed Thu Fri Sat

1 2 3 4

5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 22 23 24 25

26 27 28 29 30 31

BUSINESS CARD EXCHANGE

time for the release of the:

2012-2013 Membership Directory

Hosted by: Fred Beans Ford Lincoln of West Chester

1155 West Chester Pike, West Chester Thursday, August9 5:30pm 7:30pm

Free for members; $10 for general

2012 Quest for the Chamber Cup Sponsored by:

Monday, August 27 Check In: 11:00am Lunch: 12:00pm Shotgun Start: 1:00pm Dinner: 6:00pm Limited to 110 Golfers Sponsorships available Golfing Starting at $195 Hosted at: 125 Bolero Dr., Downingtown

Membership Luncheon

second commercial about what YOU do to fellow Chamber members. This is a fun and

interactive lunch all about YOU!

Hosted at:

Festival Shopping Center 460 W. Lincoln Highway, Exton

Tuesday, August 14 11:45am 1:00pm

$25 for members; $35 for non-members


Chamber Hires New “Director of Membership”By Jake Speicher, West Chester Patch

Dave Fairman ran Fairman’s Skate shop in downtown

West Chester for 24 years, but now he has a new gig as

the Greater West Chester Chamber of Commerce

Director of Membership.

“I’ve experienced how the chamber can help as a busi-

ness owner,” Fairman said. “The connections I built

helped move my business forward. As the director of

membership I will be primarily charged with engaging

current members and using the benefits of the chamber

to attract new members.”

Fairman also said that he’ll wear a lot of hats at this

job, but his primary focus will be on building relation-

ships in the community.

“It’s called the ‘Greater West Chester Chamber,’”

Fairman said. “We want to make sure we help people

that don’t just live in the borough. We need to find out

from all our members what their expectations are.”

Fairman added, “My strongest attributes are my abil-

ities to connect and relate to business owners. I un-

derstand their needs because I’ve been there myself.”

According to Fairman, he had been looking for an op-

portunity to take a step back from the skate shop when

the position opened up at the chamber.

“It really came

together organi-

cally,” Fairman

said. “It was a

great opportunity,

and it came

around at a good

time when I was

considering mov-

ing on.”

For now though

Fairman is happy

and proud to be

working for the

chamber.

“I knew what I

was getting myself into when I signed up for the job, and

I am ready for it,” Fairman said. “I couldn’t be happier.”

Fairman added, “I’ve been involved with chamber for

about three decades now. It’s a terrific organization, and

I am proud to be a part of it.”

“I just hope to make a positive impact,” Fairman said.

PHYSICAL THERAPY& Human Performance Center

w w w . k i n e t i c p t p a . c o m

And that is why Kinetic Physical Therapy is...

At Kinetic Physical Therapy we offer every patient:

Direct Access... There is no need for a doctors referral to be treated

One-On-One Treatment... With the same physical therapist each visit

Early Morning and Evening Hours... To fit your schedule

Video Analysis... To latest technical tools to accelerate your healing

The Area’s ONLY Choice for Physical Therapy...

enik.www

moc.aptpcit


www.kineticptpa.com

Chamber Chatter

Bi-Monthly Advertising Rates

Eighth Page/Business Card . . . . . . . . . . . . . . . . . . .$853.75” (w) x 2.25” (h)

Quarter Page . . . . . . . . . . . . . . . . . . . . . . . . . . . .$1503.75” (w) x 4.875” (h)

Half Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$260horizontal 7.5” (w) x 4.875” (h)vertical 3.75” (w) x 10” (h)

Full Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4157.5” (w) x 10” (h)

Online ad is free with any print ad. Please provide web siteaddress to link your ad.

10% discount on full annual run of any size ad. Space reser-vation is due by the 1st of the month prior to publication (i.e.March/April edition- reservation due by Feb. 1, and the ad it-self is due Feb. 8)

The Chamber Chatter is a bi-monthly publication with a circulationof 1100. It is free to members of the Chamber. Editorial Content andadvertising is limited to Chamber members. Editorial coverage doesnot imply or indicate Chamber endorsement of members business,product or services.

Jan/Feb 2012 www.greaterwestchester.com 27

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YOUR BUSINESS DESERVESTHE SAME RESPECT YOU GIVE YOUR CUSTOMERS.

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105 South High StreetWest Chester, PA 19382610-430-1320

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105 South High StreetWest Chester, PA 19382610-430-1320

Eric S Smith, AAMS®Financial Advisor.

704 West Nields StreetSuite GWest Chester, PA 19382610-436-4101

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These plans reflect our commitment to provide your association with one of the bestmember benefit programs around.

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july august chatter

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