JUNE 2013 VOLUME 14, ISSUE 6 AVAILABLE ON TDA.ORG

CONTENTS• GoldMedalforDistinguishedService -Dr Paul Stubbs, Georgetown

• AffordableCareAct,Part1• StaroftheSouthDentalMeeting• TEXASMeetingAwards• MedicaidUpdate• TDAPerks• TDASmilesFoundation• TSBDERuleUpdate• President’sStatement• Editorial:ThoughtsfromYourED

JuneTexas Dental Journal El Paso Dental Conference

AroundtheState

June21-Austin - TDA Leadership Conference -TDAComponentPresidentsCommittee -Council/Committee/AffiliateTraining& Strategic Planning

June22-Austin -TDABoardMeeting

June28-29-Amarillo - Texas Mission of Mercy

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83rdTexasLegislature:TDAAchievesGoals

The Texas Legislature concluded its 83rd regular session on May 27, 2013, and against great odds, the TDA achieved a majority of its goals.Approximately6,000billswerefiledthissession—morethan300ofwhichaffecteddentistryfavorably,unfavorably,orsomecombinationofboth.TheTDAlegislativeteam,consistingofTDADepartmentofLegislativeandRegulatoryAffairsstaffandcontractlegislativeconsultants,analyzeseverybillfiledandworkswithmembersoftheTDACouncilonLegislativeandRegulatoryAffairsandAssociationleadershiptodeterminethecourseofactionforeach.Thisisatime-consuming,cumbersomeprocessthatrequiresextensiveanalysisandthoughtful,delicatestrategy.Intheend,thelegislativeteamsuccessfullyadvocatedpassageofnumerousbillsthatbenefitdentistryandpreventedpassageofothersthatharmit.

ThefollowingbillsareexamplesoflegislationtheTDAteamsuccessfullynavigatedthroughthelegislativeprocess.ThesebillspassedbothchambersandawaitactionbyGovernorRickPerry.TheGovernorhasuntilJune16,2013,tosignlegislationintolaw,allowittobecome law without his signature, or veto it.

• HB500–Makespermanentthe$1millionexemptiontothefranchisetax.• HB3201–Definesinlawdentalserviceorganizationsandtheserviceagreementstheymakewithdentists.• HB2483–Requiresoralhealtheducationtobeincludedinhealthprogramforelementary,middle,andjuniorhighstudents.• SB1803–Enhancesrights,protections,anddueprocessesfordentistswhoserveMedicaidpatients.• HB1491–Createstemporarycharitablelicenseforout-of-statedentiststoprovidecharitablecareinTexas.

TheTDAmembershipiswellrepresentedattheStateCapitolwhereithasastrong,thoughtfulvoice.TDAwillmailacomprehensivelegislativesummaryreportcardtoallTexasdentistsinJuly.

OutstandingSeniorDentalStudentAwards

2013GoldMedalforDistinguishedService–DrPaulStubbs

Ms Sarah Kinard (left) of UTHSC San Antonio Dental School is presented the TDA Outstanding Senior Dental Student award for her student leadership, academic

accomplishments, professionalism, ethical conduct, and volunteer activities promoting dentistry. Presenting the award is Dr David Cox, assistant professor, department of Comprehensive Dentistry. (Photo courtesy Ms Dora J. Smith, UTHSCSA Dental School.)

Mr Wade Ryan Barker (right) of TAMHSC BCD is presented the TDA Outstanding Senior Dental Student award for his leadership,

academic accomplishments, professionalism, ethical conduct, and volunteer activities promoting dentistry. Presenting the award is Dr Lawrence Wolinsky, dean of the dental school. (Photo courtesy Ms Moira Allen, TAMHSC BCD.)

Ms Cynthia Anne Corral (left) of UT School of Dentistry at Houston is presented the TDA Outstanding Senior Dental Student award for her student leadership, academic

accomplishments, professionalism, ethical conduct, and volunteer activities promoting dentistry. Presenting the award is Dr H. Phillip Pierpont, the associate dean for student affairs. (Photo courtesy Mr Brian Schnupp, UT School of Dentistry at Houston.)

TDAT JUN 2013.indd 1 6/5/2013 4:36:20 PM

DrPaulE.StubbsofGeorgetown(left)is this year’s recipient of TDA’s highest honor a GoldMedal for DistinguishedService.DrStubbs,ageneraldentist,has

held countless leadership positions throughout hiscareer. These include serving as president of the TDA (1990-91)andchairingtheTDABuildingCommittee(2003-present).HealsoservedontheADACouncilonAccess, Prevention, and Interprofessional Relations(1994-1998),asamemberoftheTexasStateBoardofDental Examiners (2001-2007), andaspresidentoftheWesternRegionExaminingBoard(2008).Heis the 2013 president of the International CollegeofDentists (USASection).Hecontinues topracticedentistry full time in Georgetown and remainsactiveincommunityvolunteerwork.Presentingtheaward is TDA President Dr Michael L. Stuart. Read aboutotherawardspresentedattheTDAHouseofDelegates on pages 2-3.

2013TDAAwardsCommitteeDrJeanE.Bainbridge,Chair,SeniorDirector,NortheastDivision•DrYvonneE.Maldonado,SeniorDirector,SouthwestDivisionDrGregoryK.Oelfke,SeniorDirector,SoutheastDivision•DrDavidC.Woodburn,SeniorDirector,NorthwestDivision

JUNE 2013 • TDA Today • 2

Perks2012ContributionstoTDAExceedaHalfMillion

TDA Perks Program (Perks) contributed a total of$568,047toTDAin2012.TDAPerksProgramisthe“brand name” of wholly-owned TDA affiliate, TDAFinancialServices,Inc.(FSI).

PerksenabledFSItoprovide$349,792totheTDA.It also contributed financially to TDA last year bypaying for or sponsoring the following: human resources ($92,690), TEXAS Meeting ($43,782),lease ($43,101), TDA advertising ($25,690), TDALeadership Conference ($9,200) and access to theTDAmembershipdatabase($3,792).

Perks/FSI serves dual functions to negotiatediscountsorotherbenefitswithendorsedvendorsfor TDA members and to generate non-dues revenue for TDA.When TDAmembers participate in Perksprograms, these peer-reviewed vendors (partners)provide amarketing fee or royalty to Perks.Morethan90%oftheprofitgoestoTDA.

FormoreinformationregardingTDAPerksProgram,pleasevisittdaperks.com,orcall512-443-3675andask for Perks.

happy healthy smiles... that’s our mission!

TDA Smiles thanks the 2013 Healthy Smiles Golf Classic Title Sponsor, Straumann! Without their support, the Golf Classic would not be possible! Thank you, Straumann!

AmarilloTMOMOnJune28-29,2013,AmarillowillhostitssecondTexasMissionofMercy(TMOM)event.AtAmarillo’sfirstTMOM,almost100dentistsvolunteeredtheirtimeattheAmarilloTMOMtotreatalmost1,200patients,deliveringmorethan$700,000worthofcharitablecare.DentistscamefromascloseasCanyonandasfarasHouston,tohelprelievepainandrestorepatientstooralhealth.

TexarkanaTMOMOnAugust9-10,2013,TexarkanawillhostitssecondTMOMevent.This20-chair,2-dayTMOMwillbesupportedbyCHRISTUSSt.Michael,continuingapartnershipthatbeganin2011.AtthefirstTexarkanaTMOM,44dentistsfromalloverTexasvolunteeredtotreat532patients,providingmorethan$438,000worthofcharitablecare.

AbileneTMOMOnOctober4-5,2013,AbilenewillhostitsfirstTMOMevent.Pleaseconsidersigningupforthisexciting,40-chair,2-dayevent!

TMOMeventsdependonthegenerousinvolvementofTexasdentists.TosignuptovolunteerforupcomingTMOMevents,ortomakeamonetarycontributiontosupportTDASF’sefforts,pleasevisittdasmiles.org.

2013AnnualSessionAwardHighlightsNarrativebyPaulH.Schlesinger;PhotosbyGoenSouthPhotographyandPaulH.Schlesinger

Dr Misti P. James of Austin (left) is TDA’s outstanding new dentist leader of the year. She graduated from Indiana University School of Dentistry in 2003. Shortly thereafter she went into private practice in Indiana, and with her husband Dr Brian James, relocated to Austin in 2006. Dr James is extremely active on the local level as well as within the community. She is president of the Capital Area Dental Society for 2013-14. She has also served as an alternate delegate to the TDA, and on numerous committees for Capital Area. She continues to operate her general dentistry practice in Austin. She and Brian have a son Grayson, born Halloween 2010. Dr James enjoys outdoor activities, running, boating, is an active member in her church, and volunteers for Mobile Loaves and Fishes. Presenting the award is Dr David Woodburn.

LifeMembers

Top row, from left: Drs Tommy Harold Dunn, Norman E. Hillegeist II, Ralph Flores III, William Ewing Hyden, Craig Alan Mabrito, Mickey J. Calverly, Gary Lionel Koehl, Stephen Mark Kralicke, Walter B. Satterfield, James P. Ferguson, and Richard B. Novick. Middle row, from left: Daniel R. McClain, Robert E. Sears, Richard L. Gore, Charles E. Dyer III, Stanley Kaj Coss, Patrick M. Ohlenforst, Durrell Padgitt Smith, Ronald L. Proctor, Jack Edwin Beeler, John J. Graves, and Gary Ray Pillers. Bottom row, from left: David Franklin Lovett, Michael L. Boland, Michael R. Ellis, Thomas L. Douthit, Duncan G. Foulds, Sheryl A. Beltrane, V. Wayne McEntire, Ronald L. Knight, Jack Monroe Neagle, and Philip J. Cullen.

DentalBoardAdoptsRuleAmendmentsThe Texas State Board of Dental Examiners (TSBDE) recently published several rulechanges in the May 24, 2013, issue of theTexas Register. The effective date for theamendedrulesisMay29,2013.

The TSBDE’s amendments to rules governing dental licensure and dental hygiene licensure revise inconsistent language throughout thosesectionsofthetheTexasAdministrativeCode.

The TSBDE also amended the rule governing dental records to include an oral pathology examinationaspartofadentalrecord.Thisamendment does not require a dentist toperform an oral pathology examination onevery patient; it simply requires the dentistto document results from the oral pathology examinationifoneisperformed.

The amended rules may be found at 22 Texas Administrative Code (TAC) §§101.1 – 101.7,101.9,22TAC§§103.1–103.8,and22TAC§108.8.

OutgoingVicePresidents

From left: Drs Rita M. Cammarata of Houston, Michael J. Goulding of Fort Worth, Arthur C. Morchat of Kilgore, and T. Beth Vance of Weslaco each served on the TDA Board of Directors from 2010-2013.

OutgoingCouncilMembers

From left: Drs William M. Walton, Council on Constitution & Bylaws; Frank L. Higginbottom, Council on Annual Session; David L. Ward, Council on Dental Economics; Stephen R. Wright, Council on Membership; David R. Cox, Council on Peer Review; Ronald L. Lee, Council on Dental Education, Trade, & Ancillaries; and Roy N. Burk, Council on Ethics & Judicial Affairs.

50-yearMembers

Top row, from left: Drs Richard Joseph Saad, Frank L. Gusemano, Albert L. Delaney Jr, Carl Matthew Trepagnier, Warren G. Kolar, Alton Lavoy Flynn Jr, Burton Jerry Kunik, Jerry Allyn Marshall, and Carroll D. Shelton. Bottom row, from left: Drs Cecil Edward Alumbaugh Jr, Henry S. Hammer, Richard Gene Dyck, George A. Richards, Don Wilton Plunkett, Michael Wetzel, and Zoel Glen Allen.

NewDentistLeadershipAward

TDAT JUN 2013.indd 2 6/5/2013 4:36:32 PM

Texas Dental Program Medicaid/CHIPThe 83rd Regular Session of the Texas Legislature adjourned sine die on May 27, 2013, and the TDA once again successfully advocated on behalf of dentists participating in Medicaid and CHIP. The Association’s advocacy efforts helped preserve funding for Medicaid/CHIP dental programs, helped reduce Medicaid’s administrative burdens, and helped create transparency, clarity, and neutrality regarding investigation and enforcement activities of the Office of Inspector General (OIG) of the Health and Human Services Commission (HHSC).

To read more, please visit tinyurl.com/Medicaid-CHIP.

President’sStatementDavid A. Duncan, DDS, TDA President

itorial:ThoughtsfromYourEDAaronWashburn,TDAExecutiveDirectorED

Myfirstbossgaveregularfeedbacktoeveryone:thosewhoshemanaged,hersuperiors,andthoseoutsidetheorganizationwithwhomsheinteracted.Shewouldregularlywriteletters,sendemails,orcontactcustomerservicetoshareherexperience,notepositives,orsuggestimprovements.ItisahabitIadoptedaswell,professionallyandpersonally.Thislastweek,ratherthanwritingoneof these customer service emails, I received one.

Thedoctorhadbeena long-timememberandhadcontactedTDA forassistance,and thestaffprovidedhimtheinformationheneededinatimelymanner.Inthedoctor’semailtome,henotedhowpositivehisexperiencewas,andhowmuchheappreciatedhismembershiptoTDA.

Most of my emails to companies never receive a response. I don’t normally know whether the employee received the proper pat on the back, or had his or her performance problems noted. Regardless of whether I receive any response, it is important that we provide feedback. Yourexperience determines your impression of a company, whether it’s TDA or another business. I hopeallofourmembersfeelpositiveeverytimetheyinteractwithTDAstaff.Iftheydon’t,thenweneed to know that, too. My email is aaron@tda.org.

YouhaveprobablyheardthisquotefromthemovieThe Hangover:

“Do you mind if I take a look, I’m actually a doctor.”“Yeah, you said that several times last night, but really, you’re just a dentist”.

Unfortunatelythatseemstobewheredentistsarefindingthemselves inthetreatmentofsleepdisorders.InaproposednewrulefromtheStateBoardofDentalExaminers(SBDE),asleepdisorderisdefinedasamedicalconditionandthatadentist“shallnotdiagnoseor independentlytreatapatient for obstructive respirations during sleep, defined as snoring, upper airway resistancesyndromeandobstructivesleepapnea,”and“anydentaltreatmentofapatientforasleepdisordermustbedoneincollaborationwithaqualified,Texaslicensedphysician...”

ManyTexasdentistsaredevoted to treatingpatientswithsuchconditions.Whilemanypatientsinitiallyseekadentist’sexpertiseforsnoring,sleeplessnights,andmorningheadaches(possiblyduetobruxing),theproposednewrulewouldnowrequiredentiststoworkwith,andat,thedirectionofthepatient’schosenphysician. Youarenotjustadentist,andtheTDAisadvocatingforyouasadoctor.

CertificatesofMerit

Mr Tony Martinez, director of dental services for Communities In Schools (CIS) of Houston (left), accepts a Certificate of Merit on behalf of the program. CIS is recognized for its efforts to serve the dental health and welfare of the disadvantaged children in the Houston area. CIS, a campus-based dropout prevention program, works with the school system provide direct social services to at-risk students and connect them with available community resources. CIS coordinates with both the Greater Houston Dental Society and the UT Houston School of Dentistry’s mobile dental van to help uninsured children receive no-cost dental care. Presenting the award is Dr Yvonne Maldonado.

Drs Jay Welch (left) and Debra Stewart (center), volunteers for the HOPE Clinic of Alvin, accept a Certificate of Merit on behalf of the Clinic. HOPE Clinic is recognized for its efforts to serve the dental health and welfare of the disadvantaged population in the Alvin and Greater Houston areas. Since opening in 2008, HOPE Clinic of Alvin has provided low or no-cost restorations, extractions, temporary partials, and cleanings more than 1,600 low-income, uninsured patients. The clinic is staffed by volunteer dental professionals, including dentists and hygienists. The clinic is funded completely by these fees and donations from individuals, churches, businesses, and local service organizations. Presenting the award is Dr Yvonne Maldonado.

Ms Maria Perez, director of health services for the San Antonio North East Independent School District (NEISD) Health Service Department (left), accepts a Certificate of Merit on behalf of the department. The Health Service Department is recognized for its efforts to serve the dental health and welfare of the disadvantaged children in San Antonio’s NEISD. More than 10 years, NEISD has worked with the San Antonio District Dental Society to promote oral health care for the 65,000+ students in the district. Because of this partnership, all 47 campuses participate in ADA’s National Children’s Dental Health Month Campaign. Presenting the award is Dr Greg Oelfke.

Dr Caesar Collazo, a lead dentist for the St. David’s Foundation Dental Program, accepts a Certificate of Merit on behalf of the Program. St. David’s is recognized for efforts to serve the dental health and welfare of the disadvantaged population in the Austin area. St. David’s Foundation Dental Program offers preventive and restorative dental care to children in 6 school districts and families at safety net medical clinics. In 2012, St. David’s invested $5.6 million in direct service programs. St. David’s coordinates with the Capital Area Dental Foundation and the Health Alliance for Austin Musicians (HAAM) to provide dental care for low income musicians. Presenting the award is Dr David Woodburn.

ServiceRecognitionAwards

The San Antonio District Dental Society (SADDS) celebrates its 100th anniversary this year. Consisting of Atascosa, Bandera, Bexar, Edwards, Frio, Kendall, Kinney, Maverick, Medina, Real, Uvalde, Val Verde, Wilson, and Zavala Counties, SADDS has proven to be a valuable component to the TDA with its multiple Golden Apple Awards and annual contributions to the TEXAS Meeting. Dr Don W. Morgan, SADDS president (right), receives the award on behalf of the society from TDA President Dr Michael Stuart.

Dr Michael Stuart of Sunnyvale (left) is recognized for his unparalleled leadership, service, and dedication to the TDA and dental profession while under adverse conditions. Over the past year, while undergoing treatment for cancer, Dr Stuart continued to serve his patients, attend every component society meeting in the state, chair of the TDA Executive Director Search Committee, and perform his duties as TDA President. Presenting the award (cufflink studs) is Dr Jean Bainbridge, awards chair.

OutgoingPastPresident’sAward

Dr J. Preston Coleman of San Antonio (right) served on the TDA Board of Directors as president-elect, president, and past president from 2010-2013. Presenting the award is Dr David Woodburn.

OutgoingPresident’sAward

Dr Michael L. Stuart of Sunnyvale (right)receives the Outgoing President’s Award from new TDA president Dr. David A. Duncan at the SundayHouseofDelegates.

HostSocietyChairs

From left: Drs John B. Mason of Corpus Christi (15A/Nueces Valley District Dental Society) and Edward M. Wuensch of New Braunfels (24/River District Dental Society) are recognized for serving as host society chairs. They, along with the Guadalupe Valley (14), Rio Grande Valley (15B), and Laredo (23) District Dental Societies efficiently and graciously hosted TDA’s 143rd Annual Session.

Dr J. Preston Coleman of San Antonio (left) receives a President’s Award from Dr. Michael Stuart for his outstanding work on behalf of the TDA.

President’sAwards

OtherAwards

Mrs Diane Bogan of Houston — Alliance of the TDA Service Recognition Award, Alliance President 2012 – 2013.

Dr James R. Foster of Weslaco — Host Society Chair, Rio Grande Valley (District 15B).

Dr Charles E. Rader of Victoria — Host Society Chair, Guadalupe Valley (District 14).

Dr Claudia L. Cavazos of Laredo — Host Society Chair, Laredo (District 23).

Dr Dennis Brender of Austin (left) receives a President’s Award from Dr Michael Stuart for his outstanding work on behalf of TDA.

Ms Diane Rhodes of Austin (left, TDA Policy Manager) receives a President’s Award from Dr Michael Stuart for her outstanding work on behalf of TDA.

IncomingPresident’sAward

Dr David A. Duncan of Amarillo (right) assumes the presidency of the TDA at the Sunday House of Delegates. Turning the office over to him is outgoing president Dr Michael L. Stuart of Sunnyvale.

CertificatesofMerit

TDAT JUN 2013.indd 3 6/5/2013 4:37:45 PM

JUNE 2013 VOLUME 14, ISSUE 6 AVAILABLE ON TDA.ORG

EDITORIALSTAFFStephenR.Matteson,DDS,EditorNicoleScott,ManagingEditor

LaurenOakley,PublicationsCoordinatorBarbara Donovan, Art DirectorPaulH.Schlesinger,Consultant

BoardofDirectors

David A. Duncan, DDS, DDS, PresidentDavidH.McCarley,DDS,President-elect

Michael L. Stuart, DDS, Immediate Past PresidentVicePresidents

JeanE.Bainbridge,DDS,NortheastGregoryK.Oelfke,DDS,Southeast

YvonneE.Maldonado,DDS,SouthwestDavidC.Woodburn,DDS,Northwest

SeniorDirectorsJerryJ.Hopson,DDS,NortheastWilliamS.Nantz,DDS,SoutheastJoshuaA.Austin,DDS,SouthwestStevenJ.Hill,DDS,Northwest

DirectorsWilliamH.Gerlach,DDS,NortheastKaren A. Walters , DDS, SoutheastJohnB.Mason,DDS,SouthwestCharlesW.Miller,DDS,Northwest

Ron Collins, DDS, Secretary-TreasurerJohnW.BaucumIIIDDS,SpeakeroftheHouse

Michael D. Vaclav, DDS, ParliamentarianStephenR.Matteson,DDS,Editor

AaronWashburn,ExecutiveDirectorWilliamH.Bingham,LegalCounsel

TDAToday(USPS022-007)ispublishedmonthlyexceptforDecemberbytheTexasDentalAssociation,1946SIH-35Ste400,Austin,Texas78704-3698,512-443-3675.PeriodicalsPostagePaidatAustin,Texasandatadditionalmailingoffices.POSTMASTER:SendaddresschangestoTDATODAY,1946SIH-35Ste400,Austin,TX78704-3698.Annualsubscriptions:TexasDentalAssociation(TDA)members,$5.In-stateAmericanDentalAssocia-tion(ADA)affiliated,$15+tax.Out-of-stateADAaffiliated,$15.In-statenon-ADAaffiliated,$30+tax.Out-of-statenon-ADAaffiliated,$30.Singleissueprice:TDAmembers$1.In-stateADAaffiliated,$3+tax.Out-of-stateADAaffiliated,$3.In-statenon-ADAaffiliated,$6+tax.Out-of-statenon-ADAaffiliated,$6.Contributions:ManuscriptsandnewsitemsofinteresttothemembershipoftheAssociationareso-licited.Manuscriptsshouldbetypewritten,doublespaced,andtheoriginalcopyshouldbesubmitted.PleaserefertoInstructionsforContributorsintheannualSeptemberDirectoryoftheTexasDentalJour-nalformoreinformation.TheInformationforContributorsisavailableattda.org.All statements of opinion and of supposed facts are published on authority of the writer under whose name they appear and are not to be regarded as the views of the TexasDentalAssociation,unlesssuchstatementshavebeenadoptedbytheAssociation.Articlesareacceptedwiththeunderstandingthattheyhavenotbeenpublishedpreviously.Authorsmustdiscloseanyfinancialorotherintereststheymayhaveinproductsorservicesdescribedintheirarticles.Advertisements:PublicationofadvertisementsinthispublicationdoesnotconstituteaguaranteeorendorsementbytheAssociationofthequalityofvalueofsuchproductorof the claims made of it by its manufacturer.

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TSBDERuleUpdateThis recurring section is designed to help TDA members keep up with important Texas State Board of Dental Examiners (TSBDE) rules, other regulations, and state law affecting their practices.

In January the Texas State Board of Dental Examiners (TSBDE) adopted new Business Promotion (ie, advertising) rules. These

rules will take effect September 1, 2013. This update is the fifth in a series of articles devoted to summarizing the new rules.

AdvertisingRequirements

Solicitation,ReferralsandGiftSchemesDentists are prohibited fromoffering, dispensing, or distributing any itemof value to a third party in exchange forsecuringorsolicitingpatients.However,dentistsmayofferanon-cashgiftvaluedatnomorethantendollarsdirectlytoapotentialpatienttosecureorsolicitthatpatient.Adentistmayalsoprovidegiftsofanyvaluetocurrentpatients;however,thosegiftsmaynotbeprovidedingratitudeforapatientreferral.

Additionally, dentistsmay hire a company to advertise ormarket for the purpose of securing or soliciting patientsprovidedthatthepaymentforadvertisingormarketingservicesissetinadvance,consistentwithfairmarketvalue,andnotbasedonthevolumeorvalueofanypatientreferrals.The“volumeorvalueofanypatientreferrals”referstothenumberofnewpatientswhoappointandpresentinthedentist’sofficeforservices.A“click”onanadvertisementorthepurchaseofavoucherdoesnotnecessarilyresultinanewpatientreferral.

Discountvoucheradvertising (eg,GoogleAdwordsandGroupon) isallowedanddoesnotconstituteprohibited fee-splitting because the web service neither solicits the patient nor guarantees the purchaser will become a patient.Moreover,theTSBDEconsiderssuchadvertisingpermissiblebecausethewebserviceisnotaprofessionalcolleagueoftheadvertisingdentist,norisitprovidingpatientreferrals.

RecordKeepingofAdvertisementsDentistsarerequiredtokeepapre-recordedcopyofallbroadcastadvertisements,acopyofprintadvertisementsandacopyofelectronicadvertisementsforfouryearsfollowingthefinalcommunicationoftheadvertisement.

Intheeventofafalseormisleadingadvertisement,thedentistisrequiredtodocumentthedateonwhichthehe/shediscoveredthefalseormisleadingadvertisementaswellasthedateandsubstanceofallcorrectivemeasurestakentorectifythefalseormisleadingadvertisement.Thedentistmustkeepthisdocumentationfor4yearsfollowingthefinalcommunicationoftheadvertisementwhichthedentistdiscoveredwasinaccurate.

The information in this TSBDE Update came from 22 Texas Administrative Code §§108.58 and 108.60. For moreinformation,pleasecontactTDAPolicyManagerDianeRhodesat512-443-3675,diane@tda.org.

TDAT JUN 2013.indd 4 6/5/2013 4:37:49 PM