karim portfolio

Thoughts become Things

Thoughts become Things

About Karim Mourad I’m passionate about achieving transformational business results through data-driven creative marketing strategy. As an executive level, I’ve had the unique opportunity to work with a variety of cutting-edge Companies to launch social business programs and integrated marketing campaigns Etisalat Misr, TAMKEEN Capital, Malek Group and even a few A-list SMEs . I currently serve as Senior Regional Marketing Coordinator,at Hospitality Board Holding Co. Riyadh – KSA

where I am a key member of Group Marketing Team and am responsible for Led 9 members cross-functional team managing product development, packaging, advertising

and brand management for $1 billion business unit. Serving 6 Brands. Includes creating a

new Shawirma Concept to uplifting Shawirma Image Across the Kingdom.Held full P&L responsibility for consumer brands Business ,analyzed market, cultivated innovation, optimized product mix, and pricing, and designed promotional strategies. Also Established the first brand standards document and social media communication guidelines .Ensuring a much more consistent and more effective brand message.

In 2015, I led the Planning of a $500,000 360 integrated Marketing Campaign .

While there, I created and launched an integrated digital media plan for the CANTON-

Express resulting increasing 33.2% sales, 89% of Customers whom did not have tried

our brand before, Reversed declining sales on coffee, boosting revenues 3% in just one

year, Pioneered new pasta for Roma Way product category that Increased overall pasta

sales 5%.,Participate in menu engineering for new Sizzler House menu.

But I don’t only work with the big guys on the block. In 2011, I developed and executed an integrated marketing plan for Nas Trends (Egyptian Startup ) which added over

1000,000 new fan and resulted in a successful acquisition by a larger Company .

EXPERTISE

DIGITAL STRATEGY

An integrated digital strategy is at the core of everything I do. My specialties include optimization, campaign management & digital automation.A solid search engine optimization and social media communications strategy underlay everything I do online. I merge time-tested SEO best practices with cutting edge social trends to achieve transformational results.

CONTENT MARKETING

Creating great content is in the details of the user experience.I've created engaging content that's been shared Several of times across media channels and audiences.

Strategic Planning & Marketing

I've developed comprehensive marketing plans for every type of company and organization.I leverage this diverse experience to ensure each client gets the most out of their strategy.

Project DetailsCATEGORIES:Digital Media, Strategic Planning, SEO

CLIENTNas Trends

ROLEMarketing Specialist VISIONLaunch Integrated Media Campaign

RESULTS1000,000 Million Fans on Facebook, Generating 90,000 New visits to the website 50% increase in organic search traffic

I created and launched an integrated digital media plan for NAS TRENDS which included a cross channel digital media buy on channels like YouTube, Facebook, Twitter and more. The integrated media strategy featured a series of over 30 short form entertaining videos which encouraged people to Express themselves. This resulted in over 1 million Fans on Facebook.Redeveloped organizations website and conducted a brand overhaul , generating 900,000 visits.That's a 50% increase in organic search traffic.this organic traffic delivers 15,000 of new email subscribers and potential business leads

https://web.facebook.com/Nastrends/

Project Details

CATEGORIES:Digital Media

CLIENTAxeer StudioPLATFORMFacebookSKILLSContent MarketingINFLUENCERZap Tharwat REACH150,000

AXEER Studio needed help communicating their Fans a way that inspired Fans to take action while driving new leads. I aligned their vision with a Zap Tharwat Performing a song and launched an integrated digital media campaign that reached over 150,000 people interested in AXEER Studio.18,790 unique page views and 192 Video shares25,000+ social reach with expressed interest in AXEER STUDIO115+ likes and 170 shares on Facebook postTOTAL REACH: 150,000+

Project Details

CATEGORIES:Digital MediaCOMPANYMalek GroupCLIENTSIstikbal – Egypt CAMPAIGNYou will love your home PLATFORMFacebookSKILLS Editorial Direction, Content MarketingRESULTSOver 100,000 People Reached

I conceptualized and launched a awareness campaign Through the Facebook Post aimed at educating Women's how to use space & align colors in their homes . With partner ship with I Design interior design Consultant I oversaw the entire development process including creative/editorial direction and strategic partnership outreach. The final campaign ended up reaching over 100,000 readers online.

Project Details

CATEGORIES:Digital MediaStrategic Planning

COMPANYHospitality Board Holding Co.TITLESenior Regional Marketing Coordinator CLIENTCanton Express SKILLSDigital Strategy, Content Marketing

RESULTS

resulting in increasing 33.2% sales ,89% of whom did not

have tried our brand before.

I created and launched an integrated digital media plan for Canton Express which included a cross channel digital media buy on channels like YouTube, Facebook, Twitter and more. The integrated media strategy featured a series of over 50 short form text & visual content which encouraged people to Try our brand cause we are NO.1By covering all our brand Strength points—every point of interaction with our customer to let them feel they are No.1 served by NO.1 Brand

Project Details

CATEGORIES:Strategic Planning

COMPANYTAMKEEN Capital

TITLEMarketing Specialist

SKILLSMarketing, Social Strategy

Added over 18,000 new Group Customers by developing a consistent and highly targeted digital media communications strategy which included Google Grants. Increased online ordering by over 20%.Redeveloped organizations website and conducted a brand overhaul

Project Details


COMPANYMalek GroupTITLEAssistant Marketing Manager



Project Details


COMPANYHospitality Board Holding Co.TITLESenior Regional Marketing Coordinator



Project Details

CATEGORIES:SEO

COMPANYHospitality Board Holding Co.Client Canton-express.comTITLESenior Regional Marketing Coordinator

SKILLSSEO

Redeveloped organizations website and conducted a brand overhaul , generating 100,732 visits.That's a 12,000% increase in organic search traffic.this organic traffic delivers 20,000 of new email subscribers and potential business leads

Project Details

CATEGORIES:SEO

COMPANYHospitality Board Holding Co.Client Sizzler house .comTITLESenior Regional Marketing Coordinator SKILLSSEO

Redeveloped organizations website and conducted a brand overhaul , generating 100,000 visits.That's a 8,000% increase in organic search traffic.this organic traffic delivers 40,000 of new email subscribers and potential business leads

CATEGORIES:Content MarketingDigital MediaCOMPANYHospitality Board Holding Co.CLIENTSizzler house ROLESenior Regional Marketing Coordinator VISIONLaunch Integrated Media CampaignRESULTS30,000 Brand Engagements

With the forthcoming launch of the Sizzler house New Menu, I developed and executed an integrated social media amplification plan to connect with their target audience of Customers to drive sales/engagement and grow the Sizzler House community.by creating series of posts about our food Varity as competitive edge by linking it with our chef’s travel he world to serve the best to our customers

CATEGORIES:Content MarketingDigital MediaCOMPANYHospitality Board Holding Co.CLIENTCanton Express ROLESenior Regional Marketing Coordinator VISIONLaunch Integrated Media CampaignRESULTS15,000 Brand Engagements

With the canton No.1 Marketing Campaign launch, I developed and executed an integrated social media amplification plan to connect with their target audience of Customers to drive sales/engagement and grow the Canton- express community.By Set Facts why CANTON Brand is NO.1 ?

Series of caption & visuals to set facts that the fan is NO.1 so are the brand

Project Details


COMPANYEtisalat –Misr TITLEMarketing Executive

SKILLSMarketing

Developed & executed a comprehensive integrated plan to Built and maintained lasting and productive contacts with the media. that resulted in a 25% increase in our media presence .increasing Organized road shows, trade shows and marketing events we participate at by 20 %Saving in production of marketing materials budget by 30% .•Organized marketing research to implement brand awareness.•Conducted customer surveys to analyze the demands of the market.•Analyzed product and market pricings on a regular basis.•Tracked the activities of the company’s competitors •Wrote and distributed press releases.Generated leads, made sales calls and created proposals that resulted increasing30 % for corporates sales

Project Details


COMPANYTAMKEEN Capital

TITLEMarketing Specialist


Developed & executed a comprehensive integrated marketing plan that resulted in a 35% increase in monthly Sales from previous year.including the creation of their first brand standards document and social media communication guidelines.

Project Details


COMPANYMalek GroupTITLEAssistant Marketing Manager



Project Details


COMPANYHospitality Board Holding Co.TITLESenior Regional Marketing Coordinator



PLATFORMS

GOOGLE ADS NETWORK

Campaign PlannedSince 5th of May

Delivered Clicks until

5/5/2016Remaining

Until the end of campaign

GDN 12,200 13,860 34,473

1) A massive online presence through targeting Apps & websites

based on Foods & entertainment consumer behavior.2) 1,187,054 Million Impressions with more than 13,860 K Clicks

on our ads over 8,000 website & mobile app a list of targeted placements will be sent by the end of campaign because the ads are showing randomly on the websites based on the customer behavior.

3) The targeted number of clicks & Impressions have been achieved and exceeded on the first phase.

4) A very good start over 10 days of the whole campaign

GOOGLE ADS NETWORK – SAMPLES

1) The original plan was not include search campaign since it is a campaign for awareness.

2) We added the search campaign with no additional cost by allocating the GDN budge

3) We achieved 6,420 K impressions with actual of 139 clicks over 10 days with Avg. position 1.5-2.3

4) The Avg. position along with the CTR will be more enhanced within the next phase.

Google SEM

1) Exceeded the number of targeted engagement2) using promoting post ad, Page likes & carousel ads3) The carousel awareness ads is targeting the non users whom considered in

the planned targeting scope along with anyone around your restaurant by 4 KM or passing by.

4) 583 K impressions with more than 2,583New Likes and 17,789 engagement.

CampaignPlanned for Phae1

Since 25th of MayDelivered

until 5/6/2016 Remaining

Facebook10,714

Engagement/3 posts17,789 69,711

Facebook

Facebook Samples

INSTAGRAM

CampaignPlanned Engagements

for Phase1Since 25th of May

Delivereduntil 5/5/2016 Remaining

Instagram 7,400 12,340 37,660

1) We promoted two approved ads regarding the artwork specifications2) We reached 12,340 engagement on the dark posts that been posted

from Facebook posts on Instagram targeting the non users.3) We exceeded the targeted 7.4 K engagement of the first 10 days the

phase1

Twitter

Campaign Planned Phase1Since 25th of May

Delivereduntil 5/6/2016

Remaining

Twitter 380 169,000 Impressions337 Clicks

1,570 +

Twitter

1) The plan was for promoting Tweets & gaining new followers2) With more than 228,000 impressions & 337 engagement on the

account profile, our campaign performed sufficiently over 10 days3) The account changed within 10 days to gain around 8 to 10 followers

per day to gain around 369 new followers.

Twitter

More than 212.2 K impressions on the tweets during the previous period

Outdoors

In mall branding

Radio AD

Contact

[email protected]

I love talking with like-minded people and businesses

working to make the world a better place.

If you’re interested in chatting or want to enlist my

marketing expertise drop me a line and I’ll get back to you

as soon as I can.

00966593242331

00966593242331

www.linkedin.com/in/karimmouradresume

karim portfolio

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