Oregon Knights

Rachel KarlanCarrlyn Kiser3rd period1/30/13

Marketing Research- City

Target Market• males from the age of 15-45 years old.• bring their accompanying families.• consider these men to have average incomes

from middle to high class.

• secondary target market• females aging from 25-40 years old

Marketing Research- City Portland, OR

Total Population: ▪ Oregon- 3,871,859▪ Portland- 593,820▪ Female:▪ Oregon- 50.5%▪ Portland- 50.5%

▪ Male:▪ Oregon- 49.5%▪ Portland- 49.5%

Average Income:▪ Oregon- $46,816▪ Portland- $38,000

Average Age:▪ Oregon-36.3▪ Portland-35.9

Marketing Research- City Professions:

Portland-▪ Parametrix▪ Portland Teachers Credit

Union▪ Schwabe Williamson &

Wyatt▪ Hardland Financial

Solutions▪ Portland General Electric

Oregon-▪ Advanced Manufacturing▪ Clean Technology▪ Forestry and Wood Products▪ High Technology▪ Outdoor Gear and Apparel

Local Media Newspaper▪ The Oregonian

Television▪ KATU▪ KOIN▪ KGW

Radio▪ KOPB-FM ▪ KUPL-FM

Crime Statistics Portland-31,695 annual

crimes Oregon- 125,083 annual

crimes

Marketing Research- City Entertainment/ attractions

Oaks Amusement Park Pittock Mansion Oregon Holocaust Memorial Rose Garden Arena

Cooperate Sponsors Jama Software Consumer Cellular Nationwide Security Solutions FoodGuys Anvil Media

Marketing Research- City We selected Portland, Oregon for our city

because… there is no professional football team here. The area is very well populated and

according to our target market▪ it would benefit the city greatly.

increase the tourism and bring many more people to the city.

Portland area consisting of mostly trees▪ it wouldn’t be difficult to build a football arena for

the Oregon Knights here

Marketing Research- Players Player:

Matt Ryan Position:

QB Team:

ATL Falcons Salary:

$11.5M Years of Contract:

2012

Player: A.J. Green

Position: WR

Team: Cincinnati Bengals

Salary: $1.27M

Years of Contract: 2012

Marketing Research- Players Player:

Darren McFadden Position:

RB Team:

Oakland Raiders Salary:

$5.56M Years Of Contract:

2012

Player: Brandon Marshall

Position: WR

Team: Chicago Bears

Salary: $9.3M

Years Of Contract: 2012

Marketing Research- Players Player:

Marshawn Lynch Position:

RB Team:

Seattle Seahawks Salary:

$4M YOC:

2012

Player: Brandon Pettigrew

Position: TE

Team: Detroit Lions

Salary: $1.062M

YOC: 2012

Marketing Research- Players Player:

Tony Romo Player:

QB Team:

Dallas Cowboys Salary:

$9M YOC:

2012

Player: Garrett Hartley

Position: Kicker

Team: New Orleans Saints

Salary: $700,000

YOC: 2012

Marketing Research- Players Player:

Matt Schaub Position:

QB Team:

Houston Texans Salary:

$4.4M YOC:

2012

Player: Greg Little

Position: WR

Team: Cleveland Browns

Salary: $476,200

YOC: 2012

Marketing Research- Players Player:

BenJarvus Green-Ellis

Position: RB

Team: Cincinnati Bengals

Salary: $800,000

YOC: 2012

Player: Dewayne Allen

Position: TE

Team: Indianapolis Colts

Salary: $390,000

YOC: 2012

Marketing Research- Players

Defense Team Name Chicago Bears

Product Planning- Branding

Franchise Name and Explanation Portland, Oregon Knights▪ We chose the Oregon Knights because▪ A knight is a resemblance of fighting men and that’s

what our boys do best. ▪ Knights can plow through anyone in their way.▪ It is easy to say and original!▪ We are the only NFL team with a logo of a knight

which makes the Oregon Knights something special.

Product Planning- Branding

Team Colors Team Logo

good representation of our team and their qualities

The sword under the knight is a symbol of their ability to fight until the end and never give up.

The font chosen shows how official and serious about winning the Oregon Knights are!

Product Planning- Branding

Team Mascot Nicky The Knight▪ he is a fighter and can push his way though

anyone. ▪ Everyone loves the red and black?! ▪ He is one heck of a guy and isn't afraid to push people put of his way to WIN!

Product Planning- Branding

Team Uniforms Home: Away:

Practice:

Product Planning- Branding

Helmet: Cheerleading:

Home Away

Product Planning- Branding

Business Cards

Marketing Research- Financing

LocationDesign-

The Oregon Knights stadium will resemble the Mercedes-Benz Superdome in Louisiana. Based on the weather patterns, it’s smarter to have a completely covered dome since the cold weather will affect the players and the game. This will be a multi-purpose dome because of the variety of sporting events and concerts that can be held in such a huge dome and the cost will be much less if it’s being split up between a few different companies.

Marketing Research- Financing

Interior Physical Design

We will have another concession stand called Ryan’s wings and things. This smaller sit down/ take to your seats food vendor is named after Matt Ryan because of all his major accomplishments and sponsorship opportunities brought forth through him.

Marketing Research- Financing

Product Licensing – Jerseys, hats, team apparel, flags,

tailgating items, miniature mascots, team posters, signed footballs, blankets, and accessories

Distribution- Ticket Sales Ticket Sales

We will sell our tickets through several online ticket sales companies such as Stub hub and Ticketmaster.

They will also be sold at the gate on game day.

Advanced ticket sales▪ We will start selling season tickets near the end of April▪ All other advanced tickets will be sold from June through

the first week in September. ▪ If you were to purchase season tickets in the advanced

ticket sales months, there will be a 20% of discount from the original yearly season ticket price. ▪ First come, first serve. That’s our policy.

Distribution- Ticket Sales

Forms of Payment Payment can be made online through

credit card at gate with exact cash or credit card.

Ticket Prices Ticket Design

Promotion

Trading Cards

Promotion

Advertising Print Ads▪ Magazine▪ Transit▪ Newspaper

front page of the sports section of Oregon’s Way newspaper

Appear on 27 out of the 32 busses running in and around Oregon

appear several times throughout Oregon’s Lifestyle magazine.

Promotion

Advertising continued Radio Broadcast The radio broadcast will be heard on all Oregon sports AM

channels and on the classical rock and pop music stations. (45 seconds) $3,000▪ 4 seconds of The Knights theme song▪ Fans cheering and shouting for the Knights▪ In a loud, deep voice, “Are you ready for some Knights

footballllllllll?”▪ Background gets silent ▪ Loud deep voice, “Better get out your black and red gear

because its Knights season in the dome! Head out to the dome this Sunday for some fantastic football and a great night! Buy your tickets online or call, 995-678-8265, NOW!”

▪ 4 seconds of knights theme song to end

Promotion

Advertising Contd. Online ad▪ This advertisement will appear on the sidebar

of facebook.com, yahoo.com, and the link will be on google’s sidebar. Each click will cost $2. Meaning, every time someone clicks on the sidebar, we owe that company $2.

Promotion

Endorsement Our selected event is Thanksgiving on

the field for the less fortunate on November 25. ▪ impact out community greatly by helping and

supporting these individuals▪ The Knights football players will run this event ▪ provide activities for the children along with signed

hats, jerseys, etc.

▪ Plenty of food will be provided at this event. ▪ Anything and everything related to thanksgiving food

will be there provided by local restaurants.

Promotion

Promotion

Sponsorship Hilton hotel Corporation and all of its branching

hotels ▪ it gives fans, players and team members a place to stay

when the game is home or away. ▪ The hotel rooms would be discounted as well as have

events at the hotels. Having this as our sponsor would accommodate

parking, transportation through car services through each hotel to the games and somewhere to stay.

The Hilton hotels will sponsor food from their restaurants for our Thanksgiving Day on the field.

The Hilton sign will be shown all around the stadium and have its symbol on the scoreboards.