keller williams office branding planning ......3.3 installation 42 3.4 warranty 43 3.5 customer...
TRANSCRIPT
PLANNING & INSTALLATION GUIDE
KELLER WILLIAMS OFFICE BRANDING
BUILT BY AGENTS, FOR AGENTS 27 FOR THE LOVE OF REAL ESTATE 28 LABS PROCESS 29 GET REAL. SET YOUR MIND. 30 THINK BIG. AIM HIGH. ACT BOLD. 31 COACHING 32
2.4 WINDOW CLINGS 33
2.5 INTERACTIVE SIGNAGE 35 PROFIT SHARE 36 TRAINING 37 MAGNETIC DRY-ERASE BOARD 38
2.6 HIGH-IMPACT SIGNAGE 39 ONWARD LED 40
3.0 FINE PRINT 41
3.1 PREPARATION 423.2 DELIVERY 423.3 INSTALLATION 423.4 WARRANTY 433.5 CUSTOMER SERVICE 43
TABLE OF CONTENTS
1.0 INTRODUCTION 3
1.1 CONCEPT 4
2.0 BRANDING COLLECTION 5
2.1 LOBBY SIGNAGE 6 CUSTOM MARKET CENTER LOGO 7 KELLER WILLIAMS LOGO 8 KW MARK 9 KW MARK, PREMIUM 10 WELCOME MESSAGE 11 2.2 WALL MURALS 12 WI4C2TES 13 WELCOME HOME 14 BUILT BY AGENTS, FOR AGENTS 15 FOR THE LOVE OF REAL ESTATE (Typography) 16 FOR THE LOVE OF REAL ESTATE (Sketch) 17 LABS PROCESS 18 ONWARD 19 GET REAL. SET YOUR MIND. 20 THINK BIG. AIM HIGH. ACT BOLD. 21 COACHING 22 2.3 FRAMED SIGNAGE 23 MISSION, VISION, VALUES 24 WI4C2TES 25 WELCOME HOME 26
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1.0 INTRODUCTION
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WELCOME HOME A workplace that stimulates creativity, collaboration, and communication is somewhere top agents want to be and clients enjoy visiting.
Make your market center, business center, or mega agent office into their second home - the destination where tech-enabled agents come for the energy and daily inspiration they need to push forward and build their business worth owning.
1.1 CONCEPT
WHAT’S OUT: CLUTTER
WHAT’S IN: INSPIRATION
It’s simple: great agents deserve a great workspace. As modern offices continue to shift away from the traditional focus on functionality and maximizing headcount and instead aim to create a complete workplace experience, you’ll want to up your game to retain and attract talent.
Your associates and staff expect a space that is centered around them - an environment where they can work productively, but also feel valued and inspired.
With the creation of large murals and posters out of everyone’s favorite, time-tested Kellerisms, we’re curating this experience - a relatively easy feat for a company whose unique culture already fosters these sentiments.
We hope you and your agents enjoy the collection.
INTRODUCTION
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2.0 BRANDING COLLECTIONThis modular system was created to be flexible enough to fit any space, budget and fit with any local design preferences.
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2.1 LOBBY SIGNAGEPut your best face forward with welcoming lobby signage.
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Matte Black on a White/Light Wall
Brushed Aluminum on a White/Light or Black/Dark Wall
Matte White on Red or Black/Dark Wall
60”
27”
CUSTOM MARKET CENTER LOGO(Using your DBA name)
MATERIALS: • 1/4 inch thick Matte Black Sintra• 1/4 inch thick Matte White Sintra• 1/4 inch thick Brushed Aluminum Dibond
DIMENSIONS:The total dimension varies. We recommend staying close to the dimensions of the parent logo as base - 60 inch. x 27 inch.
SUGGESTED LOCATION: • Directly behind your front desk• Reception/Lobby area
* Your market center's official DBA logo isavailable on KWConnect. Download the files atwww.kwconnect.com/page/marketing/logos-branding
BRANDING COLLECTION
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Matte Black on a White/Light Wall
Brushed Aluminum on a White/Light or Black/Dark Wall
Matte White on Red or Black/Dark Wall
60”
KELLER WILLIAMS LOGO
MATERIALS: • 1/4 inch thick Matte Black Sintra• 1/4 inch thick Matte White Sintra• 1/4 inch thick Brushed Aluminum Dibond
DIMENSIONS: 60 inch. x 27 inch.
SUGGESTED LOCATION: • Directly behind your front desk• Reception/Lobby area
27”
BRANDING COLLECTION
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Matte Black on a White/Light Wall
Brushed Aluminum on a White/Light or Black/Dark Wall
Red Acrylic on a White/Light or Black/Dark Wall
Matte White on Red or Black/Dark Wall
27”
18”
KW MARK
MATERIALS: • 1/4 inch thick Matte Black Sintra• 1/4 inch thick Matte White Sintra• 1/4 inch thick Brushed Aluminum Dibond• 1/2 inch thick Red Acrylic
DIMENSIONS: 27 inch. x 18 inch.
SUGGESTED LOCATION: • Training room• Visible/High traffic area• Directly behind your front desk• Reception/Lobby area
BRANDING COLLECTION
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Red Painted Stainless on a White/Light or Black/Dark Wall
16”
24”
KW MARK, PREMIUM
With so much adoration for our “KW” moniker,you may want a more premium version on displaythat stands out – literally. MATERIALS: 4 inch thick Red Painted Stainless
DIMENSIONS: 24 inch. x 16 inch.
SUGGESTED LOCATION: • Training room• Visible/High traffic area• Reception/Lobby
BRANDING COLLECTION
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Options 1 & 2 on a White/Light or Black/Dark Wall
42”
60”
WELCOME MESSAGE
MATERIALS: Option 1:1/2 inch thick Red Acrylic GlossOption 2:4 inch thick Red Painted Stainless
DIMENSIONS: 42 inch. x 60 inch.
SUGGESTED LOCATION: • Entrance vestibule/Reception/Lobby
INSTALLATION: • Center vertically on wall• Use a professional installer
BRANDING COLLECTION
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2.2 WALL MURALSVinyl murals that will make a big impact on your market center walls.
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108”
42”
Black Vinyl on White/Light Wall
White Vinyl on Black/Dark Wall Red Vinyl on White/Light Wall
WI4C2TES
MATERIALS: • Black, White or Red Cut Vinyl
DIMENSIONS:One size - 108 inch. x 42 inch.
SUGGESTED LOCATION: • Training room• Visible/High traffic area• Work space• Collaboration area
INSTALLATION: • Eye level (5 ft. above the base of the floor)• Use a professional installer
BRANDING COLLECTION
New version! Updated in September 2020
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Black Vinyl on White/Light Wall
42”
96”
WELCOME HOME
MATERIALS: • Black, White or Red Cut Vinyl
DIMENSIONS:One size - 96 inch. x 42 inch.
SUGGESTED LOCATION: • Training room• Visible/High traffic area• Work space• Collaboration area
INSTALLATION: • Eye level (5 ft. above the base of the floor)• Use a professional installer
White Vinyl on Black/Dark Wall Red Vinyl on White/Light Wall
BRANDING COLLECTION
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Black Vinyl on White/Light Wall
30" / 42”
96” / 132"
White Vinyl on Black/Dark Wall Red Vinyl on White/Light Wall
BUILT BY AGENTS,FOR AGENTS
MATERIALS: • Black, White or Red Cut Vinyl
DIMENSIONS:Small - 96 inch. x 30 inch.Large - 132 inch. x 42 inch.
SUGGESTED LOCATION: • Training room• Visible/High traffic area• Work space• Collaboration area
INSTALLATION:• Eye level (5 ft. above the base of the floor)• Use a professional installer
BRANDING COLLECTION
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Black Vinyl on White/Light Wall
42”
54”
144”
72”
White Vinyl on Black/Dark Wall Red Vinyl on White/Light Wall
FOR THE LOVE OFREAL ESTATE
TYPOGRAPHY
MATERIALS: • Black, White or Red Cut Vinyl
DIMENSIONS:Vertical - 54 inch. x 72 inch.Horizontal - 144 inch. x 42 inch.
SUGGESTED LOCATION: • Training room• Visible/High traffic area• Work space• Collaboration area
INSTALLATION: • Eye level (5 ft. above the base of the floor)• Use a professional installer
BRANDING COLLECTION
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FOR THE LOVE OFREAL ESTATE
SKETCH
MATERIALS: • Full Color Vinyl
DIMENSIONS:For an 8 ft. ceiling - 144 inch. x 96 inch.For a 9 ft. ceiling - 162 inch. x 108 inch.For a 10 ft. ceiling - 180 inch. x 120 inch.
SUGGESTED LOCATION: • Training room• Visible/High traffic area• Work space• Collaboration area
INSTALLATION: • Vinyl covers entire wall, from top to bottom• Use a professional installer
96” / 108" / 120"
144” / 162" / 180"
BRANDING COLLECTION
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Black Vinyl on White/Light Wall
33" / 42”
72” / 96"
White Vinyl on Black/Dark Wall Red Vinyl on White/Light Wall
LABS PROCESS
MATERIALS: • Black, White or Red Cut Vinyl
DIMENSIONS:Small - 72 inch. x 33 inch.Large - 96 inch. x 42 inch.
SUGGESTED LOCATION: • Training room• Visible/High traffic area• Work space• Collaboration area
INSTALLATION: • Eye level (5 ft. above the base of the floor)• Use a professional installer
BRANDING COLLECTION
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96” / 132"
96” / 108" / 120"
156” / 175.5" / 195"
ONWARD
MATERIALS: • Full Color Vinyl
DIMENSIONS:For an 8 ft. ceiling - 156 inch. x 96 inch.For a 9 ft. ceiling - 175.5 inch. x 108 inch.For a 10 ft. ceiling - 195 inch. x 120 inch.
SUGGESTED LOCATION: • Training room• Visible/High traffic area• Work space• Collaboration area
INSTALLATION: • Vinyl covers entire wall, from top to bottom• Use a professional installer
BRANDING COLLECTION
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Black Vinyl on White/Light Wall
39”
96”
White Vinyl on Black/Dark Wall Red Vinyl on White/Light Wall
GET REAL.SET YOUR MIND.TAKE ACTION.DON'T GIVE UP.
MATERIALS: • Black, White or Red Cut Vinyl
DIMENSIONS:One size - 96 inch. x 39 inch.
SUGGESTED LOCATION: • Training room• Visible/High traffic area• Work space• Collaboration area
INSTALLATION: • Eye level (5 ft. above the base of the floor)• Use a professional installer
BRANDING COLLECTION
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Black Vinyl on White/Light Wall
27" / 36”
96” / 132"
White Vinyl on Black/Dark Wall Red Vinyl on White/Light Wall
THINK BIG.AIM HIGH.ACT BOLD.
MATERIALS: • Black, White or Red Cut Vinyl
DIMENSIONS:Small - 96 inch. x 27 inch.Large - 132 inch. x 36 inch.
SUGGESTED LOCATION: • Training room• Visible/High traffic area• Work space• Collaboration area
INSTALLATION: • Eye level (5 ft. above the base of the floor)• Use a professional installer
BRANDING COLLECTION
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Black and Gray Vinyl on White/Light Wall
51" / 72”
96” / 132"
COACHING
BOLD LAW WALL
MATERIALS: • Black and Gray Cut Vinyl
DIMENSIONS:Small - 96 inch. x 51 inch.Large - 132 inch. x 72 inch.
SUGGESTED LOCATION: • Training room• Visible/High traffic area• Work space• Collaboration area
INSTALLATION: • Eye level (5 ft. above the base of the floor)• Use a professional installer
BRANDING COLLECTION
New version! Updated in July 2020
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2.3 FRAMED SIGNAGEInterchangeable posters and frames so you can update your artwork on a moment's notice.
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42”
42”
Black Ink on White PosterMISSION,VISION,VALUES
MATERIALS: • 1/4 inch thick printed Foam Board• 2 inch wide black Aluminum Frame
OVERALL DIMENSIONS:42 inch. x 42 inch.
SUGGESTED LOCATION: • Reception/Lobby area• Training room• Visible/High traffic area
INSTALLATION: • Eye level (5 ft. above the base of the floor)• Install with opening to the right to make it easy to change out posters.
BRANDING COLLECTION
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WI4C2TES
MATERIALS: • 1/8 inch thick printed Foam Board• 2 inch wide black Aluminum Frame
DIMENSIONS:42 inch. x 42 inch.
SUGGESTED LOCATION: • Training room• Visible/High traffic area• Work space
INSTALLATION: • Eye level (5 ft. above the base of the floor)• Install with opening to the right to make it easy to change out posters.
42”
42”
White Ink on Black Poster / Black Ink on White Poster
BRANDING COLLECTION
New version! Updated in September 2020
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42”
42”
WELCOME HOME
MATERIALS: • 1/4 inch thick printed Foam Board• 2 inch wide black Aluminum Frame
DIMENSIONS:42 inch. x 42 inch.
SUGGESTED LOCATION: • Training room• Visible/High traffic area• Work space
INSTALLATION: • Eye level (5 ft. above the base of the floor)• Install with opening to the right to make it easy to change out posters.
Black Ink on White Poster / White Ink on Black Poster
BRANDING COLLECTION
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42”
42”
Black Ink on White Poster / White Ink on Black Poster BUILT BY AGENTS,FOR AGENTS
MATERIALS: • 1/4 inch thick printed Foam Board• 2 inch wide black Aluminum Frame
DIMENSIONS:42 inch. x 42 inch.
SUGGESTED LOCATION: • Training room• Visible/High traffic area• Work space
INSTALLATION: • Eye level (5 ft. above the base of the floor)• Install with opening to the right to make it easy to change out posters.
BRANDING COLLECTION
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42”
42”
FOR THE LOVE OFREAL ESTATE
MATERIALS: • 1/4 inch thick printed Foam Board• 2 inch wide black Aluminum Frame
DIMENSIONS:42 inch. x 42 inch.
SUGGESTED LOCATION: • Training room• Visible/High traffic area• Work space
INSTALLATION: • Eye level (5 ft. above the base of the floor)• Install with opening to the right to make it easy to change out posters.
Black or Red Ink on White Background / White Ink on Black Background
BRANDING COLLECTION
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42”
42”
LABS PROCESS
MATERIALS: • 1/4 inch thick printed Foam Board• 2 inch wide black Aluminum Frame
DIMENSIONS:42 inch. x 42 inch.
SUGGESTED LOCATION: • Training room• Visible/High traffic area• Work space
INSTALLATION: • Eye level (5 ft. above the base of the floor)• Install with opening to the right to make it easy to change out posters.
Black or Red Ink on White Poster / White Ink on Black Poster
BRANDING COLLECTION
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42”
42”
GET REAL.SET YOUR MIND.TAKE ACTION.DON'T GIVE UP.
MATERIALS: • 1/4 inch thick printed Foam Board• 2 inch wide black Aluminum Frame
DIMENSIONS:42 inch. x 42 inch.
SUGGESTED LOCATION: • Training room• Visible/High traffic area• Work space
INSTALLATION: • Eye level (5 ft. above the base of the floor)• Install with opening to the right to make iteasy to change out posters.
Black Ink on White Poster / White Ink on Black Poster
BRANDING COLLECTION
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42”
42”
THINK BIG.AIM HIGH.ACT BOLD.
MATERIALS: • 1/4 inch thick printed Foam Board• 2 inch wide black Aluminum Frame
DIMENSIONS:42 inch. x 42 inch.
SUGGESTED LOCATION: • Training room• Visible/High traffic area• Work space
INSTALLATION: • Eye level (5 ft. above the base of the floor)• Install with opening to the right to make iteasy to change out posters.
Black Ink on White Poster / White Ink on Black Poster
BRANDING COLLECTION
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COACHING
MATERIALS: • 1/4 inch thick printed Foam Board• 2 inch wide black Aluminum Frame
DIMENSIONS:42 inch. x 42 inch.
SUGGESTED LOCATION: • Training room• Visible/High traffic area• Work space
INSTALLATION: • Eye level (5 ft. above the base of the floor)• Install with opening to the right to make it easy to change out posters.
42”
42”
* Six favorite individual laws
* All laws
Full Color on White Background / Full Color on Black Background
Full Color on White Background (Available in Full Color on Black Background)
BRANDING COLLECTION
New version! Updated in July 2020
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2.4 WINDOW CLINGSAdd some interest to windows and mirrors with Kelle window clings.
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MATERIALS: • White Cut Vinyl
DIMENSIONS:Option 1:Small Vertical - 8.5 inch. x 5.25 inch.Large Vertical - 19 inch. x 10.75 inch.Horizontal - 17.5 inch. x 4.25 inch.Option 2:Small Vertical - 8.5 inch. x 5.25 inch.Large Vertical - 17.75 inch. x 12.5 inch.Horizontal - 16.75 inch. x 3.75 inch.
SUGGESTED LOCATION: • Training room• Visible/High traffic area• Work space• Collaboration area• Private areas
INSTALLATION: • Eye level (5 ft. above the base of the floor)
Option 1 on Glass Surface or Bathroom Mirror
Option 2 on Glass Surface or Bathroom Mirror
BRANDING COLLECTION
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2.5 INTERACTIVE SIGNAGEMagnetic and dry-erase wall installations to help you share the most up-to-date information with your office.
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PROFIT SHARE
PROFIT SHARE CHECK + VINYL
MATERIALS: Option 1:Layered Red & White Acrylic1/2 inch each Option 2:Printed Single White Acrylic
DIMENSIONS:Profit Share Check:48 inch. x 20 inch.Vinyl:42 inch. x 9 inch.Set:48 inch. x 32 inch. approx.
SUGGESTED LOCATION: • Training room• Visible/High traffic area• Collaboration area
INSTALLATION: • No higher than 7 ft. above the base of the floor. No lower than 3 ft.• Use a professional installer
48”
42”3” 3”
20”
32”
9”
3”
Option 1 and Option 2 on White/Light Wall
BRANDING COLLECTION
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TRAINING
7-DAY CALENDAR + VINYL
MATERIALS: Option 1:Layered Red & White Acrylic1/2 inch each Option 2:Printed Single White Acrylic
DIMENSIONS:Calendar:66 inch. x 39 inch.Vinyl:62 inch. x 5 inch.Set:66 inch. x 47 inch. approx.
SUGGESTED LOCATION: • Training room• Work space
INSTALLATION: • No higher than 7 ft. above the base of the floor. No lower than 3 ft.• Use a professional installer
66”
62”2” 2”
39”
5”
3”
Option 1 and Option 2 on White/Light Wall
BRANDING COLLECTION
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MAGNETIC DRY-ERASE BOARD
MATERIALS: Option 1:Layered Magnetic/Dry Erase Steelpainted white & 1/2 inch. Red AcrylicOption 2:Layered Magnetic/Dry Erase Steelpainted white & 1/4 inch. Gray Sitra
DIMENSIONS:28 inch. x 35 inch.
SUGGESTED LOCATION: • Training room• Work space• Collaboration area
INSTALLATION: • No higher than 7 ft. above the base of the floor. No lower than 3 ft.
Option 1 and Option 2 on White/Light Wall
28”
35”
BRANDING COLLECTION
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2.6 HIGH-IMPACT SIGNAGEPieces that are sure to wow everyone who enters your door.
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ONWARD LED
MATERIALS: • Clear acrylic and flex neon
DIMENSIONS:30 inch. x 90 inch.
SUGGESTED LOCATION: • Visible/High traffic area• Collaboration area
INSTALLATION: • Eye level or higher (not to exceed a height
of 7 feet)• Required use of an outlet (120V)• Includes metal standoffs to be drilled into
wall• Weighs approx. 25-35 lbs• Use a professional installer
BRANDING COLLECTION
90”
30”
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3.0 FINE PRINT
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3.1 PREPARATION
If you currently have any decor in your office that will need to be removed, it is important that this and any wall or paint repairs be completed in advance of your installer arriving.
3.2 DELIVERY
DELIVERY EXPECTATIONS
Due to the size and weight of these branding elements, your shipment will arrive in an oversized crate. Please allow 7-8 weeks for production and shipping.
DAMAGED MATERIALS UPON ARRIVAL
Shipping insurance is provided standard. As soon as you receive your crate, please check the materials immediately and [email protected] if you discover any damage.
3.3 INSTALLATION
Installation is arranged, paid and scheduled separately from your order on KWRedLabel.com
HIRE A PROFESSIONAL
Before placing your order, we recommend that you obtain a cost estimate for installation. It is NOT recommended that you attempt to install yourself. We recommend you hire a local installer or hire our printing partner to install for you.
RECOMMENDED LOCAL INSTALLER
We recommend you search for a professional from this network of installers: https://www.3m.com/3M/en_US/graphics-signage-us/resources/find-an-installer/ As an alternative, you can search locally using keywords "Graphic Installers," "3M Certified Installers" or "Art Installers." This will usually return good local results.
ALTERNATE INSTALLER OPTION
Our printing partner, CC West, can provide an estimate for your installation.
Contact:Jeff Thurman, CC [email protected] CAUTION
Neither CC West nor KWRI can make any claim as to the quality of work performed by an independently contracted installer. If damage occurs to the items or your walls, the customer will be responsible for any replacement costs including printing, shipping, and handling. Working with a vendor arranged through CC West ensures that any potential damages that occur during installation are replaced at no cost to you.
FINE PRINT
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3.4 WARRANTY
The items you purchase from the collection have a one-year workmanship warranty from the date of arrival. This includes any peeling, discoloration or functional failure of the materials.
3.5 CUSTOMER SERVICE
VISIT KWREDLABEL.COM TO PLACE YOUR ORDER.
QUESTIONS
[email protected] | Your KWRI Operations Team is here to guide you. [email protected] | Jeff Thurman and the team at CC West welcome the opportunity to provide installation estimates and updates on your order after it’s placed.
[email protected] | Kara Copeland, the owner of Office Planning Solutions (officeplanningsolutions.com), is often contracted by our market centers for her design services.
FINE PRINT