ken anselmi, ph.d.client service executive, bbdo south africa (1975 - 1977). management of the...

Ken Anselmi, Ph.D. Associate Professor

Marketing and Supply Chain Management College of [email protected]

Academic Background

Ph.D. University of Nebraska, Lincoln, NE, Marketing, 1995 M.B.A. Arizona State University, Tempe, AZ, Marketing, 1981 B.B.A. Eastern Michigan University, Ypsilanti, MI, Management, 1973

Professional Interests

Research Interests

Supply Chain Relationships and Governance; Sales Management; Product Management

Teaching Interests

Marketing Strategy; Business Marketing; Channels

Work Experience

Courses Taught

Business and Organizational Marketing, Distribution Mgmt, Marketing Management, Marketing Strategy (MBA)

Teaching

Intellectual Contributions:

Refereed Articles

DelVecchio, S. & Anselmi, K. (2006). Sales Force Automation Tools for Small Businesses. Journal of SmallBusiness Strategy, 16 (2), 15-27. Anselmi, K. & Frankel, R. (2004). Modular Experiential Learning for Business-to-Business Marketing Courses. Journal of Education for Business, 79 (3), 169-175. Anselmi, K., Frankel, R., & Whipple, J. (2002). Performance in Product Versus Service Supplier Relationships. Journal of Business-To-Business Marketing, 9 (1), 27-47. Anselmi, K. (2000). A Brand's Advertising and Promotion Allocation Strategy: The Role of the Manufacturer'sRelationship with Distributors as Moderated by Relative Market Share. Journal of Business Research, 48 (2),113-122. McIntyre, R. P., Claxton, R. P. , Anselmi, K., & Wheatley, E. W. (2000). Cognitive Style as an Antecedent toAdaptiveness, Customer Orientation, and Self-Perceived Selling Performance. Journal of Business andPsychology, 15 (2), 179-196. Whipple, J., Frankel, R., & Anselmi, K. (1999). The Effect of Governance Structure on Performance: A CaseStudy of Efficient Consumer Response. Journal of Business Logistics, 20 (2), 43-62. Anselmi, K. (1997). A Return to Discrete Exchange: The Influence of Information Technology Competence onChannel Relationships. Journal of Marketing Channels, 6 (2), 57-71. Anselmi, K. & Zemanek, J. E. (1997). Relationship Selling: How Personal Characteristics of Salespeople AffectBuyer Satisfaction. Journal of Social Behavior and Personality, 12 (2), 539-550.

Refereed Proceedings

Full Paper

mailto:[email protected]

Full Paper

Anselmi, K. & Marquardt, R. A. (2000). A Manufacturer's Dependence Advantage and the Reduction inDistributor Opportunism: The Role of a Benevolent Perspective of Governance. Enhancing KnowledgeDevelopment in Marketing, American Marketing Association, 325-337. Anselmi, K. (1996). The Intervening Role of Information Technology in Channel Governance. ContemporaryKnowledge of Relationship Marketing, Emory University, Emory University, 244-248.

Abstract Only

Nadler, S. S. & Anselmi, K. (2005). Facility Managers' Perspectives on the Effects of 9/11 on the SmallPackage Delivery Industry: A Qualitative Pilot Study. Proceedings of the Annual Meeting of the Society forMarketing Advances, Society for Marketing Advances, 336-337. Anselmi, K. & DelVecchio, S. (2004). Descriptions of Sales Force Automation: Synthesis and Suggestions. Proceedings of the Annual Meeting of the Society for Marketing Advances, Society for Marketing Advances,244-245. Anselmi, . & Marquardt, R. A. (1994). Everyday Low Pricing (EDLP) and Channel Control: An AgencyPerspective. Enhancing Knowledge Development in Marketing, American Marketing Association, 402-407. Schulz, S. A., Marquardt, R. A. , Hampton, R. D. , & Anselmi, K. (1993). Modular Corporations and PrivateLabels: Implications for the Food Industry. Fifth Annual Meeting of the WRCC-72.

Presentation of Refereed Papers

National

Anselmi, . (2000, August). A Manufacturer's Dependence Advantage and the Reduction in DistributorOpportunism: The Role of a Benevolent Perspective of Governance. Enhancing Knowledge Development inMarketing, Chicago, Illinois. Anselmi, . (1996, June). The Intervening Role of Information Technology in Channel Governance.Contemporary Knowledge of Relationship Marketing, Emory University, Atlanta, Georgia. Anselmi, . & Marquardt, R. A. (1994, July). Everyday Low Pricing (EDLP) and Channel Control: An AgencyPerspective. Enhancing Knowledge Development in Marketing, Chicago, Illinois.

Dissertation

Dissertation

Everyday Low Pricing (EDLP) as Behavior-Based Control: An Integration of Agency Theory Within theStructure of Channel Relationships

Working Papers

DelVecchio, S. K., Deeter-Schmelz, D. R. , & Anselmi, K. (2009). "E-Monitoring in Sales Organizations:Investigating the Effects of Informing and Controlling Attributions and Organizational Culture on CustomerOrientation" targeted for Journal Of Business & Industrial Marketing.

Faculty Development

Professional Seminars / Workshops

2006-2007: Attended the 2006 Leadership Development Workshop for Department Chairs sponsored by theUNC Leadership Institute William C. Friday Program for Higher Education Leadership. Chapel Hill, NorthCarolina. 2006-2007: Attended Search and Hiring Processes Workshop sponsored by the Office of the Provost and ViceChancellor for Academic Affairs at East Carolina University. Greenville, North Carolina. 2006-2007: AACSB International Conference and Annual Meeting. Tampa, Florida.

Technology-Related Training

2009-2010: ECU Camtasia Training Session. ITCS Camtasia Training in August 2009. Greenville, NorthCarolina. 2009-2010: Centra training workshop. Centra training session with COB Computer Services in April 2010.Greenville, North Carolina. 2009-2010: ECU Mediasite Training. Mediasite training by Global Classroom staff. Greenville, North Carolina.

Service:

Service to the University

Department Assignments

Assurance Of Learning - Institutional Service:

2009-2010: Department of Marketing and Supply Chain Management: Developed and wrote multi-yearsummary documents for all assessment activities within the department. Presented to College of BusinessAssessment Committee.

Other Institutional Service Activities:

2009-2010: Department of Marketing and Supply Chain Management: Coordinator for supply chainmanagement position recruitment. 2009-2010: Department of Marketing and Supply Chain Management: Coordination and meeting chair ofthe Supply Chain Management Advisory Council. Recruitment of two new members Steve Hawks,President of Hawks Logistics, and Steve Karas, Director Supply Chain - Americas NACCO MaterialsHandling Group, Inc. 2009-2010: Department of Marketing and Supply Chain Management: Coordinator and recruiting teammember for marketing position at the American Marketing Association Conference in Chicago. Theposition was filled following campus interviews. 2008-2009: Department of Marketing and Supply Chain Management: Coordinator and recruiting teammember for marketing position at the American Marketing Association Conference in San Diego. Theposition was filled following campus visits. 2007-2008: Department of Marketing and Supply Chain Management: 2007-2008 Department ofMarketing and Supply Chain Management: Coordinator and recruiting team member for four tenure-trackfaculty positions. Interviews for two positions in marketing were at the American Marketing AssociationConference in Washington DC. Interviews for two positions in operations and supply chain managementwere at the Decision Sciences Institute Conference in Phoenix. Four positions were filled followingcampus interviews. 2007-2008: Department of Marketing and Supply Chain Management: Coordinator and Recruiter for twotenure-track faculty positions at the American Marketing Association Conference.

College Assignments

Member:

2009-2010: Assurance of Learning 2007-2008: Assurance of Learning


2009-2010: College and Department Support Activities: Explore Innovation Venture Certificate withEconomic Development Administration. 2009-2010: College and Department Support Activities: Coordination and attendance at Open Houses,MBA Orientations, Taking Charge advising sessions, employer visits, and community outreach. 2008-2009: College and Department Support Activities: Coordination and attendence at Open Houses,MBA Orientations, Taking Charge advising sessions, employer visits, and outreach. 2007-2008: College and Department Support Activities: Coordination and attendence at Open Houses,MBA Orientations, Taking Charge advising events, employer visits and outreach.

University Assignments


2008-2009: NC Ports Authority Logistics Education Conference: NC Ports Authority conference to discusslogistics and distribution development in SE North Carolina and workforce education needs. 2007-2008: Academic Computing: Faculty Consultant for Statlab Network

Service to the Community

Other Community Service Activities

2009-2010: Humane Society of Eastern Carolina, Volunteer for Humane Society of Eastern Carolina. Activitiesincluded setup/teardown and service to fund raising events (e.g., Christmans giftwrap and used books sale). 2008-2009: Humane Society of Eastern Carolina, Volunteer for Humane Society of Eastern Carolina. Activitiesincluded setup/teardown and service to fund raising events. 2007-2008: Humane Society of Eastern Carolina, Volunteer for Humane Society of Eastern Carolina. Activitiesincluded setup, teardown, and service of fund raising events. 2007-2008: Triangle Sheltie Rescue, Vounteer for Triangle Sheltie Rescue. Activities included dog rescues,home visits, fund raising events, and board support. 2006-2007: Triangle Sheltie Rescue, Volunteer for dog rescues, home visits, and officer support

Other Activities

2008-2009 - Other : Membership in the American Marketing Association, Academy of Marketing Science, andthe Decision Sciences Institute 2007-2008 - Other : Membership in the American Marketing Association, Academy of Marketing Science,Society for Marketing Advances, and the Decision Sciences Institute. 2006-2007 - Other : Membership in American Marketing Association, Academy of Marketing Science, andSociety for Marketing Advances

Memberships

Academy of Marketing Science, 2009-2010, International American Marketing Association, 2009-2010, International The Decision Science Institute, 2009-2010, International

Last updated by member on 05-Apr-10 (07:55 AM)

Margy Conchar, Ph.D. Assistant Professor

Marketing and Supply Chain Management

College of Business

[email protected]

Academic Background

Ph.D. The University of Georgia, Athens, GA, Business Administration, 1999

B.S. University of South Africa, Pretoria, South Africa, Psychology, 1993

Other Masters University of South Africa, Pretoria, South Africa, Statistics, 1983


Research Interests

Consumer behavior - risk, motives, and optimal consumption experience; advertising;

advertising/ finance interface

Teaching Interests

Advertising, Consumer behavior, International/Culture

SkillsPersonal

Global classroom, online instruction, student presentations, experiential learning, service

learning.

Computer Skills

SAS, SPSS, Microsoft Ofice Products, Blackboard, Centra, Audacity, Skype, Web page design.

WORK EXPERIENCE

Academic Experience

Assistant Professor, East Carolina University, Department of Marketing and Supply Chain Management (August, 2003 - 2010).

Assistant Professor, University of North Carolina at Charlotte, Department of Marketing (August, 2000 - July, 2003).

Visiting Assistant Professor, The University of Georgia, Department of Marketing (August, 1999 - June, 2000).

Instructor, The University of Georgia, Department of Marketing (August, 1995 - July, 1999).

Non-Academic Experience

International

Managing Partner, The Stat Pack (1990 - 1995). Publisher of an annual directory of statistical

information and presentation materials (demographic, economic, industrial) to support business and government in strategic planning and debriefing of corporate management or international

clients/prospects.


Managing Partner, Integrated Marketing Research (1986 - 1992). Full service marketing

research house, consulting on and executing reseach studies for marketing and civic organizations.

Manager, Marketing Research and Media Planning and Control, Gillette South Africa Ltd. (1980 - 1985). Served on strategic planning and product development teams, trained and managed

marketing research executives, coordinated the market research and media planning functions

and budgets for the range of brand management divisions for Gillette SA. Served as manager for the Africa Middle East lead market research initiative.

Client Service Executive, Market Research Africa (1980 - 1980). Consultation, design, management, reporting and presentation of commissioned research studies for major

corporations. Worked on continuous syndicated studies, ad hoc quallitative and quantitative studeis to support strategic planning, brand and advertising development, consumer culture and

macro-trend identification among other topic areas.

Research Manager, Greatermans Checkers Group Ltd. (1978 - 1979). Management of all aspects of research and marketing information services for three major brand national retail

chains.

Research Executive, M.I.L. Research Group (1978 - 1978). Research project design,

management, analysis, reporting for clients in automobile, trucking, governmental areas.

Client Service Executive, BBDO South Africa (1975 - 1977). Management of the client - agency interface for account planning, advertising creative development, production, media planning and

relationship management for clients in consumer goods, financial institutions, pharmaceuticals, insurance and other industries.

Client service executive, Jonnson's Advertising (1974 - 1975). Serving as client - agency interface for the management of a portfolio of clients in the automobile, banking, pharmaceutical

and cigarette industries.

Market Research Manager, Assistant Advertising Manager, British American Tobacco Comapny (SA) Ltd. (1972 - 1974). All aspects of the research function, including wholesale audits, Nielsen

Retail Audit contract management, sales forecasting, media planning and budget control, advertising and brand management.

Consulting

2005: Carver Machine Works, Carver Machine Works, Washington, NC. December-January 2005:

Three meetings with management on the marketing strategic planning process - unpaid. An

outline of the process was submitted, and may lead to paid consulting work at a later date. The contact led to an MBA internship for ECU, which was handed over to Dr. Len Rhodes.

Courses Taught

Adv And Promotion Mgt

Advertising Strategy (MBA online)

Advertising and Promo Strategy (MBA)

Consumer Behavior

Consumer Behavior (online)

Cult Envi Of Intl Bus

International Marketing

Marketing Management

Marketing Research

Marketing Strategy (u/g and MBA)

Professional Selling

Sem In Mktg (MBA)

TEACHING

Other Teaching Activities

Assurance of Learning - Teaching

2009-2010 - Assurance of Learning - Teaching. Spring - Fall 2009: MKTG 3852 - A survey was

conducted amongst students in all sections of MKTG 3852 taught by myself or Dr. Havva Meric to

measure students' opinions regarding the instructional value of the movie 'Gung Ho' to the course. Results showed that students value the learning value of the film highly, even though the

movie was produced some twenty five years ago, in 1985.

Distance Learning

2009-2010 - Distance Learning. Spring 2010: MKTG 6752 - Advertising Strategy: Taught this

course online for the sixth time overall, and for the first time under its new course number. The

course was previously taught under the catalog title - MKTG 6652 - Special Topics in Marketing.

2009-2010 - Distance Learning. Fall 2009: MKTG 4732 - Consumer Behavior: Taught two

sections of this course online for the fifth time.


course online for the fourth time in a regular semester.

2008-2009 - Distance Learning. Fall 2008: MKTG 4732 - Consumer Behavior: Taught two sections of this course online for the fourth time. Extensive time was invested in refining all

materials that support course assignments and delivery, to improve communication effectiveness.

2007-2008 - Distance Learning. Spring 2008: MKTG 6652 - Advertising Strategy: Taught this course online for the third time in a regular semester.


course online for the first time in a short summer session. Substantial development of supplementary material was needed to support the intensive pace of learning for a shortened

session.

2007-2008 - Distance Learning. Fall 2007: MKTG 4732 - Consumer Behavior: Taught this course

online for the third time.

Course (New) - Creation/Delivery: Online

2009-2010 - Course (New) - Creation/Delivery: Online. Fall 2009 - Spring 2010: MKTG 6752 - Advertising Strategy: Submitted a new course proposal for approval (application was approved in

Fall 2009). The course had been taught under the catalog title - MKTG 6652 - Special Topics in Marketing five times as an online course, and is now listed in its own right in the ECU graduate

catalog as an MBA elective. The new course is being taught for the first time in Spring 2010.

Program Assessment Projects

2009-2010 - Program Assessment Projects. Spring 2009: MKTG 3852 - 1) A revised instrument

(revision completed Fall 2008) was administered at the end of Spring 2009. 2) The course

schedule was adjusted to increase coverage of topics on which my students had performed poorly in previous department-wide assessments.

2008-2009 - Program Assessment Projects. Fall 2008: MKTG 4752 - to satisfy SACS Marketing Concentration learning objective: students will be able to demonstrate a usable managerial

knowledge of marketing applications, MKTG 4752 was designated to assess knowledge of

marketing communications and the promotion mix, learning objective - usable managerial knowledge of the marketing mix. A 10 item assessment was designed in collaboration with Drs.

Ron Clark and Ken Anselmi. The items were embedded in three examinations conducted throughout the fall semester in my MKTG 4752 face-to-face section. A summary of results was

submitted to the assessment committee in spring 2009.

2008-2009 - Program Assessment Projects. Fall 2008: MKTG 3852 - Instructors for MKTG 3852

met and discussed assessment results from spring 2008; the rubric; and the measure. The outcome of the meeting was a decision to 1) revise the range of items in the instrument that

measure learning outcome 3 to better represent the learning goal (some were considered to be overly specific to accurately assess intended learning outcomes), and 2) critically review and

revise questions used to measure learning outcome 4 (the spring 2008 assessment highlighted

minor design problems on a limited number of questions ), identify course content areas (especially in learning outcomes 3 and 4) where learning performance was poor and teaching

emphasis needs to be improved. The new measure will be used in the spring 2009 assessment.

2007-2008 - Program Assessment Projects. Spring 2008: MKTG 3852 - A revised and expanded

assessment instrument for this goal was administered in spring 2008. Forty multiple choice questions were embedded in the final examination. Fifteen of the questions were adopted from

the fall 2007 examination, and twenty five new questions were added. The assessment was

administered in two of my face-to-face sections. This assessment was completed in collaboration with Dr. Havva Meric and Dr. Haozhe Chen.

2007-2008 - Program Assessment Projects. Fall 2007: MKTG 3852 - A quantitative assessment instrument for this goal was developed and first administered at the student level in fall 2007.

Twenty four multiple choice questions were embedded in the final examination. The instrument

was administered to both face-to-face and online sections. The learning outcomes include: 1) the identification of culture characteristics, cultural norms and value systems; 2) differences in

communications and negotiation styles; 3) impact of macro factors on international business; and 4) relationships between cultural characteristics and managerial practice. The assessment

was administered by one instructor in both a face-to-face section and online section.

2006-2007 - Program Assessment Projects. Fall: MKTG 3852 - Collaborated with Drs. Ken

Anselmi and Havva Meric to design an assessment instrument for assessment of student learning

in MKTG 3852, The Culture of International Business, to satisfy AACSB learning goal no. 5: Student understanding of the characteristics of culture, culture shock, cultural value systems,

communication and negotiation styles, as well as the impact of culture on business communication, negotiation styles and management practices. The instrument was applied in my

MKTG 3852 course. A statement of desired learning outcomes and measurement method was

prepared in Fall 2006.

Student Assign-Clinical/Practicum/Internship

2006-2007 - Student Assign-Clinical/Practicum/Internship. 1 student, Ms. Donetta Steiner

completed a service assignment under my guidance during Summer 2006 to plan an event for the Ayden Restoration Task Force. The event was a light dinner and presentation to Ayden civic

and business leaders and to invited faculty of the College of Business, School of Music and

College of Fine Art with the goal of fostering partnering activities between the town of Ayden and students and faculty of East Carolina University. Ms. Steiner coordinated planning, designed and

delivered a presentation with PowerPoint slides.

Student Assign-Students Advised (UG)

2009-2010 - Student Assign-Students Advised (UG). 14 students, Academic advising for 14

undergraduate marketing major students in Spring 2009, before handing over to the central College of Business Advising Center.

2009-2010 - Student Assign-Students Advised (UG). 10 students, Served as Faculty Coach to ten

students over Fall 2009 and Spring 2010 on their Professional Development Portfolios.


undergraduate marketing major students in Fall 2008 and Spring 2009.









Student Assign-Supervised Research (GRAD)

2002-2003 - Student Assign-Supervised Research (GRAD). 2 students, MBA Independent Studies in Marketing.

Student Assign-Supervised Research (UG)

2008-2009 - Student Assign-Supervised Research (UG). 1 student, Honors Program Theses Advising and Supervision: Ashley Scudiero. Comopleted Honors by Contract research in MKTG

4752 class, Fall 2008.

2003-2004 - Student Assign-Supervised Research (UG). 1 student, 'Adult Attention Deficit

Disorder and the Workplace,' Christina L. Darragh, honors research assistant who participated in

the Second Annual Undergraduate Research and Creative Activities Symposium at East Carolina University on March 26, 2004.

Student Assign-Supervised Thesis (UG Seniors)

2001-2002 - Student Assign-Supervised Thesis (UG Seniors). 1 student, Honors Program Theses Advising and Supervision.

2000-2001 - Student Assign-Supervised Thesis (UG Seniors). 2 students, Honors Program Theses

Advising and Supervision.

Student Collabor: Co-Author of Article/Chapter

2007-2008 - Student Collabor: Co-Author of Article/Chapter. 1 student, Supervised research by

Angela Ianuzzi who collaborated as a co-author on the manuscript 'The Influence of Atmospherics in the Context of Consumer Research Data Collection.'

2006-2007 - Student Collabor: Co-Author of Article/Chapter. 1 student, Supervised Mr. Will Glover (graduate assistant) who conducted secondary research and contributed to the

manuscript submitted to the Journal of Services Marketing: Conceptual Foundations for

Professional Services: Criteria for Identification, Classification Scheme and Definition.

Innovations in Course Content / Presentation

2009-2010 - Innovations in Course Content / Presentation. Spring 2009: MKTG 3852 - The

course schedule was adjusted to increase coverage of economic, political and trade issues on which students had performed poorly in department-wide assessments.

2009-2010 - Innovations in Course Content / Presentation. Fall 2009: MKTG 3852 - Identified a

new film resource to replace the film 'Gung Ho' (originally released 1986)for teaching the Culture of International Business. Students viewed and analyzed the movie 'Outsourced' which is much

more current (released 2007), and of higher production quality than Gung Ho. The change was considered successful for this course.

2009-2010 - Innovations in Course Content / Presentation. Fall 2009: MKTG 4732 - Consumer

Behavior: 1) Updated materials (developed in Fall 2008) were applied successfully, with minor revisions. 2) Extensive instructor efficiency analysis was conducted in Fall 2009 in order to re-

balance teaching workload. 3) Course exams were also built and administered via Blackboard for the first time in response to requests from the Department of Online Instruction that instructors

try to reduce exam administration hours (delivering, faxing, distributing and receiving completed exams). 4) Adopted a new text book in agreement with other department faculty teaching this

course, which led to the adjustment/revision of teaching materials.

2009-2010 - Innovations in Course Content / Presentation. Spring 2010: MKTG 3852 - Culture of

International Business - Five guest speakers - 2 with management experience in South America and Europe, one from Eastern Europe, the fourth an ECU alumnus who is employed by a

Japanese firm in Greenville, and the fifth, a faculty member at ECU's School of Engineering discussed with students their experiences of cultural aspects of the business environment. The

visit was coordinated by Dr. Jim Westmoreland, who polled students on goals and feedback,

which indicated a very satisfying learning experience. Names of speakers are listed in the attachment 'Guest speakers.'

2009-2010 - Innovations in Course Content / Presentation. Spring 2010: MKTG 6752 - Consulted Mr. Richard O'Dor, Director of the Business Communications Center at ECU's College of Business

to develop a systematic way to make available to my online students opportunities for developing presentation/communication skills. A prototype framework/site that is specifically

geared to learning objectives for this course will be developed during Summer 2010 in

cooperation with Mr. O'Dor.


International Business - guest speaker with high level personal expatriate experience in the middle east addressed students.

2008-2009 - Innovations in Course Content / Presentation. Spring 2009: MKTG 3852 -

Collaborated with Mr. Richard O'Dor, Director of the new Business Communications Center at ECU's College of Business to introduce opportunities for student learning in communication skills.

Mr. O'Dor observed team presentations in February, then revisited the two section-classes in March. At the second visit, he played back video footage of student presentation behavior and

provided guidance to improve presentation quality. Several students met Dr. O'Dor one on one after the class meetings to discuss specific communication needs.


International Business - virtual interview was held with a seasoned expatriate manager (father of course student who had worked in the Phillipines and currently works in Afghanistan) and played

back to class.


International Business - guest speaker with personal senior management expatriate experience

addressed students.


International Business - Fourteen countries studied in depth with class presentations (seven per section), team country reports, and essay exam questions.


International Business - Fourteen key topics (e.g. An Arabic social calendar) studied at the team level with class presentations (seven per section) and team reports.

2006-2007 - Innovations in Course Content / Presentation. Spring 2007: MKTG 6652 - Advertising Strategy online - Teams developed advertising strategy proposals for two local

organizations (one children's book and one music festival).

2006-2007 - Innovations in Course Content / Presentation. Fall 2006: MKTG 4752 - Advertising

Management - Teams developed advertising and promotions proposals for three local

organizations (chiropractor, art gallery, Greenville restaurant, Ayden Alive downtown development initiative).

2006-2007 - Innovations in Course Content / Presentation. Spring 2007: MKTG 6652 - Advertising Strategy online - Teams engaged in independent research, reporting and leadership

of class debate/discussion of seven case topics (critical reviews of advertising practitioner firms,

reviews of current topics of importance for the course, and current advertising campaigns).

2006-2007 - Innovations in Course Content / Presentation. Fall 2006: MKTG 4732 - Consumer

Behavior online - four individual experiential research/report assignments followed by class

discussion forums to debate each topic: 1) a retail shopping experience, 2) consumption

experience analysis through storytelling, 3) customer satisfaction analysis for a local firm, 4) identification of product/service/process improvement opportunities through study of consumer

behavior.

2006-2007 - Innovations in Course Content / Presentation. Fall 2006: MKTG 4752 - Advertising

Management - Two industry guest speakers addressed students - one from a local television

media perspective and one ECU MBA graduate who discussed entry experience in the field of marketing communications.

2006-2007 - Innovations in Course Content / Presentation. Fall 2006: MKTG 4752 - Advertising Management - Teams conducted research and prepared class presentations and reports on

fourteen leading advertising agencies (seven per section).


International Business - guest speaker with personal senior management expatriate experience

addressed students.

2006-2007 - Innovations in Course Content / Presentation. Centra was introduced to online

courses to improve quality of student/instructor interface for meetings and presentations.


International Business -guest speaker addressed students on opportunities for study abroad.


2010-2011 - Other Teaching Activities. Spring 2010: MKTG 6752 - Advertising Strategy (online) - Students engaged in independent research, reporting and leadership of class debate/discussion

of five current news topics (e.g., 'Agency of the Year').

2009-2010 - Other Teaching Activities. Spring 2010; MKTG 3852 - Culture of International

Business - Dropped from course schedule team assignment to study key topics, present in class (six per section) and submit team reports. These were dropped following reductions in Graduate

assistant time allocations which made it unfeasible to manage and grade the papers in addition

to numerous other graded writing for this course. The decision contributed to the re-balancing of faculty schedule to enable greater effectiveness in all areas of academic responsibility.

2009-2010 - Other Teaching Activities. Spring 2009: MKTG 3852 - Culture of International Business - Twelve countries studied in depth with class presentations (six per section), team

country reports, and essay exam questions.

2009-2010 - Other Teaching Activities. Fall 2009: MKTG 3852 - Culture of International Business - Twelve countries studied in depth with class presentations (six per section), team country

reports, and essay exam questions.

2009-2010 - Other Teaching Activities. Spring 2010: MKTG 6752 - Advertising Strategy online -

Students developed an advertising strategy proposal for a local organization (a jewelry

manufacturer co-owned by a recent College of Business alumnus). This project was particularly relevant in that it offered students the opportunity to work on a product that was prominently

featured in the 2010 issue of a popular national consumer magazine: Sports Illustrated.

2009-2010 - Other Teaching Activities. Fall 2009: MKTG 3852 - Mr. Richard O'Dor, Director of the

Business Communications Center at ECU's College of Business was invited to deliver a lecture on presentation skills prior to team country presentations. Several students met Mr. O'Dor one on

one after the class meetings to discuss specific communication needs.

2009-2010 - Other Teaching Activities. Fall 2009: MKTG 3852 - Culture of International Business - guest speaker with high level personal expatriate experience in the middle east addressed

students on cultural aspects of the business environment in Qatar.

2009-2010 - Other Teaching Activities. Fall 2009: MKTG 4732 - Consumer Behavior online - four

individual experiential research/report assignments followed by class discussion forums to debate

each topic: 1) a retail shopping experience, 2) consumption experience analysis through

storytelling, 3) customer satisfaction analysis for a local firm, 4) identification of

product/service/process improvement opportunities through study of consumer behavior.

2009-2010 - Other Teaching Activities. Fall 2009; MKTG 3852 - Culture of International Business

- twelve key topics studied at the team level with class presentations (six per section) and team reports. Subjects covered include 'Health Care systems in different countries' and 'Best Wines in

the World?'


of twelve current news topics (e.g., 'The Digital A-list').

2008-2009 - Other Teaching Activities. Fall 2008: MKTG 4752 - Advertising Management - Teams

developed advertising and promotions proposals for two local organizations (Local home decoration/paint boutique retailer, Peedee the Pirate phase 2 promotions).


conducted research and prepared class presentations and reports on thirteen (six-seven per section)leading advertising agencies (e.g., Publicis, Digitas).

2008-2009 - Other Teaching Activities. Spring 2009: MKTG 6652 - Advertising Strategy online - Teams developed advertising strategy proposals for two local organizations (one local internet

retail startup and one new local housing manufacturer).

2008-2009 - Other Teaching Activities. Spring 2009: MKTG 6652 - Collaborated with Mr. Richard O'Dor, Director of the new Business Communications Center at ECU's College of Business to

introduce opportunities for student learning in communication skills. Mr. O'Dor served as guest expert in a discussion forum, where students were introduced to www.ted.org (to demonstrate

excellence in presentation), guidelilnes for presentation techniques/style were provided and discussed, and general student questions were addressed. Mr. O'Dor also attended two virtual

briefing meetings between students and team project clients. The goal was to consult Mr. O'Dor

regarding optimal presentation technology and process management for virtual presentations on 'real world' projects. Further consultation will take place in 2009/10.

2008-2009 - Other Teaching Activities. Peer evaluation of online instruction, two assessments of MKTG 6652 - Fall 2008.

2008-2009 - Other Teaching Activities. Fall 2008: MKTG 4732 - Consumer Behavior online - four

individual experiential research/report assignments followed by class discussion forums to debate each topic: 1) a retail shopping experience, 2) consumption experience analysis through

storytelling, 3) customer satisfaction analysis for a local firm, 4) identification of product/service/process improvement opportunities through study of consumer behavior.

2008-2009 - Other Teaching Activities. Spring 2009: MKTG 3852 - Culture of International

Business - Twelve key topics (e.g. Advertising in Islamic Countries) studied at the team level with class presentations (seven per section) and team reports.

2008-2009 - Other Teaching Activities. Fall 2008: MKTG 4752 - Advertising Management - Teams conducted research and prepared class presentations and reports on six leading advertising

agencies (one face-to-face section).

2007-2008 - Other Teaching Activities. Fall 2007: MKTG 4752 - Advertising Management -

Industry guest speaker addressed students - Ms. Amber Kelly, an ECU alumnus who had

completed this course in 2005, now working for Roska Direct Marketing, discussed entry experience in the field of marketing communications.

2007-2008 - Other Teaching Activities. Fall 2007: MKTG 4732 - Consumer Behavior online - four individual experiential research/report assignments followed by class discussion forums to debate

each topic: 1) a retail shopping experience, 2) consumption experience analysis through

storytelling, 3) customer satisfaction analysis for a local firm, 4) identification of product/service/process improvement opportunities through study of consumer behavior.


Business - Fourteen key topics (e.g. Advertising in Islamic Countries) studied at the team level with class presentations (seven per section) and team reports.

2007-2008 - Other Teaching Activities. Fall 2007: MKTG 4752 - Advertising Management - Teams conducted research and prepared class presentations and reports on thirteen leading advertising

agencies (6-7 per section).

2007-2008 - Other Teaching Activities. Summer 2007: MKTG 6652 - Advertising Strategy (online) - Teams developed advertising strategy proposals for a local small business (SCOOPS Ice Cream

Parlour).


developed advertising and promotions proposals for three local organizations (Uptown Greenville restaurant, catering services program, Carolina Roller Girls, Skydiving club).

2007-2008 - Other Teaching Activities. Summer 2007: MKTG 3852 - Culture of International

Business - Five key topics (e.g. Mother's Day Worldwide) studied at the team level with class presentations and team reports.

2007-2008 - Other Teaching Activities. Summer 2007: MKTG 3852 - Culture of International Business - Five countries studied in depth with class presentations, team country reports, and

essay exam questions.


of fourteen current news topics (e.g., 'USA today turns 25!').


Business - Fourteen countries studied in depth with class presentations (seven per section), team country reports, and essay exam questions.

2007-2008 - Other Teaching Activities. Spring 2008: MKTG 6652 - Advertising Strategy (online) -

Teams developed advertising strategy proposals for a local not for profit organization (Interfaith Alliance) and an ECU initiative (First Friends program at International House).

2007-2008 - Other Teaching Activities. Summer 2007: MKTG 6652 - Advertising Strategy (online) - Teams engaged in independent research, reporting and leadership of class debate/discussion of

seven case topics (e.g., 'Are live TV audiences past their prime?').

2006-2007 - Other Teaching Activities. Peer observation of teaching - reports are attached for observations by: Dr William Swart, Dr. Richard Gooner, Dr. Judy Wagner, Ms. Jane Lang.

2003-2004 - Other Teaching Activities. Speaker to undergraduate Business Honors Seminar, University of Georgia: Topic - Consumer Behavior and Marketing Research.

2002-2003 - Other Teaching Activities. Speaker to Masters in Marketing Research class,

University of Georgia: Topic - Qualitative Research Methods.

2001-2002 - Other Teaching Activities. Speaker to undergraduate Business Honors Seminar,

University of Georgia: Topic - Consumer Behavior and Marketing Research.

1998-1999 - Other Teaching Activities. Speaker to undergraduate Professional Selling class,

University of Georgia: Topic - Sales Force as the Eyes and Ears of the Company.

1998-1999 - Other Teaching Activities. Speaker to undergraduate Sales Management class,

University of Georgia: Topic - Sales Force as the Eyes and Ears of the Company.

1998-1999 - Other Teaching Activities. Speaker to undergraduate Sales Management class, University of Georgia: Topic - Sales Force as the Eyes and Ears of the Company.

1998-1999 - Other Teaching Activities. Speaker to Masters in Marketing Research class, University of Georgia: Topic - Topics in Consumer Behavior.


University of Georgia: Topic - Qualitative Research Methods.

1997-1998 - Other Teaching Activities. Speaker to Masters in Business Administration class,

University of Georgia: Topic - Electronic Commerce.


University of Georgia: Topic - Topics in Consumer Behavior.

1996-1997 - Other Teaching Activities. Speaker to undergraduate Behavioral Theory class,

University of Georgia: Topic - Research methods for observing consumer behavior.

1995-1996 - Other Teaching Activities. Speaker to undergraduate Behavioral Theory class, University of Georgia: Topic - Research methods for observing consumer behavior.

INTELLECTUAL CONTRIBUTIONS:

Refereed Articles

Wright, B., Conchar, M. P. , & Ianuzzi, A. M. (2009). The Influence of Atmospherics in Consumer Research Data Collection. Journal of Applied Business Research, 25 (1), 37-56.

Conchar, M. P., Crask, M. R. , & Zinkhan, G. M. (2005). Market Valuation Models of the Effect of Advertising and Promotional Spending: A Review and Meta-Analysis. Journal of the Academy of Marketing Science, 33 (4), 445-460.

Conchar, M. P., Olavarrieta, S., Peters, C., & Zinkhan, G. M. (2004). An Integrated Framework for the Conceptualization of Consumers' Perceived-Risk Processing. Journal of the Academy of Marketing Science, 32 (4), 418-436.


Full Paper

Conchar, M. P., Bodkin, C. D. , & Zinkhan, G. M. (2003). Announcements of New Advertising Campaigns: Signals To Stock Market Investors. Advances in Marketing Pedagogy, Philosophy and Process, 2003, Society for Marketing Advances, 22-23.

Conchar, M. P., Pan, Y., & Zinkhan, G. M. (2002). Investigating Correlates of the Subjective Well-Being of Nations: An Exploration of Missing Data Techniques. Managing Change in the Information Age: Marketing's Role in Dynamic Cross-Functional Organizations, American Marketing Association, 346-353.

Conchar, M. P. (2000). The World Wide Web: An Opportunity for Smaller Firms to Match the

Clout of Top Firms in Building Relationships? Contemporary Knowledge of Relationship Marketing.

Zinkhan, G. M., Conchar, M. P. , Gupta, A., & Geissler, G. L. (1999). Motivations Underlying the Creation of Personal Web Pages: An Exploratory Study. Advances in Consumer Research, 26,

Association for Consumer Research, 69-74.

Conchar, M. P. (1998). Conceptual Foundations for Professional Services: Criteria for

Identification, Classification Scheme and Definition. Enhancing Knowledge Development in Marketing: Proceedings of the AMA Summer Educators' Conference, 9, Academy of Marketing Science, 253-261.

Conchar, M. P. (1990). A Longitudinal Approach to Segmentation Research, and its Marketing Role in the New South Africa. Annual Convention of the South African Market Research Association.

Abstract Only

Conchar, M. P. (2005). The Pursuit of Happiness: What does it mean to Marketers? Developments in Marketing Science - ISBN: 0-939783-27-4, 28, Academy of Marketing Science,

CD-ROM.

Robinson, D. & Conchar, M. P. (2002). Advertising and Promotional Expense Reporting on the

Income Statement: Material Information to Shareholders. Annual Conference of the Society for Marketing Advances, Society for Marketing Advances.

Conchar, M. P., Caruana, A., & Ewing, M. T. (2001). Gender Differences in Response to Advertising:Testing the Equivalence of the Lastovicka Scale. Advances in Marketing Pedagogy, Process and Philosophy, Society for Marketing Advances, 97-98.

Compilation of Articles or Readings

Conchar, M. P., Charnas, M., & Mackay-Coghill, N. (1993). SA Stat Pack 1993-94. , Johannesburg, South Africa: The Stat Pack cc..

Conchar, M. P., Charnas, M., & Mackay-Coghill, N. (1992). SA Stat Pack 1992. , Johannesburg,

South Africa: The Stat Pack cc..

Conchar, M. & Langschmidt, E. (1990). Black Data Bank. , Johannesburg, South Africa: The Stat

Pack cc..

Book Chapters

Refereed

Conchar, M. P. & Zinkhan, G. M. (2000). "The Theory of Flow: Applications to Advertising and

Consumers' Internet Experiences", In George M. Zinkhan (Ed.) Advertising Research: The Internet, Consumer Behavior and Strategy, (pp. 23-31). Chicago: American Marketing

Association.

Non-Refereed

Conchar, M., Crask, M. R. , & Zinkhan, G. M. (2008). "Market Valuation Models of the Effect of

Advertising and Promotional Spending: A Review and Meta-Analysis", In Press, In John Cadogan

(Ed.) Marketing Strategy. London: SAGE Publications.


International

Conchar, M. P. (1990, October). A Longitudinal Approach to Segmentation Research, and its Marketing Role in the New South Africa. Annual Convention of the South African Market Research

Association, Mbabane, Swaziland.

National

Conchar, M. P. (2005, May). The Pursuit of Happiness: What does it mean to Marketers?

Academy of Marketing Science Annual Conference, Tampa, Florida.

Conchar, M. P., Zinkhan, G. M. , & Bodkin, C. D. (2003, November). Announcements Of New Advertising Campaigns: Signals To Stock Market Investors. Society for Marketing Advances, New

Orleans, Louisiana.

Conchar, M. P. & Robinson, D. (2002, November). Advertising and Promotional Expense Reporting on the Income Statement: Material Information to Shareholders. Annual Meeting of the Society for Marketing Advances, St Petersburg, Florida.

Zinkhan, G. M. & Conchar, M. P. (1999). Defining Services Marketing and Other Related Concepts. Marketing in a Global Economy, Chicago, United States of America.

Conchar, M. P. (1998, May). Administering Surveys Via the Web: Some Problems and Practical Solutions. Academy of Marketing Science Conference, Norfolk, Virginia.

Regional

Conchar, M. P. (2000). The World Wide Web: An Opportunity for Smaller Firms to Match the Clout of Top Firms in Building Relationships? Contemporary Knowledge of Relationship Marketing, Atlanta, Georgia.

Zinkhan, G. M. & Conchar, M. P. (2000). Using the Extranet to Enhance Customer Relationships: A Direct Business Model. Fifth Research Conference on Relationship Marketing, Atlanta, Georgia.

Conchar, M. P. & Zinkhan, G. M. (1998). Understanding Customer Motives in Cyberspace: Motivations Underlying the Creation of Personal Web Pages. Relationship Marketing Conference, Atlanta, Georgia.

Presentation of Non-Refereed Papers

International

Conchar, M. P. & Zinkhan, G. M. (1997, December). Marketing and MIS: Exchanging Mutual Benefits as True Partners in the Internet. International Conference on Information Systems, Atlanta, Georgia.

Local

Conchar, M. P. (1999). The Financial Effects of Advertising Spending. Proctor and Gamble,

Cincinnati, Ohio.

National

Conchar, M. P., Crask, M. R. , & Zinkhan, G. M. (2002, October). Market Valuation Models of the Effect of Advertising and Promotional Spending: A Review and Meta-Analysis. Conference of the Marketing Science Institute: Measuring Marketing Productivity - Linking Marketing to Financial

Returns, Dallas, Texas.

Conchar, M. P. & Zinkhan, G. M. (1999, May). Using Consumer Stories as a Pedagogical Tool. Developments in Marketing Science, Coral Gables, United States of America.

Conchar, M. P. (1998, February). The Search for Optimal Experience and its Relationship to Advertising Success. American Marketing Association Winter Educators' Conference, Austin,

Texas.

Conchar, M. P. & Zinkhan, G. M. (1997, February). A Financial View of Promotional Spending. American Marketing Association Winter Marketing Educators' Conference, St. Petersburg, Florida.

Conchar, M. P. & Huszagh, S. M. (1996, January). Professional Practice Development through Marketing: A Case Study of Legal Service Providers. Marketing Intangibles: Business-to-Business

Services and Service Businesses' faculty workshop sponsored by The Center for Business and Industrial Marketing and The Institute for the Study of Business Markets, Atlanta, Georgia.

Conchar, M. P. (1990, August). Where to find What You're Looking For. Black Market Convention, Johannesburg, South Africa.

Dissertation

Dissertation

The Financial Effects of Advertising Spending

Working Papers

Conchar, M. P. & Meric, H. J. (2009). "Cross-Cultural Value Systems: Using Film to Enhance Learning" targeted for American Journal of Educational Studies.

Conchar, M. P. & Glover, W. B. (2009). "Professional Services or Knowledge-Intensive Services: In Search of a Valid Analytical Concept" targeted for Journal Of Business Research.

Conchar, M. P., Zinkhan, G. M. , Mai, S., & Cornwell, C. M. (2009). "The Relationship between

Advertising and Promotional Spending and Shareholder Wealth: A Market Valuation Model" targeted for Journal Of Marketing Research.

Robinson, D. & Conchar, M. P. (2009). "Advertising and Promotional Expense Reporting on the Income Statement: Material Information to Shareholders" targeted for Journal Of Accounting

Research.

Conchar, M. P., Zinkhan, G. M. , & Bodkin, C. D. (2009). "Signals to Stock Market Investors: Firm Announcing Behavior in the Financial Press" targeted for Journal Of Advertising.

Conchar, M. P., Bodkin, C. D. , Zinkhan, G. M. , & Geissler, G. M. (2009). "Motives Underlying the Creation of Personal Web Pages" targeted for Journal Of Interactive Marketing.

Conchar, M. P., Zinkhan, G. M. , Pan, Y., & Haytko, D. L. (2007). "The Definition of Marketing: An Evolutionary Perspective" targeted for European Journal Of Marketing.

Conchar, M. P. & Glover, W. B. (2008). "Conceptual Foundations for Professional Services:

Criteria for Identification, Classification Scheme and Definition" targeted for The Journal of Marketing Management.

Other Research Activities

Discipline-Based Scholarship

2009 - Citation of Work in Other Publications. Zinkhan, G. M., Conchar, M. P. , Gupta, A., &

Geissler, G. L. (1999). Motivations Underlying the Creation of Personal Web Pages: An Exploratory Study. Advances in Consumer Research, 26, Association for Consumer Research, 69-

74.

2009: 1 citation in Journal of Engineering Design (3) - (article cited 5 times by 4/4/10).

2009 - Citation of Work in Other Publications. Conchar, M. P., Olavarrieta, S., Peters, C., & Zinkhan, G. M. (2004). An Integrated Framework for the Conceptualization of Consumers'

Perceived-Risk Processing. Journal of the Academy of Marketing Science, 32 (4), 418-436.

2009: 1 citation in Industrial Marketing Management. (1)

2008 - Citation of Work in Other Publications. Conchar, M. P. (1998). Conceptual Foundations

for Professional Services: Criteria for Identification, Classification Scheme and Definition.

Enhancing Knowledge Development in Marketing: Proceedings of the AMA Summer Educators' Conference, 9, Academy of Marketing Science, 253-261.

2008: 1 citation in Journal of Civil Engineering and Management (3)



2008: 1 citation in JR (3)

2008: 1 citation in JBR (6), 2008: 3 citations in 'other international journal' (2), (3), (4)



2008: 1 citation in JIM (Intl. Mktg) (1)

2007 - Citation of Work in Other Publications. Conchar, M. P. (2000). The World Wide Web: An

Opportunity for Smaller Firms to Match the Clout of Top Firms in Building Relationships? Contemporary Knowledge of Relationship Marketing.

2007: 1 citation in JAMS (3)



2007: 2 citations in JAMS (2), (3),

2007: 1 citation in J of Air Transport Management (2)

2006 - Citation of Work in Other Publications. Conchar, M. P., Bodkin, C. D., & Zinkhan, G. M.

(2003). Announcements of New Advertising Campaigns: Signals to Stock Market Investors. Advances in Marketing Pedagogy, Philosophy and Process, 2003, Society for Marketing Advances,

22-23.


2006 - Citation of Work in Other Publications. Robinson, D. & Conchar, M. P. (2002). Advertising

and Promotional Expense Reporting on the Income Statement: Material Information to Shareholders. Annual Conference of the Society for Marketing Advances, Society for Marketing

Advances.


2007 - Citation of Work in Other Publications. Conchar, M. P., Olavarrieta, S., Peters, C., &

Zinkhan, G. M. (2004). An Integrated Framework for the Conceptualization of Consumers'




Zinkhan, G. M. (2004). An Integrated Framework for the Conceptualization of Consumers' Perceived-Risk Processing. Journal of the Academy of Marketing Science, 32 (4), 418-436.

2006: 3 citations in JAMS (2), (4), (4), 2006: 1 citation in Psychology and Marketing (3)

2006: 1 citation in European Journal Of Information Systems (6)


Zinkhan, G. M. (2004). An Integrated Framework for the Conceptualization of Consumers' Perceived-Risk Processing. Journal of the Academy of Marketing Science, 32 (4), 418-436.


2005 - Citation of Work in Other Publications. Conchar, M. P., Bodkin, C. D., & Zinkhan, G. M. (2003). Announcements of New Advertising Campaigns: Signals to Stock Market Investors.

Advances in Marketing Pedagogy, Philosophy and Process, 2003, Society for Marketing Advances, 22-23.


2006 - Citation of Work in Other Publications. Conchar, M. P. (1998). Conceptual Foundations

for Professional Services: Criteria for Identification, Classification Scheme and Definition. Enhancing Knowledge Development in Marketing: Proceedings of the AMA Summer Educators'

Conference, 9, Academy of Marketing Science, 253-261.

2006: 1 citation in International Journal Of Service Industry Management (5)





Geissler, G. L. (1999). Motivations Underlying the Creation of Personal Web Pages: An Exploratory Study. Advances in Consumer Research, 26, Association for Consumer Research, 69-

74.

2004: 1 citation in Journal of Information Science (3) - (article cited 5 times by 4/4/10).


Geissler, G. L. (1999). Motivations Underlying the Creation of Personal Web Pages: An

Exploratory Study. Advances in Consumer Research, 26, Association for Consumer Research, 69-74.

2003: 1 citation in Journal of Consumer Psychology (1-2) - (article cited 15 times by 4/4/10).

Learning & Pedagogical Scholarship

2008 - Research-in-Progress. Assessing the Quality of Intellectual Exchange in Online Business

Degree Programs: A critical component of the higher education experience is the intellectual exchange between student and instructor or among peers in a classroom setting. In considering

the value of online programs for undergraduate and graduate study, one frequently cited

problem with online education is that the student is deprived of the benefit of the intellectual exchange that is part of the tradition of face to face learning environments. The goal of many

accredited online degree programs is to provide equivalence in learning for online degree offerings. This study sets out to create an instrument to assess the quality of intellectual

exchange in an online study environment and to identify differences in opportunities for/ the delivery of intellectual exchange in online education versus face to face education at a four year

university campus. During 2008/9 four online discussion forums were held with current MBA

students to assist the investigators with a range of issues and question areas that will be used in developing a quanitative measurement instrument.

Faculty Development

Assurance of Learning - Professional Development

2009-2010: College of Business portfolio training workshop. Attended training session for

Faculty Portfolio Coaches, September 22, 2009. Greenville, North Carolina.

Instructional-Related Conference

2006-2007: ECU Tourism Conference. ECU Tourism Conference, to deepen understanding of

regional development needs and current activity, to support course team project activity. Greenville, North Carolina.

2004-2005: Five Things about Advertising you won't learn at the Havard Business School. Seminar hosted by Kevin J. Clancy, Copernicus Marketing Consulting - a topic relevant to my

advertising courses. Greenville, Virtual.

2003-2004: Society for Marketing Advances - 2003 Conference. Participation in sessions targeted towards specific teaching content or teaching methods, specifically, on the topics:

o 'The Changing Nature of Marketing: Implications for Research, Teaching and Practice,' Yoram (Jerry) Wind, The Lauder Professor and Professor of Marketing, The Wharton School, University

of Pennsylvania o 'Student Perceptions of the Academic Advisement Process: Suggestions for Improvement,'

Steven S. Nadler, East Carolina University, Timothy P. Brotherton, Saginaw Valley State

University o 'Factors Affecting the Effectiveness of Group Project,' Lisa L. Scribner, University of North

Carolina at Wilmington, Thomas L. Baker, University of North Carolina at Wilmington, and Vincent Howe, University of North Carolina at Wilmington. New Orleans, Louisiana.

Other Professional Development

2009-2010: College of Business speaker event. Attended ECU AMA (American Marketing

Association) student chapter meeting, address by speaker from McKinney Advertising at ECU, and faculty gathering thereafter, on February 26, 2010. Greenville, North Carolina.

2009-2010: College of Business Cunanan Leadership Speaker Series. Lecture delivered by Erik Peterson, Senior Vice President for the Center for Strategic and International Studies, topic: -

Seven Revolutions: The Promise and the Peril of the Future- April, 2nd. Greenville, North Carolina.

2009-2010: College of Business Cunanan Leadership Speaker Series. Lecture delivered by Betsy

Myers, former executive director of the Center for Public Leadership at Harvard's Kennedy School of Government; topic: - Leadership and the Moments that Matter - January, 26th 2010.

Greenville, North Carolina.

2009-2010: College of Business Cunanan Leadership Speaker Series. Lecture delivered by Steve

Farber, president of Extreme Leadership; topic: - Greater than Yourself: the Ultimate Lesson in

Leadership - September, 24th 2009. Greenville, North Carolina.

2009-2010: ECU Center for Faculty Excellence. Observed online instruction by Dr. Kathy Davis,

faculty member in the Department of Exercise and Sport Science, March 2010. Met with Dr. Jim Decker and Dr. Davis on two occasions to learn about the status of online programs in the

College of Health and Human Performance, and the Department of Excercise and Sport Science,

and the instruments used to assess online teaching. Greenville, North Carolina.

2008-2009: Voyages of Discovery Lecture Series. Attended the inaugural North Carolina Lecture

in the 2008-2009 Thomas Harriot College of Arts and Sciences' Voyages of Discovery Lecture Series, delivered by Dr. W. Randolph Chitwood Jr. Topic: -Medical Discoveries and Innovations of

the Twentieth Century- September 22nd. Greenville, North Carolina.

2008-2009: Voyages of Discovery Lecture Series. Attended lecture delivered by Walter Isaacson,

CEO Aspen Institute; Former CEO, CNN. Topic: Creative Leaders Who Have Shaped Our World,

October 8, 2008. Greenville, North Carolina.

2008-2009: Pirate Entrepreneurs event. Attended address by Alan Norton and Griff Gardner on -

The Oprah Effect- October 27, 2008. Greenville, North Carolina.

2007-2008: East Carolina University International House. Seminar to inform faculty of Fullbright

grant opportunities and procedures for application. Greenville, North Carolina.

2007-2008: College of Business Cunanan Leadership Speaker Series. Attended address by Juan

Enriquez. Greenville, North Carolina.

2007-2008: Voyages of Discovery Lecture Series. Attended presentation by Dr. Richard Leadey

on -the Origins and future of humanity- in Wright Auditorium, Fall 2007. Greenville, North Carolina.

2005-2006: guest speaker - attendance. Guest lectures on campus by invited business

executives (two - Fall 2005). Greenville, North Carolina.

2004-2005: East Carolina University - Office of Sponsored Programs. Attended a one-day

workshop 'Judging Grant Proposals,' April 2005. Greenville, North Carolina.

2004-2005: East Carolina University - Department of Continuing Education. Attended a

conference on 'Meeting the Funders,' February 2005. Greenville, North Carolina.


2009-2010: Peer Classroom Observation Training. Peer Classroom Observation Training hosted

by the Center for Faculty Excellence, April 7, 2009. Greenville, North Carolina.

2009-2010: College of Business Faculty Exchange. Participated in a research presentation/ workshop led by Dr. Eli Baracha, Department of Finance, College of Business on 'Explaining 25

Years of Residential Real Estate Prices and Momentum,' October 30, 2009. Greenville, North Carolina.

2007-2008: East Carollina University Office of Online Programs. Online Peer Review Training.


2007-2008: East Carolina University online seminar on Sexual Harrassment and Discrimination.

Completed university-required training program. Greenville, North Carolina.

2006-2007: Research Symposium on The Business of Healthcare. East Carolina University

College of Business, Center for Healthcare Information Systems Research and School of Allied Health Sciences mini Research Symposium on The Business of Healthcare. Greenville, North

Carolina.

2005-2006: ECU Cross-College Community of Learning. A five-week Cross-College Community of Learning seminar for instructors of online courses in the College of Business and the College of

Education (Fall 2005). Greenville, North Carolina.

2004-2005: Seminar on Teaching Portfolios. Greenville, North Carolina.

2003-2004: SAS Data mining workshop. Workshop hosted by SAS at UNC Charlotte. Charlotte,

North Carolina.

2003-2004: East Carolina University. Guest lectures on campus by invited business executives

(six). Greenville, North Carolina.


2009-2010: College of Business Blackboard training. Summer 2009 Blackboard open agenda

workshop, 2 hours. Greenville, North Carolina.

2009-2010: College of Business Blackboard training. Blackboard workshop: Introduction to the Blackboard Grade Center, November 24, 2009. Greenville, North Carolina.

2009-2010: College of Business Blackboard training. Summer 2009 Blackboard open agenda workshop, 2 hours. Greenville, North Carolina.

2009-2010: Summer Technology Workshop Series. Participated in workshop on Facebook, Sharepoint, Google Docs, July 10, 2009. Greenville, North Carolina.

2009-2010: College of Business Blackboard training. Attended workshop on Blackboard

upgrades in Bate 3015. Greenville, North Carolina.

2009-2010: College of Business Blackboard training. Training workshop on Blackboard 7.3,

December 12, 2009. Greenville, North Carolina.

2009-2010: Technology Based Globalization Workshop. Participated in faculty workshop held in

the Global Classroom, December 9, 2009. Greenville, North Carolina.

2008-2009: ECU Academic Outreach - Out and About. One on one coaching for advanced

Blackboard utilities, January 2009, 1 hour. Greenville, North Carolina.

2008-2009: Summer Technology wrorkshop series. Took part in workshops on Dyknow, e-

Instruction, Facebook, Googledocs , Linked-in, Podcasting, Qualtrix, Second Life, Sharepoint,

Twitter, Video recording studio in the College of Business, Video conferencing, Virtual Computing Lab, Voice Thread, 16 hours. Greenville, North Carolina.

2008-2009: College of Business Blackboard training. Summer 2008 Blackboard open agenda workshop, 2 hours. Greenville, North Carolina.

2007-2008: ECU Academic Outreach Think-In 2008!. Showcase on the use of advanced technology in higher education. Greenville, North Carolina.

2006-2007: Centra training workshop. Training workshop on Centra platform for online course

delivery. Greenville, North Carolina.

2005-2006: East Carollina University Office of Online Programs. A number of tailored workshops

on online teaching within the College of Business (Summer and Fall 2005). Greenville, North Carolina.

2005-2006: ECU Academic Outreach. Three specific and separate Blackboard training courses:

1) interaction in Blackboard, 2) creating tests, assignments and surveys in Blackboard, and 3) Blackboard 6 training (Fall 2005). Greenville, North Carolina.

2005-2006: ECU Academic Outreach. New software applications for teaching: Skype (for virtual discussion forums), Audacity (to disseminate verbal feedback to students), Web 4-M (for online

instruction), Global classroom technology (Spring 2006). Greenville, North Carolina.

2003-2004: East Carolina University. A training workshop for the application of tablet PC's in

teaching. Greenville, North Carolina.

2003-2004: Self training. HTML self training, with coaching from ITCS/ College of Business Technical support coaching. Greenville, North Carolina.

2003-2004: East Carolina University. ECU-hosted Blackboard user training. Greenville, North Carolina.

SERVICE:




2007-2008: Ad hoc department committee for cultural diversity learning assessment: Participated in refinement of common assessment instrument for department to measure

learning of cultural dimensions of international business.


2008-2009: New course proposal: MKTG 6752 - Advertising and Promotion Strategy: The course contributes a qualitative elective option to the MBA online program where the range of elective

courses is limited and demand is high. This course is based on a well established field of study

and practice, and has been successfully taught in the ECU MBA program (under the title MKTG 6652 Special Topics in Marketing) since Spring 2006 (24 students). In Spring 2009, 30 students

are registered for the course. Elective courses in marketing communications (alternatively called advertising and promotions) are offered in graduate programs at many AACSB-accredited

universities, including a number of universities in our region, such as the University of North

Carolina at Charlotte, Wake Forest University, the University of South Carolina, and the University

of Virginia. The course contributes to the development of students' qualitative, communication,

writing, team building and presentation skills.

College Assignments

Chair:

2009-2010: Library

2008-2009: Research/Creative Activity

1999-2000: Cross-disciplinary E-commerce Faculty Research Interest Group: The University of

Georgia, Terry College of Business: 1999-2000.

Member:

2010: College Assurance of Learning subcommittee on EDGE issues: Participated in committee activity and development of a rubric for student learning on globalization, Spring 2010.

2008-2009: College Undergraduate curriculum subcommittee on international studies: Collaborated to prepare a course outline for a core business course on international studies for

consideration by the undergraduate curriculum committee.

2004-2005 through 2008-2009: Library

2007-2008: Sub-committee on Common Focus Company under curriculum committee: The

College of Business desires to make its curriculum more relevant and to provide increased learning reinforcement. The adoption of a focus company into coursework will help to achieve

relevance and learning reinforcement.

2000-2001: Task group on Advertising for the Belk College of Business: University of North Carolina at Charlotte, 2000-2002.

Mentoring Activities:

2008-2009: Student Mentoring: Mentored two students who had completed my courses in

earlier semesters and sought self-presentation advice to assist in job search activity. These students were also introduced to the Business Communications Center, where they were

provided with one-on-one coaching.

2008-2009: Student Mentor: Mentored ten undergraduate, graduate students and recent alumni on career planning and during job searches.

2007-2008: Student Mentor: Advised five undergraduate and graduate students on career planning and during job searches.


2008-2009: Graduation recognition ceremony: Attended College of Business graduation recognition ceremony, Spring and Fall 2008.

2008-2009: MBA/MA Orientation Event: Participated new MBA/MA orientation and welcome gathering - October 2008.

2008-2009: Faculty letter of recommendation: Letter of endorsement provided to support the

nomination of Dr. Margaret Ohara for the 2009 North Carolina Distance Learning Association award for Outstanding Leadership by an Individual in the field of Distance Learning.

2008-2009: College of Business student welcome event: Faculty host/ participant in the College of Business 2nd Annual 'Hoopla' event to welcome incoming students.

2007-2008: Tryon Palace collaboration workshop: Participated in a workshop for ECU College of Business representatives and Tryon Palace executive management to identify opportunities for

student engagement in experiential learning activities to support Tryon Palace strategic

marketing planning.

2007-2008: Contributed to Future Student Showcase Event: Contributed poster presentation of

illustrative student learning outcomes in consumer behavior, advertising and culture of international business studies.

2007-2008: Guest speaker: Served as invited guest speaker on career development at a student

chapter meeting of the university branch of the American Marketing Association.

2006-2007: Workshop with Business Advisory Council: Participated in ECU College of Business,

Business Advisory Council workshop on MSCM/MGMT core competencies.

2005-2006: State Farm/College of Business workshop on State Farm agents continuing

educatioin program: Participated in two workshops to support the College of Business in their

development of a continuing education program for State Farm agents in collaboration with ECU.

Writing Student Recommendations:

2009-2010: Student referee: Prepared four student letters of recommendation for students who were interviewing for employment or applying for graduate study programs.

2008-2009: Student Referee: Prepared eight student letters of recommendation for students who were interviewing for employment or applying for graduate study programs.

2007-2008: Student Referee: Prepared seven student letters of recommendation for students

who were interviewing for employment or applying for graduate study programs.

2006-2007: Student Referee: Prepared six student letters of recommendation for students who

were interviewing for employment or applying for graduate study programs.

2005-2006: Student Referee: Prepared five student letters of recommendation for students who

were interviewing for employment or applying for graduate study programs.

2004-2005: Student Referee: Prepared letters of recommendation for 7 graduating students.

2003-2004: Student Referee: Prepared letters of recommendation for 5 students.



2010: Peer Observation of Online Instruction: Conducted a peer review of Online Instruction for

Dr. Kathy Davis, faculty member in the College of Health and Human Performance, March 2010.


2007-2008: Career advising interview: Provided formal in depth interviews for two students from

the general college on career experience and student prospects in the field of marketing and advertising.


2009: International Faculty Association: Attended International dinner sponsored by the

International Faculty Association, April 29, 2009.

2009: Faculty support of student organization activities: Attended event sponsored by the African Students Organization in the Wright Auditorium, April 24, 2009.

2009: Friends of Joyner Library: Attended dinner and speaker address by Mr. Ralph Finch, author of the book 'Adventures of Peedee the Pirate' about ways to give back to East Carolina

University; venue: Brook Valley Country Club, date: April 10, 2009.

2008-2009: Graduation Ceremony: Attended Fall 2008 ceremony as a College of Business faculty representative.

2007-2008: Joyner library outreach: Coordinated a workshop for Joyner library leadership to meet with Marketing and Supply Chain Faculty to discuss new developments and faculty needs.

2007-2008: Joyner Llibrary Study: Participated in focus group meeting to discuss library service needs and opinions for Joyner long term planning project.

2007-2008: Research and Creative Achievement Week: Served as judge of student-originated

projects.

2007-2008: Study abroad pre-departure orientation: Served as country advisor for pre-departure

orientation session of two outgoing study abroad students from East Carolina University to South Africa.

2005-2006: Research Consultation to Brody School of Medicine: Brody School of Medicine

Research proposal: In Spring 2005, I collaborated with Drs. Ken Anselmi and Havva Meric to develop and present a proposal for a research program to understand factors that affect patient

selection of health care providers. It was decided that this study would not be undertaken through the College of Business at the time.

2004-2005: Joyner library contributions: Arranged for the donation of a series of Market Data

Reports to the Joyner Library by MRPP, INC.

2001-2002: Faculty Council: Department representative on faculty council: the University of

North Carolina at Charlotte, 2001-2002.

State-wide Assignments

Member:

1994-1995: Household Income and Expenditure Patterns - Divisional Projects Committee: Bureau of Market Research, University of South Africa, Pretoria, South Africa.

Service to the Profession

Academic Conference: Moderator / Facilitator

2004-2005: Academy of Marketing Science Annual Conference, Session chair: 'Technology Issues in Consumer Behavior,' Consumer Behavior Track., Tampa, FL, United States of America

(National).

2004-2005: Academy of Marketing Science Annual Conference, Session chair: 'The Pursuit of

Happiness: A Worthy Focus for Marketers?' Special Session, Consumer Behavior Track., Tampa, FL, United States of America (National).

2000-2001: Third Annual Undergraduate Business Symposium of the Belk College of Business,

UNC Charlotte, Comparing Advertising Across Borders, Global Competition, Impacting Business at Home and Abroad: The , October 20, 2000, Charlotte, North Carolina., Charlotte, North Carolina

(Local).

Chair: Conference / Track / Program

2002-2003: Society for Marketing Advances - 2002 Conference, Advertising and Marketing

Communications Track, 2002 Conference., St. Petersburg, Florida (National).

2000-2001: Academy of Marketing Science Annual Conference, Consumer Behavior Track, The 2001 Academy of Marketing Science Annual Conference., San Diego, California (National).

Reviewer - Book / Textbook

2007-2008: Text book review, Reviewed new edition of: Ferraro, Gary P., Cultural Dimension of International Business, 5th edition, Upper Saddle River, NJ: Prentice-Hall. (International).

2004-2005: Text book review, International Communications Book Proposal, for McGraw-Hill Higher Education, March 2005. (International).

1999-2000: Text book review, Review Committee for: Shao, Alan T., (1999) Marketing

Research: An Aid to Decision Making, Cincinnati, OH: Southwestern College Publishing, October 2000. (National).

Reviewer: Ad Hoc Reviewer for a Journal

2007-2008: Journal of Business Ethics, Reviewed article for special issue on China (National).

2005-2006: Journal of Advertising, Special Issue on Responsibility in Advertising, Spring 2006.,

Greenville, North Carolina (National).

2005-2006: Journal of Advertising, Special Issue on Responsibility in Advertising, manuscript focuses on accountants' attitudes towards advertising. (National).

2004-2005: Journal of the Academy of Marketing Science, Ad hoc reviewer, March 2005.

(National).

2004-2005: Journal of the Academy of Marketing Science, October 2004. (National).

2004-2005: Journal of the Academy of Marketing Science, Article focused on perceived risk processing (National).

2004-2005: Journal of the Academy of Marketing Science, Special issue on Marketing and

Finance. (National).

2003-2004: Journal of Market Focused Management, ad hoc reviewer (National).

2001-2002: Journal of Market Focused Management, Special Issue on Market Orientation, December 2001. (National).

2000-2001: Journal of Market Focused Management, July 2000. (National).

1999-2000: Managerial Finance, August 1999. (National).

1999-2000: Journal of Business Research, Ad hoc reviewer: Special Issue on the Marketing/

Finance Interface. (National).

1998-1999: Journal of Market Focused Management, March 1999. (National).

1998-1999: Journal of Market Focused Management, September 1998. (National).

1997-1998: Journal of Business Research, Ad hoc reviewer: Special Issue on the Finance/

Marketing Interface. (National).

Reviewer: Book / Textbook

2006-2007: McGraw-Hill Higher Education, New International Communications Textbook Proposal (International).

1997-1998: International Journal of Research in Marketing, Book review: 'Defending Your Brand Against Imitation: Consumer Behavior, Marketing Strategies', and Legal Issues, by Judith Lynne

Zaichkowsky, in International Journal of Research in Marketing, 14 (4) (October 1997), 397-398. (National).

Reviewer: Conference Paper

2007-2008: Academy of Marketing Science Annual Conference, Reviewer for the advertising

track. (National).

2006-2007: AMA Summer Marketing Educators' Conference, Reviewed two papers submitted to

the Marketing Education and Teaching Innovation track, Spring 2006. (National).

2006-2007: AMA Summer Marketing Educators' Conference, Marketing Education and Teaching

Innovation track: Learning Measurement from an Embedded Assessment System. (National).

2006-2007: AMA Summer Marketing Educators', Marketing Education and Teaching Innovation track: Using Q-Methodology to Study Information Literacy among Business Marketing Students.

(National).

2005-2006: Academy of Marketing Science Annual Conference, Reviewer for consumer behavior

track (National).

2004-2005: Academy of Marketing Science Annual Conference, Reviewer for advertising track (National).

2003-2004: Annual Meeting of the Society for Marketing Advances, Reviewer for consumer behavior track, November 4-8, 2003., New Orleans, Louisiana (National).

2001-2002: American Marketing Association Winter Educators' Conference, Austin, Texas (National).

2001-2002: Society for Marketing Advances - 2001 Annual Conference, New Orleans, Louisiana

(National).

2000-2001: Association for Consumer Research, The Association for Consumer Research 2000

Annual Conference. (National).

2000-2001: Society for Marketing Advances - 2000 Conference, Orlando, Florida (National).

1999-2000: Academy of Marketing Science Annual Conference, San Antonio, Texas (National).

1998-1999: American Marketing Association Winter Educators' Conference, St. Petersburg,

Florida (National).

1997-1998: Academy of Marketing Science Annual Conference, Norfolk, Virginia (National).

1997-1998: American Marketing Association: International Educators' Conference, Dublin,

Ireland (International).

1996-1997: Fifth Annual World Business Congress, Global Communication and Advertising.

(International).


Other Community Service Activities

2009-2010: Consultation with local business and service organizations, Met on two occasions

with the management of Coffmans' Mens Outfitters, a Greenville-based retail business, to discuss potential for engagement in Student projects via ECU's College of Business.

2009-2010: Student projects for local business/service organizations, Mentored 34 course students in executing community service based experiential learning projects that produced

Advertising and Promotions Strategy proposals for local businesses (approximately 30 service hours outside teaching duties, unpaid).

2008-2009: Student projects for local small businesses and service organizations, Mentored

approximately 70 course students in executing community service based experiential learning projects that produced Advertising and Promotions Strategy proposals for local businesses and

not-for-profit organizations(approximately 100 service hours outside teaching duties, unpaid)

2007-2008: City of Washington crime prevention program assessment, Participated in a set of

three workshops: Focus - The city of Washington, NC has received support to work on -Project

Next Step- and would like to have some ECU faculty consider what options there may be for research conducted by students as part of a course requirement, by a masters student(s), or by

faculty. (4 hours, unpaid service)

2007-2008: Mother of Mercy Catholic Congregation of Washington, North Carolina, Mother of

Mercy Catholic Congregation of Washington, North Carolina, Served as research consultant in designing, executing, and reporting on a three phase study of community needs and attitudes

regarding parish facilities to the architectural planning committee, parish community and

diocesan representatives. A research report (78 pages) presents findings on community needs and attitudes regarding parish facilities. Copies are available at the local church office, Raleigh

Diocese office, and I have been authorized to publish any findings at my discretion (approximately 125 service hours, unpaid).

2007-2008: Student projects for local business/service organizations, Mentored approximately

100 course students in executing community service based experiential learning projects that produced Advertising and Promotions Strategy proposals for local businesses and not-for-profit

organizations(approximately 40 service hours outside teaching duties, unpaid).

2006-2007: Mother of Mercy Catholic Congregation of Washington, North Carolina, Proposed

and conducted six focus groups to support strategic planning for new church facility. Deliverables

are a research report, presentation and questionnaire for a quantitative study (approximately 20 hours, unpaid).

2006-2007: Ayden Restoration Task Force, Contributed in meetings and consultation during summer 2006, leading to an event held at Sarah's Art Cafe on August 6, 2006 to inform Ayden

civic and business leaders and ECU faculty in business, music and art about the Ayden Music,

Business and Arts partnering initiative to bring business, music and art to downtown Ayden

(approximately 30 hours, unpaid).

2005-2006: Media interview, Interview for Greenville Channel 9 News on the topic of

'Advertising to Children and Holiday Shopping.'

2005-2006: Student projects for local business/service organizations, Mentored approximately

100 course students in executing community service based experiential learning projects that

produced Advertising and Promotions Strategy proposals for local businesses and not-for-profit organizations(approximately 40 service hours outside teaching duties, unpaid).

2004-2005: Student projects for local business/service organizations, Mentored approximately 70 course students in executing community service based experiential learning projects that


2003-2004: Charlotte District High School DECA Marketing Competition, Competition judge

2003-2004: Student projects for local business/service organizations, Mentored approximately 70 course students in executing community service based experiential learning projects that


2001-2002 through 2002-2003: Charlotte District High School DECA Marketing Competition,

Served as judge for individual marketing competition (approximately 12 hours, unpaid).

Honors-Awards-Grants

Award

2009-2010: Granted tenure at East Carolina University. East Carolina University.

2006-2007: East Carolina Summer Research Stipend Program College of Business, Amount of

Grant: $12,000. East Carolina Summer Research Stipend Program.

2004-2005: East Carolina Summer Research Stipend Program College of Business, Amount of

Grant: $10,000. East Carolina Summer Research Stipend.

2001-2002: Childress Klein Research Award The University of North Carolina at Charlotte.

2001-2002: Junior Faculty Summer Fellowship Grant University of North Carolina at Charlotte.

1998-1999: ISBM Doctoral Dissertation Competition: Honorable mention. Institute for the Study of Business Markets.

1998-1999: Excellence in Graduate Student Research Award - University wide. The University of Georgia.

1998-1999: Terry College of Business, University of Georgia: Ph.D. Research Fellowship award.

The University of Georgia.

1998-1999: University-wide research assistantship award. University of Georgia Graduate

School.

1997-1998: Doctoral Dissertation Award Proctor & Gamble's Marketing Innovation Research

Fund.

1997-1998: Doctoral Dissertation Award Society for Marketing Advances.

1997-1998: Terry College of Business, University of Georgia: Ph.D. Research Fellowship award.

The University of Georgia.

1997-1998: Board of Regents award for outstanding performance in research. University of

Georgia.

1997-1998: University-wide research assistantship award. University of Georgia Graduate School.

1996-1997: Terry College of Business, University of Georgia: Comer fellowship to reward

superior students in the Ph.D. program in Business Administration, 1996-1999. The University of Georgia.

1996-1997: Terry College of Business, University of Georgia: Ph.D. Research Fellowship award. The University of Georgia.

1996-1997: University-wide research assistantship award. University of Georgia Graduate

School.

1996-1997: Board of Regents award for outstanding performance in research. the University of

Georgia.

Honor

1997-1998: University of Georgia delegate to the 1998 Doctoral Consortium. AMA-Sheth

Foundation Doctoral Consortium.

Memberships

Marketing Science Institute, 1999-, National

Society for Marketing Advances, 1998-, National

Academy of Marketing Science, 1996-, International

Association for Consumer Research, 1995-2009, National (Inactive)

American Marketing Association, 1995-, National

South African Market Research Assn., 1972-, International

Last update by member: 05-Apr-10 (08:24 PM)

Havva Meric, Ph.D. Associate Professor

Marketing and Supply Chain Management

College of Business

[email protected]

Academic Background

Ph.D. University of North Carolina at Chapel Hill, Chapel Hill, North Carolina, Business administration with concentration in Marketing, 1979

M.B.A. The George Washington University, Washington D.C., Business adimistration with

concentration in Marketing, 1974

B.S. Ankara Universy, Faculty of Political Sciences, Ankara, Turkey, Finance and

Economics, 1969


Research Interests

Consumer research, Marketing research methodology, Health Care Marketing

Teaching Interests

Consumer Behavior, Culture impacts on business environments and practice

SkillsPersonal

Skillful in designing online courses.

Skillful in designing courses that require writing skills and participation.

Skillful in creating courses that use real client based research as a teaching method.

Computer Skills

Use SAS and SPSS data analysis.

WORK EXPERIENCE

Courses Taught

Consumer Behavior, Cult Envi Of Intl Bus, Sem In Mktg (MBA)

TEACHING


Distance Learning

2007-2008 - Distance Learning. (1) I have increased the use of announcements to keep in touch with online students. I even use frequent announcements to tell my progress during grading

cases or exams. I believe that this establishes a closer rapport with students.

(2) I integrated more special-topic help discussion boards in online classes. For each case analysis, an exam and major assignments, I open a special help board for that topic only. This

provides the students with a better opportunity to identify questions and answers for a special assignment/task quickly.

Course (Existing) - Compensated Redesign

2007-2008 - Course (Existing) - Compensated Redesign. Integrated use of Centra for presentations. Centra worked very well with student presentations of country reports.


2009-2010 - Student Assign-Students Advised (UG). 10 students, Interacted with 10 students (assigned to me by the CoB). I am their leadership coach. I emailed them multiple times to

remind their responsibilities for their leadership activities that have to be fulfilled in freshman year. I have held meetings with some of them during advising period during the Fall 2009 and

the Spring 2010.

2007-2008 - Student Assign-Students Advised (UG). 20 students, (1) I interact with my advisees via email announcements and inform them about upcoming tasks such as preregistration, senior

summaries etc., and also inform them about opportunities for scholarships and internships. (2) I also support advisees by writing recommendations for job aplications and scholarship

applications.


2009-2010 - Other Teaching Activities. Improved feedback process in student projects by multiple outline requests and evaluations to the students

INTELLECTUAL CONTRIBUTIONS:

Refereed Articles

Meric, H. J. & Capen, M. M. (2008). Cognitive Style and Sex: A Study of Stereotypical Thinking. Psychological Report, 102, 739-744.

Meric, H. & Wagner, J. A. (2006). Rating Scale Format Choices for Multi-Item Measures:Does Numbering and Balanced-ness Matter? B>Quest (electronic journal).

Meric, H. (2002). Exploring Consumers' Perceptions of Online Credit Card Theft. Journal of Internet Commerce, 1(2), 17-36.

Meric, H. (1998). Ecotourists' Motivational and Demographic Characteristics: A Case of North

Carolina Travelers. Journal of Travel Research, 36, 57-61.

Meric, H. (1994). The Effect of Scale Form Choice on Psychometric Properties of Patient

Satisfaction Measurement. Health Marketing Quarterly, 11 (3-4), 27-39.

Meric, H. (1994). Cognitive Style and Consumers' Ethnocentrism. Psychological Reports, 75, 591-601.

Meric, H. (1989). The Fortune 500 Companies Selection Criteria for Promotion to First Level Sales Management: An Empirical Study. Journal of Personal Selling & Sales Management, 9 (3), 47-52.

Meric, H. (1988). The Effectiveness of Patriotism in Advertising: A Study of Six Buy-American

Themes. Journal of Midwest Marketing, 4 (1), 6-Jan.


Full Paper

Meric, . J. & Capen, M. M. (2007). Cultural Tourists: Descriptions of Motivational and

Demographic Characteristics. 2007 Southeast Decision Sciences Institute Conference.

Meric, H. (2005). Intolerance of Ambiguity: An Investigation of Accounting and Marketing

Majors. Proceedings of Atlantic Marketing Association, Volume XXI, 277-280.

Meric, H. (2002). Preferences of Nature Tourists: An Analysis by Age. Proceedings of the Southeast Decision Sciences Ins, 236-8.

Meric, H. (1998). Ecotourists' Motivational and Demographic Characteristics: Does Gender

Matter? Proceedings of Southeast Decision Sciences Institu, Page (s) 258-60.

Meric, H. (1996). The Ecotourist-Myth or Reality? Proceedings of Twenty-seventh Annual Meeting of So, 176-78.

Meric, H. (1995). Utilization of Computers in Women Owned Small Businesses: An

Exploratory Study. Proceedings of Southeast Decision Sciences Institu, 111.

Meric, H. (1995). Information Needs of Women Small Business Owners: An Exploratory Study. Proceedings of the Academy of Entrepreneurship, 1, 39-43.

Meric, H. (1993). Cognitive Style and Consumer Ethnocentricism. Developments in Marketing Science, Annual Conference of the AMS, 16, 46.

Meric, H. (1993). Promoting 'Wellness' in a University Setting: An Examination of the Impact of Gender Differences. Proceedings 1994: Southeast Region of the Decisio, 24, 195-99.

Meric, H. (1989). The Relationship of Patriotic Advertising Themes to Patriotic Sentiments

Preference for American Products and Demographic Variables. Marketing Theory and Practice: Developments for t, 5, 289-92.

Meric, H. (1987). Distinctive Characteristics of Frequent Versus Infrequent Users of Dental Care: A Logistic Regression Approach. Southeastern Region of the Decision Sciences Insti, 23-27.

Meric, H. (1987). The Effects of Question Form on Measures of Patient Satisfaction-

Dissatisfaction with Dental Care Services: An Exploratory Study. Proceedings of the Southeastern Region of DSI, 74-76.

Meric, H. (1987). Using an Innovative Determinant Attribute Analysis in Procedure for Strategic Analysis of an MBA Program. Marketing and Meeting the Challenges of the 1990s, 134-88.

Meric, H. (1987). Predicting Patient User Segment: A Comparison of Discriminant Analysis and Logistic Regression. National American Statistical Association, 571-74.


Regional

Meric, . J. & Capen, M. M. (2007, February). Cultural Tourists: Descriptions of Motivational and Demographic Characteristics. 2007 Southeast Decision Sciences Institute Conference, Savannah, Georgia.

Working Papers

Meric, H. (2010). "Using Movies as a tool for teaching cultural value frameworks" targeted for Journal Of Marketing Education.

Meric, H. J. & Conchar, M. (2008). "Films as Pedagogical Tools in Learning".

Meric, H. J. (2008). "Assessment of Characteristics of Nature-Based Tourists" targeted for Journal of Travel research.

Meric, H. J. (2007). "Tolerance for Ambiguity and Cognitive Style Differences of Business Majors" targeted for Pychological reports.

Faculty Development

Assurance of Learning - Professional Development

2008-2009: Sustainable Tourism presentation. Presentation by Bernard Lane, editor of Journal

of Sustainable Tourism-sponsored by The Center of Sustainable Tourism. Greenville, North

Carolina.

Other Professional Development

2007-2008: College of Business Online Peer Review training. College of Business requires online

course peer review and requires training for peeer reviewers. This was a training for learning how to review an online course. Greenville, North Carolina.


2009-2010: Teaching online FIG presentation. Workshop/Seminar-Developing Camtasia best practices. Greenville, North Carolina.

2008-2009: Presentation by David Walker. The CoB Cunanan Leadership Series. Greenville,

North Carolina.

2006-2007: Centra 7.5 Workshop. Greenville, North Carolina.

2006-2007: Online course Disability Accessibility workshop. Greenville, North Carolina.


2009-2010: ECU The CoB Summer Technology Training Seminars. June 2, 2009 attended one

seminar on free access sites such as Academic Earth.org. Greenville, North Carolina.

2009-2010: Workshop/training _New BB Gradebook. Workshop/training on features of new BB

gradebook. Greenville, North Carolina.

2009-2010: Two Leadership Portfolio workshops. College of Business Leadership Portfolio Workshops- Two workshops. Greenville, North Carolina.

2008-2009: CoB 2008 Summer Technology seminar series. New Features on Centra and Dyknow. Greenville, North Carolina.

2008-2009: CoB 2008 summer Technology seminar series. Virtual computing lab and

Podcasting. Greenville, North Carolina.

2008-2009: CoB 2008 summer Technology seminar series. Qualtrics, Survey Monkey and

Geogle.dot. Greenville, North Carolina.

2008-2009: CoB 2008 summer Technology seminar series. New features and uses of Outlook.


2008-2009: UNC DL Forum. Use of VCL and Proctor Data Bases. Greenville, North Carolina.

2007-2008: Banner Training Session. Attended Banner Training for Advising. Greenville, North

Carolina.

2007-2008: Training for Blackboard 7.3. Attended this technology training workshop for learning

what is new with Blackboard 7.3. Greenville, North Carolina.

2007-2008: Camtasia training session. Attended to one to one training session for learning more

details about Camtasia. Greenville, North Carolina.

SERVICE:




2009-2010: Reported assessment results for MKTG 3852 and MKTG 4732 (learning assessment test): Summarized results for MKTG 3852 assessment test for last academic year-MKTG 3852

during May, 2009

Member:

2009-2010: Promotion and Tenure Committte

2008-2009: Promotion and Tenure Committte: Reappointment, and tenure decisions for multiple faculty members

2007-2008: Department of Marketing and SCM adhoc committee fo AACSB goal number 5: This

committee is currently reassessing and improving a test that was created in fall 2007 to measure different aspects of multicultural learning in MKTG 3852.

2007-2008: Department of Marketing and SCM Promotion and Tenure Committee

2007-2008: Department of Marketing &SCM Adhoc Committee for AACSB Learning goal number

5: Created two different assessment rubric for measuring multicultural learning content and

exposuire for undergraduate business students.

2007-2008: Department of Marketing & SCM Personnel Search Committee: Scheduled entire

campus and offcampus activities for invited candidates.

2007-2008: Department of Marketing & SCM Tenure and Promotion Committee


2008-2009: Faculty mentor: Mentored one M&SCM faculty

2008-2009: Peer reviewer: Peer reviewed one face to face course (M&SCM faculty)

Peer reviewed one online course (Management department faculty)

2007-2008: mentoring: Mentor to one faculty member in the department


2009-2010: Interview potential assistant professor candidate: Interviewed one MSCM candidate

2008-2009: Multinational outcome assesment: Currentlly, evaluating last year's test to improve current test items.

2007-2008: Multicultural learning outcome assessment: Developed and implemented a test to

measure specified aspects of multicultural learning in MKTG 3852, The Cultural Environment of International Business course in Fall 2007. Responses were tabulated and reported to the

department.


2009-2010: Recommendation letters: Written multiple recommendation letters (job search, for

peer mentroring program and graduate schools). Students included GA's, former students and current students.

2008-2009: Recommendation letters: Written multiple recommendation letters (job search and

graduate schools. More than 10 letters) for GA's, former students and current students

2007-2008: Recommendation letters: (1) I have written multiple recommendation letters for

current students, previous students and current advisors.

(2) I have been interviewed multiple times via telephone or face to face by potential employees

of former students. One of them was interestingly an FBI recruiter.

College Assignments

Member:

2010-2011: Faculty Advisory

2009-2010: College of Business Communications Committee

2008-2009: College of Business Communications Committee: Defined objectives and mission for CoB communication center

The committee served as the search committee for hiring director for the communication center The search committee interviewed, selected and recommended the director for the

communication center

2007-2008 – 2008-2009: Faculty Advisory

2007-2008: College of Business Communication Committee: Committee is charged with making

decisions regarding improving COB student communication skills.

2007-2008: Communications subcommittee


2007-2008: Mentor: Mentor to two untenured faculty members


2007-2008: Classroom Peer Review: Classroom peer reviewer for one faculty member in the

department

2007-2008: Peer reviewer: Teaching/ peer review/evaluation


Advisor

2006-2007: Scala Inc., Advise on Exporting research, Izmir, Turkey (International).

Board Member: PRJ Editorial Review Board

2009-2010: Manuscript review, B>Quest Journal, Development of a Selling and Sales

Management Project, One manuscript review (National).

2009-2010: Invited and Joined the editorial Board of B>Quest Journal, Member of Editorial

Board of B>Quest Journal (National).

Reviewer - Article / Manuscript

2009-2010: Book Review-Consumer Behavior ,Kardes, Cronley and Cline, first edition, 2011, South-Western, Book review (National).

2009-2010: Journal of International Marketing, Manuscript review - The Perceived Attractiveness of Chinese Products by German Consumers (International).

2009-2010: Reviewing MyMarketingCommunity.com for Pearson Publishing, Reviewing content consisting of articles, and web information (National).

2007-2008: The 2008 Academy of Marketing Science Annual Conference (National).

2006-2007: Association For Consumer Research, Reviewer for ACR annual meeting 2007 , Memphis, Tennessee (National).

Reviewer - Book / Textbook

2007-2008: Garry, P Ferraro, The Cultural Environment of International Business, fifth edition, Prentice Hall (National).

Other Activities

2008-2009 - Other : Professional membership:

ACR

Beta Gamma Sigma Commerce club

Memberships

Commerce Club, 1988-2010, Regional

beta Gamma Sigma, 1985-2010, National

Last updated by member on 19-Apr-10 (10:14 AM)

Jason D. Oliver Page 1 of 3

Jason D. Oliver Office: East Carolina University

3104 Bate Building

Greenville, NC

[email protected]

Home: PO Box 661

Bridgeton, NC 28519

(252)288-4541

Education

Ph.D. The University of Rhode Island (Marketing) May 2007

M.B.A. The University of Rhode Island May 2000

B.S. Clemson University (Finance Major, Accounting Minor) May 1995

Research Program

Dissertation

Adoption of Socially Responsible Product Innovations: How Can We Make it Easier to Be Green?

Journal Publications Oliver, Jason D. and Deborah E. Rosen (2010), “Applying the Environmental Propensity Framework: A

Segmented Approach to Hybrid Electric Vehicle Marketing Strategies,” Journal of Marketing

Theory and Practice, 18(4), 377-393.

Oliver, Jason D. and Seung-Hee Lee (2010), “Hybrid Car Purchase Intentions: A Cross-Cultural Analysis,”

Journal of Consumer Marketing, 27(2), 96-103.

Ashley, Christy and Jason D. Oliver (2010), “Creative Leaders: 30 Years of Big Ideas,” Journal of

Advertising, 39(1), 115-130.

Journal Articles Accepted for Publication Ashley, Christy, Jason D. Oliver, Deborah E. Rosen and Kathleen Ferris-Costa (2010), “Consumer and

Retailer Responses to Branded Events in Retail Settings,” Journal of Marketing at Retail, accepted

December 9, 2010.

Book Chapters Oliver, Jason D. (2009), “Pursuing Sustainability using Web 2.0.,” in Enterprise 2.0, edited by Tracy L.

Tuten, Santa Barbara, California: Praeger/ABC-Clio Publishing.

Refereed Conference Proceedings

Perfetto, Ralph and Jason D. Oliver (2008), “Readiness to Go Green: Using a Transtheoretical Approach to

Better Understand Non-Adopters of Environmentally Friendly Products,” Association of Marketing

Theory and Practice, Savannah, Georgia.

Ashley, Christy, Kathleen Ferris-Costa, Jason D. Oliver, and Deborah E. Rosen (2005), “Message Processing

During Live and Virtual Interactive Experiences,” Society for Marketing Advances, San Antonio,

Texas.

Oliver, Jason D. (2005), “Customer Equity: Where the Value May Be Beyond the Numbers,” Atlantic

Marketing Association, Salem, Massachusetts.



Refereed Conference Proceedings (continued) Ashley, Christy, Jason D. Oliver, and Deborah E. Rosen (2005), “Using the Voice-of-the-Customer to

Determine the Connection Between Service and Relationship Attributes, Satisfaction, and

Retention.” Academy of Marketing Science, Tampa, Florida.

Journal Articles Under Review

Oliver, Jason D. and Christy Ashley (2010), “Creative Leaders’ Views on Managing Advertising Creation,”

Invited for revision at the Journal of Marketing Theory and Practice (2nd

).

Working Papers

Ashley, Christy, Jason D. Oliver, and James E. Zemanek (2010), “Trial-Attitude Formation in Green Product

Evaluations” (Scheduled to be sent for 1st Review at the Journal of Retailing in December 2010)

Oliver, Jason D. and Seung-Hee Lee (2010), “Cross-Cultural Green Product Attitudes.”

Oliver, Jason D. and Stefanie Benjamin (2010), “Can I Save the Planet While I’m on Vacation?

Understanding Location-based Decision Making Regarding Recycling.”

Oliver, Jason D. Douglas L. Fugate (2010), “Killing Customer Relationships with Kindness."

Oliver, Jason D. (2010), “Economic and Non-Economic Drivers of Environmentally Conscious Purchase

Decisions.”

Oliver, Jason D., James Chandler and Mel Weber (2010), “Environmentally Friendly Hotel Practices: Can

Going Green Increase Occupancy?"

Oliver, Jason D. (2009-2010), “Consumer Brand Evaluations Following Corporate Mergers and

Acquisitions."

TEACHING

Marketing Management – Fall 2007, 2008, 2009; Spring 2008, 2009, 2010

Customer Relationship Management – Fall 2008, 2009, 2010; Spring 2009, 2010

Services Marketing – Fall 2010; Spring 2010

Developed Graduate Business Course for M.S. Sustainable Tourism: Sustainable Tourism Management

INDUSTRY EXPERIENCE

Fidelity Investments Institutional Services Company, Inc.

Product Manager – Product Development & Education, Smithfield, RI 3/01-12/02

Responsible for the support and promotion of Fidelity’s intermediary $6 billion 401(k) product for both

internal and external customers.

Developed and implement positioning strategy for investment options, including Fidelity Advisor

Funds and non-Fidelity funds, within group retirement products.

Facilitated new mutual fund implementations including contract negotiation and execution,

operations setup, collateral updates, and training.

Managed 20 non-Fidelity fund company relationships with approximately $1 billion in assets.

Identified and initiated cost reducing and revenue increasing strategies for the implementation and

support of proprietary and co-branded products.


INDUSTRY EXPERIENCE (continued)

Fidelity Investments Institutional Services Company, Inc.

Associate Product Manager – Retirement Marketing, Boston, MA 9/00-3/01

Applied process improvement initiatives regarding non-Fidelity mutual fund implementations.

Managed investment Intranet site for content, timeliness, integrity, organization and usage.

Produced and maintained marketing collateral and support material for new features within group

retirement products.

Team Leader – Retirement Services Team, Smithfield, RI 4/98-12/98

Provided leadership and technical expertise to 15 team members with Fidelity’s client services group.

Operations Administrator Level I & II, Marlborough, MA 11/96-4/98

Processed all retirement transactions including new accounts, transfer of assets, redemptions, purchases, and

maintenance requests.

Jefferson Pilot Insurance Co.

Sales/Service Representative, Greenville, SC 8/95-5/96

Marketed and sold insurance products to new and existing clients.

SELECTED SERVICE

2009-present: Co-Advisor of the American Marketing Association ECU Chapter

2009 – present: Secretary of Beta Gamma Sigma; Nominating Committee

Fall 2010: Elected Faculty Marshal, Marketing & Supply Chain Management, December Graduation

Spring 2010: Elected Faculty Marshal, Marketing & Supply Chain Management, Spring Graduation

2008-2009: University Commencement: Faculty Representative, Fall 2008, Spring 2010

2008-2009: SACS Accreditation Materials Development: Created handout for Marketing Management

students to promote awareness of SACS assessment

2008-2010: Research/Creative Activity Committee Member

2008-2009: College of Business Open House

2008-2009: College of Business New Student Orientation

2007-2008 through 2008-2009: Beta Gamma Sigma Faculty Attendee: Induction Ceremony, Faculty

Attendee (Fall 2007, 2008, 2009, 2010; Spring 2008, 2009, 2010)

2008-present: Affiliate Faculty Member: Interdisciplinary Service: College of Business and ECU Center for

Sustainable Tourism. M.S. in Sustainable Tourism Course/Program Development.

2008-2009: Climate, Weather and Tourism Workshop Panel Moderator: Panel Moderator for the Climate,

2008: Weather and Tourism Workshop, Sponsored by Center for Sustainable Tourism at East Carolina

University, Greenville, NC - November 14th 2008


2010 – 2011: Reviewer for Journal of Services Marketing; seven journal article reviews completed to date.

2010-2011: Atlantic Marketing Association, Track Chair of Sustainability Issues in Marketing for 2011

conference in Savannah, Georgia.

2008: Atlantic Marketing Association, Track Chair of the Marketing Education & Pedagogy track. Track

received the most submissions. Savannah, Georgia.

2008-2009: Atlantic Marketing Association, Session Chair: Marketing Education & Pedagogy, Savannah,

Georgia.

2007-2008: Academy of Marketing Science, two manuscript reviews, Vancouver, British Columbia,

Canada.

2007-2008: Association of Marketing Theory and Practice, two manuscript reviews, Savannah, Georgia.

Paul H. Schwager, Ph.D. East Carolina University College of Business Greenville, NC 27858

252/737-1050 [email protected]

http://www.paulschwager.com

Education:

Ph.D. Auburn University, Auburn, AL Completed: December 2003 Management - Management Information Technology & Innovation Awarded: May 2004 Dissertation Title: Organizational Strategies to Address Stakeholders: A Customer Portal Perspective Dissertation Chair: William R. Boulton, D.B.A. M.B.A. Florida Atlantic University, Boca Raton, FL 1997 B.A. Business Administration, Palm Beach Atlantic College, West Palm Beach, FL 1988

Professional Interests:

Strategic uses of Information Technology in creating new organization capabilities; specifically in the areas of Social Media, E-Commerce and Internet Mediated Relationships.

Research Activities:

Journal Articles:

Touch point opportunities in American football at the collegiate Level, Innovative Marketing, 2010, 6 (2), 91-100 (with B. Bray, M. Moore, & J. Zemanek, Cabell’s reported acceptance rate 21-30%)

http://paulschwager.com/pubs/2010IM.pdf

Online Survey Research: Can Response Factors be Improved?, Journal of Internet Commerce , 2008, 7 (2), 253-269 (with B.

Wright, Cabell’s reported acceptance rate 20-30%) http://paulschwager.com/pubs/2008JIC.pdf

Why Users (Fail) to Read Computer Usage Policies, Industrial Management & Data Systems, 2008, 108 (6), 701-712 (with

C.B. Foltz & J.E. Anderson, Cabell’s reported acceptance rate 15%) http://paulschwager.com/pubs/2008IMDS.pdf

Application of Media Richness Theory to Data Collection. Journal of Applied Business Research, 2008, 24 (1), 137-142. (with

B. Wright & N. Donthu Cabell’s reported acceptance rate 6-10%) http://paulschwager.com/pubs/2008JABR.pdf

The Drivers for Acceptance of Tablet PCs by Faculty in a College of Business. Journal of Information Systems Education, 2006,

17 (4), 429-440. (with J.E. Anderson & R.L. Kerns, Cabell’s reported acceptance rate of 21-30%) http://paulschwager.com/pubs/2006JISE.pdf

Integration of E-Business into Small and Medium Size Businesses. The International Journal of Applied Management and Technology, 2006, 4 (2), 112-124 (with L.C. McGrath & W.L. Lomerson, Cabell’s reported acceptance rate of 21-30%)

http://paulschwager.com/pubs/2006iJAMT.pdf

Informing the HR Hiring Decision of IT Personnel: The HR Professional's View of IT Certification, Education, & Experience,

Informing Science Journal, 2005, 8, 281-302 (with J.E. Anderson & K.S. Barrett, Cabell’s reported acceptance rate of 11-20%) http://paulschwager.com/pubs/2005ISJ.pdf

Core Web Technologies for New E-Commerce Employees, Journal of Computer Information Systems, Winter 2004-2005 (with W.L. Lomerson & C.G. Jones, Cabell’s reported acceptance rate 10-15%)

http://paulschwager.com/pubs/2004JCIS.pdf

Writing IS Teaching Cases: Guidelines for JISE Submission, Journal of Information Systems Education, 13(4), Winter 2002-

2003 (with J.J. Cappel, Cabell’s reported acceptance rate 21-30%) http://paulschwager.com/pubs/2003JISE.pdf

Security Issues in the Information Systems Curriculum: Identification and Status of Relevant Issues, Journal of Computer

http://paulschwager.com/pubs/2010IM.pdf

http://paulschwager.com/pubs/2008JIC.pdf

http://paulschwager.com/pubs/2008IMDS.pdf

http://paulschwager.com/pubs/2008JABR.pdf

http://paulschwager.com/pubs/2006JISE.pdf

http://paulschwager.com/pubs/2006iJAMT.pdf

http://paulschwager.com/pubs/2005ISJ.pdf


http://paulschwager.com/pubs/2003JISE.pdf

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Information Systems, Spring 2002 (with J.E. Anderson, Cabell’s reported acceptance rate 10-15%) http://paulschwager.com/pubs/2002suJCIS.pdf

An Empirical Study of Students’ Computer Self-Efficacy: Differences Among Four Academic Disciplines at a Large University,

Journal of Computer Information Systems, Summer 2002 (with S. Chung & D.E. Turner, Cabell’s reported acceptance rate 10-15%)

http://paulschwager.com/pubs/2002spJCIS.pdf

Information Technology Infrastructure Capability’s Impact on Firm Financial Performance: An Exploratory Study, Journal of

Computer Information Systems, Summer 2000 (with D.E. Turner & T.A. Byrd, Cabell’s reported acceptance rate 10-15%) http://paulschwager.com/pubs/2000JCIS.pdf

Under Revision:

Student's Perceptions of Learning Experience Quality: Online Versus Face-To-Face, targeted for Journal of Information Technology Education (with H. Newkirk & L. Eakins, Cabell’s reported acceptance rate 6-10%)

Book Chapter:

An Exploration of the Values of Information Systems Certification: The Perspective of the Human Resource Professional. In M. Nakayama and N. Sutcliffe (eds.) Managing IT Skills Portfolios: Planning, Acquisition and Performance Evaluation, 2005 (pp. 210-231) Idea Group (with J.E. Anderson & K.S. Barrett)

http://paulschwager.com/pubs/2005CHAPT.pdf

Proceedings:

Social network privacy: Expecations vs. Reality. Southern Association for Information Systems 2009

Managing Organizational Anxiety with Information Systems. Tenth Annual Conference of the Southern Association of Information Systems 2007, (with J.E. Anderson)

http://paulschwager.com/pubs/2007SAIS.pdf

Factors Influencing Awareness of Computer Usage Policies. Southwest Decision Sciences Institute 2007, (with C.B. Foltz & J.E. Anderson)

http://paulschwager.com/pubs/2007SWDSI.pdf

Faculty Perceptions of TabletPCs for Teaching, Research, & Service: A College of Business Perspective, Eighth Annual

Conference of the Southern Association for Information Systems 2005 (with J.E. Anderson & R.L. Kerns) http://paulschwager.com/pubs/2005SAIS.pdf

An Examination of the Benefits of e-Business to Small and Medium Size Businesses, Seventh Annual Conference of the Southern

Association for Information Systems 2004 (with W.L. Lomerson & L. McGrath) http://paulschwager.com/pubs/2004SAIS-ECOM.pdf

SME Adoption of Wireless LAN Technology: Applying the UTAUT Model, Seventh Annual Conference of the Southern

Association for Information Systems 2004 (with J.E. Anderson) http://paulschwager.com/pubs/2004SAIS-UTAUT.pdf

Technical Foundations of E-Commerce Curriculums: An Exploration of the Importance, Content, Extent, and Sequencing of

Topics, Americas Conference in Information Systems 2002 (with W.L. Lomerson) http://paulschwager.com/pubs/2002AMCIS-ECOM.pdf

Information Systems Certification: The Perspective of the Human Resource Manager, Americas Conference in Information

Systems 2002 (with J.E. Anderson & K.S. Barrett) http://paulschwager.com/pubs/2002AMCIS-CERT.pdf

An Empirical Study of Students’ Computer Self-Efficacy: Differences Among Four Academic Disciplines at a Large University,

Proceedings of the 2000 Decision Sciences Institute Annual Meeting, November 2000 (with S. Chung) http://paulschwager.com/pubs/2000DSI.pdf

http://paulschwager.com/pubs/2002suJCIS.pdf

http://paulschwager.com/pubs/2002spJCIS.pdf


http://paulschwager.com/pubs/2005CHAPT.pdf


http://paulschwager.com/pubs/2007SWDSI.pdf


http://paulschwager.com/pubs/2004SAIS-ECOM.pdf

http://paulschwager.com/pubs/2004SAIS-UTAUT.pdf

http://paulschwager.com/pubs/2002AMCIS-ECOM.pdf

http://paulschwager.com/pubs/2002AMCIS-CERT.pdf

http://paulschwager.com/pubs/2000DSI.pdf

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Virtual Organization as a Source of Competitive Advantage: A Framework From the Resource-Based View, Proceedings of the Fifth Americas Conference on Information Systems, August 2000 (with R.A. Syler)

http://paulschwager.com/pubs/2000AMCIS.pdf

Internet Business Model Objectives, Proceedings of the Third Annual Conference of the Southern Association for Information

Systems, April 2000 (with K. Laosethakul & C.A. Snyder)

A Design For Encouraging Communities of Learners in a Combined On-campus And Distance-learning MBA Classroom, Proceedings of the 1999 Southern Management Association Conference, November 1999 (with K.W. Smola, C.D. Sutton, & M.V. Uzumeri)

http://paulschwager.com/pubs/1999SMA.pdf

Abstract:

Effect of R&D on sales growth and pretax profit margin: Evidence of a shortened R&D cycle, Proceedings of the 2003 Decision Sciences Institute Annual Meeting, November 2003 (with D.E. Turner)

Working Papers:

Making the Grade: Faculty Perspectives on IS Journal Baskets (with Paul, R.)

User Acceptance of Tablet PCs in a College of Business: An application of the Organizing Vision Model, targeted for Journal of Informatics Education Research (with J.E. Anderson & R.L. Kerns)

Utilization of Organizing Vision in addressing Adoption of IT Certification at EDS, targeted for Communications of the AIS (with J.E. Anderson & D. Green)

IT Certification: The EDS Professional’s Perspective, targeted for Information Systems Management (with J.E. Anderson & D. Green)

Academic Positions

Fall 2010 – Present Acting Associate Dean Fall 2009 – Present Assistant Dean for Assessment, Accreditation, and Curriculum Fall 2009 – Present Associate Professor of Management Information Systems Fall 2003 – Summer 2009 Assistant Professor, Management Information Systems Department of Management Information Systems College of Business - East Carolina University Summer 2003 Visiting Assistant Professor, Management Information Systems Department of Decision Sciences College of Business - East Carolina University Fall 2000 to Summer 2003 Assistant Professor, Information Systems

Department of Information Technology & Operations Management John A. Walker College of Business - Appalachian State University Appointed temporarily to Graduate Faculty Fall 1997 to Summer 2000 Graduate Teaching Assistant - Department of Management College of Business - Auburn University

Service & Administrative Activities:

East Carolina University:

University Level: University Curriculum Committee, Chair, 2009 - Present University Curriculum Committee, Vice-Chair, 2006-2009

http://paulschwager.com/pubs/2000AMCIS.pdf

http://paulschwager.com/pubs/1999SMA.pdf

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University Curriculum Committee, Member, 2005-2006 Web Oversight Committee, Member, 2006-Present

Content Management System Review Committee, Member 2007-Present Student Appellate Committee, Member, 2005-2006 Association of Information Technology Professionals - Student Chapter Primary Advisor, 2003-2006

Instrumental in: Establishing the organization Coordinating with AITP-RTP (professional parent chapter) Developing a relationship with department of Information & Computer Technology

Young Life, Faculty Advisor, 2005-Present College Level:

Undergraduate Committee, Chair, 2006-Present

Responsible for leadership and oversight of major curriculum revision including the addition of Strategy First course, 3 course Leadership sequence, & Leadership Portfolio.

Sub-Committee on Flexibility, Chair, 2007

Sub-Committee on Introduction to Strategy, Member, 2007-Present Library Committee, Member, 2006-Present

Department Level: Enrollment Management Committee, Chair, 2005-2006 MIS Curriculum Task Force, Member, 2003 - Present MIS Group, Member, 2003 – 2006

Appalachian State University:

IS Curriculum Committee, Chair, 2002 - 2003 IS Curriculum Committee, Member, 2000 - 2003 COB Curriculum Committee, Member, 2002 - 2003

IS Faculty Search Committee, Member, 2001-2003 Association of Information Technology Professionals - Student Chapter Primary Advisor

Instrumental in: Increased student enrollment and participation.

Increased the quantity and quality of external speakers. Altered executive committee to emphasize increased involvement and responsibility. Initiated and organized the necessary resources to begin development of IS Career Fair

Small Business & Technology Development Center Consulting with various small businesses in relationship to technology utilization

Auburn University:

Executive MBA Program Summer 1998 - Spring 1999 EMBA Coordinator - Coordinated recruitment of Executive MBA students. Designed recruiting tracking database. Responsible for designing and placing advertisements. Provided support for faculty and students in the EMBA program specifically in the area of technical assistance with the EMBANet (Virtual Classroom) program.

Graduate School 1999 - Session presenter for the training program of new instructors and lecturers offered by the Graduate School.

Professional:

Southern Management Association – Track Chair, Information Technology & Innovation 2008 Southern Association for Information Systems – Board of Member, 2005-2007

Review Activities:

Journals

1998 – Current Case Research Journal

2006 – Current Cyber-Psychology & Behavior 2008 – Current Journal of Computer Mediated Communications 2006 – Current Journal of Internet Commerce

2001 – Current Journal of Electronic Commerce Research 2006 – 2007 IEEE Transactions in Systems, Man and Cybernetics

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2001 – 2006 Journal of Information Systems Education 2004 – 2005 Decision Support Systems

2003 – 2004 Human Resource Management Journal 2003 – 2004 International Journal of Internet Marketing and Advertising 2002 – 2004 Quarterly Journal of Electronic Commerce

Conferences

2000 – Current AMCIS National Conference 2000 – Current Southern Association of Information Systems 2001 – 2005 SMA - Organizational Communications and Information Technology Track 1999 – 2005 DSI National Conference - Business Policy & Strategy Track

2002 Academy of Management – Technology and Innovation Management Track

Teaching:

Interests:

E-commerce Strategic Information Systems Systems Analysis and Design Web Development

Database Introduction to MIS

Activities:

Web Application Development for Business (created course, East Carolina MIS4153 – 8 sections) Web Technologies for Business (created course, East Carolina MIS6883 – 4 sections online)

MIS II – Information Systems Analysis & Design (East Carolina MIS6143 - 2 sections) Information Systems Analysis & Design (East Carolina MIS4163 6 sections) Introduction to Computers – Undergraduate (East Carolina DSCI/MIS2223 – 24 sections – 4 online)

Introduction to MIS – Undergraduate (East Carolina MIS3063 – 1 section online) Advanced Systems Design - Undergraduate (Appalachian State CIS4850 - 7 sections) Advanced Systems Design - Graduate (Appalachian State CIS5850 - 1 section) Systems Analysis and Design (Appalachian State CIS3250 - 6 sections)

Systems Development Methods – Graduate (Appalachian State CIS5120 – 1 section) Strategic Information Systems – Undergraduate (Appalachian State CIS4543 – 2 sections) Strategic Information Systems Concepts – Graduate (Appalachian State CIS 5543 – 2 sections)

Web Page Design (Appalachian State CIS3530 – 1 section) Web-based Applications Development – Independent Study (Appalachian State 3 sections) Analysis & Design of Business Information Systems (Auburn - MNGT0401 - 2 sections)

Introduction to MIS (Auburn -MNGT0314 - 1 section – 377 students) Introduction to Computer Programming - COBOL (Auburn - MNGT0207 - 1 section – co-taught) Strategic Management (Auburn - MNGT0480 - 6 sections)

Introduction to Management - Lab (Auburn - MNGT0310 - 1 section)

Additional Training:

Fast-Track to ColdFusion Introduction to Qualitative Analysis with NVivo

Other Academic Activities:

2007 AACSB Conference on Undergraduate, Graduate, & Emerging Curricula 2007 AACSB National Conference 2007 Teaching Leadership Workshop – Terry College of Business – University of Georgia 2000 - 2003 - Assistant-Editor, Journal of Information Systems Education

1999 Test Bank Author - Perry & Schneider, Electronic Commerce, Course Technologies

Professional Memberships:

Association for Information Systems Association of Information Technology Professionals

North American Case Research Association

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Informing Science Institute Southern Management Association

- 7 -

Business Experience:

1992-1997 Adam Walsh Children's Fund / National Center for Missing & Exploited Children, Lake Park, FL - Director of Special Events & Administration

Worked with national non-profit organization in a fundraising/administrative capacity. Involved in all special events and activities.

Instrumental in increasing gross revenues at Palm Beach Luncheon/Auction 90% in two years (1992-$190,000, 1993-$250,000, 1994-$350,000, 1995-$365,000, 1996-$375,000, 1997-$375,000).

Implemented three Continental Airlines Golf Tournaments raising 30,000 in 1993, 50,000 in 1994, 50,000 in 1995, and 60,000 in 1996. Responsible for all phases.

Developed additional events with new groups creating increased donor base and greater public awareness, including corporate tie-ins.

Directly responsible for supervision of staff and coordination of volunteers.

Coordinated and implemented move into new building including: renovations, phone installation and programming, scheduling, and negotiations with subcontractors.

Installed, implemented, and maintained complete Novell-based computer network including hardware and software. Responsible for daily financial functions including A/P, A/R and national reporting requirements including preparation and

presentation of yearly budget. 1991 - 1993 ComputerEase of the Palm Beaches, Jupiter, FL - Partner

Co-founder and partner in computer consulting firm specializing in church and nonprofit automation. Installed and maintained complete computer networks (Novell and Lantastic) in churches and non-profit organizations

throughout South Florida. 1989 - 1994 Independent Small Business Consultant

Worked with small businesses in all aspects of the business process including: information systems, automation, finances, management and marketing.

1984-1991 Cobra Seats/Autoextras, Inc., West Palm Beach, FL - Vice President

Maintained import/distribution company on a daily basis. Managed financial arrangements, monitored exchange rates, and negotiated delivery terms with English manufacturer and

U.S./Canadian distributors. Managed A/R, A/P, cash flow, budgeting, advertising and sales/market forecasting.

Developed and implemented national marketing/distributor program Devised cost analysis for proper allocation of direct and indirect costs of imported seats. Directly responsible for all computer hardware/software purchases and implementation.

Judy Wagner, Ph.D. Associate Professor


Academic Background

Ph.D. Virginia Polytechnic Institute & State University, Blacksburg, VA, Marketing, 1995 M.B.A. University of Texas at Arlington, Arlington, TX, Finance, 1987 B.S. Northern Illinois University, DeKalb, IL, Elementary Education, 1967

Work Experience

Non-Academic Experience

National

Field Marketing Representative, Xerox Corporation (1988 - 1990). Territory Sales. Field Marketing Representative, Savin Corporation (1987 - 1988). Territory Sales.

Courses Taught

Bus & Organ Mktg, Bus-To-Bus Mktg (MBA), Marketing Management

Teaching


Attending seminar or conference about online ed

2009-2010 - Attending seminar or conference about online ed. Attended follow-up to earlier online seminarby Howard Rheingold - 'Thinking Tools 2.' Topic - online collaboration tools, historical predictions of today'sinformation sharing. 2009-2010 - Attending seminar or conference about online ed. Training for new Bb Grade Center delivered viaCentra. 2009-2010 - Attending seminar or conference about online ed. Online seminar 'Portal to Media Literacy'delivered by Michael Wesch. Demonstrated use of class-created wiki for collaboration. Google.docs explained.General theme - new media have negated basic old assumptions regarding learning. 2009-2010 - Attending seminar or conference about online ed. Online seminar by Howard Rheingold on'Thinking Tools.' Demonstrated collaboration tools and 'Personal Brain' software for organizing thoughts.Learned to use Elluminate, software similar to Centra. 2008-2009 - Attending seminar or conference about online ed. Online seminar on the use of Second Life foronline education 2008-2009 - Attending seminar or conference about online ed. Online seminar on the use of blogging inonline education 2008-2009 - Attending seminar or conference about online ed. Online seminar on the use of Delicious -bookmarking software 2008-2009 - Attending seminar or conference about online ed. Attended online seminar presentation ofThink-In for Distance Education


2007-2008 - Course (New) - Creation/Delivery: Online. Delivered MKTG 3832 Marketing Management online


for the first time. 2007-2008 - Course (New) - Creation/Delivery: Online. Delivered MKTG 6762 Business-to-Business Marketingonline for the first time.


Refereed Articles

DelVecchio, S. & Wagner, J. A. (2010). Motivation and Monetary Incentives: A Closer Look. Journal ofManagement and Marketing Research, 7. Wright, B. & Wagner, J. A. (2008). The Changing Landscape of Marketing Research: A Study of U.S.Marketing Consultants. Journal of Applied Business Research. Wagner, J. A. & Klein, N. M. (2007). Who Wants to Go First? Order Effects within a Series of CompetitiveSales Presentations. Journal of Personal Selling & Sales Management, 27 (3), 259-276. Wang, L., Baker, J., Wagner, J. A. , & Wakefield, K. (2007). Can a Retail Website Be Social? Journal ofMarketing, 71 (3), 143-157. Meric, H. J. & Wagner, J. A. (2006). Rating Scale Format Choices for Multi-Item Measures: Does Numberingand Balanced-ness Matter? B-Quest (Business Quest). Venable, B. T. & Wagner, J. A. (2005). An Exploratory Study of Ethical Values in Nonprofit Fundraising:Survey of Fundraising Executives. Psychological Reports, 97 (2), 527-537. Shao, C., Baker, J., & Wagner, J. A. (2004). The Effects of Service-Contact Personnel Dress on Expectationsof Service Quality and Purchase Intent:The Moderating Influences of Involvement and Gender. Journal ofBusiness Research, 57, 1164-1176. Wagner, J. A., Klein, N. M. , & Keith, J. E. (2003). Buyer/Seller Relationships and Selling Effectiveness:TheModerating Influence of Buyer Expertise and Product Competitive Position on the Relationship betweenBuyer/Seller Exchange and Selling Effectiveness. Journal of Business Research, 56 (4), 295-302. Peterson, M., Wagner, J. A. , & Lamb, C. W. (2001). The Role of Advising in Non-Returning Students'Perceptions of Their University. Journal of Marketing for Higher Education, 10 (3), 45-59. Wagner, J. A., Klein, N. M. , & Keith, J. E. (2001). Selling Strategies:The Effects of Suggesting a DecisionStructure to Novice and Expert Buyers. Journal of the Academy of Marketing Science, 29 (3), 288-305. Peterson, M., Malholtra, N. K. , & Wagner, J. A. (1999). Country Quality of Life and Foreign DirectInvestment Decisions. Global Outlook:An International Journal of Business, Economics, and Social Policy, 11(1), 51-62.


Full Paper

Wagner, J. A. & Klein, N. M. (2010). Building Buyer-Seller Relationships with Selling Strategies. 2010Southeast DSI Annual Meeting. Wagner, J. A. & Klein, N. M. (1993). The Effect of Familiarity on Consumer's Choice Agendas. Advances inConsumer Research, 20, 209-214.

Abstract Only

Del Vecchio, S. & Wagner, J. A. (2007). Motivation and Monetary Incentives: A Closer Look. Society forMarketing Advances Conference 2007. Wang, L., Wagner, J. A. , & Baker, J. (2004). The Role of Social Factors in E-Tailing Atmospherics. AMA -Enhancing Knowledge Development in Marketing, 15, 136-138. Wagner, J. A. & Klein, N. M. (2004). Effects of Sales Call Position and Selling Strategies within a Sequence ofCompetitive Sales Calls. AMA - Enhancing Knowledge Development in Marketing, 15, 161-162. Wang, L., Baker, J., & Wagner, J. A. (2002). The Role of Atmospherics in E-Tailing. AMA - EnhancingKnowledge Development in Marketing. Kleiser, S. G. & Wagner, J. A. (1998). Understanding the Pioneering Advantage from the Decision Maker'sPerspective: The Case of Product Involvement and the Status Quo Bias. Advances in Consumer Research,26, 593-597. Peterson, M. & Wagner, J. A. (1998). The College as Seen from the Rear-View Mirror of Non-ReturningUndergraduate Students. Proceedings of the Ninth Symposium for the Marketing of Higher Education, AMA. Wagner, J. A., Klein, N. M. , & Keith, J. E. (1997). Using Decision-Making Theory to Model Agenda Sales

Wagner, J. A., Klein, N. M. , & Keith, J. E. (1997). Using Decision-Making Theory to Model Agenda SalesStrategy Effectiveness. AMA - Enhancing Knowledge Development in Marketing, 343-344. Wagner, J. A. & Kleiser, S. B. (1997). Method Matters: An Investigation into Data Collection Method Effectson Buyer Perceptions and Decisions. Advances in Consumer Research, 86.


International

Wagner, J. A. & Klein, N. M. (1993). The Effect of Familiarity on Consumer's Choice Agendas. Advances inConsumer Research, Vancouver, Canada.

National

Wagner, J. A. & Klein, N. M. (2004). Effects of Sales Call Position and Selling Strategy within a Sequence ofCompetitive Sales Calls. American Marketing Association 2004 Summer Educators' Conference Proceedings,Boston, Massachusetts. Kleiser, S. & Wagner, J. A. (1998). Understanding the Pioneering Advantage from the Decision Maker'sPerspective: The Case of Product Involvement and the Status Quo Bias. Advances in Consumer Research,Montreal, Canada. Wagner, J. A., Klein, N. M. , & Keith, J. E. (1997). Method Matters: An Investigation into Data CollectionMethod Effects on Buyer Perceptions and Decisions. Advances in Consumer Research, Denver, Colorado. Wagner, . (1997). Using Decision-Making Theory to Model Agenda Sales Strategy Effectiveness. AMA WinterEducators' Conference, Chicago, Illinois.

Regional

Wagner, J. A. & Klein, N. M. (2010). Building Buyer-Seller Relationships with Selling Strategies. 2010Southeast DSI Annual Meeting, Wilmington, North Carolina.

Presentation of Non-Refereed Papers

Local

Wagner, J. A. (2002). Another Look: Questioning Some Central Assumptions in Selling. Sales and MarketingExecutives, Dallas, Texas.

Research Grants

Funded

2008: Wang, L., Baker, J., & Wagner, J.A., The Effects of a Service Avatar on Consumer Inferences about anOnline Retailer, retitled after grant submission, College of Business Summer Research Stipend.

Dissertation

Dissertation

A Contingency Approach to the Effectiveness of Agenda Sales Strategies

Working Papers

Wagner, J. A. & Klein, N. M. (2010). "Building Buyer-Seller Relationships with Selling Strategies" targeted for2010 Southeast DSI Annual Meeting. Wagner, J. A. & Klein, N. M. (2009). "The Implications of Sales Presentation Strategy for Future SellingEffectiveness" targeted for Journal Of Personal Selling & Sales Management. Wang, L., Wagner, J., Baker, J., & Wakefield, K. (2009). "The Effects of a Service Avatar on ConsumerInferences about an Online Retailer" targeted for Journal Of Services Marketing. Wright, B., Wagner, J. A. , & Johnston, W. (2009). "Dimensions of Customer Satisfaction Measurement in aBusiness-to-Business Context" targeted for Industrial Marketing Management. Wagner, J. A. & Kleiser, S. B. (2009). "Method Matters: An Investigation into Data Collection Method Effectson Experimental Tests of Theoretical Relationships" targeted for Journal Of Personal Selling & SalesManagement. Wright, B. & Wagner, J. A. (2008). "Business Professionals' Perceptions of the Marketing Research Discipline"targeted for Journal Of Applied Business Research.

Faculty Development


2009-2010: ECU Center for Faculty Excellence. Attended day-long seminar on the use of AMOS - software forthe analysis of simultaneous equations. Greenville, North Carolina.


2009-2010: Center for Faculty Excellence. Attended day-long Nvivo software training for analysis ofqualitative data. Greenville, North Carolina.

Service:



Faculty Advisor:

2009-2010: Mu Kappa Tau Marketing Honor Society: Nominate candidates each semester and maintainbulletin board of current photos and membership list 2008-2009: Mu Kappa Tau Marketing Honor Society Advisor: Nominate candidates each semester andmaintain bulletin board of current photos and membership list. 2007-2008: Mu Kappa Tau Marketing Honor Society: Nominate candidates each semester and maintainbulletin board of current photos and membership list.

Faculty Sponsor:

2007-2008: Mu Kappa Tau Marketing Honor Society Sponsor: Nominate candidates each semester andmaintain bulletin board of current photos and membership list.

Member:

2008-2009: Department Personnel Committee: Attended conference to interview potential candidates.Screened and recommended candidates for faculty positions. Successful search for one faculty positionthis academic year. 2007-2008: Department Personnel Committee: Screen and recommend candidates for faculty positions.Successful search for four faculty positions this academic year. 2007-2008: Supply Chain Management Certificate: Attended almost weekly meetings in the fall leadingup to the development of a new supply chain curriculum. 2006-2007: MSCM Personnel Committee


2009-2010: Mentoring: Continued to mentor two untensured faculty members. Assisted one with PADmataerials.

College Assignments

Member:

2010-2011: Portfolio 2010-2011: Scholarship 2010-2011: Diversity Action Committee: Newly formed COB committee charged refining andimplementing the COB Diversity Action Plan. 2009-2010: Scholarship: Member 2009-2010: Department Personnel 2008-2009: Scholarship 2007-2008 – 2008-2009: Scholarship 2007-2008: State Farm PhD Program: Attended meetings in preparation for summer delivery of programto State Farm agents.



2009-2010: Peer Review of Teaching: Served as peer reviewer for three faculty members. Two fromdepartment and one from MIS. 2008-2009: State Farm PHD Program: Taught two courses and attended all activities related to StateFarm Program. 2007-2008: Warren Buffett Trip & Marketing Presentation: Chaperoned students on Warren Buffett tripand tour of two of his companies in Omaha in November 2006. Prior to trip, I created and presented amarketing overview to two Finance classes previewing what students could expect to see on the trip. 2006-2007: State Farm Continuing Education Proposal: Attended meetings leading up to College ofBusiness proposal to State Farm 2006-2007: Presentation at Regional Meeting of State Farm Agents: Presentation, The Value Stack as aCompetitive Weapon, at State Farm Regional Meeting in Myrtle Beach, SC.


2009-2010: Writing Student Recommendations: Wrote recommendations and completed forms forapproximately 15 students. Many students were applying to multiple universities.


Member:

2010-2011: Student Scholarships, Fellowships and Financial Aid


2008-2009: Peer Reviewer of Teaching: Peer reviewed teaching for three colleagues. One of the courseswas an online evaluation. 2007-2008: Peer Reviewer of Teaching: Peer reviewed teaching for two colleagues.


Board Member: Advisory Board

2008-2009: Editorial Board of the Journal of Marketing Theory and Practice, Attended review board meetingfall 2008. (International).

Board Member: PRJ Editorial Review Board

2009-2010: Business Quest, Review Board Member (International). 2009-2010: Journal of Marketing Theory and Practice, Review Board Member (International). 2006-2007 – 2007-2008: Journal of Marketing Theory and Practice, Review Board Member for Journal ofMarketing Theory and Practice (National). 2006-2007: Academy of Marketing Science Review, Review Board Member for Academy of Marketing ScienceReview (National).


2009-2010: Journal of Marketing Theory and Practice, Reviewed three articles for this journal (International). 2008-2009: Journal of Personal Selling and Sales Management, Reviewed one article for this journal thisacademic year. (International). 2008-2009: Journal of Marketing Theory & Practice, Reviewed three articles for journal this academic year.(International). 2007-2008: Journal of Marketing Theory and Practice, Reviewed two manuscripts for this journal thisacademic year. (International). 2007-2008: Journal of Personal Selling & Sales Management, Reviewed 2 manuscripts for this journal thisacademic year. (International). 2007-2008: Annual Conference of Society for Marketing Advances, Reviewed 1 manuscript for thisconference during this academic year. (National). 2006-2007: Journal of Personal Selling and Sales Management, Reviewed 2 journal articles for this journalduring this academic year. (National).

during this academic year. (National). 2006-2007: Journal of Marketing Theory and Practice, Reviewed 1 article for this journal during thisacademic year. (National).


Member of a Committee

2009-2010: Stratford Neighborhood Association, Treasurer and Executive Board Member 2006-2007 – 2007-2008: Stratford Neighborhood Association, Treasurer and Executive Board Member

Honors-Awards-Grants

Award

2008-2009: Emerald Management Reviews Citation of Excellence awarded for my article in Journal ofMarketing. Selected as top 50 out of 15,000 published by Emerald Publishing for 2007. Plaque awarded atSMA Conference in fall 2008. Emerald Management Reviews. 2008-2009: 2009 Commerce Club Teaching Excellence Award ECU Commerce Club.

Last updated by member on 10-Jan-11 (12:00 PM)

James Zemanek, Ph.D. Professor


Academic Background

Ph.D. Texas A&M University, College Station, Texas, Marketing, 1992 M.S. Texas A&M University, College Station, Texas, Marketing, 1987 B.B.A. Texas A&M University, College Station, Texas, Marketing, 1985


Research Interests

Electronic Commerce, Selling and Sales Management, Sports Marketing

Teaching Interests

Electronic Commerce, Sports Marketing

Work Experience

Consulting

2009: Webste for National Spinning

Courses Taught

Electronic Commerce, Marketing Management, Marketing Strategy, Topics In Marketing

Teaching


Assurance of Learning - Teaching

2008-2009 - Assurance of Learning - Teaching. Completed 8 Peer Reviews

Attending seminar or conference about online ed

2010-2011 - Attending seminar or conference about online ed. Attended BlackBoard review session 2009-2010 - Attending seminar or conference about online ed. Attended BlackBoard review session 2009-2010 - Attending seminar or conference about online ed. Attended online peer review session

Course (Existing) - Compensated Redesign

2009-2010 - Course (Existing) - Compensated Redesign. Completely Redisigned Electronic Commerce (MKTG4975) 2009-2010 - Course (Existing) - Compensated Redesign. Adopted new text for MKTG 6162 and totally revisedthe online and face-to-face classes

Course (New) - Creation/Delivery: Conventional

2009-2010 - Course (New) - Creation/Delivery: Conventional. Started developing a new course, SportsMarketing. 2009-2010 - Course (New) - Creation/Delivery: Conventional. Started to format Sports Marketing Class



2007-2008 - Course (New) - Creation/Delivery: Online. Attended Four Blackboard Seminars and Four COBOnline Program Seminars. 2007-2008 - Course (New) - Creation/Delivery: Online. Created New Format for Marketing 6162

Program Assessment Projects

2008-2009 - Program Assessment Projects. SACS and AACSB Accredidation 2007-2008 - Program Assessment Projects. Attended Online Peer review Seminar


2008-2009 - Student Assign-Students Advised (UG). 13 students

Student Assign-Supervised Research (UG)

2008-2009 - Student Assign-Supervised Research (UG). 200 students, Successfully completed IRB training 2008-2009 - Student Assign-Supervised Research (UG). 200 students, Data Collection

Innovations in Course Content / Presentation

2008-2009 - Innovations in Course Content / Presentation. Incorporated Camtasia into MKTG 6162

Online Continuing Education

2009-2010 - Online Continuing Education. Camtasia Seminar

Student Team Evaluations

2009-2010 - Student Team Evaluations. Case Presentations on MKTG 6162


Refereed Articles

Moore, M., Schwager, P., Zemanek, Jr., J. E. , & Bray, B. (2010). Touch point opportunities in Americanfootball at the collegiate Level. Journal of Innovative Marketing. DelVecchio, S., Nadler, S., & Zemanek, J. (2006). Field Sales People and Wireless Computing Technology:Testing Innovation-Diffusion Theory. Journal of Selling & Major Account Management. Nadler, S. & Zemanek, Jr., J. E. (2006). Cultural Differences and Economic Development of 31 Countries. Psychological Reports. DelVecchio, S., Zemanek, Jr., J. E. , McIntyre, R., & Claxton, R. (2005). Standard Selling Techniques andRelationship Selling: Testing Linkages. Journal of the Academy of Business Administration. DelVecchio, S., Zemanek, Jr., J. E. , McIntyre, R., & Claxton, R. (2004). Updating Adaptive Selling Behaviors:Tactics to Keep and Tactics to Discard. Journal of Marketing Management. DelVeccio, S., Zemanek, Jr, J. E. , McIntyre, R., & Clazton, R. (2003). Buyers Perceptions of SalespersonTactical Approaches. Journal of Personal Selling & Sales Management. Claxton, R., DelVecchio, S., & Zemanek, Jr., J. E. (2001). Industrial Buyers Perception of Effective Selling. Psychological Reports. Zemanek, Jr., . E. & Frankel, R. (2001). Does the Manufacturers Salesperson Have Power Over theIndustrial Distributor? Journal of Business-To-Business Marketing. Zemanek, J. (1999). Relationship Of Birth Order And The Marketing-Related Variable Of Materialism. Psychological Reports, 86, 429-434. Zemanek, J. (1998). IS CUSTOMERS' DEPENDENCE ON MANUFACTURES EQUIVALENT TO MANUFACTURERS'POWER? Psychological Reports, 83, 1003-1007. Zemanek, Jr., . E., McIntyre, R., & Zemanek, A. (1998). The Effects of Salesperson Weight on theDeterminants of Selling Effectiveness. Psychological Reports. Zemanek, J. (1997). Exploratory Relationships Among Cognitive Style, Values, and Selected ConsuptionBehaviors. Psychological Reports, 81, 1347-60. Zemanek, J. (1996). Manufacturer Influence Versus Manufacturer Salesperson Influence Over the IndustrialDistributor. Industrial Marketing Management, 26 (1), 57-64. Zemanek, J. (1996). Distinguishing between manufacturer power and manufacturer salesperson power. Journal of Business & Industrial Marketing, 11(2), 20-36.

Zemanek, J. (1996). Cognitive Style as a Potential Antecedent to Values. Journal of Social Behavior andPersonality, 11(2), 355-373. Claxton, R., McIntyre, R., Clow, K., & Zemanek, Jr., J. E. (1996). Cognitive Style as a Potential Antecedent toLOV Value Factors. Journal of Social Behavior and Personality. Zemanek, J. (1995). Power, Dependence, and Satisfaction in a Marketing System. Psychological Reports,77, 1155-1158. Zemanek, J. (1994). How Salespersons' Use of a Power Base Can Affect Customers' Satisfaction in a SocialSystem: An Empirical Examination. Psychological Reports, 76, 211-17. Zemanek, Jr, . E. & Hardin, J. (1994). How the Industrial Salesperson's Use of a Power Base Can AffectDistributor Satisfaction: An Empirical Examination. Journal of Marketing Channels. Smart, D., Zemanek, Jr, J. E. , & Conant, J. (1990). Direct Mail Retailing: How Effective are Videologs? Journal of Direct Marketing.


Full Paper

Sypawka, W. & Zemanek, J. (2008). A Study of Division Deans in the North Carolina Community CollegeSystem Self Perceived Leadership Style. Proceedings of Atlantic Marketing Association. Zemanek, Jr., J. E. & Chen, H. (2008). Top Management Championship, Operational and StrategicOutsourcing, and Firm Performance. 2008 Annual Meeting of Association for Global Business. Nadler, S. & Zemanek, J. (2008). DIFFERENCES IN BRIBERY PERCEPTIONS AND PRACTICES AMONGNATIONS AND CULTURES. Academy of Marketing Science. DelVecchio, S., Zemanek, Jr, J. E. , Claxton, R., & McIntyre, R. (2002). Adaptive Selling and Techniques forAddressing Objections. Proceedings of the National Conference in Sales Ma. Zemanek, . (2000). Managing Customer Service for Smaller Accounts in the Industrial Channel. EmergingIssues in Business and Technology Conference Proceedings.

Abstract Only

DelVeccho, S., Nadler, S., & Zemanek, Jr., J. E. (in press, 2005). Field Salespeople and Wireless ComputingTechnology: Testing Innovation-Diffusion Theory. Advances in Marketing. Smart, D., Zemanek, Jr, J. E. , & Conant, J. (1989). Videolog Retailing: How Effective is This New Form ofDirect Marketing. AMA - Enhancing Knowledge Development in Marketing.


International

Zemanek, Jr., J. E. & Chen, H. (2008). Top Management Championship, Operational and StrategicOutsourcing, and Firm Performance. 2008 Annual Meeting of Association for Global Business, Newport Beach,California. Zemanek, J. (2008, January). DIFFERENCES IN BRIBERY PERCEPTIONS AND PRACTICES AMONG NATIONSAND CULTURES. Academy of Marketing Science, New Orleans, Louisiana.

Regional

Sypawka, W. & Zemanek, Jr., J. E. (2008). A Study of Division Deans in the North Carolina Community CollegeSystem Self Perceived Leadership Style. Atlantic Marketing Association, Savannah, Georgia.

Papers Under Review

Chen, H., Zemanek, Jr., J. E. , & Tian, Y. (2009). "Collaborating with 3PLs: A Perspective from UtilizingContracts and a Network Approach," Initial submission to Transportation Journal. Bray, B., Zemanek, Jr., J. E. , & Schwager, P. (2009). "Touch Point Opportunities in American Football at theCollegiate Level," Initial submission to Journal Of Innovative Marketing. Nadler, S., Zemanek, Jr., J., McIntyre, R., & Karns, J. (2009). "Listening and Trust: The Keys to SuccessfulCustomer Relationships," Revised and resubmitted to Journal Of Business And Psychology.

Working Papers

Ashley, C., Oliver, J., & Zemanek, Jr, J. E. (2009). "Product Trial and its Effect on Green Product Perceptions

and Adoption" targeted for AMA Winter Educators' Conference. Ashley, C., Oliver, J., & Zemanek, Jr., J. (2009). "Product Trial and its Effect on Green Product Perceptionsand Adoption" targeted for Marketing Management.

Other Research Activities

Discipline-Based Scholarship

2009: Other Publications. Completed first 2 chapters of Sports Marketing text; co-author Paul Schwager 2009: Other Publications. 'E-commerce Concepts & Applications: An Open Source Approach' textbook

Service:




2009-2010: SACS Exam Administrator 2008-2009: Departmental Assessment Committee

Chair:

2008-2009: The Chair of the Cumulative Review Committee 2005-2006 – 2008-2009: SACS Exam 2006-2007 – 2007-2008: New Faculty Search Committee

Member:

2006-2007: MSCM Personnel Committee


2008-2009 – 2010-2011: Mentor for Haozhe Chen: Mentor for faculty member Haozhe Chen


2009-2010: 10 Peer Reviews

College Assignments

Member:

2009-2010 – 2010-2011: Departmental Assessment 2009-2010 – 2010-2011: Department Personnel 2009-2010: Undergraduate 2008-2009: Undergraduate Committee


2008-2009 – 2009-2010: Mentor for Leo Kim: Mentor for MBA student Leo Kim 2008-2009: Hoopla 2008-2009: MS/MBA Orientation


2009-2010: Student Recommendations


Faculty Advisor:

2009-2010: Co- Advisor for the American Marketing Association 2008-2009: ECU Skydiving Club 1961-1962 – 2008-2009: American Marketing Association


2008-2009: Fall Commencement

Dissertation Assignments

Member:

2007-2008: Methodolgist: Dissertation Committee Member for Bill Sypawka


Other Professional Service Activities

2006-2007: Carolina WebWorks, Web Host and Consultant (Regional). 2006-2007: LBA Group, Inc., Electronic Commerce Consultant (International).


2007-2008 – 2008-2009: Psychological Reports (International). 2007-2008 – 2008-2009: Academy of Marketing Science (International).

Last updated by member on 08-Sep-10 (10:46 AM)

ken anselmi, ph.d.client service executive, bbdo south africa (1975 - 1977). management of the...

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