Sheikh Abdul ShahnawazFrmn19@gmail.com

Keppel Corporation Limited (Keppel or “the group”) is a group of companies which is engaged into Offshore and marine, property, and infrastructure business. The group operates in Asia Pacific, Europe, the Middle East and the Americas. It is headquartered in Singapore City, Singapore and employed about 39,364 people

Why ?

Area of Concentration

Keppel Land is the property arm of the Keppel Group, one of Singapore's largest multinational groups with key businesses in offshore and marine, infrastructure as well as property

Keppel Land was listed in Corporate Knights' prestigious Global 100 Most Sustainable Corporations in the World 2015 for the second consecutive year. The Company is ranked 4th, placing it first in Asia and real estate companies worldwide

A leading prime office developer in Singapore, Keppel Land contributes to enhancing the city's skyline with landmark developments such as Marina Bay Financial Centre, Ocean Financial Centre and One Raffles Quay.

Uniqueness of

Corals @ Keppel Bay

Corals @ Keppel Bay

Keppel Bay is set to put Singapore on the world’s prime real estate map as a true waterfront precinct, presenting the best in waterfront and urban lifestyles

Located at Keppel Bay, Corals is located in an exclusive residential precinct that offers a luxury marina club for its homeowners

Marina at Keppel Bay is the exclusive home of choice for international luxury yachts and a water playground for the privileged and prominent, an award wining marina featuring state-of-the-art berthing facilities for 168 yachts ranging from 40 to 280 feet

Project Site Plan

In world Business Environment

The company has primary operations in Asia, with a focus on Singapore, China, Vietnam, India, and Indonesia. The company has a total land bank of approximately 100 million square feet with a pipeline of approximately 60,000 homes across Asia and the Middle East

The company’s main investment properties are Ocean Towers, Equity Plaza, One Raffles Quay, Keppel Towers, GE Tower, Bugis Junction Towers and Prudential Tower in Singapore, Saigon Centre and International Centre in Vietnam, and Wisma BCA in Indonesia

Vision

A global company at the forefront of our chosen industries, shaping the future for the benefit of all our stakeholders - Sustaining Growth, Empowering Lives and Nurturing Communities.

Mission

Guided by our operating principles and core values, we will execute our businesses in Offshore & Marine, Property, Infrastructure and Investments profitably, safely and responsibly.

Operating Principles1. Best value propositions to customers

2. Tapping and developing best talents from our global workforce

3. Cultivating a spirit of innovation and enterprise

4. Executing our projects well

5. Being financially disciplined to earn best risk-adjusted returns

6. Clarity of focus and operating within our core competence

7. Being prepared for the future

Environment

Keppel Land is committed to operate its businesses in a manner that is environmentally responsible. Beyond supporting and championing green causes, the Keppel Group believes that being environmentally responsible makes good business sense.

Eco-friendly Rigs their rigs are not only known for their market-proven designs but also for being environmentally friendly. Efforts have been put in to make the KFELS Semisubmersible Drilling Tender a zero discharge vessel and to reduce emissions from the KFELS B Class jack up. These efforts were have been acknowledged by the Singapore Institution of Engineers Prestigious Engineering Achievement Awards. Leveraging our capabilities, they are also actively looking for opportunities in renewable energy such as offshore wind.

Embracing an Eco-culture Their green endeavours extend to encouraging their employees to embrace a green lifestyle. They believe that the cultivation of green mindsets is necessary to ensure that resource consciousness, efficiency and conservation is second nature.

Managing Safety

Keppel Land established a Board Safety Committee (BSC) in 2006, the first by a public-listed company in Singapore, to review and develop safety policies across its multiple business units. The formation of BSC provides strong and visible leadership as well as commitment from the top.

Through the BSC, five key safety principles were developed to help encourage and drive the right behaviour in their daily operations across the Group.

Keppel's Workplace Safety & Health (WSH) 2018 strategy introduced in October 2010 allows us to focus their efforts on four key thrusts to align Group efforts and further improve their safety and health practices.

To appraise the effectiveness of their efforts to improve safety, they have been consolidating and assessing safety and health information from various business units across more than 30 countries.

Developing a Skilled Workforce

They build local capacity by employing, retaining and developing local talent at all levels of the business. Keppel grows the capabilities of their workforce with a structured learning and development framework and programmes by their in-house Keppel College and Training Centres.

Attracting and Retaining Talent

they see their employees as the Group's core asset, and actively grow the capabilities of their global workforce and talent pool through leadership development programmes and training opportunities, driving results through rewards and recognition.

Achievements of

Competitors

COLONY CAPITALLLCALLGREEN PROPERTIESLIMITEDOUE LIMITED

Future plans Notwithstanding government tightening measures and the

softening market in Singapore and China, Keppel Land sold over 4,400 homes, mostly in China, almost twice the number sold in 2012.

During the year, Keppel Land entered into a strategic partnership with China’s largest residential developer, China Vanke, to jointly develop properties in Singapore and China. The first joint project

They have take-up in major projects including The Botanica in Chengdu as well as The Springdale and 8 Park Avenue in Shanghai.

There are plans to launch new projects such as Hill Crest Villa in Chengdu and Waterfront Residence in Nantong.

Recommendation & Conclusion

Company is well doing in Real Estate sector in Singapore and globally as well but they are doing business in joint venture or partnership in other countries so if they will do complete business by their own then it will be very beneficial for the company.

As they came up with the idea of Keppel bay water front living so they have to concentrate on the safety of building in case of any natural calamities.

As their unique and new ideas they have adopted in Singapore that they have o adopt globally.

As keppels Land is working in India as well so they have to concentrate on other part of India as because they basically concentrated on Mumbaiah

Thank you

 Terima kasih